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AMMA, Our Chancellor

- Satguru Sri Mata Amritanandamayi Devi

e mai ur se educati s u d be t im art a cu ture t e eart. ere are tw t es educati educati r a i i a d educati r i e. e we stud i c e e

stri i t bec me a d ct r a aw er r a e i eer t at is educati r a i i . ut educati r i e re uires a u dersta di t e esse tia ri ci es s iritua it it is ab ut ai i a dee er

u dersta di t e w r d ur mi ds ur em ti s a d urse es. u sters eed t u dersta d t e ur se i e. e eed c ura e a d wisd m t ace t e c a e es i e. it t at

u dersta di t e bec me t e i t t e w r d

Amrita Vishwa Vidyapeetham

Brahmachari Abhayamrita ChaitanyaPro Chancellor

Dr. P. Venkat RanganVice Chancellor

Swami Amritaswarupananda PuriPresident

Prof. C. ParameswaranDirector – Corporate and Industry Relations

Dr. K. SankaranRegistrar

A MULTI-CAMPUS RE-ACCREDITED BY NAAC WITH ‘A’ GRADE

4

MISSIONTo offer contemporary and quality post graduate management education for life and

living; emphasizing research and societal benefit, while engaging with key stakeholders

Dr. V.S. SomanathPh.D. (New York University)

Dean - Management Programmes, All Campuses Amrita Vishwa Vidyapeetham

Message from the Dean

Amrita Vishwa Vidyapeetham has offered the MBA programme for more than twenty years. Hun-dreds of its graduates are contributing richly to managerial excellence in global business.

The MBA and the MBA-MS (offered jointly with the University at Buffalo, USA) programs provide management aspirants a great opportunity for acquiring superior capabilities needed for sustainable global business. The acquisition of multi-dimensional knowledge and skills com-bined with the need for ethical conduct, social responsibility and inclusiveness is critical for effective decision making.

Amrita’s outstanding faculty with qualifications from prominent global institutions is committed to serving you well. They will be with you every step of the way in the process of your transforma-tion into informed professionals.

Join us at the Amrita School of Business and secure a strong and durable foundation for success in value creating activities surmounting the inherent challenges.

Best Wishes.

5

Amrita Vishwa Vidyapeetham is close to celebrating one and half decades of service to society and humanity. Under AMMA’s inspiring and motivating leadership and direction as Chancellor of the University, Amrita Vishwa Vidyapeetham is marching forward towards higher goals and accomplishments.

Amrita educational Institutions provide a holistic approach to ‘Education for Life’ and ‘Education for Living’. It provides the best education in terms of academic excellence, facilities, ambience, pedagogy and infrastructure. The education one receives at Amrita inculcates both values and virtues, while instilling the essential principles of spirituality. The faculty-student ratio in the University at about 1:8 is one of the best prevailing in the country. Recognition, local and international, has come in an unending flow.

Amrita Vishwa Vidyapeetham was re-accredited with ‘A’ grade by the National Assessment and Accreditation Council. It has also been ranked in the Ivy league of Indian Universities along with such famous institutions as the Indian Institute of Science, Bangalore and the Tata Institute of Fundamental Research (TIFR), Mumbai. In a review of Deemed Universities by a high-power committee of reputed academicians, Amrita Vishwa Vidyapeetham was placed in Category 1. For the country as a whole only handful of private universities enjoy this privilege.

“ Amrita University has a major role to play in transforming our society into a knowl-edge society through its unique value-add-ed education system “

- Dr. A.P.J. Abdul Kalam

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Tisitors

I was pleased to visit the Department of anage-ment in 20 . I could see that the students here get an education for life and an education for living. The students who have joined our organi ation in Dubai from this university have constantly proved that they are the best. e will continue to recruit from this University that consistently turns out ethical manag-ers ready to serve both the rm and society with utmost sincerity and dedication. eedless to say, the presence of the Chancellor s vision and guidance has been (and continues to be) the foremost reason for the success of the Department and the University.

The environment, the infrastructure, the campus is just right for building our ne t generation of lead-ers, the future for our country. hat strikes me most is the humility and willingness to go beyond what a business management school does and teaches, and help actually to contribute to the society.

hat is being done here is really epic: to help shape the mind of students beyond just the regular B school topics is something which every student in India should go through making sure that you are connected to the society and the community and the issues of well-being beyond just subject matter e pertise. y best wishes to the students and I loved every bit of moment I was here.

A very insightful session and more importantly a very energetic and enthusiastic bunch of students. I found the discussion and the questions the students asked very sharp and thought through. The calibre of the students compares with the best business schools, and this is possible only with the e cellent education and coaching the sta is imparting.

It was truly a pleasure and learning for me. All the best to them in their careers.

Jeyaram SubramanianCEO,

Barakat Group of Companies,UAE

Ashutosh ChadhaVP and Head - Corporate Affairs,

Wipro Ltd., India

Jacob ParambiPartner,

Ernst & Young

The environment, the infrastructure, the campus is just right for building our ne t generation of lead-ers, the future for our country. hat strikes me most is the humility and willingness to go beyond what a business management school does and teaches, and help actually to contribute to the society.

hat is being done here is really epic: to help shape the mind of students beyond just the regular B school topics is something which every student in India should go through making sure that you are connected to the society and the community and the issues of well-being beyond just subject matter e pertise. y best wishes to the students and I

Barakat Group of Companies,UAE

7

The Amritapuri campus is located at the headquarters of ata Amritandamayi ath ( A ) in Kollam. Close pro -

imity to the A helps students appreciate the scale and reach of initiatives undertaken to impact the society. It helps them see management principles in action. It is instilling a unique blend of business and human impact that we focus on, that sets apart the new breed of business leaders that we co-create.

c

Gokul S

O r Ca ses

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The striking feature of the BA program at the Amritapuri campus is the opportunity for students to develop a closer awareness of core human values. ocated within close pro imity of the ata Amritanandamayi Ashram and surrounded by lush green vegetation, the campus setting enables students to develop a ner appreciation of the needs of society and the environment. Two years in the campus would leave departing graduates with a strong knowledge skills base and an awareness of essential life-skills.

Ganesh Jayakumar

r. . . ma atair ers r ramme

mrita uri am us

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In this world of Internet of things, Analytics has become the in thing globally which is being applied to every eld and industry.

The Bengaluru campus o ers two management programmes especially in the eld of Business Analytics which can be applied across all special-i ations of management -- a full-time BA- S and a part-time ecutive BA- S. Students admitted to BA programme are eligible to apply for S programme o ered by the School of anagement at State University of ew ork, Bu alo, USA.

Among the campuses, Bengaluru is the only campus that o ers this unique programme. hile this is a residential programme, students who are residents of Bangalore may choose not to avail of hostel facility of the university.

Siddharth Menon

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Satyanarayan Jambunathan

r . a air ers r ramme

e a uru am us

Amrita ishwa idyapeetham and University at Bu alo, ew ork (SU ) jointly o ers two year full-time post-grad-uate twinning programme in Business anagement at Bengaluru campus. A part time two-year ecutive- BA programme is also o ered for the bene t of working professionals. The BA- S degree involves an BA degree from Amrita ishwa

idyapeetham and the aster of Science degree in anagement Sciences (Business Analytics) and Systems

from the University at Bu alo, ew ork. This international Collaborative programme brings in the nest faculty from University at Bu alo to teach S courses at Bengaluru campus. The students enrolled in this programme gain real time International posure during their visit to the campus of School of anagement, University at Bu alo (SU ).

r . a air ers r ramme

e a uru am us

Collaborative programme brings in the nest faculty from University at Bu alo to teach S courses at Bengaluru campus. The students enrolled in this programme gain real time International posure during their visit to the campus of School of anagement, University at Bu alo (SU ).

11

Amrita School of Business, Coimbatore focus on preparing business leaders with human values and ethics, ASB Coimbatore believes in imparting An

ducation for iving. An ducation for ife. ocated in a picturesque village ttimadai, ASB Coimbatore offers two-year full-time BA with an option for dual-degree in .Sc. International anagement from Telecom cole De anagement (T ), rance. The school is always ranked among the top 0 b-schools in India by BA rankings. It is a member of Association to Advance Collegiate Schools of Business (AACSB), a global organi ation of educational institutions, a golden standard for b-schools..

I have had the pleasure of learning from the best of teachers and with passionate and enthusiastic students. But, it s the people at ASB oimbatore the faculty and your fellow students that make the difference. The exceptional aspect about ASB is the high degree of access one has to this dedicated and engaging faculty who make sure that you are always on the track. They have high expectations and give you every opportunity to meet those expectations. uite simply, being at ASB gave me an opportunity to work with people who are a true inspiration to me and who helped me to achieve my goal of getting accepted into an HR role in one of the best companies in the country.

a a hm n aanager HR Tata Steel

oimbatore

Amrita School of Business, Coimbatore focus on preparing business leaders with human values and ethics, ASB Coimbatore believes in imparting An

ducation for iving. An ducation for ife. ocated in a picturesque village ttimadai, ASB Coimbatore offers two-year full-time BA with an option for dual-degree in .Sc. International anagement from Telecom cole De anagement (T ), rance. The school is always ranked among the top 0 b-schools in India by BA rankings. It is a member of Association to Advance Collegiate Schools of Business (AACSB), a global organi ation of educational institutions, a golden standard for b-schools..

I have had the pleasure of learning from the best of teachers and with passionate and enthusiastic students. But, it s the people at ASB oimbatore the faculty and your fellow students that make the difference. The exceptional aspect about ASB is the high degree of access one has to this dedicated and

12

ASB oimbatore is a perfect fit for anyone seeking personali ed attention from the faculty. Thanks to the close interaction, we benefited from the unlimited access to the faculty and getting to know each other well. The college made me independent and equipped me well to succeed in the orporate orld.”

Sra anthi Na ani Tata onsultancy Services

anager HR Batch oimbatore ampus

r. a u ama air ers r ramme imbat re am us

ASB oimbatore is a perfect fit for anyone seeking personali ed attention from the faculty. Thanks to the closeinteraction, we benefited from the unlimited access to the faculty and getting to know each other well. The collegemade me independent and equipped me well to succeed in the orporate orld.”

r. a u ama air ers r ramme imbat re am us

ASB oimbatore is a perfect fit for anyone seeking personali ed attention from the faculty. Thanks to the closeinteraction, we benefited from the unlimited access to the faculty and getting to know each other well. The collegemade me independent and equipped me well to succeed in the orporate orld.”

ASB oimbatore is a perfect fit for anyone seeking personali ed attention from the faculty. Thanks to the closeinteraction, we benefited from the unlimited access to the faculty and getting to know each other well. The collegemade me independent and equipped me well to succeed in the orporate orld.”

elcome to Amrita School of Business, Coimbatore. Ranked among the top 20 Private B-Schools in the country and with a global alumni network of over 00 students, you will find ASB alumni at world s best brands Google, icrosoft, Apple, Samsung, IB etc. e are very proud of our alumni and I am very proud of our outstanding faculty who have made this possible. Students are the core of Amrita. our interests and outcomes are what we consider most important to us. our classmates will be the biggest source of learning. everage their e perience and knowledge, and create your own footsteps.

ou will witness a fresh, bold approach to teaching learning with a new curriculum that is on par with world standards and aligned with industry needs. ith my pranams and prayers to A A, I wish you all blessed two years ahead.

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Strategically located in the commercial capital of Kerala, the Kochi campus is blessed with e cellent social and educational infrastructure, ideal for holistic learning and professional development.

Pratheek P. Nair

Strategically located in the commercial capital of Kerala, the Kochi campus is blessed with of Kerala, the Kochi campus is blessed with e cellent social and educational infrastructure, ideal for holistic learning and professional development.

of Kerala, the Kochi campus is blessed with e cellent social and educational infrastructure,

professional

Continuous interaction with the vibrant business communi-ty of this fast growing city of India provides an e cellent opportunity for our students to develop practical insights from the world of business.

