An Enercon India-BBA-MBA Project Report

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    An

    Industrial Visit Report

    On

    ENERGY FOR THE WORLD

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    Sr.no Particular Page no.

    1 General information 6

    2 Production Department 21

    3 Personel Department 33

    4 Marketing Department 44

    5 Finance Department 56

    6 Swot Analysis 62

    7 Future Plan 64

    8 Suggetion 669 Conclussion 68

    10 Bibliography 70

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    Sr. Particular Page No.1 Introduction 08

    2 Company Profile 11

    3 Location 12

    4 History & Development 14

    5 Size & Form of organization 15

    6 General organization structure 16

    7 Organization chart. 17

    8 Co-Operative Society 18

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    INTRODUCTION

    The ENERCON LTD. Is located at Sadodar,

    Jamnager, company produce raw-material for windfarm, likesegments blade turbine etc. & company stand up windfarm and

    after produce eco friendly electricity.

    ENERCON LTD. Is German multinational company.

    In India company has two CTF (concrete tower facility) (1)

    Sadodar and (2) Shi Rhtti

    It has three manufacturing plants in daman. Company

    work in six state of India, Gujarat, Maharastra, Madhyprades,

    Rajasthan, Karnataka and Tamilnadu

    C C

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    BECAURSE

    Renewable source of energy The project is environment friendly. A project with the fastest pay back period. The cheapest source of powerelectrical energy on a leveled

    cost over 20 year.

    A permanent shield against even increasing power price thecost per KWH reduces over a period of time as against risingcost for conventional power project.

    A real fast track power project with the lowest gestationperiod.

    Operation and maintains (o&m) cost are low due to gearlesstechnology and low rpm ( 50 rpm max) machine of Emerson.

    A project with no investment in manpower sincecomprehensive o&m is taken up by Enercon.

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    INTRODUC COMPANY PROFILE

    T INTRODUCT

    Establish in 1995 subsidiary of ENERCON GmbH, Germany

    150, 9000 certification for manufacturing installation andservices

    Manufacturing & marketing two models with rating 230kw(E-32) and 600kw (E-40) and has installed more than 400

    wtg.

    ENERCONS total manpower strength is 3700 which 350managers and engineers have undergone extensive training in

    Germany. First Indian company to export fut set of wt6 to Australia. Technical & Financial collaboration. Foreign promoter: ENERCON GmbH. Indian promoter : Mehra Group

    ENERCON GmbH has its global slogan ENERCON FOR THE

    WORLD it launch its operations in India in year 1994 with

    formation of its subsidiary ENERCON (INDIA) LIMITED its

    market leader in Germany. ENERCON world wide has 2750 mw

    of installed capacity of wind energy converters in operation only

    company in the world who has providing concrete tower to wind

    energy converters.

    C .

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    COMPANY PR

    Name of Unit : ENERCON LTD. (INIDA)

    Establishment Year : 1995

    Form of organization : Private Limited.Registered : In Germany

    Main Product : concrete Tower & Steel 75-MT

    Tower

    Financial Year : 2006-2007

    Other Product : Type Of Product

    E30 (230 KW)

    E40 (600 KW)

    E48 (800 KW)

    E66

    E70

    E82/2Raw-material. For windfarm

    Segments blade. Turbine

    Investment : 1500 Cr.

    Name of Brand : Technology superiority

    Managing Director : Yogesh Mehra

    Chairman : Dr. Hobben

    Banker : ICICI Bank, Bank of India,Canada Bank, ING bank, UBI,

    BN, AMRO bank,

    Exim bank,

    Employee : 2600 Around

    COMPANY PROFILE

    C

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    NY PROFILE

    COMPANY PROFILE

    COMPANY PROF

    ENERCON LTD. Is establish in 1995 in Germany.

    After pass time company started its work in out countries.

    Company starts its work 2003 in India.

    Location of an Industry in important operation for

    management design it has to choose regionally as site of the plant

    location decision should be based an companys technological

    marketing availability of material etc.

    The objects of plant location decision making is to

    minimize the sum of all costs affected by location.

