Upload
joel-mccormick
View
229
Download
3
Tags:
Embed Size (px)
Citation preview
AMT BD Plan, Marcel Bick
ICT Enabled Manufacturing
That’s incredibly sad to hear.
There are no more flagships?
How am I going to
tell my wife and the kids?
BU sounds really great though…
Manufacturing Digital Productivity
Manufacturing Data61
Data Australia
Opportunities – Market Pull
Manufacturing productivity increase through CSIRO’s LAMS/Guardian concept. Global market for light weight robotics 6.5B$ (2011), CAGR 6% (IMS Research)
Manufacturing Execution System Market: 13.6 B$ by 2020, CAGR 12% (Source: MarketsandMarkets May 2014); Key players: ABB, Camstar system, Emerson, GE, Honeywell, iBASEt, Omron, Oracle, Rockwell, SAP AG, Schneider Electric, Siemens AG
3D printing: US$7 billion by 2025, (IDTechEx).
Hidden Cost of Manufacturing in Australia: 1B$ opportunity; solution IoT
• CSIRO Industry workshops across the country:
Need for assistive automation
2012 2013 2014 2015
400
700
950
1500exp
Growing Importance
RoboBusiness Conference Attendees
Some Examples for Industry Pull
AMT BD Plan, Marcel Bick
Pipeline Status 2014 – Former Agile Manufacturing
FY14/15Full Pipeline $14.45M
Weighted Pipeline $4.02MExecuted/With Client $1.28M
Final Proposal $2.15MProposal Initial $2.10MProspect/Lead $8.93M
Innovation Hubs (MF/DPF)
11 |
Lindfield Technology
Test Bed Centre
Additive Manu-
facturing CentreClayton
NICTARedfern
Carbon Fibre Nexus
Geelong
Industrial Internet and
Robotics Centre
QLD
LLP
3000 Hours/a Loss at Australian Distribution Centres
Source: Manufacturers Monthly 21 August 2015
Manufacturing Digital Productivity
Thank youCSIRO Manufacturing and Digital ProductivityMarcel Bick
t +61 2 9413 7473E [email protected]
ICT-Enabled Manufacturing – Goal
Supporting the futurecompetitiveness and responsiveness of
Australia’s Industrial/Manufacturing Sector
through fit for purposeinformation technology service innovations
that improve the transformation oflabour, knowledge and resources
to optimizeAustralia's production efficiency.
CSIRO Manufacturing Flagship
2012 2013 2014 2015
400
700
950
1500exp
Addressing Silicon Valley Community
CSIRO Guardian Technologies
San Jose, Sep 23-24 2015
Three-year engagement plan• Build industry network, business opportunities, link global
innovation system
How: CSIRO keynote, panel representation, exhibition, product presentation
Manufacturing and Digital Productivity
Growing Importance
Economic Importance of Sectors – The WHY
Source: Derived from ABS 2013, Gross Value Added by Industry
HighMediumLow
AMT BD Plan, Marcel Bick
Growth Plan ICT-Enabled Manufacturing: FY14-18
High Performance Workplace: Assistive Robotics and Collaboration
Resource Efficient Manufacturing: Sustainability and Custom Manufacture Processes
IoT, iManufacturing Architecture:Manufacturing Informatics, Interoperability
ICT enabled manuf.
StrategyFY2014-16
Inte
rnati
onal
Gov
ernm
ent
/Res
earc
h / N
GO
’s
Aus
tral
ian
Priv
ate
/ Con
sorti
a /
Gov
ernm
ent
Inte
rnati
onal
Priv
ate
/SM
E/LM
CImpact Drivers
13/14: $2.7M -
17/18: >$5M
Tech
nolo
gy L
icen
cing
e.g.
Man
ufac
turin
g In
form
atics
$1.0m $0.9m
$1.5m $1.1m $0.5m$2.5m
$0.8m
Segmentation / Risk FactorsManufacturing Market Forecast (global/local)
$0.0m
AMT BD Plan, Marcel Bick
Agile Manufacturing
Innovation in technology to drive productivity and competitiveness of Australia’s Manufacturers
CSIRO Manufacturing Flagship
Computer Modelling
Arc WeldingLightning and Electrical
BreakdownPlasma Processes
Fluid DynamicsParticle Flow Dynamics
Electric Motors
Instrumentation & Electric
Machines
High Speed InstrumentationVisual Monitoring Systems
Systems DesignLightweight, High-speed, Small
motorsSwitched Reluctance and
Permanent Magnet Motors
Advanced Prototyping
Additive Manufacturing
Integrated Electronics Measurement Science
MechatronicsDesign
Automated Manufacturing
Solutions
Monitoring Processes and Environment
Enhancing Collaboration between Worker &
Automation Systemsi-Manufacturing:
Transforming Manufacturing through Information and Internet of Things (IoT).