Continuous interaction with the vibrant business communi-ty of this fast growing city of India provides an e cellent

for our students to develop practical insights

14

ur location ensures that our students are able to interact continuously with the vibrant business community of this fast growing city. The gamut of curricular and e tra-curricular activities provides e cellent opportunities to develop practical insights from the world of business. The combination of the rich academic and industry e perience of our faculty, and the strength of the Amrita value system provides them with the perfect arena for a wholesome educational e perience.

ver the years, our students have been able to make a mark in the competitive corporate world. Their feedback on the developments in industry helps us keep our curriculum updated and relevant. Through the socially responsible contributions of hundreds of our alumni, we are able to spread our Chancellor s vision of giving back to the society.

e welcome you to join our BA programme, and become a part of this great endeavour.r . u a da ura id ara

air ers r rammec i am us

updated and relevant. Through the socially responsible contributions of hundreds of our alumni, we are able to spread our Chancellor s vision of giving back to the society.

e welcome you to join our BA programme, and become a part of this great endeavour.r . u a da ura id ara

air ers r rammec i am us

Parvathy L. R

15

29 Core Courses

75 + Electives

870 Minimum # ofContact Hours

11ASB Glance

FACULTY : STUDENT RATIO

>1000 Interviews

5% international placements

CA R

EER

24000+Books & Magazines

On Campus Recruitment

» International MS degree in tandem

» 382 Amrita-MBA footfalls at SUNY,Buffalo, USA

» International University Partners

» International Student Exchange Programmes

24000+Books & M

Online Database

11Online Database

>1000 Interviews

5% international placements

On Campus Recruitment

120+120+ companies visitedfor placements.

ob ffers

1000+ Interviews

5% international placements

₹

HHighest Cighest CTTCC

hours

1 on 1 External Mentoring

hours150

Getting CorporateReady

70hours

180Career Counselling

CA R

EER

am us ecruitme t

Amrita-MBA footfalls at SUNY,

» International Student Exchange Programmes

Amrita-MBA footfalls at SUNY,

» International Student Exchange Programmes

7700+Journals

Independent Study Course

Research

Independent Study

a s .a

1 1

16

E os re

» raduate r m mrita wit i ter ati a stud e erie ce.

» rtu it t i teract a d ear r m e erie ced acu tabr ad.

» re rtu ities r i er educati wit u dir s ects.

» tuiti ees re uired t be aid at st u i ersit .

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University of British Columbia, ancouver, Canada

rije University, Amsterdam

Telecom cole De anagement, rance

University of Twente, etherlands

Summer Programs - on Partner Universities

Tel Aviv University, Israel

ua e ree r ram

Telecom cole De anagement: BA / Shttp://www.telecom-em.eu/en/msc

akland University, ichigan - BA / S IThttps://oakland.edu/business/graduate-e ecutive-programs/msitm/

tude t c a e r ram

Groningen, etherlands (BB BA Students only)http://www.rug.nl/

TU unich, School of anagementhttps://www.wi.tum.de/

University of annheim - Business Informatics and athematicshttps://www.wim.uni-mannheim.de/en/the-school/degree-programs/msc-in-business-informatics/structure-and-content/

U , ew e ico - USA - student e change programhttps://www.mgt.unm.edu/

Telecom cole De anagementhttp://www.telecom-em.eu/

St ent E c ange Programs ummer r ram art er i ersities

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ogr

tudets at

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The Amrita BA o ers a dual degree programme at its Bengaluru campus. Students have the opportuni-ty to earn an BA from Amrita as well as an S ( as-ter of Sciences) in anagement from the State University of ew ork (SU ) at Bu alo, USA. Students visit UB campus at end of the rst year as part of the dual degree curriculum requirement. During their visit, they understand the US business practices and undertake a course in strategy.

The study trip allows students to immerse them-selves in an international learning environment gain deep insights into global business attend lectures and have interactive sessions with renowned professors, visit local industry and also bene t from the cultural e posure.

The Graduation Ceremony for the recipients of the aster of Science in anagement- Business Analyt-

ics and Systems, and aster of Science in mbedded Systems of the University at Bu alo, State University of ew ork (SU ) is held at the Bengaluru campus, every anuary.

Senior management of the University of Bu alo attend the occasion.

Amrita s unique dual degree programmes with University at Bu alo started under the leader-ship of Sri ata Amritanandamayi Devi, Chancellor, has been a resounding success in its objective: retention and retraining of the best of industry professionals within India.

tude

ts at i

ersit at

ua

Theaster of Science in anagement- Business Analyt-

ics and Systems, and aster of Science in mbedded Systems of the University at Bu alo, State University of ewevery anuary.

Senior attend the occasion.

AmritaUniversity at Bu alo started under the leader-ship of Sri ata Amritanandamayi Devi, Chancellor, has been a resounding success in its objective: retentionprofessionals within India.

ra

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Cerview

onths Academic Calendar

2 onths Internship

29 Core Courses

0 lectives

Colloquiums and Dual Degree at Bengaluru Campus 0

orkshops

Core lective Courses

SAPG and 2

Colloquium

Corporate Skills

Summer Internship

09Credits

Credits

2Credits

Credits

Credits

2Total Credits

irst year

TRA S R ATI

C A GI G

I SPIRATI A

Second year

CR DIBI IT

I T GRIT

P RS RA C

20Group Activities

20Case Studies Discussions

Research ocus

20Class Discussions

0ui es Tests

Seminar Classes Activities

0Group Discussions

ow you earn

ow ou

earn

MBA @ Amrita: Student Perspective

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CORE COURSES

- Macro Economics- Organizational Behaviour II- Financial Management- Marketing Management II- Production and Operations Man

agement I- Data Analytics II- Introduction to BA- Management Information Systems I

CORE COURSES

- Business Communication- Micro Economics- Financial Accounting- Organizational Behaviour I- Marketing Management I- Data Analytics I

TRIMESTER 1 TRIMESTER 2

CORE COURSES

- Cost Management- Human Resource Management- Management Information Systems II- Research Methodology- Economic Environment and Policy- Production & Operations

Management II- Legal Aspects of Business

TRIMESTER 3

JUL-SEP OCT-DEC JAN-MAR

8 weeks Corporate InternshipSUMMER Outshine your peers in the company with a stellar performance and

you just might start the second year with a job in hand!!

CORE COURSES- Managerial Values & Business Ethics- Environment Management &

Sustainable Development- Contracts Relationship &

Management*- Business Analytics*- Software Project & Change

Management*| Elective 6 | Elective 7 | Elective 8 |

| Elective 9 | Elective 10 |

CORE COURSES- Strategic Management- International Business- Innovation and Entrepreneurship- Enterprise Models*- Analysis Modeling & Design*| Elective 1 | Elective 2 | Elective 3 |

| Elective 4 |

TRIMESTER 4 TRIMESTER 5

CORE COURSES- Independent Study Course

(Research focus)- IB law and IP Management*- ITES Strategy & Policy*- Information Assurance*

| Elective 11 |

TRIMESTER 6

JUL-SEP OCT-DEC JAN-MAR

COMMON COURSES ACROSS TRIMESTER:| Self-Awareness and Personal Growth I & II |

| Corporate Skills | Colloquiums |

*MS Courses at Bengaluru Campus

Curriculum

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In order to fulfill the career aspirations of the students, it was found necessary for them to have e pert assistance in specific areas, beyond their regular academic training. Corporate and Industry Relations (CIR) was established with the prime motive of transforming every student into a globally accepted professional, together with high human values and life skills to face the never ending challenges of life. The University management has demonstrated its commitment to lead this important function by positioning a senior Director to head CIR.

CIR functions encompass seven key areas: earning and Development, Corporate Relations, Career acilitation, ntrepreneurship Development, Alumni etworking, Corporate Communication and

Corporate Training. In order to benefit all sections of students across the University, CIR has centres in all the Campuses, replicating the form and function of the main centre, with necessary modifications incorporated to meet the varying nature of programmes offered at such locations. CIR conducts sessions on soft skills to make the students for placement ready. Amrita - BA continues to have

00 placements in some of the best known C s and Indian Corporations.

20 saw 2 companies hiring Amrita- BA students for placements. The salaries offered in 20 have shown significant growth over the previous year. The average salary (CTC) offered was I R . lakhs per annum, the highest being I R 2 lakhs per annum. The batch of 20 - 20 have been placed in diverse and high-quality professional organisations.

EEN

TS T

S

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RA AT S MBA 2016 -18Placed: Asian PaintsJob profile: Sales OfficerIt gi e e great ea re t a ith ri e that I ha e c ete t gra ati n r

A rita Sch B ine , A rita ri ca ,The re ati n hi et een ac tie an t ent i er c r ia , hich ga e e an rt nit t e ce in area intere t. The t ear ent here ere en i an ha he e e t gr etter r e i na an er na .

I ike t thank a the ac tie an ta r aking e a Better Per n .

ARVIND IYER MBA 2016 -18

Placed: DeloitteJob Profile: Financial Analyst

It gi e e i en e ea re t ca e a t ent A rita Sch B ine Banga re an State ni er it e rk at B a . The e t art eing a t ent in thi

ni er it i getting an internati na e re i it t ni er it at B a . In the r g a i ati n, the egree MBA MS gi e a c etiti e a antage an MS egree in

B ine Ana tic an S te he t n er tan the na ic t a ine r .

S A AMBA 2016 -18

Placed: HDFC Bank and Federal Bank (Dual Placement)Job Profile: Customer Relationship Manager and Probationary officer

At A rita e ere a e t tran r r ear int c n i ence, r eakne e int rt nitie an a e a ring t the hi en ca a i itie thr gh the c ntin training r i e . A ng ith the a it e cati n thr gh the n er ect ere r ac tie e a recei e r i r e inent er na itie r ari a k i e. ith a re ace ent at re te

rgani ati n A rita i tr t ching an changing each ne r i e .

I A PA I K S MBA 2016 -18Placed: PhilipsJob profile: Sales SpecialistIt a tarte ith an interacti n ith ne r a n , h arke intere t in

anting t rk in Phi i ighting. Getting e ecte int rea c an a a rea ha ent r e. It i an h n r t e e ecte int a ran that i n t n the

arket ea er in the ighting in tr t i a a ran ith ear egac ehin it. n tant rt r r e e ac tie an IR c e ith arie earning

e erience r c a r , anage ent e ti a , er intern hi & a ni interacti n i hat he e e achie e thi rea .

a m re ......

SHAMBHU NATH P MBA 2016 -18 Placed: Amazon IndiaJob Profile: Customer Relationship ManagerIn the i ine cr ci e at A rita Sch B ine , the etecte the innate ta ent in e,

a e the right ea re kn e ge re ire ,ga e a e in tr e re , har ene ki , r ne attit e an ine t ne t ta t k t ar r t c n r nt an

cha enge in i e. I a re er in e te t a ac t e er , ta an IR r ec rating an ateria i ing rea , a ace ent ith a c ng erate.

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AccelerateerPlacement report (2 1 2 17 T

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Our Recruiters

25

Our Recruiters

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Entrepreneurship as a CareerASB has a holistic and interdisciplinary approach to fostering entrepreneurship. Several other resources such as ntrepreneurship club, Amrita TBI, and networking supplement this curriculum.

Sessions by successful entrepreneurs who had created innovative business models for their venture helped us to take our understanding about entrepreneurship to the next level.

Nikhil AshokClass of 2015(Aspiring Entrepreneur)

Entrepreneurship CoursesAs a part of the curriculum, the following courses are offered to students with entrepreneurship interest.

