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A m s t e r d a m Te c h H u b
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Overview1. What is TNW and TNW X?
2. The foundational pillars of a thriving tech ecosystem.
3. The development of Amsterdam’s tech ecosystem
4. The role of TNW X in facilitating tech ecosystems
5. What does TNW X offer?
6. Cases of previous projects
What is TNW? Over the last 13 years, TNW has
grown into a leading global platform
connecting the tech ecosystem in
various ways.
We leverage all our businesses to
create unparalleled innovation
programs all over the world, that
build on the 5 pillars of innovation.
Media | tnw.co An original and proudly opinionated perspective on
remarkable stories for Gen T. We inform, inspire, and
entertain over 10.000.000 readers and social followers
globally.
Events | TNW Conference Remarkable business events for media and technology
professionals with 40,000 annual attendees.
Spaces | TQ A 6,000 m2 curated tech hub in the heart of Amsterdam.
We help push tech startups towards exponential growth.
Intelligence | Index.co Index is a platform for startups, brands and investors
harnessing data on 150.000+ companies.
Innovation & Advisory | TNW X Bridging the gap in startup ecosystems. We connect
people, business, governments, and technology by
creating innovation programs all over the globe.
TNW joined the Financial Times
Family in March of 2019
1. WHAT IS TNW
MEDIA
TNW news is a tech media brand that focuses on a cross-
generational audience. Our content focuses on the impact
of technology. Informing, inspiring and entertaining
8.000.000 readers and our 4.000.000 social followers
globally.
READ IT
SPACES
TQ is a label for our curated tech hub, founded by TNW, Google,
booking.com, ABN Amro, and KPMG. We help push tech
startups towards exponential growth by providing our startups
with the right connections, community, events, training, and
facilities.
We can facilitate the establishment of a tech hub for parties
that are interested. A Tech hub is a mark stone pillar and spring
for innovation.
VISIT WEBSITE
TQ - A label for growth
!5
Governmental organizations need to find ways of collaborating with the tech
ecosystem for the purpose of innovation with startups, building sustainable
networks and attract the right talent.
TNW X is your gateway to the tech ecosystem.
New technologies are radically changing the way business is done
make an abundance of
startup and tech talent
available.
ensure that startups have
easy access to potential
launching customers,
corporate partners and first
users.
create Europe’s richest
startup event calendar and
mentor pool.
ensure that sufficient
growth capital is available
for promising startups.
offer a true startup
environment that helps the
startups grow and reach
their full potential.
5 key pillarsTALENT CLIENTS CONTENT CAPITAL ENVIRONMENT
2. THE FOUNDATIONAL PILLARS OF A THRIVING TECH ECOSYSTEM.
3. THE DEVELOPMENT OF AMSTERDAM’S TECH ECOSYSTEM
1,661 Tech companies
Includes 1,346 home- grown and 315 foreign tech companies and covers a vast spectrum from seed startups to
established tech companies like Adyen, Booking.com and Takeaway.com
69K Total jobs in tech companies
This equals roughly 13% of the total 545K job market. Includes 37K jobs from home- grown companies and 32K from
foreign tech
+13K New jobs added in last two years Startups are the economy’s #1 job growth engine, well ahead of any individual sector. Companies younger than 5 years add most jobs
28 Average team size
Among home- grown tech companies, the average team size is 28. The average
VC backed startup has 50 people (companies which raised >€1M)
12% Mixed or female founders
Female or mixed founder teams represent 12% of all startups & scale-ups,
which is slightly below the European average
The Amsterdam Tech Ecosystem
Source: StartupAmsterdam
Source: Dealroom.co custom research, City of Amsterdam. As of Dec. 2018
1,213 startups 128 scaleups 5 grownups 315 foreign tech companies
1,661 total tech companies