Strengths Weaknesses Global reputation in
-Assistive automation
- High Precision optical coatings
-Sustainable supply chains
-Staff committed to mission-oriented impact
-Emerging networks and long term relationships across key markets in Government, business and industry
relationships with industry, government and academia
-Alignment with Annual Direction Statement
-Pro-active and directed capability development
-Emerging platform technologies relevant to the theme
-Recognised as a world leader in high-quality custom fabrication, coating and metrology of high precision optical components
-Critical mass – vulnerable to loss of key personnel
-Recognition & credibility through established track record (but growing strength over past 12 months)
-Public perceptions towards new technologies resulting in loss of jobs
- Limited CapX: Access needs to be ensured as there is a risk because Agile operates across flagships
- Theme strategy yet to be fully road tested and ratified
Opportunities Threats-Emerging evidence for relevance and growth potential in the Theme’s targeted areas of focus, specifically Assistive Automation and Manufacturing Informatics
-Leverage our existing partner’s network to expand our own network of partners (e.g. Commercialisation partners through Boeing)
-Opportunities for manufacturing from - Government engagement and supportive government policiesNew partnerships with unions (e.g. AMWU) to promote the benefits of new technologies
- Apply design-led innovation principles to improve capture of value within the program and externally
-Australian manufacturing struggling in certain sectors creates negative image
-SMEs lack of ability to fund research
-International competition for R&D providers and high Australian dollar. 13/14: 70% revenue from international clients
-Lack of full awareness of competitors at this point
-IP position is at an early stage of development and could be outmanoeuvred by competitors
-High cost of establishing a credible effort in new activities (CAPEX)
SWOT Agile Manufacturing
AMT BD Plan, Marcel Bick
Increase Engagement EfficiencyNow Goal How
50 Contacts = 10 Prospects Qualified 20 Contacts Segment analysis + target
10 Qualified Prospects = 5 Proposals 5 P
5 Proposals = 1 Transaction 5 P = 1T
1 Transaction = $120,000 (average) 1 T = $500,000 Cluster, State + Federal
Each technology partner contacted contributes only $2400 of external revenue
$25,000/ contact
AMT BD Plan, Marcel Bick
How to get there• Change in focus to larger transactions and clusters, 12 mths lifecycle,
requirements of monthly follow ups to convert. • BD education program for project leaders, specifically proposal writing
Engagement Plan – Events and CommsConference Target Audience / Impact Supporting Stream Strategy FY 13/14 FY
14/15FY15/1
6
Robobusiness, USA Automation Industry and End Users / Leads into Prospects. Commercialisation partners. New industry contacts. Raise visibility of CSIRO internationally.
LAMS, Manufacturing Informatics (TBC) – Launch White Paper LAMS
10/14Sponsor, Keynote
YES YES
Robobusiness, EU Automation Industry and End Users / New industry contacts. Raise visibility of CSIRO internationally.
LAMS, Manufacturing Informatics (TBC)
Travel restricted
TBC TBC
Automatica, EU Industrial Automation and End Users / New industry contacts. Commercialisation partners
LAMS, Manufacturing Informatics (TBC)
See above 06/14
NMW, AU Government, Australian and International Manufacturing Sales Reps / national visibility
Manufacturing Informatics, LAMS, - Launch White Paper
05/14 May15 May16
Comput. Science and eResearch Conf. AU
Science leaders / Creating of networks Manufacturing Informatics. Semantics in Science Engineer.
03/14
NEED: Major trade show: Industrial Software Engineering
Software Engineering Industry / Identify commercialisation partnersCEBIT too broad (?)
Manufacturing Informatics, LAMS
TBC TBC TBC
Sustainable Manufacturing Seminar
Australian Industry, Government Sustainable Manufacturing / Circular Economy / LCA
TBC TBC TBC
International Coatings Conference, EU
Coating equipment manufacturers, end users / seek commercialisation partner and end users (e.g. LIGO)
Intelligent Manufacturing Technologies
10/14 YES YES
LAMS workshop NSW Australian Manufacturers NSW, government / Leads into Prospects. Continuous MIICRC engagement
LAMS 03-04/14 YES YES
Manufacturing Informatics workshop
Australian Industry, Government / Seek industry feedback on initiative, new industry contacts
Manufacturing Innovation 05/14 YES YES
Design-led innovation workshop
TBC TBC TBC
AMT BD Plan, Marcel Bick
Still to be segmented into third party and CSIRO lead
Thought Leadership - Target for White PapersNews Magazines: Supporting Stream
Strategy: Topic2014 2015
PACE: Process and Control Engineering (http://www.pacetoday.com.au/home ) - Emerging Industrial automation technologies
LAMS 2, following NSW industry consultations
Robobusiness, Oct 2014
Manufacturers Monthly (http://www.manmonthly.com.au/home ) - News, Articles on business solutions for manufacturing industry, case examples, emerging technologies.
Electronic News (http://www.electronicsnews.com.au/home) – Articles on latest engineering and technological developments
Ferret (http://www.ferret.com.au/t/Automation-Robotics ) - latest product, company and industry news updates, including industrial automation.