> Innovation in ntrepreneurship> anagerial alues and Business thics> egal Aspects of Business> Innovation anagement> Rural arketing and ntrepreneurship

H i g h l i g h t s

> Exclusive opportunities for students to develop business prototypes from real-life scenarios through ASB’s flagship

program Live-in-LabsTM

> ntrepreneurship courses are ingrained within curriculum

> Investment assistance through Amrita Technology Business Incubator (Amrita TBI), jointly supported by Govt. of India and Amrita ishwa idyapeetham

> Through Amrita TBI Pitchfest, aspiring entrepreneurs can get investment up to 00,000 along with an incubation space

Amrita s Technology Business Incubator (TBI) has won the ational Award for being the best Technology Business Incubator in the country from the Department of Science and Technology, Government of India, on th ay 20 at igyan Bhavan,

ew Delhi.

The President of India Shri. Pranab ukherjee presented the national awards for e cellence in technology at a ceremony in Delhi to mark the 9th ational Technology Day. Dr. Krishnashree Achuthan, C , and Snehal Shetty, C , of Amrita s TBI received the award. This is a joint venture with Dept. of Science Technology, Govt. of India, focuses on incubating startups in the areas of Information Technology, Cyber-Security, etworking and Social edia, among others. It recently established a startup hub to build the ne t wave of cyber security startups in the country. Amrita ishwa idyapeetham s TBI is supported by the Government of India and recogni ed under the Startup India program.

27

Amrita TBI is a non-profit startup incubator supported by Govt. of India and Amrita ishwa idyapeetham that funds, mentors and nurtures ideas, startups and entrepreneurs. irtual incubatees

can operate from anywhere in India. Amrita TBI is one of the select incubators that will be made world class under AI , ITI Aayog, Govt. of India. Amrita TBI was also listed among the Top- most prolific startup incubators in India by the conomic Times in 20 . Amrita TBI has incubated startups, mentored 2 startup ideas and has ero loss from its investments.

Amrita s TBI is one of the only si incubators selected to be made world-class under ITI Aayog s Atal Innovation ission (AI ). According to ITI Aayog C Amitabh Kant, the objective is to transform the startup ecosystem in India by providing financial scale-up support to these si rarest of the rare incubators and upgrade them to global standards. ach of these will receive . n (I R 0 Crore) over a span of two years to provide state-of-the-art facilities to the incubated startups.

Amrita TBI offer both physical and virtual incubation. Physical incubation is provided at Amrita ishwa idyapeetham campuses at Amritapuri, Bengaluru and Coimbatore. irtual incubatees can

operate from anywhere in India. e accept applications for incubation throughout the year. Amrita TBI startups have obtained multiple awards and recognitions both within India and across the globe. They have also scored major customer wins and ne t round of funding.

Amrita TBI is the rarest of the rare among the various startup incubators in India"

Shri Amitabh Kant a

er me t dia

28

Entrepreneurs of ASB

e have been able to make impact in the lives of many farmers. ver 9 percent of farmers who have tied up with us have had more profitable season with us. e have e panded ourselves into major heartlands of orth and Central and astern India in multiple states. In the e port market, we are actively working on some of the biggest deals right now in agriculture commodity market in India.

Shaswata MajumdarCo-Founder , ChomSha Agrotech Private Limited (www.chomsha.com) Class of 2011

e have received unparalleled support and mentorship from the faculty of both ASB and Amrita School of ngineering. Some among our earliest leads came from faculty references.

minent professors from Amrita School of Business - Prof. Deepak Gupta and Prof. Shobhana adhavan wrote a case study modelled on some of our challenges and TCS Smart anager

published it. Answer entries to that case study from industry leaders gave us great insights and strategic trajectories. The guidance offered by Amrita Center for Research in Advanced Technologies for ducation (CR AT abs) has also been phenomenal. Such an ecosystem of multimodal support is very unique to Amrita.

Sooryanarayan D GCo Founder, du eva e nologies eduseva om

Class of 1

ASB helped me to shape my personality, especially when it comes to interacting with people. aculty at ASB knew the potential of each student and taught accordingly. e had 0 of the

class from orth and few from orth ast too. This diversity helps me in business, in satisfying the tastes of people coming from different parts of the country. or most institutes, it is about learning and writing e ams. owever, at ASB, it is doing assignments and presentations, which required even more thinking and time management. All these contributed to my entrepreneurship journey.

Sindhuja en r nFounder, Rangvarsha outi uesClass of 1

ur Alumnus, Rajeev Kaimal , ounder PayAgri Innovations won the RI StartUp India Challenge at Ahmedabad. is article was featured in

nglish Daily as the company ties up with amboodri foods in Kerala to reach the 00 Crore mark by the year end.

Rajeev KaimalFounder, PayAgri

Innovations Class of 1999

“ASB presented me with a plethora of knowledge mi ed with both business theory and practice. Being one of the campuses that provide cross cultural knowledge and best in class academics it was indeed a very fruitful e perience. It has prepared me to take up top managerial and leadership roles in the corporate world and had moulded me into an entrepreneur that I am today.

ee rCo Founder, jo oy orld omClass of 1

29

SPECIALISATION

anagers today require a broad and sound understanding of the various func-tions in an organisation apart from specialist knowledge in their function. This module develops inclusive and knowledgeable leaders possessing a holistic vision of the organisation. At the end of the course the students should be able to make better decisions, drive bold innovations and work with diverse stake-holders in challenging circumstances.

Courses offered:

- Successful Business Execution

- Advanced Research Methodology

- Entrepreneurship

- Cross-Cultural Management

- Management Beyond Profits

r. Sunil Kumar P - s. Anitha Kaveri- BA s. Rajalakshmi - .Tech(IT), .Sc(IT)

Dr. R enon - PhDAdv. Sheela Prasad B

r. yothinath Ganguly - Sr. Abhijath - PGDr. ayaraman C BAr. ose athew BAs. aya Radhakrishnan Sc ( aths)

Prof. ay isra - .S.( ngg), BA( arvard) r. asant Cavale - BA (II )s. Anju Bist BAr. Praveen Bist - BAr. Sriram enkata BAr. R P air BA r. Sandeep Rambhatla BA

( arketing)r. Sumeet Bahl BA ( inance)

University of aryland at College Park

General Management

30

INTERNAL EXPERTS:

Dr. AMALENDU JYOTISHI Professor Ph.D. EconomicsAdjunct Faculty-State University of New York Areas of Expertise: New Institutional Economics, Ecological Economics, Micro and Macro Economics, Economic Policies, Econometrics, Economic History.

Dr. SUSHANTA KUMAR MAHAPATRA Professor Areas of Expertise: Institutional Economics, International Economics/Relations/Trade, Micro & Macro Economics, Environmental Manage-ment & Sustainable Development, Water Policy, Governance & Manage-ment,Corporate Governance & Social Responsibility, Economic Policies, Public Policy & Governance, Micro Finance & Micro Insurance, Natural Resource Management & Livelihoods, Research Methodology

Mr. C. S. UDHAYAKUMAR Associate Professor M.A. (Sociology), M.Sc. (Yoga), T.C.Y. (Kaivalyadhama), P.G. Dip. (Yoga), P.G. Dip. (Guidance and Counseling), Dip. (Saiva Siddhaantham), Cert. (Indian Psychology) Areas of Expertise:Self Awareness and Personal Growth (SAPG) course is essentially based on the teachings and revelations of enlightened minds of the past and present of different countries, especially, Bharatavarshay.

Dr. P.K. VISWANATHANProfessor Ph.D (Economics) Post Doctoral Fellow Areas of Expertise: Economics and Management of Natural Resources; Agrarian Transformation and Rural livelihoods; Aspects of technology, Institutions, Policies and Governance; Climate Change and Conservation of Natural Resources, Biodiversity and Ecosystems; Sustainable Energy Policy; Plantation Agriculture and Commodity Trade; Fair Trade Certifications and Welfare Impacts in Tea Plantation Sector

Dr. DEEPIKA M.GAssociate Professor Ph.D. Economics Adjunct Faculty - The State of University of New York Areas of Expertise: Microeconomics, Macroeconomics, Economic Policy Environment, Marketing Research, Agriculture Economics, International Trade and WTO Finance

Dr. SASWATA BARPANDA Assistant ProfessorPh.D, MPhil, MScAreas of Expertise: Human Resource Management, Business Ethics, HR analytics and Research Methods

31

SPECIALISATION

LEARNING OUTCOME:

This is the information age and a compa-ny s competitive success depends on translating volumes of data into useful information. The use of advanced data mining techniques, ability to decipher patterns and visualisation of user friendly presentation of voluminous data, together comprise the eld of analytics. Recognising the shortage of skilled profession-als in this function, this module makes the students future ready and highly employ-able.

EXTERNAL EXPERTS:

r. Rishiraj Dasgupta PGD - II (C)Dr. ivek enon

r. Abhijath - B.Tech ( ons),PGDDr. Shyam Diwakar PhD

r. aidyanathan S - B.Tech (IIT-K), PGD (II -A) r. airam Reddy Sr. enkatesh Bhagavath - S

Dr. Sreejesh PhD

3232

Dr D ssista t r ess r

Ph.D, MBA, MPhi , MSc, B. ., BSc reas ertise Reliability stimation, Stress strength odels,

Supply Chain Analytics, ueuing models, Bayesian models

Mr. ssista t r ess r

MBA MSreas ertise anagement Information Systems,

Business, Cloud computing and IT Strategy

INTERNAL EXPERTS:

33

Dr ssista t r ess r

Ph.D, PGDM, B.Tech. (H n ) reas ertise

Data Analytics, anagement Information Systems, Business Intelligence, Decision Support Systems, and Advanced Tools for Decision Support.

Dr. RA U RAMAN airma r ess r

Ph.D, MBA, M Areas ertise

Socio-technical systems, eGovernance, Big Data Analytics in

ducation and ealth, Social etwork Analysis and irtual

Interactive learning environments.

Dr ssista t r ess r

MA, MPS IIPS, Ph.D.reas ertise ealth and Population conomics, conomics of cology and atural

Resources, Statistics, Demography, and pidemiology

Dr ssista t r ess r

MS, M.Phi , Ph.D.reas ertise

Business Analytics, Applied conometrics, Statistical

programming using R and SAS, acroeconomics

33

Upon completion of the module, gradu-ates should, inter alia, be able to analyse and design technology solutions com-patible with client goals, optimise data-base management and usage, employ information systems to span the gamut of organi ational operations, develop team integration skills to enhance solu-tions implementation techniques.

SPECIALISATIONSystems

r. Raj Sreedharan - C, DIIScr. Srinivas Ramanujam BAs. Supriya - .Tech

Courses offered:

- E-Business & E-CommerceManagement

- IT Governance, Risk &Compliance

- Business Intelligence

- IT for Business Analysis

- Software Project Management

- Information Assurance and IT

Prof. MANOJ P air ers e a uru am us

MS in In r ati n S te , MBA reas ertise

IT Security Audit, Information anagement, Project anagement, International Business

D ssista t r ess r

MBA, Breas ertise cel B Programming, anagement Information System- I

(Introduction to R and Python Programming), anagement Information System- II, IT Business Analysis and Information System for

anagement.

Mr e i r acu t

PGD S, D PA ( ), M A, B.Sc. reas ertise

Gamification, Content Commoditi ation, Clout, Social Brands, nline Reputation

anagement, Cyber aws, -tailing, Growth acking, eb and social Analytics and RP using SAP.

r ssista t r ess r

PGDMreas ertise

Business Analytics, Data isuali ation, Research ethod-

ology, Rural arketing

34

This module enables students to under-stand the concepts applied in industry with respect to operations management including lean operation techniques. The

solutions based on an understanding of the interactions between various plan-ning methods, leading to enhanced deci-sion making in the production function.