    Nearness to raw-material to large proper labor. Availability to basic infrastructure facility.

    C

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    ENERCON LTD. Is German multinational company.

    Company located which I visit is located at SadodarJamnager.

    ILE

    By founding ENERCON in 1984 the graduate engineer

    ALOYS WOBBEN sparked off an economic and ecological

    transformation on Germany wind energy market.

    The extent of innovation of ENERCON is determined

    by research and development in 1991 the company took a

    pioneering step by developing & manufacturing the E-40 as the

    worlds first gearless wind energy converter. This unprecedented

    concept gave the decisive impetus to our claim ENERCON FOR

    THE WORLD.

    BENCHMARKS OF ENERCON HISTORY

    1984 Company founded by AIOYS Webbed development of first

    generation of ENERCON wind energy converters.1985 Series production and installation of E-15/E-16 with 65kw

    1987 Contraction of a windfarm with 10 ENERCON E-16

    1988 Contraction of employees first own production facility (900 mw)development & installation of E-17/80kw, as well as E-32/300kw

    prototype.

    1993 Start of series production of E-40/500kw as first gearless wind

    turbine world wide contraction of production plant for series

    production of rotor blades start of development of gearless E66/1500KW

    1994 1509001 certificate awarded to ENERCON contraction of a E30 production plant in India.

    1996 Purchase of a production plant in BRAZIL

    1997 German environmental award presented to alloys wobben. ( DipIng )

    1998 Participation in SKET MaschinenUnd Anlagendau GmbH. 50

    C

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    Doubling manufacturing capacity.

    2000 German environmental Award presented alloys wobben

    2002 Erection of the E112 prototype (4.5MW) in egeln near

    Magdeburg, the largest wind turbine n the world.

    2003 ENERCON has following capacity installation by 05.05.03 481 X E36 3,400 X E40 121 X E58 1,458 X E66

    The company establishment in year 1995 in German.

    Company registered is situated at Germany.

    Company first stand up 108mt load windfarm in

    RhinelandPalatine in Germany. This model only for example it

    was very success.

    The contraction of building and the installation of

    machinery took around one year 1996. Initially processing to few

    person ware doing the job to collection concrete and processing

    and produce segments blade & stand up tower. After company

    growths day & day out.

    It we can look from 1995 to 2008 we can observecompanys growths

    Companys growths is about 40 50 % per annum.

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    ENERCON LTD. Is a large scale industry and alsoGerman multinational company. Companys total investment

    around 1500 cr. And turnover in year 2008 us 2200 cr.

    Form of organization of ENERCON LTD. Is private

    limited unit, user electricity.

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    Organization is group of people working together co-operatively under authority to word achieving goals and objectives

    that mutually benefit the participants has goal & objectives for its

    existence, it is poeticize: the effective ness of human resources.

    According to profit. Allan defines as the process of indenting

    and grouping the work to be performed defining and establishing

    relationship for the propose of enabling people to work mosteffectively to gather in establishing of objectives.

    In ENERCON LTD. There is a separate personal

    department for achievement of goals. Personal department is one

    of the most important part in organization structure all the function

    related with company are being concern-Ned with personal

    department personal manager has got maximum authority and gethigherstatus in organization structure.

    C

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    Managing Director

    Chair Man

    Chief Executive Officer

    Finance Marketing Production Head plant

    Department Department Department

    Account Purchase

    Department Department

    HRD Department

    Admin And

    Security

    C

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    Quality Concrete Reinforcement

    Department Department Department

    Finishing & Batching O & M StorePainting Plants Department Department

    The ENERCON co operative society came into being in

    the month of April 2002. Initially only 322 members ware enrolled

    with the society. When the co-operative society came into being.

    There was no such registered employee credit co-operative society

    in demand. So it was difficult to convince the government of

    Daman for registration of society.

    Today the number of members of enercon co-operativesociety has skyrocketed from 322 in 2002 to 2800 in October 2006.

    Since inception of the society. 1700 members have benefited from

    cash loans amounting to Rs. 2.5 Cr.