The Conversation (http://theconversation.edu.au/ ) – Articles, opinion on science, research and Technology in general
Manufacturing Informatics
NMW / May 2014
Azorobotics (http://www.azorobotics.com/ ) – Robotics and automation
Australian Manufacturing (http://www.australianmanufacturing.com.au/ ) – News, Articles on business solutions for manufacturing industry.
ManufactureLink (http://www.manufacturelink.com.au/news/channel/manufacturing-technology.aspx ) - AMTIL’s News web aggregate on advance manufacturing technologies
Trade Magazines:
AMTIL (http://www.amtil.com.au/Home ) - Trade Magazine: AMT Manufacturing Informatics
NMW / May 2014
Australia’s Best (http://www.australiasbestmagazine.com.au/australias-best-portfolio/australias-best-manufacturing ) - Trade Magazine: Australia’s Best ManufacturingManufacturing Magazine (http://www.manufacturingmagazine.com.au/ ) – Trade Magazine: The National Manufacturing Magazine
AMT BD Plan, Marcel Bick
Need a project lead to run with these
Targets for LAMS Commercialisation – International
Manufacturers Business Focus Country Contacts Contact Category
Adept Technologies USA Robobusiness 2013
ABB Ltd Sweden Australian and overseas
Kuka AG Germany
Yaskawa Japan Robobusiness 2013
Kawasaki Robotics Japan
DENSO Robotics Japan
Yamaha Robotics Japan
Staubli Robotics Germany
Toshiba Machine Japan
EPSON Robots Japan
Fanuc (Japan), Japan
AMT BD Plan, Marcel Bick
Prioritization and time line to be confirmed
Targets for LAMS Commercialisation – NationalManufacturers Business Focus Country Contacts Contact Employees
SAGE Automation Pty Ltd South Australia 300
Rockwell Automation Australia Ltd. Victoria 130
Magnetic Automation Victoria 70
State Automation Victoria 60
Inaco Automation Controls New South Wales 60
Machinery Automation & Robotics New South Wales 60
KW Automation Queensland 35
Delta Building AutomationAustralian Capital Territory 30
Ocean Office Automation New South Wales 20
Beckhoff Automation Victoria 20
Integrated Automation Victoria 20
Selpak Automation New South Wales 18
Environmental Automation New South Wales 18
Air & Automation Equipment New South Wales 17
Austec Building Automation Queensland 10
Industrial Automation Western Australia 10
Robotic Automation New South Wales 10
AMT BD Plan, Marcel Bick
Targets for Guardian Technologies (Software Engineering)
Manufacturers of Coating Equipment Business Focus Country Contacts Contact Category
Guided Reality Integrated Software Solutions USA
Under development Australia
Objectives:• Industry consultation has taken place, innovative end users
have been identified, needs are confirmed. Now:• Identify commercialisation partners with a strong business
focus on hardware/software integration.
Engagement Through:• Consolidated approach with MDU/DPAS/FMF (started)• End Users, e.g. Boeing
AMT BD Plan, Marcel Bick
CSIRO 30 Strategic Clients
Top 20 by Revenue
Order Client Group
1 Cotton Seed Distributors (CSD) FHLSI2 National Aeronautics & Space Agency (NASA) IS3 Grains Research and Development Corporation (GRDC) FHLSI4 AusAID FHLSI5 Department of Climate Change and Energy Efficiency (DCCEE) ENV6 Department of Agriculture, Fisheries and Forestry (DAFF) FHLSI7 Department of Industry, Innovation, Science, Research and Tertiary Education (DIISRTE) ENV8 Bureau of Meteorology(BOM) ENV9 Department of Sustainability, Environment, Water, Population and Communities (SEWPaC) ENV
10 Bayer FHLSI11 Australian Centre for International Agricultural Research (ACIAR) FHLSI12 Meat and Livestock Australia (MLA) FHLSI13 Australian Renewable Energy Agency (ARENA) ENERGY14 Boeing Company (Boeing) MMM15 BHP Billiton (BHP) MMM16 Department of Industry and Investment , NSW IS17 Department of Resources, Energy and Tourism (DRET) ENERGY18 Fisheries Research and Development Corporation (FRDC) ENV19 Grape & Wine Research & Development Corporation (GWRDC)
20 Australian National Low Emissions Coal Research & Development (ANLEC)21 Orica MMM22 General Electric (GE) MMM23 DRALGAS – Office of Northern Australia ENV24 Department of Human Services (inc Centrelink) IS25 BP ENERGY26 Department of Health and Ageing (DoHA) FHLSI27 Dairy Australia FHLSI28 IINET IS29 Petronas ENERGY30 Murray Darling Basin Commission (MDBC) ENV
10 by Strategy
FHLSI 10
ENV 7
IS 4
ENR 5
MMM 4
Commercial in Confidence