LEARNING OUTCOME:

Dr. Ram Bishu - PhD Mr. Abhijath V - PGDM

EXTERNAL EXPERTS:

� � � � � � � � � � � � � �� � � � � � � � � � � � � � � � �� � � � � �� � � � � � � � � � � � � � � � � � � � � � �� � � � � � � � � � � � �� � � � � � � � � � � � � � � � � � � � � � � � � �� � � � � � � � � � � � � � � � � � � � � � � � � �� � � � � � � �� � � � � � � � � � � � � � � � � � � � � � � � � !� � � � � � � � �� " � � � � � � � � � � � � � � � � � � �� � � # � � � � � � � � � � � � �� � � � � � � � $ � � � � � $ � � � � � � � � �Mr. Ramnarayanan Viswanath - MBA, PMI, PMP, MSc & Technology - BITS-Pilani, ISVOR-FIAT (Italy), APICS CPIM (USA)Ms. Joy Chakraborthy - M.A Mr. Pintoo Shome – MBAMr. Tilak K - MBA, IBE CowanMr. Venugopal G – PGDMMr. Ramasubbu T. K. - MBAMr. B. Anantha Narayan - MIMA, MIIPA

35

Dr. MRIDULA SAHAY Associate ProfessorPost Doctorate (Bond University, Australia), Ph.D., Fellowship (Endeavor Research Fellow, Australia) Area of Expertise: Strategic Management, Blue Ocean Strategy, System Dynamics Modeling, Corporate Governance, Managerial Effectiveness, Productivity and Growth, TQM and Higher Education

Dr. GOUTAM SUTAR Assistant Professor Ph.D. (IIT KHARAGPUR), MSC, BSC Area of Expertise: Inventory Optimization, Operations Research, Analytics, Simulations & Modelling, Probability Theory, Supply Chain Management

Dr. RAJA SREEDHARAN V Assistant ProfessorPh.D., ME (INDUSTRIAL ENGG) , BE Area of Expertise: Lean Six Sigma for Services, Quality Management in Health Care, Sustainable Operations Management and Industrial 4.0

Dr. K HEMAMALA Assistant ProfessorPh.D, M.Phil., MBA, BE, MFT Area of Expertise: Production and Operations Management, Services Operations, Production Design Development and Logistics and Supply Chain Management

Mr. MAHESHWAR PRATAP Assistant ProfessorMBAAreas of Expertise: Project Management, Lean operations

Dr. SURESH MAssistant Professor Ph.D. (IIT Bombay), ME , BEArea of Expertise: Project Management, Multi-Criteria Decision Making, Lean and Agile Manufacturing Systems

Dr. SANJAY BANERJIPrProfessor EmeritusUNDP Fellow (Kellogg School of Management), Fellow (IIM-C), B.Sc. (Engg.) Area of Expertise: Logistics & Supply Chain Management, Project Management and Environmental Management & Sustainable Development

INTERNAL EXPERTS:

36

SPECIALISATION

The module e poses students to theoretical and practical aspects of nance in a business environment. The need for re ective practice and decision making with social awareness is imparted with clear illustrations and e am-ples. hile rooted in traditional aspects such as the functioning of nancial markets and corporate nance, the course also covers envi-ronmental and social responsibility.

Courses offered:

- Advanced Financial Management

- Investment Analysis & PortfolioManagement

- Project Appraisal & Financing

- Commercial Bank Management

- Financial Derivatives

- International Financial Management

- Financial Modeling

- Financial Statement Analysis

- Merchant Banking & Financial Services

- Risk & Insurance Management

- Corporate Taxation & Planning

- International Financial Management

- Public Finance

Finance

Dr. Shyam ath - PhD, PDDr. akshmi Rangarajan - Ph.D. conomics

r. Rishiraj Dasgupta PGD - II (C) r. Unmesh akil - A (Statistics), S

( inance) r. Kameswaran S - .Com., CAr. Rajesh adhavan - BA, PGDCr. Ramachandran T S - BAr. B. Sukumaran - SC, CAIIBr. ishal Kumar - BA

37

Ms. SMITHA NAIRAssistant ProfessorPGDM (Finance)Areas of Expertise: Commercial Banking, Insurance, Risk Management, Corporate Governance

Ms. BHAWANA JAIN Assistant ProfessorCA, CPA (AICPA, USA), B.Com. (Hons) Areas of Expertise: Earnings Management, Financial Management, Family Business, Accounting, Taxation and Corporate Governance, Financial Accounting, Corporate Tax and Planning

Mr. GOPIKUMAR V Assistant ProfessorPGDM (Operations), CFA (ICFAI) Areas of Expertise: Financial Derivatives, Financial Modeling, Investment Analysis

Dr. SANGEETHA GUNASEKAR Assistant ProfessorPh.D., M.Sc. (Economics), B.Sc. (Economics)Areas of Expertise: Basic Statistics, Applied Econometrics and Macro Economics Advanced Quantitative Methods

Dr. SOUGATA RAY Assistant ProfessorM.A. (Economics), PGDM, Ph.D Areas of Expertise: Economics,Investment Management, FinancialDerivatives and Microfinance

Mr. DILEEP G MENON Assistant ProfessorPGDM (Finance)Areas of Expertise: Accounting, Financial Management, Banking, Financial Inclusion, Financial Access and Risk Management

Dr. P. BALASUBRAMANIAN Associate ProfessorPh.D., M.Phil., MAAreas of Expertise: Economics, Financial Derivatives, Financial Modelling, Industrial Analysis, Financial Reporting, Equity Analysis and Valuation.

Prof. SUNANDA MURALIDHARAN Chairperson - Kochi CampusMBAAreas of Expertise: Corporate Finance - Valuation, Corporate and Financial Restructuring, Project Finance and Appraisal, Financial Markets

INTERNAL EXPERTS:

Mr. RAJIV NAIRAssistant Professor MBA, MSc, CIMAAreas of Expertise: Cost controls, Financial Analysis, General Management and Corporate Culture

38

SPECIALISATION

The module provides an understanding of the role and relevance of marketing to a busi-ness establishment. Students will be able to determine appropriate sampling techniques, apply concepts such as market segmenta-tion, market positioning, consumer behaviour, pricing strategies etc. They will also be able to enhance their appreciation of the place of advertising, promotions, public relations in a marketing function.

r. aidyanathan S - PGD - II (A)

Prof ay isra - S ( ngineering), BA ( arvard) r. Aaditya idyarthi - BAs. Anju Bist BAs. Praveen Bist BAr. Balaji Chetlur - .A., P (II -A)r. Chandrasekar .K. - PG Diploma in periential arketing

Dr. Rajeev Chawla - Ph.D.Dr. Remya eelamegam - Ph.D. Dr. Thithi Bhatnagar - Ph.D.

r. airam Reddy - .A. (Political Science)r. Kameswaran S - .Com., CAr. Kaushik Gopalan - PGD

Dr. akshmi Rangarajan - Ph.D. ( conomics)r. Pintoo Shome BA

Dr. Prakash PA, Ph.D.r. Raj Sreedharan - C, DIIScr. R P air BAr. Rajesh adhavan - PGDC , BAr. Ramachandran T S BAr. Satheesh Krishnamurthy - Com , BAr. Ajeesh B. air - BA, GCP r. ayprakash . - PGD , B.Comr. .K.Chandrasekhar - anagement Consultant r. Krishnabhaskar BAr. Saravanan elayudhan - BAs. oy Chakraborthy - .A (Political Science) r. Satish Tampi PGD II (A)

Courses offered:

- Consumer Behaviour

- Strategic Brand Management

- Sales and Distribution Management

- Retail Management

- Experiential marketing

- B2B Marketing

- Customer Relationship Management

- Services Marketing

- Digital Marketing

- Marketing Communications

- Strategic Marketing Management

- Rural Marketing Management

- Digital Marketing

- Experiential Marketing

- Strategic Media Planning

Marketing

Dr. SHRIKANT G. KULKARNI r ess r

Ph.D, PGDBM ( RI), B (Meta rg ) reas ertise

B2B arketing, Strategic arketing anagement, Sales and Distribution anagement and Consumer Behavior

39

Dr. G REJIKUMARAssociate ProfessorPh.D., MBA Areas of Expertise: Consumer Behaviour, Research Methodology, Services Marketing

Mr. AVINASH SHIVDAS Assistant ProfessorMBAAreas of Expertise: Frugal Innovation, Marketing Strategy, Sales and Distribution Management, B2B Sales strategy

Ms. SONI VIVEK Assistant ProfessorMBAAreas of Expertise: Spirituality and Management, Green Marketing, Business Ethics management.

Mr. GOPAKUMAR Assistant ProfessorPGDM, B.Sc.Areas of Expertise: Behavior, retailing and rural marketing

Mr. SURESH Assistant ProfessorPGDMAreas of Expertise: Business Analytics, Data Visualization, Research Methodology, Rural Marketing

Dr. DEEPAK GUPTA Professor Ph.D., M.Sc. Marketing & MA Economics (UC Berkeley), PGDM (IIM-C), B.Tech. (IIT-D)DM Areas of Expertise: International Business, Marketing, Marketing Research, Business Research Methods and Innovation Research Traditions in Marketing, Philosophy of Management Research, and Innovation research

Dr. DEEPAK S. KUMAR Assistant ProfessorFellow (IIM-K), MBA, B.Tech. (NIT Calicut) Areas of Expertise: Marketing Management, Services Management, Product Policy, Brand Management and Strategic Brand

Ms. REMYA V. MENON Assistant ProfessorMBAAreas of Expertise: Digital Marketing, Services Marketing, Rural Marketing

Ms. G SANDHYA Assistant ProfessorPGDMAreas of Expertise: Consumer Behavior, Customer Relationship Management, Marketing Research, Services Marketing, Green Marketing

Ms. SOFI DINESH Assistant ProfessorMBAAreas of Expertise: Marketing Management, Services Marketing, Retail Marketing, Consumer Behavior, and Marketing Analytics

40

SPECIALISATION

The R module develops an ability to identify sta ng requirements and imple-ment selection processes to optimise the talent pool of an organisation. Students will also learn to align the workings of the

R function with the strategic vision of the rm. Techniques to minimise churn rates using appropriate reward and appreciation structures will be added to the students skill set.

Dr. Prakash PA, Ph.D.r. Balaji Chetlur - .A., P (II -A)

Dr. Thithi Bhatnagar - Ph.D.r. Kaushik Gopalan - PGD

Dr. Sampatkumar B Aratti - PA, Ph.D.r. Shriram . K - PGD

Dr. atsal Singh - Ph.D.Dr. Kewal Krishan Gupta - BA ( arketing and

inance), . Phil, Ph.D s. eera oshi BA

Dr. Susan Chirayath - .A, . D, BA, Ph.Ds. akshmi enon PGD

Adv. . S. Ganesh - A,

Courses offered:

- Industrial Relations

- Employee Training & Development

- Organization Change and Development

- Human Resource Planning & Develop- ment

- Performance Management & Compensation

- Talent Management

- Managing Negotiations

- Competency Mapping

- Strategic Human ResourceManagement

- Employee Selection & SuccessionManagement

- International HRM

- Leadership Skills

- Management of Global Diversity

- Managing Negotiation

Human Resources

41

INTERNAL EXPERTS:

Dr. RAJIV PRASADAssociate ProfessorFellow (IIM-C), MBA, PGDRM, BA Areas of Expertise: Human psychology, leadership, Organizational culture, Workplace spirituality, Ancient Indian wisdom for modern management and Business Ethics.