    5,00,000

    4,45,000

    4,00,000

    3,00,0002,57,967

    2,00,0001,54,457

    1,00,000

    2,6000 2002-2003 , 2003-2004 , 2004-2005 , 2005-2006

    C C - C

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    Year

    Growth rate of ENERCON co-operative society.

    Year Profit

    (In Rs.)

    Interest

    Paid (%)

    Dividend

    Paine (%)200203 26,000 5 2.00

    200304 1,54,457 5 6.50

    200405 2,57,967 7 4.25200506 4,45,000 7 4.25

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    8,4MW ENERCON Windfarms India Ltd.

    21 MW ENERCON Windfarm Karnataka Ltd. ENERCON windfarm Rajasthan Ltd.

    C

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    Sr. No. Particular Page1 Introduction & Importance 23

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    2 Production & use of it 24

    3 Rawmaterial & its sources. 25

    4 Machinery 26

    5 Production Process 28

    6 Capacity of Production 29

    C C

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    Production department has basically to deal with

    production as manufacturing of goods production is the conversion

    of raw-material into finished goods as the production if the central

    indo of any organization the product must be goods qualityotherwise organization should have a goods production department

    for ENERCON LTD. Is a having a cyprinids production

    department.

    Company use raw-material like cement flash concrete

    steel iron and other chemical.

    Production it the very important part for any company it

    production is weak we can not cover all over market.

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    ENERCON LTD made material for windfarm and stand

    up windfarm and after produce eco friendly electricity.

    ENERCONS PRODUCTS

    (1) E30 (230 KW) windfarm(2) E40 (600 KW) windfarm(3) E48 (800 KW) windfarm(4) E66(5) E70(6) E82(7) Blade of windfarm(8) Segmets of windfarm(9) Turbine of windfarm

    C

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    For any production basically need is raw-material without

    raw-material noting is produce.

    Stand up windfarm company use segments. Turbine &

    blade of for segments production company use concrete water.

    Cement flash chemical steel and iron.

    RAWMETERIAL SOURCES.

    Company purchase raw-material n our country and

    foreign company purchase cement from AMBUJA CEMENT

    LTD. Flash and concreter purchase from vadala and kalawad,

    steel iron and chemical purchase in Germany.

    C

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    ENERCON LTD is German multinational company for

    production company purchase heavy machinery company usednumber of veichal & machinery.

    Company purchase its R.o plant machinery from

    Germany and production plant machinery purchase from Brazil.

    HANSA INDUSTRIENIANGEN

    D- 89241 senden, GermanyE-Mail @ hansa industrieanlagen.com

    Companys targets of 900 machine installations in the

    year 20072008.

    C

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    ENERCON offers a unique design of turbine with is thelatest in wind turbine technology in the world and so far nobody

    else is having this kind technology.

    ENERCON gearless machine with synchronous

    generators, variable slow speed continuous pitch regulation

    LATEST AND MOST ADVANCED

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    Production is the most important for companyproduction mean raw-material convert in to finished goods.

    Company has a heavy machine for produce material of

    windfarm and after stand p windfarm and also produce eco-

    friendly energy

    In sadodar I visit that CTE produce segments of

    windfarm and blade and turbine produce in Daman.

    For segments production company use cement, steel,

    iron, flash, & chemical and also water first they mixed raw-

    material in filter R.O. water after mixed inter in batching plant and

    cases. When segments become strong they paint it.

    Company gave a contract for foundation to L&T

    company after foundation company stand up windfarm & joint

    blade with turbine and turbine joint with segments. Turbine is verytechnical electrical machinery.

    C C

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    Company use heavy machinery for produce segments.Company produce segments per day 27 and per week segment

    production is 117.

    By windfarm ENERCON product 1000MW electricity

    in India.

    Casting of first steel tower E 48 156M foundation by

    cspy 01 time at vibrant samana an 15

    th

    Nov 2006, while alsosurpassing the cumulative 300th

    tower during the same fortnight.

