AMIC - EGYPTIAN AUTOMOTIVE MARKETamicegypt.com/Data/amic_december_report.pdf · AMIC Egypt Integrated Management Consultancy (IMC) Email: [email protected] 22 Rashid St. Off El Orouba

EGYPTIAN AUTOMOTIVE

MARKET

DECEMBER 2009 REPORT

SPONSORED BY:

_______________________________________________________________________________________________________

AMIC Egypt Integrated Management Consultancy (IMC)

Email: [email protected] 22 Rashid St. Off El Orouba St. 1st Floor, Suite # 6,

Heliopolis, 11341 Cairo, Egypt.

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1. Preface 3

2.. Local industry analysis 4

2.1. Total market 5

2.2. Passenger cars market 14

2.3. Buses market 39

2.4. Trucks market 55

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1. PREFACE The methodology, used in this report is mainly relying on the following steps:

Gathering primary and secondary data from AMIC Egypt members.

Validating missing data and cross checking of data from different

sources including Customs, JAMA, Ministry of Interior, etc..

Processing, Analyzing and presenting data in a useful way to AMIC Egypt members.

Gathering Macro Economics and Automotive industry news from:

Newspapers and Magazines, Internet, published material, etc... and

presenting them in a simple way.

Confidentiality Clause:

This report as well as the attached Excel sheet are the Exclusive property of AMIC Egypt and its members and should not be reproduced or distributed to

outsider parties.

This report was prepared and developed by:

Integrated Management Consultancy – IMC, which is a Management

Consultancy Office with specific areas of strengths in:

Marketing – Specially Business to Business,

Human Resources – Specifically in Learning Organizations,

Six Sigma Methodology - Manufacturing.

SME Upgrading and Training - World bank / Business Edge Partner

On the Job Coaching.

________________________________________________________________________________

IMC INTEGRATED MANAGEMENT CONSULTANCY

Rami Y. Camel-Toueg & Associates _________________________________________________________________________________

22 RASHID ST. OFF EL OROUBA ST. 1ST FLOOR, SUITE # 6,

11341 HELIOPOLIS, CAIRO, EGYPT. MOBILE: + (2010) 19 757 11

TEL. /FAX: + (202) 2690 1472 / + (202) 2690 1476 / + (202) 258 4015 Email: [email protected]

mailto:[email protected]

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2. LOCAL INDUSTRY ANALYSIS

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2.1. TOTAL AUTOMOTIVE MARKET

Total Market split December 08 – December 09 in volume

PC, 9,910 , 64%

Buses, 1,583 , 10%

Trucks, 3,952 , 26%

Dec 08

PC, 15,47

3 , 76%

Buses,

1,337 , 6%

Trucks,

3,604 , 18%

Dec 09

Passenger Cars 9,910 Passenger Cars 15,473

Buses 1,583 Buses 1,337

Trucks 3,952 Trucks 3,604

Total Market Volume 15,445 Total Market Volume 20,414

Total Market volume for the month of December 2009 was higher than December

2008 sales by 32.2% from 15,445 to 20,414 units.

The Passenger cars segment had a volume increase of 56.1% in units, when

comparing December 09 to December 08; the Buses segment had a volume

decrease of -15.5%, and the Trucks segment had a volume decrease of -8.8%.

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Total Market split YTD 08 – YTD 09 in volume

PC, 198,800 , 76%

Buses, 17,469 ,

7%

Trucks, 45,685 ,

17%

YTD 08

PC, 158,926 , 77%

Buses, 13,149 ,

7%

Trucks, 33,446 ,

16%

YTD 09

Passenger Cars 198,800 -20% Passenger Cars 158,926

Buses 17,469 -25% Buses 13,149

Trucks 45,685 -27% Trucks 33,446

Total Market Volume 261,954 -22% Total Market Volume 205,521

Total Market volume for the YTD 2009 was lower than YTD 2008 sales by -22%

from 261,954 to 205,521 units.

The Passenger cars segment had a volume decrease of almost -20% in units,

when comparing YTD 09 to YTD 08; the Buses segment had a volume decrease of

-25%, and the Trucks segment had a volume decrease of -27%.

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Total Market December 2009 sales analysis in volume

This chart is developed in order to assist in giving a comparative view of current

month results to all directly relevant previous results, which could have impact on

future market performance projections and/or demand forecasts.

This chart has been developed consistently for all 3 sectors.

December 2009 sales are higher than 2009 YTD average sales by 19%.

December 2009 sales are lower than 2008 YTD average sales by -6%. December 2009 sales are lower than 2008 average sales by -6%.

December 2009 sales are higher than November 2008 sales by 32%.

December 2009 sales are higher than November 2009 sales by 9%.

Performance in December 2009 is lower than YTD 2008 average, the 2008

average sales, but higher than the 2009 YTD average and the November

2008 sales as well as November 2009 sales.