Dr. R. G. PRIYADARSHINI Associate Professor Ph.D., M. Phil., MBAAreas of Expertise: Talent Acquisition and Development, Performance Management and Compensation, Organizational Change and Development and HR Analytics

Dr. JEAYARAM SUBRAMANIAN Assistant ProfessorPh.D., MBAAreas of Expertise: Human Resources Management, Human Resources Planning, Strategic & International HRM

Dr. RAMESHWAR SHIVADASAssistant ProfessorPh.D. (IIT), M Tech (IIT), B Tech (BITS) Areas of Expertise: Organizational behavior, CSR, Business Sustainability

Dr. SENTHIL GANESHAssistant Professor Ph.D, MPhil, MA, BAAreas of Expertise: Employment Relations, Business Management and Human Resource Management.

Dr. V. MURALEAssociate ProfessorMBA, M.Phil., Ph.D., Post Doctoral Fellow Areas of Expertise: Intellectual Capital, Social Network Analysis, Qualitative research, Epistemological and Ontological Dimensions in Management Research

Ms. SHOBHANA MADHAVAN Associate ProfessorPGDM (IIM-A), MPS (Cornell, USA), BE Areas of Expertise: Cross-Cultural Management, International Business, Managing Negotiations, and Management beyond Profit

Ms. ANJU KAMALAssistant ProfessorMBAAreas of Expertise: Performance Management & Compensation, OB, Organizational Development, Green HRM, Cross Cultural Management

Dr. PRIYA GUPTA Assistant Professor Ph.DAreas of Expertise: Disaster Manage-ment, Sociology of Communities, Sociology of Environment, Organiza-tional Studies and OB and HRM, Leadership, Industrial Relation and Labour laws, and Labour research

Dr. SASWATA BARPANDA Assistant ProfessorM.Sc, M.Phil., PGDBM, Ph.D (IIT)Areas of Expertise: Strategic Human Resource Management, Managerial Value and Business Ethics, Human Resource Analytics, Intellectual Capital Management

Ms. VANDANA MAssistant ProfessorPGDM (HRM & Marketing)Areas of Expertise: Training and Development, Organization Behaviour, Leadership, HRM and Communication

42

Research Partners

and more....

Research

The Research Culture at ASB

− ASB aspires to be the world-leading management research institution. The institute embedsresearch into all its activities, e ploring ideas in different sectors of management. Theorgani ational processes are tuned in a way to ensure time, resources, support andenvironment for the faculty to undertake research of e cellent quality.

− undamental to ASB s research culture is its Ph.D. program renowned for its quality. Among itspermanent faculty, percent are Ph.D. holders from world- class institutions and the 9 percent arepursuing their research. ASB gives greater significance to the contributions it makes to a widercommunity. Therefore, students publishing research papers in journals and participation in conference are

central to its research culture.

43

International Symposium on NGOs and Governance of CSR: The Indian Context

Department of anagement, Amritapuri Campus and Center for Governance, Accountability, and aw, R IT, Australia organised an International Sympo-sium on CSR. Corporate Social Responsibility (CSR) is a framework whereby companies voluntarily choose to participate in social developmental activities, namely education, health, social safety and cleaner environment. CSR has gained more attention in developing economies where economic transformation placed unprece-dented pressures on natural, human and technologi-cal resources. CSR reporting requirements (with voluntary participation) have been introduced in some developed countries including Sweden,

orway, the etherlands, Denmark, rance and Australia. In another move, countries like auritius, India, Indonesia and Philippines have enacted com-prehensive legislation to make CSR mandatory. If companies are not directly participating in service provision, they apparently would need special vehi-cles such as G s as service providers. The success of the projects would largely depend on the relationship between companies and G s, which may be greatly jeopardi ed by information asymmetry engendering adverse selection, moral ha ard and other agency problems.

- Characteri ing CSR as an innovative form of scal decentrali ation- Identifying special service vehicles and alternative service providers including the proposed new channels- Discussing agency problems in administering CSR projects: essons from similar episodes- Developing easily identi able physical performance indicators

Dr. Nava Subramaniam, R IT University, elbourne (Australia)“Governance of CSR: Challenges Ahead from an Agency

Perspective”

Dr. Peter Holzschuh,eidelberg University, eidelberg, Germany

“Non-Pro�t Organisations, CSR and Job Creation: Case

Studies from Germany”

Ms. Rajasree R, R Division, Tata Consultancy Services, Kochi, India

“CSR Journey of Tata Consultancy Services”

Dr. Hardik Vachharajani, Australian Institute of igher ducation, Sydney (Australia)“Corporate Perspective on CSR: from Large to Small

Firms”

Dr. P Mohanan,Center for anagement Development, Trivandrum, Indian“CSR and Rural Communities”

adverse selection, moral ha ard and other agency problems.

44

R. Patri and Dr. Suresh M “Factors influencing lean implementation in healthcare organi ations: An IS approach ,

J , pp. - , 20 .

r. ures . and Patri, R., Agility assessment using fu y logic approach: a case of healthcare dispensary. , S , vol. , no.

, p. 9 , 20 .

am i , yotishi A, Bishu R, 20 , Revisiting ofstede in the Indian conte t: Understanding

the in uence of entrepreneurial culture on performance of micro, small and medium enter-prises, J E S , In Press

ad a a , Balasubramanian, yotishi A, 20 , Planning allacy: A Case of Task Planning in IT Project Support Services, Purusharta, ol 9 ( )

ru enon R, rupan . , Deepika G, 20 , Is Small Beautiful for Car anufacturers in India T J

ol ( )

u ta Inbanathan A, 20 , Surviving disas-ters: vulnerability and coping in two villages of coastal disha (India) ol 9 (9)

e i umar 20 , Antecedents of Green Purchase Behaviour: An amination of oder-ating Role of Green ash ear. Global Business Review, D I: 0. /09 2 09 9 2

Sehgal S, u ta Deisting , 20 , Integration from retail banking to non- nancial corpora-tions in U, ournal of conomic Integration,

ol ( )

a a atra . Ratha K.C, 20 , The 2 st Conference of the Parties Climate Summit in Paris: A Slippery Slope, J D I: 0. 002/jid. 22

Ray S, a a atra . 20 , Penetration of Is among Indian states: an understanding through macro variables,

J ol

10

11

12

1

2

3

4

5

6

7

8

9

45

Deepak S. Kumar, Keyoor Purani Sunil Sahadev, (2017) "Visual service scape aesthetics and consumer response: a holistic model", Journal of Services, Marketing, Vol. 31 Issue: 6, pp.556-573

Rejikumar G Aswathy A., (2017) "Information seeking behavior causing satisfaction modification intentions: An empirical study address emerging challenges in a service context", Journal of Indian Business Research, Vol. 9 Issue: 4, pp.304-328,

Dr. ivek enon and s. Chippi ohanan (20 - Batch)‘Management Of Natural Disasters In India :- Applying COBIT 5 Framework’, I Global umanitarian Tech-nology Conference (G TC), - ctober 20 , Seattle, ashington, USA

Pooja Sharma, Priya Gupta and r. Abhishek Sreedhar 20 “The E­ect of Emotional and Rational Advertis-

ing on Consumer Perception: An Experimental Study on Indian television advertisements,” 2 th International Business Information anagement Conference (ISB : 9 -0-9 0 9- -2). 2 th IBI A, - 2 ovember 20 in adrid, Spain

Dr. SUS A TA KU AR A APATRA, Professor received uropean Com-mission Post-Doctoral ellowship through rasmus undus India U II Programme, Department of conomic Science, University of Bologna, Italy

Dr. . URA , Associate Professor received a Swiss Government Post-Doc-toral ellowship ( SKAS) to carry out research at Universit della Svi era italiana (USI), Swit erland

Dr. SUS A TA KU AR A APATRA, Professor received uropean Com-mission Post-Doctoral ellowship through rasmus undus India U II Programme, Department of conomic Science, University of Bologna, Italy

Dr. . URA , Associate Professor received a Swiss Government Post-Doc-toral ellowship ( SKAS) to carry out research at Universit della Svi era italiana (USI), Swit erland

Dr. SUS A TA KU AR A APATRA, Professor received uropean Com-mission Post-Doctoral ellowship through rasmus undus India U II

conomic Science, University of Bologna,

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ar a da ukhopadhyay S 20 , A new perspective on performance in Indian micro -nance institutions: an empirical study,

J S E (I S ), ol ( )

Ratha K.C, a a atra . , 20 , Recasting Sino-Indian Relations: Towards a Closer Devel-opment Partnership, J S

ol 9 ( )

i das . , Chandrasekhar, , 20 , Sustain-ability through rugal Innovations: An Applica-tion of Indian Spiritual isdom, Prabandhan: J ,

ol 9 ( )

ar a da , ukhopadhyay S, 20 , Intellectu-al capital components in Indian micro nance sector: scale development and an empirical study, J

(I IC), ol.

46

P.K. iswanathan Chandrasekhar Bahinipati (20 ): ater Security Challenges of South and South ast Asia: ain-streaming ocal Governance Institutions, Asian Pro le, ( ): 0 - .

Prof. P.K. iswanathan co-edited a book, titled, Globalisation, Development and Plantation abour in India , Published by Routledge India, with Prof. K. . oseph, Acting Director, Centre for Development Studies, Trivandrum. The book was released by former Union inister and Rajya Sabha P Shri airam Ramesh at the Centre for Development Studies (CDS), Trivandrum, on 2 anuary 20 .

Dr. Amalendu yotishi, Revisiting Statutory aws and Customary orms Governing Swidden Agricultural Systems: A Study in Southern disha

alcolm Crain dited Shifting Cultivation Policy in the Asia-Paci c Region: Trying to Get it Right , arthscan, 20

Dr. Amalendu yotishi, Urban - Peri-urban Agriculture and Poverty: An Indian Perspective and merging Issues, Development Trends in Urban and Peri-urban Agriculture, estville Publishing ouse, Pages - ,

BOO

K PU

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OK CH

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This book provides a detailed analysis of the impact of globalisation on plantation labour, dominated by women labour, in India. The studies presented in the book highlight the perpetuation of low wages, inferior social status and low human development of workers in this sector and point out the movement of labour away from this sector and the resultant labour shortage.

47

Mr. Avinash Shivdas and Mr. Sougata Ray received the Best Paper Award for their paper titled Resource Utili a-tion by Pharmaceutical Companies in India: mphasis on R D, abor and Capital , that was presented at the International Conference for Data anagement, Analyt-ics and Innovation (ICDMAI 2017)

Mr. Avinash ShivdasBest Paper Ation by Pharmaceutical Companies in India: mphasis on R D, abor and Capital , that was presented at the International Conference for Data anagement, Analyt-ics and Innovation

Dr. Deepika M G received A AST ellowship under Academic Sta obility - rasmus undus Action 2 Project to the University of Groningen, etherlands

A 20 P S University, Bangalore Topic: Demoneti ation 20 orth Bengal University, Siliguri Topic: Climate Change

ulnerabilityU 20 Christ University Topic: iterature Review riting ARC 20 American University, Cairo - gypt Topic: Understanding

semi-funded semi-colonial society

20 Govt. ictoria college Palakkad Topic: Time Series Analysis A 20 ISSAC Topic: Time Series Analysis

CT 20 De Paul Institute of Science Technology (DIST) a liated to the ahatma Gandhi University Topics: Research ethodology- undamentals Practices, iterature Survey, Processing and Analysis of Data, Useful S/

Tools and manuscript Preparation

S P 20 The institute of Information Technology Topic: actors a ecting infant mortality in India

CT 20 De Paul Institute of Science Technology (DIST) a liated to the

A 20 ISSAC Topic: Time Series Analysis

CT 20 De Paul Institute of Science Technology (DIST) a liated to the ahatma Gandhi University Topics: Research ethodology- undamentals Practices, iterature Survey, Processing and Analysis of Data, Useful S/

Tools and manuscript Preparation

S P 20 The institute of Information Technology Topic: actors S P 20 The institute of Information Technology Topic: actors a ecting infant mortality in India a ecting infant mortality in India S P 20 The institute of Information Technology Topic: actors

Dr. Amalendu Jyothishi

Dr. Prashobhan Palakkeel

Dr. G. Rejikumar

Dr. Deepika M.G.