    In 200 windfarm power production capacity is 59GW.

    To day 40 countries generate mare then 10MW of wind power and

    ten countries are approaching or exceeding the 1GW mark in

    installed capacity.

    potential of generation 45000 MW so far captured on 2500 MW by all player.

    C C C

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    Sr. Country Installed1 Germany 11,968

    2 Spain 5,043

    3 U.S.A 4,674

    4 Denmark 2,880

    5 India 1,702

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    Total demand : 1,15,000 MW Total supply : 1,00,000 MW Shortfall : 15,000 MW

    In addition demand for power in India is increasing @ 10%p.a requiring 10,000MW

    Huge potential for wind energy India.

    Country has eight principal states which are blessed withconducive wind potential.

    Mapped potential @ 30 Mtrs : hub height: 25,000 MW@ 50 Mtrs : hub height: 45,000 MW

    Installed as an 3,00,92,0011,437 MW To generate 10,000 12,000 MW of energy from renewable

    sources.

    It will be translate into annual additions of 500600 MW.

    INIDA SCENARIO FROM 2007

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    Wind energy installation in world have grown growth energy at

    and average rate of 31% p.a. cumulative

    Source: BTM consult APS March2001

    Year Annual

    Sales (MW)

    Annuals Installation

    Year

    Capacity

    Installation1995 1,290 ---- 4,778 ----

    1996 1,292 ---- 6,070 27%

    1997 1,566 21% 7,636 26%

    1998 2,597 66% 10,153 33%

    1999 3,922 51% 13,932 37%

    2000 4,095 15% 18,449 31%

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    Sr. Particular Page1 Introduction 35

    2 Recruitment and Selection 36

    3 Training and development 38

    4 Wages and Salary Administration 41

    5 Employees Benefits 42

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    Personal management involves producer and practices

    thought which human resources management.

    Personal management is very important to run types of

    business because personal management deals with human

    resources and if they are satisfied they swid certainly perform their

    task enthusiastically as a result production and profit scan be

    increase which are know as the fuel to run engine of any business.

    During my visit in this unit I found that there is an idewman power management because the us a limited is quite satisfied.

    C

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    Recruitment has been regarded as the most important

    function of personal administration recruitment is a process todiscover the source of man power in schedule the purpose of

    recruitment and job specification.

    According to profit Flipro recruitment is both positive

    and negative activity he says it a process of searching prospective

    employee and stimulating and them to apply for jobs in as

    organization.

    C C

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    Recruitment Process

    Request for manpower from HOD

    Sourcing of data by HRD

    Data shorting by HRD

    Preliminary interview by operative HRD department

    Further interview of short listed ended attest with head HR and

    function

    Final interview I assessment by tech head

    Climb test, medical and psychometric test

    The selection procedure is concerned about an applicant

    thus information is secured in a number of steps. The objective of

    selection process is t determine whether and placements the

    qualification for specific job and to choose the applicant he is must

    likely to perform will in that job.

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    TRAINING AND DEVELOPMENT

    Every organization need to have well trained and

    expired peoples to perform the activates that have to be done. In

    recent area industry a list gave much more importance to the

    training of employees. To promotion or to develop the industry

    sand industrial relations generally they gave the training is

    expensive technical state to give the training ultimately at is benefit

    to company. It si an act of increasing knowledge and mainly to

    method of training namely.

    - on the job training- off the job training

    a series of rescue trainings was conducted by SFE department in

    ENERCON LTD employee during September, October 2006,

    this training program was designed to make the site personal

    understand the working at new FG-9 rescue device and make

    correct and safe use of such devices at the time of emergency,these employees ware also thought how to maintain and keep these

    kind of devices in ready to use condition.

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    METHOD AND APPROACH TO

    TRAINING IN ENERCON

    Aiming through training at

    1)leadership skill development2)interpersonal and Behaviaral development3)Technical skill Development4)Management Development5)Worker Development6)

    Leadership Potanical Mopping

    In ENERCON LTD there is no separate department of

    training to ready selected people at operative level. He is placed at

    the work under supervision of a senior worker who gives guidance

    and introduction abothen particular task. Then the particular

    employee at this units means that they generally provide on the job

    training.

