November 19, 2009November 19, 2009

Marketing & Content:Marketing & Content:Marketing & Content:Marketing & Content:Marketing & Content:Marketing & Content:Marketing & Content:Marketing & Content:

Decisions for the Future of Our BrandsDecisions for the Future of Our BrandsDecisions for the Future of Our BrandsDecisions for the Future of Our BrandsDecisions for the Future of Our BrandsDecisions for the Future of Our BrandsDecisions for the Future of Our BrandsDecisions for the Future of Our Brands

TodayTodayTodayTodayTodayTodayTodayToday’’’’’’’’s Agendas Agendas Agendas Agendas Agendas Agendas Agendas Agenda

1. Dialing Back on the Year1. Dialing Back on the Year1. Dialing Back on the Year1. Dialing Back on the Year…………1. Dialing Back on the Year1. Dialing Back on the Year1. Dialing Back on the Year1. Dialing Back on the Year1. Dialing Back on the Year1. Dialing Back on the Year1. Dialing Back on the Year1. Dialing Back on the Year……………………

2. THANK YOU2. THANK YOU2. THANK YOU2. THANK YOU2. THANK YOU2. THANK YOU2. THANK YOU2. THANK YOU2. THANK YOU2. THANK YOU2. THANK YOU2. THANK YOU

3. The Future of Information3. The Future of Information3. The Future of Information3. The Future of Information3. The Future of Information3. The Future of Information3. The Future of Information3. The Future of Information3. The Future of Information3. The Future of Information3. The Future of Information3. The Future of Information

4. Today4. Today4. Today4. Today’’’’s Speakerss Speakerss Speakerss Speakers4. Today4. Today4. Today4. Today4. Today4. Today4. Today4. Today’’’’’’’’s Speakerss Speakerss Speakerss Speakerss Speakerss Speakerss Speakerss Speakers

5. In Conclusion5. In Conclusion5. In Conclusion5. In Conclusion5. In Conclusion5. In Conclusion5. In Conclusion5. In Conclusion5. In Conclusion5. In Conclusion5. In Conclusion5. In Conclusion

Dialing Back On the YearDialing Back On the YearDialing Back On the YearDialing Back On the YearDialing Back On the YearDialing Back On the YearDialing Back On the YearDialing Back On the Year……………………

� JANUARY: Welcome to 2009

� John Kamp/Coalition for Healthcare Communication� Pat Clinton/Pharmaceutical Executive

� FEBRUARY: Successful Applications of Media Metrics/Measurements� Russ Haderer/BPA� Charlie Hunt/SDI

� MARCH: Nexus Awards� Multispecialty: Deb Savage� Specialty: Gina Bennicasa

� APRIL: Spring Integrated Marketing Panel

� Moderator: Joanna Brietstein/Pharmaceutical Executive� Mark Bard/Manhattan Research� Eugene Lee/CMI� Kartik Shah/Skyscape

� MAY: Pharmaceuticals 2009: An Industry in Transition

� Mike Passanante/Verispan

Dialing Back On the Year (contDialing Back On the Year (contDialing Back On the Year (contDialing Back On the Year (contDialing Back On the Year (contDialing Back On the Year (contDialing Back On the Year (contDialing Back On the Year (cont’’’’’’’’d)d)d)d)d)d)d)d)……………………

� JUNE: Reputation: the Impact on the Healthcare Industry

� Paul Oestreicher/Oestreicher Communications� SEPTEMBER: The Fall Media Director Panel

� Moderator: Bill Looney/Pharmaceutical Executive� Joe Barone: Greater Than One� Lisa Healey: Regan Campbell Ward McCann� Lee Slovitt: Heartbeat Digital� John Kamp: Coalition for Healthcare Communication

� OCTOBER: Digital Content: Building Bridges to Your Future� Andrew Davis: Tippingpoint Labs� Dora Shankman: Shankman Media Services

� NOVEMBER: Marketing & Content Decisions for the Future of Our

Brands� Todd Krizelman/Magazine Radar� Dorothy Gemmell/WebMD

Next YearNext YearNext YearNext YearNext YearNext YearNext YearNext Year……………………

� More Video� More Webcasts� NEW RESEARCH—from Dick Anderson

� Understanding & Projecting the Impact of Promotion

� The Return of the DOCTORS’ CHOICE AWARDS� A New Administration� LOTS OF EXCITEMENT!