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r . b a a ad a a ASB, participated in a panel discussion as part of a TI omen event - AIRS - All India Road Show on omen s conomic mpowerment through ntrepreneurship. The event was organi ed on arch, 20 at Taj ivanta, Coimbatore.

ther panel members included women leaders from Coimbatore and the USA.

r. . . ri adars i i Associate Professor, invited by ead-R Personnel, T Sundaram inance to have a preliminary

discussion on Competence frame work which they plan to implement in Chennai on uly , 20 .

r. ee a umar attended the 20 A A (American arketing Association) Summer Conference from Aug - th at San

ransisco, USA, one of the most prestigious conference in arketing. e was also the Session Chair for one Session - G0 et s get Digital - Taking physical e periences online

r. a es conducted a two day R workshop at TISS for the second year postgraduate students of R and abour Relations. The workshop on mployment Relations deals with the nature of employment contract, the rights and obligations of employers and employees, and the relevant laws and regulations in a global business environment.

r . d a umar was an invited to talk on Knowing and Understanding Self for the senior management personnel of Thoothukudi Port Trust on 2nd August 20 . This was followed by another talk to the school children (class 0 and above) of the Port Trust schools.

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erfacA workshop on ntrepreneurship in Inter-national Trade was hosted by the Amrita ishwa idyapeetham BA Programme, Kochi, in asso-ciation with the ederation of Indian port

rganisations ( I ) and the ffice of the oint Director General of the oreign

Trade ( DG T) on 20th uly 20 .

The workshop opened up to the students the prospects of entrepreneurship in the international trade conte t. They were able to listen to and interact with senior officials associated with this field.

erfacA workshop on ntrepreneurship in Inter-national Trade was hosted by theAmrita ishwa idyapeetham BA Programme, Kochi, in asso-ciation with the ederation of Indian port

rganisations ( I ) and the ffice of the oint Director General of the oreign

Trade ( DG T) on 20th uly 20 .

The workshop opened up to the students the prospects of entrepreneurship in the international trade conte t. They were able to listen toand interact with senior officials

Workshops conducted by Em

inent National and International Visitors

The birth of an entrepreneur - Bringing out the entrepreneur in ou, r. ak ipe, C , Glauch Systems, umbai

egotiation skills, PD, business metrics, r. Rajan Krishnan, Retired from on obile, USA

indfulness and change management, Prof. De uc (SK P ), Assistant professor in marketing at Sweden

inancial controlling and steering of A TRUCK and BUS S, r. Aris Bumm, inance o ce, an Truck, Swit erland

Careers @ reality.com by r. K Chandrsekar, ounder and Director, uspace India Pvt td.

pportunities ahead- Are we ready to grab them by r. Sampatkumar B Aratti, ice-President C R - for India perations, app India Pvt imited, Bangalore

perations - pportunities Trends by r. Kochat arendran, Director ( perations), DTDC ikoos, Bangalore

Business Analytics - An verview by r. Sandeep Pandit, Senior Analyst, G PACT, Bangalore

perations anagement and RP Systems by r. ohan U , isiting Professor, IS , C RIT

Digital arkteting: An verview by s. Kanupriya Sindhu, Director-Product anagement, Canvera.com

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National level B-fest - Pragati

ocusing the theme Business in Green , Pragati 20 created a platform for aspiring business leaders to showcase their talents in different fields of management such as arketing, inance, R and

perations. The b-fest attracted students from top-tier management colleges across the country. The program was an educative and e citing e perience for all, with a variety of games and cultural night, spanning all disciplines of management at ASB ttimadai.

International Symposium on “Workplace Transformation: A People’s Perspective”

ASB Kochi as a part of its student driven initiative AST RA conducted an International Symposium on the theme orkplace Transformation: A People s Perspective in December, 20 at our Kochi Campus. The main objective of the symposium was to facilitate broader awareness and appreciation of the increasing importance of the analytics domain and to provide a platform for industry participants and academicians to share their e periences and emerging ideas on innovative applications of uman Resources in key sectors.

National level B-fest - Pragati

ocusing the theme Business in Green , Pragati 20 created a platform for aspiring business ocusing the theme Business in Green , Pragati 20 created a platform for aspiring business leaders to showcase their talents in different fields of management such as arketing, inance, R and

perations. The b-fest attracted students from top-tier management colleges across the country. The program was an educative and e citing e perience for all, with a variety of games and cultural night, spanning all disciplines of management at ASB ttimadai.

International Symposium on “Workplace Transformation: A People’s Perspective“Workplace Transformation: A People’s Perspective“ ”

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Demystifying GST: Post Implementation Challenges

School of Business at Bengaluru campus conducted a panel discussion Demystifying GST on uly , 20 , which discussed the problems related to the implementation of GST. B. T. anohar, Chairman of State Ta es Committee and GST Advisory Committee, Karnataka Government K. S. Basavaraju, t. Commissioner of Commercial Ta es ( CCT), Bengaluru Subraya . egde, Trainer and Consultant, iscal Policy Institute, Govt. of Karnataka and Ankit undra, Ta ead at Cloudtail (Ama on) were the panelists of the section. The discussion was moderated by Dr. . G. Deepika, Associate Professor.

Sri Ashutosh Chadha, P ead Corporate A airs, ipro (India) td interacted with students at Amritapuri. The session focused on strategic digital management challenges. e reviewed poster presentations of summer internships by students and provided pertinent and valu-able insights and guidance for their chosen speciali ations

Summer Internship Presentation

Demystifying GST: Post Implementation Challenges

School of Business at Bengalurucampus conducted a panel discussion Demystifying GST on uly , 20 , which discussed the problems related to the implementation of GST. B. T. anohar, Chairman of State Ta es Committee and GST Advisory Committee, KarnatakaGovernment K. S. Basavaraju, t. Commissioner of Commercial Ta es ( CCT),Subraya . egde, Trainer and Consultant, iscalInstitute, Govt. of Karnataka and Ankit undra, Ta ead at Cloudtail (Ama on) were the panelists of the section. The discussion was moderated by Dr. . G. Deepika, Associate Professor.

Sri Ashutosh Chadha, P ead Corporate A airs, ipro (India) td interacted with students atAmritapuri. The session focused on strategic digital management

Summer Internship Presentation

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Indian trade and its global perspective by r. Amlan Ray, ead , ducation Business - ain

T , ew Delhi

Recent Technology and Career Choice by r. Salil Pillai, Senior anager - Customer success,

iddle east Gulf,

Starting your own business , by r. arghese Cherian, Director - smosis Australia

ow to be socially responsible as managers , by Sri. K. Sathyan (District udge), currently

ember Secretary, Kerala State egal Services Authority (K SA)

Skills and Aptitude for a Successful Career by r. adhu Ganesh, Country ead India/

Bangladesh and Sri anka of ICI

Identifying skills, interests, career preferences , by r. Amit Antony, ead - uman Resources (India), ragomen Immigration Services India Pvt. td

ogistics and P (Third Party ogistics) by r. enny Abrao, Group Director- Abrao group of

companies

A Discussion n Indian conomy And The conomic Survey 20 - by Dr. Arvind

Subramanian, Chief conomic Adviser, inistry of inance, Government of India.

ogistics , by r. ukio hara- G (India perations), r. Kochat arendran- ead

Bengaluru Branch, r. P. arikrishnan- Assistant anager (Sales)

Science, innovation and learning , by Dr. Staffan indberg, Professor emeritus, und University, Sweden

mployability factor among BA Graduates by r. Abraham Cherian, ead Talent, D

Recruitment, T SC , Bangalore

Importance of inancial Strategy in an rgani-ation by r.Shekar Kupperi, Co-

founder, Known Grow

Strategic Partner Alliances and Startup peri-ence by r. Umesh Ramalingachar, ice Presi-dent, ike ee, Bangalore

anaging eadership in Pharma Industry by Dr. Bipin air, Professor and Dean, Amrita School of Biotechnology

thics and Corporate Governance by r. Sathya Kalyanasundaram, Director inance, Bally Technologies

Security of Internet of Things-Pitch est by Prof arayanan, Professor, Amrita ishwa idyap-

eetham, Amritapuri

Performing and Achieving in rgani ations: A olistic Approach by Prof K B agaraju, ormer

C , T S ogistics

Relationship anagement by r. Prasannavad-hanan Thami, ormer ice President, racle

inancial Service Software td

arketing and Strategies by r. okesh Payik, Director - ngineering Centre and Business Development, TT lectronics

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Insights of arketing by r. .K. Chan-drasekhar, ounder and Director, eS AR

anagement Consulting by s. Kavita, Direc-tor, Corporate ecutive Board

Stock arkets by r. Prabhakar. , anager- d-ucation, Training Business Development, Bangalore Stock change td

Africa as a ow Cost Destination by r. agesh Karuturi, Co ounder, Sher Karuturi td

ob Preparedness by r. Kiran Bableshwar, Co ounder C , Keyjobskills.com

Indian Software Industry by Prof Stanley ollen, Professor, c Donough School of Business, George Town University

ow Consulting Companies unction by r. Bharath, anager-Clients and arkets, Deloitte Touche Tohmatsu India

periential arketing by Prof K Chan-drasekar, Director, uspace

Sustainable Practices by r. Sri Ram, anag-ing Trustee, Samriddhi oundation

ealth Care Analytics by r. akshmisha S, IC Practice ead, I S ealth

ew ational Accounts Series by Dr. Dennis Raja Kumar, Director, P Research oundation Careers in inance by r. Krishna, Deloitte

System s view of anaging Business by Prof Shijith ambiar, isiting aculty, Amrita ishwa

idyapeetham

Research as Career in USA by Dr. Krishna Swami, Dean, Binghamton University

Self-Awareness by r. anoj,Amrita ishwa idyapeetham

Analytics as career by r. Shanka Kumar Ravin-dran, ead Business Analyst, reecharge

Career Planning by r. Srinivasan S, Senior Director, yme Solutions

R Policies by ardharaju anardhan, Senior Director and ead R, 2 Innovation abs

Tools in Analytics by Sunwinder Pal Singh, Senior Analyst, Accenture

Can one business unit have 2 revenue models by Dr. Bodo ickho , Senior ice President Sales

arketing olecular Diagnostics, Roche Diag-nostics Deutschland Gmb , D GA, Germany

Signi cance of leading a useful, purposeful, fruitful and meaningful life. e also emphasi ed the relevance of observation and listening for

BA students by Dr. . Gopalakrishnan, Director of Indian Institute of Scienti c eritage

illenium Development Goals by Dr.Kewal Gupta, Retired Chief G from industan Cables

td, yderabad, India

hat qualities do successful business people have by Prof. ay isra, Private Investor and Philanthropist, USA

Community based organi ation of poor and local self-government the dynamics of space by

s. Tanie Thomas, District ission Coordina-tor-KUDU BAS R

Technological Innovations in Supply Chain anagement by r. enugopal, ead of anu-

facturing and i Tech Consulting Practices, Infosys, India

arketing Communication by s. ona ij, Deputy Director, TS group, India

ow to start a business from scratch by s. Padmaja Ruparel, ead of Indian Angel etwork, India

ntrepreneurship by Dr. ilind Pimprikar, ounder and Chairman, CA US, India

The way of doing business in the USA by r. ichael Barton, US Ta awyer

Basics of stock investing by Dr. arish, quity investor and researcher, USA

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Life ASB

ASB provides opportunities for students to develop their professional skills to enhance the teamwork abilities, building networks and e pose ideas to industry e perts through clubs, committees and events. ntirely student-managed affairs, these reinforce the BA e perience in students by organi ing a broad range of professional, social, educational, cultural and recreational activities. or self-starters, there are multiples of springboards to present their innovative ideas, develop and take the lead.