    A managerial level they selected those person who are

    experienced and after word they are assigned some task which are

    to less importance and on words they are to less importance and on

    words they are trained by given them guidance at managerial level

    also the job training is provided. The employee may be sent to the

    deferent seminar and exhibitions etc. but the employee must

    deserve such training.

    Development is long turn process develop thepersonality mental ability and maturity of the employees

    development of employees can improve his job performance it

    means that he can work efficiently and become a beneficial

    employee for company.

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    Time keeping system is very essential for the regulationof employee and for marinating the productivity of the units. The

    ENERCON LTD. Time for production department is as follows.

    (1) for office : 8:00 am to 1:00pm

    2:00 pm to 7:00pm

    (2) for worker : 8:00 am to 1:00pm

    3:00 pm to 7:00pm

    NIGHT SHIFT:

    First shift : 8:00pm to 12:00am

    Second shift : 12:00am to 7:00am

    Every worker has to sign in daily register.

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    Wages and salary administration reters to establishmentand implement ion of sound price and practices of employees

    compensation the basic purpose of wages and salary administration

    is to establish, maintain and equitable wage and salary structure.

    It has been rightly side that People do what they satiety

    some need before they do anything they look for a reward of pay

    off.

    In ENERCON LTD. Go employee are working

    including unskilled as will as sent and wages and salary is decided

    by board of director. The company and they determine of the basic

    of his work hear in this unit their etiology of employee all the

    employee get his wage and salary and monthly wags at the end of

    the month.

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    Management is carned with attracting an keeping

    employees whose perfor mance meets at least minimum level ofacceptiabillty. The provision of benefit and services can to and are

    important in maintain the employee and reducing or keeping turn

    over and absenteeism low.

    Employee benefit and services and the other hand are

    available to all employee based and their relationship in the

    organization the purpose of such benefit an services is to retain

    people in the organization they faster loyalth and act as a securitybased for the worker.

    ENERCON LTD. Provides so many facilities which

    we can classify in there categories medican facilis other benefits

    this is as follows:

    (1) INDUSTRIAL RELATION ACTIVITIES.a.

    Helping to Employeeb.Grievance redressed

    c. Managing Harmony and Disciplinesd.Wages Settlemente. Counseling, Coaching and Mentoring

    (2) WELFARE ACTIVITIES:a. Canteen Management.b.Uniformc. Medicald.Insurance

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    (3) EMPLOYEES RELATION ACTIVITIES:a. Employees credits and consumer co-operative society.b.Celebration of festival and cultural programs.c. Sportsd.Family get-togethere. Image building and community development

    (4) SECURITY, SAFETY AND ADMINISTRATION.a. Safety and security of manb.Vigilancec. House Keepingd.Tours and travel managemente. Guest House managementf. Maintenance of Garden an other facilityg.Legal and Local Liaison.

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    Sr. No. Particular Page No.1 Introduction 46

    2 Organization of Department 473 Channel of Distribution 48

    4 Advertising 49

    5 Competitions of the company 50

    6 Marketing in India 52

    7 Customer Perspective 53

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    Marketing consists all activities by which a company

    adopts. It self to its environment versatility and partially.

    Marketing management means human activities

    directing at satisfying need and wants thraught exchange process

    tool for success.

    For above said important ENERCON LTD is having

    marketing change of their department Mr. Shakhar Bhagwal who is

    well experienced and expert marketing department which play

    better part in the organization.

    The head of the marketing department is marketing

    manager there is line type of organization thus authority follows up

    words to down and responsibility bottom to top level.

    C

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    Chief Executive Office

    Marketing Department Purchase Department

    Marketing Manager Purchase Manager

    Marketing Assistant Purchase Assistant

    Marketing Attend Purchase Attend

    In this competitive business world of today marketing

    of new product important if you product one product it must have

    market for all.

    Marketing organization by function based an important

    marketing function such as advertisements.