10,765

13,148

15,376 15,601 15,931

19,536 19,616 18,944 17,711

19,756 18,723

20,414 21,398 20,986

24,060 23,542

25,390 26,420 25,733

22,209

20,359

18,579 17,833

15,445

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2009

2008

2009 YTD Avg

2008 YTD Avg

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Total Market YTD 2008 – YTD 2009 by Origin in volume

CKD CBU

119,860

142,094

92,339

113,182

YTD 08

YTD 09

CKD sales for Year 2009 are lower than Year 2008 by -23.0% when

comparing YTD 2009 to 2008 results.

As well as, CBU YTD 2009 sales are lower by -20.3% than 2008.

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Total Market seasonality YTD 2008 – YTD 2009 in volume

10,765

13,148

15,376 15,601 15,931

19,536 19,616 18,944

17,711

19,756 18,723 20,414

21,398 20,986

24,060 23,542

25,390 26,420

25,733

22,209

20,359

18,579 17,833

15,445


The above graph is showing that 2009 is following more or less the same seasonality

trends of 2008, with deviations in November and December, with an accumulated

YTD decline in units of -21.5%.

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Total Market CKD seasonality YTD 2008 – YTD 2009 in volume

5,256 5,914

7,127 6,595

7,405 7,997

8,736 8,509 8,703 8,680

8,622 8,795

10,482 9,814

10,600 10,472

11,573 11,844 12,222

10,159 9,736

8,738

7,763

6,457


CKD

The above graph is showing that 2009 is following the same seasonality trends of 2008 with an accumulated YTD decline in units of -23.0%.

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Total Market CBU seasonality YTD 2008 – YTD 2009 in volume

5,509

7,234

8,249 9,006

8,526

11,539 10,880

10,435

9,008

11,076

10,101

11,619 10,916 11,172

13,460 13,070

13,817 14,576 13,511

12,050

10,623

9,841 10,070

8,988


CBU

The above graph is showing that 2009 is following more or less the same

seasonality trends of 2008 with an accumulated YTD decline in units of -20.3%.

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Total Market by Brand YTD 2008 – YTD 2009 in volume

56,348

10,938

4,124

2,121

14,144

15,882

12,484

7,859

28,970

51,522

57,562

36,713

4,800

5,108

5,651

7,614

11,551

11,988

14,381

14,845

41,778

51,092

0 10,000 20,000 30,000 40,000 50,000 60,000 70,000

Others

Mitsubishi

Mercedes

Renault

Suzuki

Nissan

Speranza

Kia

Toyota

Hyundai

Chevrolet

YTD 2009 YTD 2008

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Total Market by Brand YTD 2008 – YTD 2009 in market share

21.5%

4.2%

1.6%

0.8%

5.4%

6.1%

4.8%

3.0%

11.1%

19.7%

22.0%

17.9%

2.3%

2.5%

2.7%

3.7%

5.6%

5.8%

7.0%

7.2%

20.3%

24.9%

0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0%

Others

Mitsubishi

Mercedes

Renault

Suzuki

Nissan

Speranza

Kia

Toyota

Hyundai

Chevrolet

YTD 2009 YTD 2008

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2.2 PASSENGER CARS

PC Market split December 2008 – December 2009 in volume

<= 1.0L4%

1.0L~1.3L8%

1.3L~1.5L17%

1.5L~1.6L56%

1.6L~2.0L3%

>2.0L3%

SUV<=2.0L5%

SUV>2.0L4%

Dec 08

<= 1.0L2%

1.0L~1.3L5%

1.3L~1.5L12%

1.5L~1.6L71%

1.6L~2.0L2%

>2.0L1%

SUV<=2.0L3%

SUV>2.0L4%

Dec 09

<= 1.0 L 377 <= 1.0 L 319

1.0L ~ 1.3 L 788 1.0L ~ 1.3 L 745

1.3L ~1.5 L 1,723 1.3L ~1.5 L 1,868

1.5L ~1.6 L 5,576 1.5L ~1.6 L 10,902

1.6L ~ 2.0 L 271 1.6L ~ 2.0 L 367

> 2.0 L 263 > 2.0 L 220

SUV<=2.0 L 476 SUV<=2.0 L 521

SUV > 2.0 L 436 SUV > 2.0 L 531

PC Volume 9,910 PC Volume 15,473

For the month of December, the overall total PC market increased by 56.1%

from 9,910 to 15,473 units.

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PC Market split YTD 2008 – YTD 2009 in volume

<= 1.0L5%

1.0L~1.3L9%

1.3L~1.5L18%

1.5L~1.6L58%

1.6L~2.0L2%

>2.0L2%

SUV<=2.0L3%

SUV>2.0L3%

YTD 08

<= 1.0L2%

1.0L~1.3L8%

1.3L~1.5L18%

1.5L~1.6L61%

1.6L~2.0L2%

>2.0L1%

SUV<=2.0L5%

SUV>2.0L3%

YTD 09

<= 1.0 L 10,344 -72% <= 1.0 L 2,883

1.0L ~ 1.3 L 18,440 -28% 1.0L ~ 1.3 L 13,275

1.3L ~1.5 L 36,424 -22% 1.3L ~1.5 L 28,583

1.5L ~1.6 L 114,803 -16% 1.5L ~1.6 L 96,706

1.6L ~ 2.0 L 3,958 -20% 1.6L ~ 2.0 L 3,151

> 2.0 L 3,029 -31% > 2.0 L 2,076

SUV<=2.0 L 5,224 35% SUV<=2.0 L 7,037

SUV > 2.0 L 6,578 -21% SUV > 2.0 L 5,215

PC Volume 198,800 -20% PC Volume 158,926 The overall total PC market dropped by -20% from 198,800 units to

158,926 units.