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Am

ritapu

rit A t -Fest

id ut u ti estidyut is a national level multi-fest (technology and

business) jointly organi ed by the schools of Amritapuri campuses. The management section of the fest is designed and organi ed by the BA students. The event saw the participation from various schools across the state. The main event is the selection of the best C where participants tested on negotiation skills, team management and interpersonal relations, stress handling capability and scenario planning

u ara mrita u tura

estBorn from a notion to create new rhythms in Amrita-

BA, uv Tarang emerged as an epitome of both management skills and talents. The two day intra- ASB cultural fest set the stage for an e citing display of talents and provided the students a chance to showcase their talents in e tra-curricular activities along with their ability to organi e and manage events.

arious stage and non-stage events conducted, which give an array of opportunities for students who show an inclination towards enumerating stories, writing poems, cooking, dance, music, photography, and face painting. An important lesson Participation mattered more than winning imbibed by all the students during this program. uv Tarang a memorable event that symboli e the unity of the Amrita fraternity.

s irt da e ebrati sPro imity to the headquarters of ata Amritanandamayi ath e poses the students to the nuances of managing mega events. A A s birthday celebration, which is held during the month of September every year, is a mega international event where the students interact with people from various walks of life across the globe. ver the last few years, the BA students involved in the overall management of the special invitees, interviewing attendees from various walks of life (including special invitees) and capturing their e periences around A A. This interaction with people is an eye-opener for many students. A A s birthday celebration also provided the students a chanceto test and e periment some of the principles and concepts of project management and event management they had learnt in the classroom.

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Ben

galu

ruA - e e e t est

aiden management fest, Aykya is an initiative to bring together the students of various institutions spread across the country. The fest provides a platform for students who are in a continuous hunt for opportunities to show case their talents in business acumen. Amrita - BA, which has seen the brilliance of its students, is getting ready to open its doors to invite future leaders to share our stage and e press themselves. Aykya gives the students an opportunity to generate solutions to real life problems concerning the society for the community at large. Students also get an opportunity to learn new skills, brush up their technical e pertise and build their network. The theme of our Inter Collegiate

anagement est is on Integrating Society, Imparting Awareness by voicing the cause against sub standard ambience, degradation of living conditions and accumulation of filth and waste strewn around that has plagued the society to the point of ignorant acceptance.

mrita s ma a arat am am ai The fest has collaborated with Amrita s Amala Bharatham Campaign which aims at cleaning up the community for a greener tomorrow. ur event would cover the need for oung India to highlight the issue of urban degradation and create awareness by bringing all fields of education to a common ground of participation and learning. As part of our theme, Aykya team has hence committed to take up the initiative of cleaning up the urban areas of Bengaluru.

e a uru The students of Amrita BA Banglore successfully organi ed a Budget meet to discuss the key points of the Union Budget every year The Budget meet began with the release of the Budget handbook specially prepared by the first year students of the BA- S dual degree

isa e e est nvisage is the fresher s day event to welcome the

first year students. A host of management games in the domains of arketing, inance , R , perations and Systems are offered by student forums. These management games are crafted in consultation with faculty members, thus benefiting from their wide e perience and deep wisdom.

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Coi

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Pragati is the pride of ASB Coimbatore. This annual national-level business festival augments the classroom knowledge of students through thought-provoking management games. A host of games are conducted under domains of arketing,

inance, R, perations and Systems, enabling the students to collaborate, co-create and compete to create novel management ideas. Pragati attracts the finest management talents from top-tier b-schools across India. In 20 , Pragati was hosted with the theme The orld around Social, obile Analytics and Cloud , focusing on the ways digiti ation revolutioni e companies do business. It witnessed a participation of more than 00 students from 0 eminent b-schools.

tsa Utsav delivers tons of fun and frolics, turning every slothful mind into energetic and confident individuals. This sports and cultural e travagan a aims to help students to e plore their hidden talents and to put them on a new dais of courage.

i et ASB in collaboration with oung Indians ( i), an initiative of Confederation of Indian Industry (CII), established the first i et in campus during December 200 . Under i et, students actively organi e and manage business conferences, enhance their skills and introduce social events. i et also conducts Awaa - the Clarion Call for Change, a national level symposium at ASB every year.

a a riti Kalakriti is a venue for the first year students to unleash their talents. The competitions and challenges unveil the courage, inspiration and competitiveness in the students. The group activities project the co-ordination among the students to conceive their own teams and quickly stage performances.

t -A t -Fest

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Koch

iASTHRA - B Fest

SPA DA A amily ood Kit Project of Amrita School of Business, Kochi helps in providing food and other essential supplies to the underprivileged in and around the campus on a regular basis. The first year BA students celebrated their Diwali with the inmates of the Relief Centre for Destitutes run by the Corporation of Cochin. Students are actively involved in organi ing Incredible Talents - the Annual Day function of Sampoorna School for children with special needs.

KARA at Amrita - BA, Kochi provide

endless opportunities for students to showcase their talent and be at their creative best. They serve as an ultimate source of fun and e citement in the college with the students effectively managing their classes and other academic assignments in between these events.

nam 20 was celebrated on the campus with thiruvathira, loral competition, Pulikali, and various other cultural programmes. The day long programme ended with a delicious nam sadhya.

editati ec i ueThe Integrated Amrita editation (IA ) Technique was organi ed by Br. Shraddamrita Chaitanya, inculcating in the students the essence and relevance of yoga and meditation.

ASB Kochi as a part of its student driven initiative AST RA conducted an International Symposium on the theme

orkplace Transformation: A People s Perspective in December, 20 at our Kochi Campus. The main objective of the symposium was to facilitate broader awareness and appreciation of the increasing importance of the analytics domain and to provide a platform for industry participants and academicians to share their e periences and emerging ideas on innovative applications of uman Resources in key sectors. The program witnessed thematic approach to discuss various solutions and ways to overcome barriers in order to reach the objective. Delegates from various fields shared their e pertise and knowledge on acachieving sustainable development of Kochi.

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ra a itiati e t a t sa i s

The BA students of Amrita ishwa idyapeetham Kochi, decided to invest their time and effort towards this meaningful and noble cause by conducting Prana, the outreach event that happens as a precursor to the flagship event Asthra. This year Prana was organi ed as an initiative to plant saplings and distribute saplings to school children in Kochi. The inaugural function was held at the awaharlal

ehru Stadium on 0 - ov-20 . Dr. Abdul Ghani, the Green an of India was our Guest of onour. r. C. .

ohanan, Chairman- GCDA was the Chief Guest. ollowing the inaugural function, Dr. Ghani, our faculty

and students visited schools and distributed saplings among school children while planting a few in their school premises.

c usi e dia c mic rum

The BA students of Amrita ishwa idyapeetham Kochi Campus attended a seminar

conducted by II on / /20 at arriot hotel, Kochi to bring together key participants in commercial sector and align with them with Government of India s development and reform agenda. There were high profile speakers from different avenues of industry and they presented their views and opinions on different socially relevant topics.Amrita MBA students win prize at i ter c e e

c m etiti .

n Aug , 20 PSG Institute of anagement celebrated R day by conducting an inter-college competition, SA G. n the whole 2 teams participated in this event, out which teams represented Amrita School of Business. The event constituted of rounds written qui , charades Pictionary taboo and the final round was a case study presentation. At the end of rounds, Christ University s team emerged as the winners while a team from Amrita School of Business were runner-up. The members from the runner-up team were Parvathy R arriar, Kripa S, Akila A.

Government of India s development and reform agenda. There were high profile speakers from different avenues of industry and they presentedtheir views and opinions on different socially relevant topics.

Students’ Convention

AI A conducted it s 0th Shaping oung inds Programme on 2 rd August 20 at CUSAT. This was the fourth time Kochi hosted the seminar. S initiative of AI A with the sole objective of helping young managers and management students to find common ground between managing self, choose right career and finding the work environment that they will cherish.

up. The members from the runner-up team were Parvathy R arriar, Kripa S, Akila A.

ew

s

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Do Amritpauri Team eaders from the ational A UD eaders Training Summit.

The students utili ed this opportunity to gain hands on e perience in leading multi-disciplinary teams, forming cohesive units of diverse ethnicity and operating outside their comfort one. The numerous activities provided ample scope to assimilate practical management lessons. The summit ended with team members cheering the leaders and appreciating their efforts.

US

NESS

NU

The team from Do , Amritapuri campus, stood st at Asthra 20 , Kochi.

Their papaya e tract based chocolate candy was conceptuali ed to provide a healthy treat suitable to all palettes. Their unique idea and sound business plans propelled them ahead of their competitors. Professionalism and seamless teamwork were notable highlights of this team s efforts.nologiesby pursuing active research in these

areas.

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Students of Do , Amritapuri campus, displayed e emplary understanding and application of theoretical concepts to win rd Best

inance team at U TUS 2K hosted by DCS AT Trivandrum..

JUVEN

TUS 2K17

JUVE

NTU

S 2K

17

Students from Do , Amritapuri campus were recognised as the best management at U TUS 2K hosted by DCS AT Trivandrum.

Students of Do , Amritapuri campus, displayed e emplary understanding and application of theoretical concepts to win rd Best inance team at U TUS 2K hosted by DCS AT Trivandrum..

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Unleash your potential to live The Power of armony

Aside from being a form of physical e ercise for children, the bene ts of asana and movement range from improved sleep, increased self-esteem, self-con dence, and improved concentration.

oga asanas keep the grow-ing body healthy and

e ible, and help avoid many health problems in the future. It also helps to increase concentration and emotional stability. It helps the youth appreciate ancient Indian culture and values.

clusive workshops aimed at youth are conducted on di erent topics like Skill Development, nvironment Protection co anage-

ment, Sustainable iving, Compassion in Action, outh

mpowerment, Power of Teens, Svadharma, Stress

anagement, ind anage-ment through editation Techniques. The core of all these is Amrita oga.

clusive workshops on Amrita oga provide a holis-tic approach with concrete solutions to help overcome the problems and challenges people have.

Creating a sustainable society is a challenge requires consideration of many perspectives. Amrita ishwa idyapeetham is committed to developing and maintaining an environment that fosters sustainability. The University aim to establish a sustainable community that e udes positive environmental and social bene ts. Amrita ishwa idyapeetham has commitments and curricula devoted to sustainability in areas such as community outreach and education, e pert lectures, instilling social responsibility in students, student leadership and participa-tion, reforestation, organic farming, cleaning programmes (Amala Bharatham Campaign), awareness campaigns, initiatives

activities to commemorate orld nvironment Day/ orld arth Day/ orld

Car-free day/ orld ater Day, deployment of eco-friendly technologies for greening and cleaning our campuses and empowering students to advance such tech-nologies by pursuing active research in these areas.

AMRITA YO

GA

GO

GRE

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Amrita ishwa idyapeetham spearheads a variety of special initiatives and outreach activities addressing key focus areas that allow us to promote academic e cellence, lead meaningful change and address comple global issues.

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Amrita ive-in- abs T is a multidisciplinary e periential learning programme that facili-tates the research, development, and deploy-ment of sustainable solutions for current challenges faced by rural communities in India. Through e periential learning opportunities, participants put theory into practice by generating innovative solutions, thereby facilitating critical and collaborative problem solving abilities.

The programme allows participants to gain a better understanding of challenges in the areas of ealth ivelihood, ducation Technology, nvironment arming, nergy, and Infrastructure Basic acilities. The University of California, San Diego (USA), was the rst institution to sign on as an interna-tional partner for the Amrita ive-in- abs T programme.

ounded in 9 , A UD stands for Amrita uva Dharma Dhara, a Sanskrit term which means the youth which perpetuates the wheel of dharma (righteousness) . A UD , is active in urope, orth America, Asia, Australia and Africa. A UD seeks to help establish a future of hope, peace and social engagement while maintaining an awareness of spiritual principles.A UD is currently active in four elds:

Social Service• Serving free food to the homeless andneedy

• Caring for elderly and handicapped people

• ducating underprivileged children in India:A UD gives regular free tuition and classes in

nglish, aths and alue ducation to children fromslum areas.