Number of Jobs
32,041 69,110
15,745 6,756
14,568
Startups & Scaleups Scaleups Grownups Foreign tech Total
2- 50 employees HQ in Amsterdam
>51 employees HQ in Amsterdam
IPO - ed and profitable companies HQ in Amsterdam
Foreign tech companies with a major presence in Amsterdam
Including: Dott, ParkBee, Ikbenfrits , Crisp,
BridgeFund, Nowa, others
Including: MessageBird , BUX, Ticketswap , Picnic,
Swapfiets , Impraise, others
Including: Booking, TomTom, Adyen, Takeaway, Elastic (Adyen and Elastic went public, valued €20B and €6B. Takeaway moved to A’dam )
Including: Uber, Netflix, Tesla, Amazon, Microsoft, Stripe,
Vainu, Shippeo, UiPath, Snap, Bird, others
69K jobs at tech companies in Amsterdam, of which more
than 54% at home- grown companies
3. THE DEVELOPMENT OF AMSTERDAM’S TECH ECOSYSTEM
Source: Dealroom.co and StartupAmsterdam. Note: Compared with Nov 2017 report, we have upwards revised our estimates for Dec 2016 (50K) and Nov/Dec 2017 (55K excluding media) as new companies were identified. Data shown on this chart are like -for-like latest estimates. As of Dec. 2018
32K Foreign tech 29K
27K
24K 5K Dec '16 S
28K 6K Dec '17
30K 7K Dec '18
Home-grown Startups & scaleups Home-grown Grownups
60K
40K
20K
0K
56K 64K
69K 80K
Jobs
Total employment has grown from 56K to 69K in two years, an increase of 13K
and an annual growth rate of 12%
3. THE DEVELOPMENT OF AMSTERDAM’S TECH ECOSYSTEM
Advisory & research Tech jobs Creative sector Finance Restaurants, bars & hotels
101K
Real estate Retail
With 69K jobs, tech startups & scaleups
contribute to 13% of jobs in Amsterdam
69K
Includes: Legal (33K), HR (22K), R&D (17K), Marketing & Advertisement (16K) Amsterdam -based Foreign tech startups, scaleups and grownups = 37K in Amsterdam = 32K Includes: Arts (23K), Creative business services such as museums (18K) and Entertainment (16K) 58K 46K 39K
Source: Amsterdam statistics bureau. Startup Amsterdam and Dealroom.co. As of Dec. 2018
28K
26K
Jobs by sector
3. THE DEVELOPMENT OF AMSTERDAM’S TECH ECOSYSTEM
With 13K new jobs added in the last two years, startups & scaleups are the leading job growth engine
Entrepreneurial
tech is a key
facilitator for
economic growth
in Amsterdam
Net jobs added by sector (Dec 2016 - Dec 2018)
Jobs added by Amsterdam - based startups = 7.5k
Jobs added by foreign startups= 5k
Tech jobs Amsterdam -based startups, scaleups and grownups = 8K
Foreign tech in Amsterdam = 5K +13K
Advisory & research +7K
Creative sector Real estate Restaurants, bars & hotels
+4K +4K +4K
Retail Finance
+1K +1K
Source: Startup Amsterdam and Dealroom.co. As of Dec. 2018
3. THE DEVELOPMENT OF AMSTERDAM’S TECH ECOSYSTEM
€25M Series C
$24M Series B
$23M Series B €20M Seed
€15M Early VC €15M Growth Equity
€12M Series C €11M Series B
Number of VC rounds of €1 million or larger
32 28 17
2013 2014 2015
34
2016
40
2017
50
2018
Venture capital investment is a catalyst for startup
growth, and its activity has grown over 3x in past six years
Source: Dealroom.co. Excludes buyouts, secondary transactions, debt, ICOs, lending capital, grants.
3. THE DEVELOPMENT OF AMSTERDAM’S TECH ECOSYSTEM
Companies Employees Employees per company Jobs added (Dec ‘16 - Dec ‘18) Growth (1)
Fintech 184 6,752 37 1,740 35%
Enterprise software 246 5,385 22 1,239 30%
Travel & Tourism 67 6,239 93 917 17%
Food Tech 45 1,669 37 821 97%
Transportation 71 3,104 44 736 31%
Marketing & Advertising 143 3,092 22 730 31%
Digital Healthcare 89 1,717 19 518 43%
Digital Media 134 2,227 17 453 26%
Jobs & Recruitment 44 0,858 20 348 68%
Energy & Cleantech 68 1,826 27 331 22%
Other 255 4,200 30 488 12%
Total 1,346 37,069 28 8,321 31%
Source: Dealroom.co. As of Dec 2018 1. Percentage change between Dec 2016 – Dec 2018
Fintech and SaaS are the biggest contributors3. THE DEVELOPMENT OF AMSTERDAM’S TECH ECOSYSTEM
Amsterdam is home to a vast spectrum of innovative startups, ranging from Fintech to Digital media (mostly home-grown).
The startup ecosystem is the fastest growing sector in Amsterdam, jointly being the economy’s #1 job engine.
