AMR Advanced Market Research GmbH

AMR GmbH, Düsseldorf, Germany

Global data-collection

Global data collection in over 50 countries

AMR is a worldwide active market research agency, operating in five continents, with the claim to quality leadership in global data-collection.

The validity of the collected data and the global reach of our trained native-speaking interviewers is unparalleled in this industry.

Our advanced, fully equipped CATI-center is available 24 hours a day and is operating in more than 30 languages and in 50+ countries.

Passion for Excellence

Spiderman‘s network, looking for pearls.

With a selected, thoroughly trained field of multi-lingual interviewers, AMR offers added value with regard to the scalability of multi-country-studies, shorter survey periods, substantial cost savings and unparalleled quality of the collected data.

We are committed to continuously improve our services and to exceed our client’s requirements and expectations.

The growth and success of AMR is attributed to an cosmopolitan company culture, a professional and dedicated international research team and a second-to-none global field force.

AMR’s Global Reach

The arrow exists in the target.

AMR encompasses more than 100 state‐of‐the‐art, web-enabled CATI-stations in Düsseldorf and 180 further CATI-stations all over the world for global data collection.

AMR provides a large staff of experienced interviewers in-house and a growing team of external interviewers, connected to our survey-platform and working from remote locations all over the world.

We extend our multi-lingual field force by ongoing recruitment and training to cover more and more markets.

Specialized in B2B audiences

Well done is better than well said. Benjamin Franklin

Our international B2B field-force is fully trained for delivering an outstanding performance and valuable results in conducting studies amongst IT-, Healthcare- and Financial C-Level Executives.

We focus in:

IT pros

C-level executives

Small business owners

Value added resellers

Lawyers and journalists

Software developers

Medical and healthcare

Finance sector

AMR’s Field Capacity Europe

Western Europe

German (94 in-house interviewers)

French (48 in-house interviewers)

Dutch (24 in-house interviewers)

Swedish (12 in-house interviewers)

Danish (11 in-house interviewers)

Norwegian (5 in-house interviewers)

Finnish (7 in-house interviewers)

English (55 in-house interviewers)

Eastern Europe

Russian (16 in-house interviewers)

Poland (21 in-house interviewers)

Hungarian (11 in-house interviewers)

Romanian (13 in-house interviewers)

Czech (5 in-house interviewers)

Serbian (12 in-house interviewers)

Southern Europe

Spanish (43 in-house interviewers)

Italian (26 in-house interviewers)

Greek (8 in-house interviewers)

Portuguese (23 in-house interviewers)

AMR’s international field force is regularly trained to continuously improve the quality of data collection services.

Our staff of B2B-interviewers conduct international research for global companies in Europe and around the world. The following overview reflects AMR’s current fieldwork capabilities (as at October 2013).

AMR’s Field Capacity in Third Countries

North America

English (55 in-house interviewers)

Spanish (43 in-house interviewers)

French (48 in-house interviewers)

South America

Portuguese (23 in-house interviewers)

Spanish (43 in-house interviewers)

Middle East

Arabic (19 in-house interviewers)

Africa

African English (15 in-house interviewers)

African French (10 in-house interviewers)

Nigerian, Senegal, Cameroon dialects represented, among others

Australasia

English (55 in-house interviewers)

Chinese Mandarin (9 in-house interviewers)

Cantonese (5 in-house interviewers)

Korean (6 in-house interviewers)

Japanese (8 in-house interviewers)

Thai, Philippino, Vietnamese (8 in-house interviewers)

Indonesian, Malaysian (6 in-house interviewers)

Hindi (12 in-house interviewers)

Pakistani Urdu (30 in-house interviewers)

Bengali (3 in-house interviewers)

Exemplary Project Set up

This question is too good to be contaminated by an answer.

Georg Christoph Lichtenberg

Complex quality management systems for project-setup.

Programming and testing of the master survey

Translation and back-checking of the master survey by qualified translators

Program testing and language overlay.

Sampling based on the institute’s own database and selected sample-providers, like e.g. Bisnode (former D&B), Sample Answers, Schober etc.

Briefing of supervisors and interviewers.

De-Briefing of interviewers during fieldwork.

Excellent Data Processing

Everyone is intitled to his own opinion but not his own facts. Daniel Patrick Moynihan

Rigorous interim and final data check on plausibility and logic.

Verbatim check of all data, creation of code-frames and coding of open ends by a multilingual coding team.

Delivery of data in all standard formats, such as SPSS, ASCII, Excel, etc.