    But whole activity is taken under the supervision

    marketing manager. They all answerable to managing director. We

    can come to know that the company adopts alien type of

    organization for marketing department in marketing. These in no

    separate clepartment for marketing. The flow of authority is from

    up word to down word.

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    Channel at distribution can be defined as the marketing

    process n which goods and services are transterred from producer

    to the ultimate company. Or consumer there direct one type of

    distribution ENERCON direct sell windfarm & electricity to

    consumer.

    Manu Factures

    Consumer

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    ENERCON LTD. Is a German multinational company.

    Companys marketing and production is very fast. Company

    sometime advertising in news paper. We can says that company

    newer advertising.

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    Today any business becomes competitors it the product

    at services is weak we can not stand in morden market.

    ENERCON LTD. Is produce raw-material for

    windfarm and stand up windfarm and after produce electricity.

    SUZLON PUBLIC LTD. And WESTARS PVT

    LTD. Are to competitors of ENERCON LTD. They both the

    company is German multinational company.

    C C

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    MARKETING

    Its turnover in year 200203 was Rs 4.6 Billion while

    market share was in excess of 30% and in additional to the EILS

    Gross back is over Rs. 580 million as on March 2003 and net

    worth is more than Rs 1.6 billion. Eilenjoys highest credit rating

    (PLT) warded by CRISIL

    Year Sales in crores (Rs)199798 54

    199899 73

    199900 153

    200001 225

    200102 445

    200203 460

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    Marketing

    Delhi Jaipur Pune Colmbotore Mumbai

    To be find up

    Baroda and Gujarat Chennai and Banglore Mumbai

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    Ambika cotton mills is a public limited company and its

    shares are listed with Bombay stock Exchange. The company has 3

    units of production in operation and 4th

    units with 44,000 spindles

    nearing fast completion taking total to 1,10,000 spindles, the

    company wind turbine installation of 13.8MW comprising

    ENERCON make Gearless wind turbine for the use in the state of

    Tamilandu.

    C C

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    1 Bannari Amman Sugar Ltd.

    2 Birla Vamanha Ltd.

    3 Coksi Tube Ltd.

    4 Cepco Industrial Pvt. Ltd.

    5 Chordia food product Ltd.

    6 Chodawat pan masala industry Ltd.

    7 Hotel sunnsend8 Indo sell casting Pvt. Ltd.

    9 Kirolsker Copeland Ltd.

    10 Liberty oil mills Ltd.

    11 Mohite & Mohite

    12 New Sahayadri industries Ltd.

    13 Parle Product Ltd.

    14 Pate Shanti Steel Pvt. Ltd.

    15 Pidilite industries Ltd.16 Sakal paper Ltd.

    17 Sambandam spinning mills Ltd.

    18 Shilpa antibiotics Ltd.

    19 Siddagnagam oil extraction Ltd.

    20 Texmo industries Ltd.

    21 TVS industries Ltd.

    22 Vijay Solvex Ltd.

    C

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    ENERCON GmbH is third largest WTG Supplier in the world

    Players of

    Industry

    Sold MW

    2000

    Market

    Share (%)

    Sold MW

    1999

    Market

    Share (%)

    Vastas 805 17.9% 652 16.6%Gamesa 623 13.9% 494 12.6%

    Enercon 613 13.7% 488 12.5%

    NEG Micon 601 13.4% 761 19.4%

    Bonus 516 11.5% 338 8.6%

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    Sr. No Particular Page1 Introduction 58

    2 Sources of capital 593 Management of Fixed Assets 60

    4 Working capital management 61

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    Finance is primary requirement for starting kind of businesswithout finance not business can be started. Finance is a blood for

    every business fo morden machinery using economy. Finance may

    be as the provision of money at a time is required.

    The basic work of finance department is to how can that

    money be utilized in the best way where as account department has

    takeep complete notes of he transacting made by the company and

    name by the company and make necessary at the company.Clepartment has to deal with money.