Vast availability to funding from VC investors has played a equally important role in sprouting up both local and international tech start-ups (and scale-ups).
Key insights - Amsterdam tech ecosystem
3. THE DEVELOPMENT OF AMSTERDAM’S TECH ECOSYSTEM
CONNECTIt is a global launchpad with international connections to startup hubs around the world, a launchpad network and one of the world’s best airports.
TALENTDEVELOP
It has the continent’s best testbed, with an abundance of lead partners, launching customers, early adopters and a diverse, open-minded population.
It has a large talent pool. Not only does the city attract the best engineers from all over the world, it also educates them – as illustrated by numerous initiatives, such as Amsterdam Science Park, Amsterdam Excellence Track and the B.Startup School.
What gives Amsterdam an edge.
3. THE DEVELOPMENT OF AMSTERDAM’S TECH ECOSYSTEM
A long-term hub of innovation with administrative backing Good salaries 30% ruling tax break Desirable work-life balance, cultural diversity Highly Skilled Migrant (HMS) scheme
Why relocate to Amsterdam?
3. THE DEVELOPMENT OF AMSTERDAM’S TECH ECOSYSTEM
Big city with small town vibes
PROGRAMS & ADVISORY
We are bridging gaps with the corporate world, assisting startups in receiving
funding, position your ecosystem in the global tech ecosystem, attracting the
best startups and top-notch service providers, and we organize conferences to
bring together the world of tech in your ecosystem.
BOOST YOUR ECOSYSTEM
A team of experts that combines the all powerful assets of TNW into
unique programs to boost local ecosystems.
Being one of the pioneers in the global tech world taught us how this game is
played. Now we are utilizing our knowledge to boost and grow local tech
ecosystems.
4. THE ROLE OF TNW IN FACILITATING TECH ECOSYSTEMS
TNW X field of expertise
MENTORSHIP & TRAINING
10.000.000 monthly readers
150.000+ startup profiles
12.000 Network of global
mentors & investors
MEDIASOURCING &
INTELLIGENCE
10.000 m2 for startups
SPACES
30.000 yearly attendees
EVENTS PROGRAMS
100+ innovation programs (accelerator,
incubator, soft landing)
WHY OUR CLIENTS LOVE WORKING WITH US
Experience - Unparalleled knowledge of the global tech ecosystem gained from 13 years of experience in the field of tech and innovation
Track record - A track record of successfully working with 100+ corporates and governments in the last 3 years
Approach - A flexible, transparent & lean way of working. We aim to inspire and help our partners adopt our innovative mentality.
Network - A smart 150,000 startup database, a research and program team of 30 professionals and a network of 200 startup scouts all over the world.
Brand - A trusted, well-known and credible brand in the global tech ecosystem
For the second year in a row, TNW was chosen as the EMEA partner of
the K-Startup Grand Challenge; the leading global competition to
attract startups to South Korea. The 4-month accelerator program takes
place in South Korea and helps the participating startups overcome the
challenges of setting up shop in South Korea.
• In 2-years time TNW was able to get 572 startup applications to EMEA
that have the ambition to scale to Asia.
• We setup selection events in European tech hubs to select the very best
startups for the program
• Attracted a top-notch jury panel for each selection event
• Generated more than 4 million impressions on social media
67 Startups expanded to Korea With our sourcing we were able to receive 572 applications, of which 67 were selected to expand their business to Asia
6. CASES OF PREVIOUS PROJECTS
In partnership with StartupAmsterdam we built connections between
startups and corporates from the ground up by connecting startups and
corporates around an innovation challenge defined by the corporate.
• TNW X organised 70 Launchpad Meetups over a period of 2 years, resulting in
15 pilot projects
• TNW X provided 50+ corporates access to the Amsterdam startup ecosystem
• TNW X received 1500+ startup applications divided over the 70 innovation
challenges
Organised 70 startup - corporate meetups
By pioneering this program in 2015 we
signed 15 startup-corporation
collaborations so far
CHECK WEBSITE
Recommendation:
“Launchpad Meetups is a platform enabling us to setup a partnership
with Declaree. We’re now in the phase of scaling this over all our
offices .” - Erik de Heer, Innovation Lead, EY NL
6. CASES OF PREVIOUS PROJECTS
Contact
Inge Wijnja Head of Government Relations
[email protected] +31 6 24 77 89 76
Kriszti Szabo Head of Investors Relations
[email protected] +36 20 447 7389