Creation of tables, multivariate data analysis and reporting in form of analytical management-reports with targeted recommendations.

Portfolio of Software

Great minds think alike.

AMR works with the programming software NEBU for both off- and online surveys. Furthermore, we also easily integrate diverse software programs such as NIPO, ASKIA, CONFIRMIT, QUANTUM, SAWTOOTH, eCATI, FIVE9 and other VoIP Software.

We also easily implement client software, by way of web access or workstation set up, and thus work as top-up of other data-collection platforms, e.g. online-surveys running on an external server.

AMR guarantees a rigorous and quality driven project management supported by the Dialer software of Sytel and the OrgaSuite software for elaborate field management.

One-to-one Market Research Services

Our services encompass a comprehensive portfolio of integrated market research services:

Telephone interviews (CATI)

Online/Web interviews (CAWI)

Mobile Research

Mixed Mode: Combination of Web & CATI

Personal interviews (CAPI)

IDI´s and focus groups (off and online)

Mystery shopping

Don‘t cross your bridges until you come to them.

Proprietary Research-Products

AMR’s off- and online market research services include sampling, programming, hosting, data aggregation as well as data analysis, reporting and presentation of results.

AMR is a quality service provider and understands how to link competence and professionalism with dedication and reliability.

AMR offers a wide range of proprietary research tools to cover our clients’ market research needs.

Advanced Digital Panel

Advanced Message Resonance

Advanced Relationship Measurement

Advanced Brand Feedback

Advanced Concept Optimization

Advanced Product Opportunities

Advanced Flavour Screening

Advanced Mystery Audits

Advanced Consumer Expectations

Advanced Price Elasticity

Advanced Brand Tracker

Advanced Ethnographic Shadowing

Advanced Competitive Evaluations

Client References

Lawrence Choi, Principal, YouGov Marketing Insights, Lawrenceville, New Jersey, USA “Perhaps AMR’s greatest strength is its ability to handle extremely complex quantitative research using both CATI

and online surveys.”

Todd Dupey, Director – Project Services, TNS, Hong Kong “AMR consistently provides quality data, stays within budget and finds alternative ways to source difficult target

respondents.”

Jan Inge Isacsson, President and CEO, ScandInfo Marketing Research, Gothenburg, Sweden “We have always had a very good cooperation with AMR and we have been able to trust AMR to deliver the high

quality research that our clients demand.”

Ron Weidemann, Client Service Manager, Answers Research, Solana Beach, California, USA “Not only is AMR proactive in project scheduling, sample issues, and data collection concerns, but they also

provide an invaluable resource in identifying possible cultural nuance issues.”

Allen Khorami, Ph.D., President & CEO, RSI | Research Solutions Int., Tuxedo, New Jersey, USA “I whole heartedly recommend AMR for any market research needs that you might have.”

Holger Dannenberg, Managing Director, Mercuri International, Meerbusch, Germany “Beside their professional expertise we especially appreciate the international coverage and short term

realization.”

For AMR, exclusive customer service is a dedicated passion.

International companies and top-fortune clients have been placing their trust in us for many years.

Advertising agencies and business consultants Ammirati Puris Lintas, Bates, BBDO, Benson Strategy Group, Commsciences, DDB Needham, Droege Group,

Euro RSCG, GAP Consulting, Grey Worldwide, HSR&S Conquest, JWT, KRC, McCann Erickson, McKinsey, Mercer

Management Consulting, Mercuri International, Ogilvy & Mather, Publicies MCD, Rempen & Partner,

Roland Berger, Saatchi & Saatchi, SIPA, TBWA, Universum, VIA Consulting, Young and Rubicam.

Automobile Carglass, Caterpiller, Cummins, Ferrari, Fiat, Ford Motors, General Motors, Goodyear, Honda, Hyundai R&D Europe,

ICDP, Kia, Lexus, Lucas Gerling, Mazda, Michelin, Renault, Saab, Toyota, Volvo, VW, Yamaha.

Chemicals, fibers, paint and plastics industry 3M, Aral, Avery, Delsey, DOW Chemical, Exxon Mobil, Firmenich, ICI, IFF, Mölnlycke, Roplasto, SCA, Symrise,

TDK, Tubus Systems.

Financial Services Aachen & Münchener, Axa Colonia, Banque Lyonnaise, Bloomberg, Börse Stuttgart, Credit Suisse, Deutsche

Apotheker- und Ärztebank, Deutsches Derivate Institut, Deutsche Leasing, HSBC Trinkaus & Burckhardt,

Lloyds Bank, Neckura, Sun Direct, UBS, Visa international, West LB, Zurich Insurance.