    ENERCON LTD has finance and account department is

    joint one. The change of this department is work in to cocept of

    working capital gross and net working copycat as working capital

    is simple called as working capital refers to the company

    investment in current assets are the assents which can to cash

    within an accounting years and includes cash short term sear ties

    debtors bill receivable & stock the team net working capital refersto the deference between current assets and currents liability.

    C

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    Capital is a most important for any types of business withoutcapital we could not start business capital is a heart of business

    capital is basic need.

    (1) short turn requirement(2) long turn requirement

    short turn fund are required for the meeting working capita needs

    they are usually required for a period up to one year they are raisedfrom sources which can provide fund only for a short period

    quickly and at reasonable cost.

    according to period: share, debentures, loan, team loan,

    advance for commercial bank public deposits. Trade

    redits.

    according to ownership: share capital retained earning

    and surpass burro wet capital

    according to please : national capital, internationalapital

    according to sources of generation : retained earning

    and depreciation funds securities

    With share and debentures loan etc.

    C

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    Fixed assets are those assets that are permianent on natureand these aren to easily convertible in cash, fixed assets are on the

    basic of length, of physical and economical lie and their

    convertibly in cash and there place occupy in the business cycle.

    Fixed assets has fixed cost burden having long turn and

    huge investment and thus burning an the operational officiency of

    the firm they must crate problem for the firm. They must bemanaged property for the survival of the firm so such derision are

    taken only offer seeing the protitablity on such assets and fixed

    assets are building and plant the management of such assets

    government low and companies position.

    Fixed assets as on 31-3-06 31-3-07

    Gross blank ------- ------

    Deprecation ------- ------

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    A business organization has to face quit often theproblem of capital investment refers to available these projects are

    quite heavy and to be made immediately gut the return will be

    available only offer a period of team.

    Replacement:-

    Replacement of fixed assets may become

    necessary either on account or new technology.

    Expansion:-

    A company may have to expand its production

    capacity an account of high demand for its products and inadequate

    production capacity.

    Diversification:-

    A business may like to recoiled its risk by

    operation in several markets rather then in a single market.

    Research Development:-

    Large sum of money may have to be expanded for

    research and development in case of those incisures whose

    technology is rapidly.

    Miscellaneous:-

    A company have to invite money project whichdo net directly help in achieving profit oriented goal.

    C

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    SWOTANALYSIS

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    SWOT ANALYSIS

    SWOT Analysis means the analysis of

    S Strength

    W Weakness

    O Opportunity

    T Threat

    Strength

    Enercon india Pvt. Ltd. is giving employment around 300employees.

    Weakness

    Irregularity in t ime cost.

    Opportunity

    Rapidly and continuous growth in the market, so company will th inkabout expansion.

    Threat

    Highly competit ive market against imported vitr if ied t i les.

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    FUTURE

    PLAN

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    ENERCON LTD. Future plan is they will generate 1000MW

    of clean energy by the year 2010. without damage in environment.

    They want to setting up 240MW wind power project on

    build operate and transfer basis.

    Details are under:-

    1.160MW at Gurgoan / Silkhan in mewat district.2.80MW at Madhogarh / Khundhana in ohendraga

    district

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    SUGGESTIONS

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    SUGGESTION

    suggest to ENERCON LTD they produce more and moreelectricity by windfarm because today shortage of electricity in all

    over world. I also suggest that they minimum damage to

    environment of INDIA.

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    CONCLUSION

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    I would like to say ENERCON LTD. Has good

    repetition in the market there very goods department system in thisorganization system which help every work enthusiastically when I

    have visited the office and factory I observe that these was

    cleanness and discipline every where the overall performance of

    this unit is good so that they profit increase day and day out. So it

    can said that ENERCON LTD bright and good future for coning

    years looking at the god management and maintain of quality of

    product wish that they may good success in this new project.

    C C

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    BIBLIOGRAPHY

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    (1) Production Management. Mr. Milind Soman(2) Personal Management. Mr. Nimesh Rajput(3) Finance Management. Mr. Suresh Parikh(4) Marketing Management. Mr. Pankaj Sharma