Our 2009 BoardOur 2009 BoardOur 2009 BoardOur 2009 BoardOur 2009 BoardOur 2009 BoardOur 2009 BoardOur 2009 Board————————Take a BowTake a BowTake a BowTake a BowTake a BowTake a BowTake a BowTake a Bow……………………

PresidentPresident--Elect:Elect: Tino DeCarloTino DeCarlo

Treasurer:Treasurer: Richard RoashRichard Roash

Secretary:Secretary: Michael GuireMichael Guire

Immediate Past President:Immediate Past President: David MarchDavid March

AMM Operations Director:AMM Operations Director: Dennis JohnsonDennis Johnson

Executive Committee:Executive Committee: Art WilschekArt Wilschek

Charlie HuntCharlie Hunt

Stephanie HanawayStephanie Hanaway

A Special Thank YouA Special Thank YouA Special Thank YouA Special Thank YouA Special Thank YouA Special Thank YouA Special Thank YouA Special Thank You

��������Our AH Support TeamOur AH Support Team

��������Our AMM MEMBER COMPANIESOur AMM MEMBER COMPANIES

��������Our AMM Associate MembersOur AMM Associate Members

��������Our Industry Partners Our Industry Partners

�������� (4 A(4 A’’s)s) American Association of Advertising Agencies American Association of Advertising Agencies

�������� (ABM)(ABM) Association of Business Media (ABM)Association of Business Media (ABM)

�������� (AHMD)(AHMD) Association of Healthcare Media Directors Association of Healthcare Media Directors

�������� (CHC)(CHC) Coalition for Healthcare CommunicationCoalition for Healthcare Communication

�������� (HCMA)(HCMA) Healthcare Marketing & Communications CouncilHealthcare Marketing & Communications Council

�������� (HBA)(HBA) Healthcare Business WomenHealthcare Business Women’’s Associations Association

�������� PHRMAPHRMA

��������Our Speaker & Technical Experts: Our Speaker & Technical Experts: �������� Frank IorioFrank Iorio

�������� Sue ReadingSue Reading

�������� Eugene LeeEugene Lee

Committee Thank You NotesCommittee Thank You NotesCommittee Thank You NotesCommittee Thank You NotesCommittee Thank You NotesCommittee Thank You NotesCommittee Thank You NotesCommittee Thank You Notes

All Committees, Committee Chairs & Board Liaisons���� Advertising, Marketing & Research����Digital & Print Production����Doctors’ Choice Awards���� Membership���� Nexus Awards���� Government & Industry Relations���� Programs & Seminars���� Web Development & Updates

FUTURE VISIONFUTURE VISIONFUTURE VISIONFUTURE VISIONFUTURE VISIONFUTURE VISIONFUTURE VISIONFUTURE VISION————————

What Form Will It Take?What Form Will It Take?What Form Will It Take?What Form Will It Take?What Form Will It Take?What Form Will It Take?What Form Will It Take?What Form Will It Take?

Marketing & Content:Marketing & Content:Marketing & Content:Marketing & Content:Marketing & Content:Marketing & Content:Marketing & Content:Marketing & Content:

Decisions for the Future of Our BrandsDecisions for the Future of Our BrandsDecisions for the Future of Our BrandsDecisions for the Future of Our BrandsDecisions for the Future of Our BrandsDecisions for the Future of Our BrandsDecisions for the Future of Our BrandsDecisions for the Future of Our Brands

TODAYTODAYTODAYTODAYTODAYTODAYTODAYTODAY’’’’’’’’S SPEAKERSS SPEAKERSS SPEAKERSS SPEAKERSS SPEAKERSS SPEAKERSS SPEAKERSS SPEAKERS

Dorothy Dorothy GemmellGemmell: SVP/WebMD : SVP/WebMD

Todd Todd KrizelmanKrizelman: CEO/: CEO/MagazineRadarMagazineRadar

Dorothy Dorothy Dorothy Dorothy Dorothy Dorothy Dorothy Dorothy GemmellGemmellGemmellGemmellGemmellGemmellGemmellGemmell/SVP/SVP/SVP/SVP/SVP/SVP/SVP/SVP

Marketing & Content:Marketing & Content:

Decisions for the Future of Our BrandsDecisions for the Future of Our Brands

Todd Todd Todd Todd Todd Todd Todd Todd KrizelmanKrizelmanKrizelmanKrizelmanKrizelmanKrizelmanKrizelmanKrizelman/CEO/CEO/CEO/CEO/CEO/CEO/CEO/CEO

Marketing & Content:Marketing & Content:

Decisions for the Future of Our BrandsDecisions for the Future of Our Brands

Signing off Signing off Signing off Signing off Signing off Signing off Signing off Signing off

as president!as president!as president!as president!as president!as president!as president!as president!

Thanks so much Thanks so much Thanks so much Thanks so much Thanks so much Thanks so much Thanks so much Thanks so much

to all of you!to all of you!to all of you!to all of you!to all of you!to all of you!to all of you!to all of you!

Jenny Jenny Jenny Jenny Jenny Jenny Jenny Jenny ☺☺☺☺☺☺☺☺