Industry and Expert Knowledge Our Objective is the Client

Industry and Expert Knowledge Our Objective is the Client

FMCG – Durables Adidas, Armani, Aviko, Calvin Klein, Campbell Soup Co., Chanel, Coca Cola, Daniel Hechter, Eismann, Erasco,

Frau Antje, Hallmark, Harting, Henkel, Hermes, Kamps, Kappa Wellpappe, Klosterfrau, Lancaster, LG, L’Oreal,

McCain, Pepsi Cola, Samsung, SCA, Shiseido, Siemens, Tena.

IT and Telcom companies Alcatel, AOL Europe, AT& T, Canon, CGR-Thompson, Cisco Systems, Clarks, Compaq, Debis,

Hewlett - Packard, IBM, Intel, ISIS Multimedia, JVC, MGV, Microsoft, Mitsubishi, Motorola, Nokia, Nortel

Networks, Philips, Pioneer, Samsung, SAP, Siemens, Sony Ericsson, Symantec, T-Mobile, Toshiba, Vodafone,

Yahoo.

Media 20th Century Fox, Arte, Bauer Verlag, Bundesanzeiger, CNN, Cosmopolitan, Gong Verlag, Granada TV,

Handelsblatt, J. Walter Thompson, Magdeburger Volksstimme, MGM, MTV, Nickelodeon, Playboy,

Rheinische Post, RTL, SAT 1, Schwäbische Zeitung, Schwarzwaldradio, Sutter Verlag, Warner Brothers, WDR,

ZDF.

Medical, pharmaceutical and biotechnology firms AOK, Barmer GEK, Bayer, Ciba Geigy, Doribax, IKK, Johnson & Johnson, KCI, Monsanto, Nattermann, Nicotinell,

Novartis, Pfizer, Rhone-Poulenc, Sandoz, Schering, Schwarz Pharma, Searchlight Pharma, Weight Watchers.

Industry and Expert Knowledge Our Objective is the Client

Public sector Deutsche Sporthochschule Köln, DMU University, Eurofound, Europäische Kommission, Heinrich – Heine

Universität Düsseldorf, Institut für Umwelthygiene, OSPI Europe - Universtäten Leipzig und The National

Suicide Research Foundation, Stadt Düsseldorf, Stadt Leverkusen, University of Groningen, University of St.

Gallen.

Research Agencies Absolut Data, Answers Research, Discovery Research, EFG Worldwide, Evalueserve, Firefish Ltd, Food Step,

Gallup Hungary, iCon Added Value, iConsult, IMS Health, Ipsos Korea, Market Probe, MoIntel USA, Mustard

Research Roy Morgan, Neopost, Nielsen Worldwide, Radar Global, RDA Group, ScandInfo Marketing Research,

Spire Research, Synovate Korea, Synovate UK, TNS Global, Wood MacKenzie, YouGov Insights, Zenithmedia.

Trade and service sectors C&A, Debis, FIFA, Igedo, IKEA, L`TUR, McDonalds, NFL Europe, Randstad, RWE, Whitebread Restaurant,

Woolworth.

Transport, Travel and Tourism All Tours, British Airways, Center Parc, Deutsche Bahn, Emirates, Europcar, Grand Dorado, Het Nederlands

Zuivelbureau, Irische Handelskammer, Italienische Handelskammer, Kenya Board of Tourism, Lufthansa

German Cargo, Niederländische Handelskammer, NPF Urban Transport, Stena Line, Thailändisches

Königshaus.

AMR’s research teams are represented in numerous organizations as active members and are integrated in a global network of reputable institutions.

Our employees are dedicated to high-class performance standards and provide impetus for innovations in the field of market- and social research.

ADM Arbeitskreis Deutscher Markt- und Sozialforschungsinstitute e.V.

AMA American Marketing Association

AMSRS Australian Market & Social Research Society

BVM Berufsverband Deutscher Markt- und Sozialforscher e.V.

CMARP China Market Research Professionals

DJG Deutsch-Japanische Gesellschaft am Niederrhein e.V.

EphMRA European Pharmaceutical Market Research Association

ESOMAR European Society of Market Research

GlobalNR Global Network for Research

MRS Market Research Society

Memberships Thinking in a Network, Acting in a Team

Main Building, FGD-Room and De-Briefing

CATI-Centers

FGD-Observation Room, Reception and Offices

Thank you for your attention.