• Charity fundraising: Selling homemadegoods, organi ing charity concerts and dinners tosupport the charitable projects of mbracing The

orld ( T ) around the world.

Personal Development• editation Classes: Providing ane etive tool for personal growth and unfold-ment• Regular youth meetings: earning theart of being balanced, self con dent and happyin life by e ploring and developing one s inher-ent potential• Creative workshops: pressing one screativity through music, drama, dance andartwork.

Intercultural Exchange• International youth retreats in urope,America and Australia provide unique opportu-nities for intercultural e change. Through talksand discussions, spiritual practices and creativeworkshops, the youth e plore, develop ande press their personal potential and learn howto become active members of society.

Green Initiatives• Planting trees to counter climatechange and preserve the biodiversity of ature• Removing trash in slum areas and natu-ral reservoirs

A M R I T A Y U

V A D H

A R M A D

H A R A

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Personal Developmenteditation Classes: Providing an

A M R I T A Y U

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Shahnaz Nazeer2017-19 Batch (Amritapuri Campus)

Department of Management , has a very positive environment. We are exposed to eminent and experienced personalities from industry and academia in the colloquiums that form part of our curriculum . The faculty is always available and very supportive. Students are equipped and trained to crack high profile corporate interviews. Here, skills are developed, confidence is built, potentials channelized and dreams realized. Every moment at ASB is a learning experience. And last but not the least I am a Proud Amritian.

Amrita believes in value based education and students get opportunities to attend classes such as self-awareness and personal growth, in addition to the regular MBA curricula. Students are given a comprehensive training in academics that gets them corporate ready. Also, get to meet famous personalities and distinguished achievers and interacting with them has a positive and inspirational impact budding entrepreneurs, innovators and managers.

Selma Mary Easo2017-19 Batch (Kochi Campus)

Rajitha Radhakrishnan2017-19 Batch (Bengaluru Campus)

The best part of being a student in this university is getting an international exposure by visit to University at Buffalo. In the world of globalization, the degree of MBA-MS gives us a competitive advantage and MS degree in Business Analytics and Systems helps us to understand the dynamics of today’s business world.

First Year Voices

Pushkara Aravapalli2017-19 Batch (Coimbatore Campus)

"Amrita School of business has been consistently striving in order to impart the best of knowledge to us. The expertise delivered to us by the world-class faculties make the concepts clear to understand. Like the pillars of support, we have our eminent and successful alumni network who are ever ready to help students with their experience, with alumni boot camps being organized, the second year students get to prepare GD and interview simulation. "

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ste aci itiesStudents are accommodated in separate hostels for boys and girls. ocated at a close pro imity to the School the hostels provide students with adequate facilities that create a home away from home. Pure vegetarian food is prepared on campus in a hygienically maintained modern kitchen. ur hostels have reading room facili-ties. e ensure that the quality of life on our campus includes a healthy share of e tra-curric-ular activities. Any form of tobacco or other into icant is strictly prohibited on the hostel premises. Although the programme is residen-tial, students residing within a 0-kilometer radius of the College may commute to their classes from their residences, subject to consent from their parents.

ra s rtCollege buses pick-up and drop o day-scholars from speci ed locations within 0 kms from the campus.

ibrarA large collection of books and journals is avail-able in the library which is open to sta and students from during school hours. Students and sta can also access the online databases from networked systems.

a i wit aci itAn e tension counter of the Dhanla mi bank is conveniently located on the campus and functions on all working days. Services include personal banking facilities and a 2 hour AT facility.

a teeDay scholars, sta members and guests can avail themselves of this facility. Students living in the hostels may also make use of this canteen for additional refreshments.

t reThe General Store stocks up on items such as stationary, toiletries, provisions, publications, audio and video recordings etc..

m asiumsState of the art gymnasium with multi-purpose

tness equipment with e pert guidance from specialist coaches in tness and nutrition.

aell-equipped saloons are functional on and

around our campuses.

edica aci ituali ed doctors, paramedics, nurses, pharma-

cists and an ambulance are available on campus. If required, the facilities at Amrita Institute of edical Sciences at Kochi can be availed of. A full- edged Ayurveda hospital also functions in the Amritapuri campus.

e r ra ic e terPhotocopying facility can be availed of on campus at a nominal rate.

Information and Communication Technology Services (ICTS) provides computing and allied services including PAB and UPS supervision.

rts aci itiesutdoor facilities promote sports such as

volleyball, basketball and badminton. Indoor games like table tennis and chess are also avail-able to students so inclined.

aoga and meditation classes are conducted by

e pert practitioners. Students can attend evening prayers in the Ashram a perfect unwinding to a long productive day.

ra er aPrayer hall e ists on campus. Participation in prayer on a voluntary basis is strongly encour-aged.

ties. e ensure that the quality of life on our campus includes a healthy share of e tra-curric-ular activities. Any form of tobacco or other into icant is strictly prohibited on the hostel premises. Although the programme is residen-

edica aci ituali ed doctors, paramedics, nurses, pharma-

cists and an ambulanc

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omen have the willpower and creative energy to do any type of work. hatever the form of action, women can attain e traordinary heights. The right circumstances and support of others will certainly help women to awaken and arise.

Amma

ver the last few years, ASB showcases a surge in the women enrolment in the classes. Through providing enriching academic environment and e perience opportunities to develop their leadership skills, ASB serves the appetite for gender diversity in the business.

um us r m ass 3r. a ees a ud eer irect r mrita e tre r ter ati a r ram

presented project on wireless warning and disaster mitigation at the recent U AI-START conference (co-hosted by Amrita ishwa idyapeetham) on Technology for Sustainable Development at United ations, ew ork. Recently, Dr. Sudheer was selected for the prestigious oung aculty Research ellowship award from the Department of lectronics and Information Technology, Government of India.

Women Empowerment at ASB

"The two years spent at ASB completely changed my life, professionally and personally. Not only did it reinforce my thoughts about my field of passion, HR, it also made me meet some highly qualified and extremely nice people: my professors, who had a very positive influence on me. I learned from my professor to aim for the sky and yet remain grounded to the earth. IAnd finally, my choice of a life partner was also greatly influenced by my professors at Amrita: a high achiever with a golden heart! "

um us r m ass s. ad uba ti aud uri a abi it ui di a a er i dusta i e er td

"At Amrita, I understood how the rules being followed here can help shape personal and professional life. I am glad to be an aluma of Amrita”

um us r m ass 11s. et u umari w ed e a a eme t a st r d a

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1993USAAmma receives the indu Renaissance Award from induism TodayC ICAGAmma addresses the Parliament of the orld s Religions 00th Anniversary, where is she named President of the indu aith

199 RK

Amma addresses the Interfaith Celebrations at the 0th anniversary of the U .

RKAmma is a keynote speaker at the illennium

orld Peace Summit, U General Assembly

G AThe orld ovement for onviolence confers upon Amma the Gandhi-King Award for on- violence at the U in Geneva

Amma is the keynote speaker at the Global Peace Initiative of omen Religious Spiritual

eaders at the U , Geneva

4BARC AAmma delivers a keynote address at the 200 Parliament of the orld s Religions

DAmma receives the ahavir ahatma Award K C IAmma receives Centenary egendary Award of the Rotary Club International

RKAmma receives the ames Parks orton Interfaith Award in ew ork.PUAmma receives the Philosopher Saint Sri naneswara orld Peace Pri e.

7PARISAmma is awarded the Pri Cin ma rit for her humanitarian activities and work for peace at the Cinema erite ilm estival.

AIPURAmma is a keynote speaker at the Summit of the Global Peace Initiative of omen.

9 D I

Amma inaugurates the ivekananda

Amma teaches that everyone rich or poor has the power to make a di erence in the life of another, and that no sel ess gesture is insigni cant. Rather, it is the sel ess actions we perform for one another that hold the keys to true peace in the individual, peace in the community and peace among diverse cultures, nations and faiths.

F

2002

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International oundation.

1 RK

Amma receives an honorary Doctorate in umane etters from the State University of ew ork at Bu alo.

1S A G AIAmma addresses United ations Alliance of Civili ations (U A C) Regional Consultations for Asia-South Paci c.

14ATICA

Amma addresses historic gathering of interfaith leaders

1 RK

Amma addresses United ations Academic Impact at the U

Amma teaches that everyone rich or poor has the power to make a di er

ations Academic

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awar e in France

n ovember , 20 , Amma was presented with two rench awards for her lifetime of work as a spiritual leader and humanitarian. The awards, which were presented as part of a formal programme at the enith- mega Arena in Toulon, rance, came from the Soldiers of Peace International Association and from the Regional Council of the Provence-Alpes-C tes d A ur Region, one of the largest of rance s metropolitan administrative regions.

The Soldiers of Peace International Association presented Amma with its Commemorative Gold edal for Peace. and the second award to Amma was presented by onique Robineau, Delegate of the President of the Provence-Alpes-C te d A ur Region. Amma s arrival in urope at the beginning of ovember 20 marked the commencement of her 0th anniversary tour of urope.

ach of its stops finds Amma leading attendees in guided meditation, devotional singing and prayers for world peace. ach programme also includes a spiritual talk by Amma, wherein she offers practical solutions for personal fulfillment, as well as guidance on how society can face the most pressing challenges of our time. Programme attendees also get the opportunity to receive Amma s darshan a spiritual blessing in the form of a motherly embrace.

hen asked where she gets the energy to help so many people while also building and running a massive humanitarian organi ation, Amma answers: here there is true love, everything is effortless. ove transforms.

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Yre

te 1

Apply online at www.amrita.edu/mba20

te

Announcement of shortlisted candidates

te 3

Personal Interview

te 4

Announcement of selected candidates and fee payment

i ibi it

Bachelor s degree ( 0 2 years of education) in any discipline with minimum 0 marks

alid national level entrance test score CAT / AT / G AT / GR / CMAT / MAT

e ecti

Interviews are scheduled during 2nd week of arch 20 (tentative) at following

locations:

Amritapuri, Bengaluru, Chennai, Coimbatore, yderabad, Kochi, Kolkata, umbai and ew

Delhi

a t ic

Students are required to bring their own laptop at the start of the orientation programme.

(it is not part of the fee structure)

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Last date for receipt of completed application forms

10th February 2018

Date of announcement for shortlist for PI 21st February, 2018

Date band for personal interviews 10th and 11th March 2018

Date of announcement of first selected list 19th March, 2018

Last date for payment of first installment of fee 13th April, 2018

Inauguration & Orientation Program 11th June, 2018

Commencement of MBA Program 2018-2020 2nd July 2018

Application Forms available online from 1st December 2017

ic a i Anti Ragging clause under UGC Regulations 2009 - Ragging is totally prohibited in the university, and anyone found guilty of ragging and/or abetting ragging, whether actively or passively, or being a part of a conspiracy to promote ragging, is liable to be punished in accordance with these regulations as well as under the provisions of any penal law in force.

dmissi m rta t ates e tati e

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www.amrita.edu/school/business/bengaluru mba@blr.amrita.edu+91 1 37

www.amrita.edu/asbc asb@amrita.edu+91 (422) 2652122/9943117777

www.amrita.edu/school/business/kochimba@asb.kochi.amrita.edu+ 91 (484) 285 7942/43, 9400998635

Bengaluru

Coimbatore

Kochi

Amritapuri www.amrita.edu/school/business/amritapurimba@am.amrita.edu+91 (476) 2808117