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An analysis of the #btvsmb hashtag conversation from 5/31/2011 – 6/2/2011
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An analysis of the #btvsmb hashtag conversation from 5/31/2011 – 6/2/2011
04/13/2023 2
At a glance
Analyzed 283 tweets containing “#btvsmb” from 8am on Tuesday (5/31) through 3pm on Thursday (6/2)
A total of 78 conversation participants Average of 3.6 tweets per participant 69 Tweets were RTs (24%) 65% of Tweets contained at least one @ mention
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half of #btvsmb conversation participants tweeted just once
7 (9%) participants tweeted more than 10 times, generating 40% of all #btvsmb Tweets
1 Tweet only 2 Tweets 3-10 Tweets More than 10 Tweets
51%
13%
27%
9%14%
7%
39% 40%% of Users
% of Tweets
Participant Frequency Group
Participants with…
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@ejyoung67 was the most prolific #btvsmb conversation participant by far, generating over 10% of all #btvsmb tweets
40% of all #btvsmb tweets were generated by the top 7 participants
Top 5 Conversation Participants
User Number of #btvsmb Tweets
@ejyoung67 (Elaine Young) 29
@swichi293 (Brian Swichkow) 18
@PMGNicole (Nicole Ravlin) 18
@barbaradozetos (Barbara Dozetos) 12
@ethanwaldman (Ethan Waldman) 12
@AmyBTV (Amy Lafayette) 11
@brighieb (Brighid Buzzell) 12
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Word cloud of 283 #btvsmb Tweets
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@cc_chapman had 76% more @ mentions than @marketingprofs
| 95 mentions
| 54 mentions
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Most retweeted tweet was from @socialamateur