The main reason of this drop is due to the <= 1.0L and the 1.5L-1.6L segments

which have respective decrease of: -72%, -16% over the figures of 2008.

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PC Market December 2009 Sales Analysis in volume

December 2009 sales volume is higher than 2009 YTD avg. sales

by 16.8% December 2009 sales volume is lower than 2008 YTD avg. sales by -6.6%.

December 2009 sales volume is lower than 2008 avg. sales by -6.6%.

December 2009 sales volume is higher than December 2008 sales by 56.1%.

December 2009 sales volume is higher than November 2009 sales by 5.4%.

7,105

9,313

11,665 11,086

12,558

15,402 15,759 15,265

14,407

16,212

14,681 15,473

15,895

15,050

18,496 18,331

20,042

20,856 21,065

17,361

15,456

13,006 13,332 9,910


2009 YTD Avg 2008 YTD Avg

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PC Market seasonality YTD 2008 – YTD 2009 in volume

7,105

9,313

11,665 11,086 12,558

15,402 15,759 15,265 14,407

16,212 14,681 15,473

15,895 15,050

18,496 18,331

20,042 20,856 21,065

17,361

15,456

13,006 13,332 9,910


The above Trend analysis graph is showing that for PC; 2009 is following more or

less the same seasonality trend of 2008 with an accumulated YTD decline of

-20%.

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PC Segments YTD08 – YTD09

168

333

552

279 237

174 182

273

169 166 31

319

937

809

984

861

1,020

1,148

893 900

1,187

645 583

377


Less than 1L

826

1,119

885 805

1,132 1,153

1,610

1,432 1,518

1,188

862

745

1,471 1,547

1,263

1,854 1,852 1,822 1,877

2,040

1,586

1,073

1,267

788


1L - 1.3L

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PC Segments YTD08 – YTD09 … Continued

1,542

2,019

2,893

2,223

1,817

2,681 2,963 2,853

2,728 2,908

2,088

1,868

2,858

2,520

3,560

3,037

3,594

4,919

4,095

3,467

2,270

1,878

2,503

1,723


1.3L - 1.5L

3,415

4,548

5,826 6,525

8,161

9,774 9,267 9,213

8,524

10,587 9,964

10,902

9,185 8,636

10,997 10,929

11,847 11,133

12,674

9,619 9,089

7,705 7,413

5,576


1.5L - 1.6L

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193

243

287 285

307

356

288

234

162 177

252

367

316

358 375

313

370

329

367

257

285

428

289 271


1.6L - 2L

95

121

165 159 168

255

149

106 113

267

258

220

282 284 293

308

272

318

228

122 109

312

238

263


more than 2L

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412

490 461 449

405

598

807

885

650

568

791

521

345 360 404

438

465

519

384 349

432

505 547

476


SUV less than 2L

454

440 596

361 331

411 493

269

543

351 435

531 501

536

620 591

622

668

547

607

498

460 492

436


SUV more than 2L

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PC Market split by Origin YTD 2008 – YTD 2009 in volume

CKD CBU

77,563

121,237

60,249

98,677

YTD 08

YTD 09

CKD decreased in volume by -22.3%, and CBU decreased by -18.6%.

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PC CKD Market seasonality YTD 2008 – YTD 2009 in volume

2,701 3,183

4,726

3,623

5,233 5,392 5,969 6,071 6,286

5,815 5,585 5,665

6,571 5,970

6,755 6,818

7,901 8,157

8,962

7,092

6,308

4,957 4,741 3,331


CKD

The above Trend analysis graph is showing that for PC; 2009 is following the same

seasonality trends of 2008 but with an accumulated YTD decline of -22.3%.

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PC CBU Market seasonality YTD 2008 – YTD 2009 in volume

4,404

6,130

6,939 7,463 7,325

10,010 9,790 9,194

8,121

10,397 9,096 9,808 9,324 9,080

11,741 11,513 12,141

12,699 12,103

10,269

9,148

8,049 8,591

6,579


CBU

The above Trend analysis graph is showing that for PC; 2009 is following more or

less the same seasonality trends of 2008 but with an accumulated YTD decline of

-18.6%.

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PC Market split by Brand Origin YTD 2008 – YTD2009 in volume

22,389

53,602

70,498

2,765

29,523

3,609

16,414

24,064 26,189

56,521

100

32,600

2,782

16,452

Europe Japan S.Korea Turkey US Asia China

YTD 08

YTD 09

European increased by 7.5%. Japanese decreased by -51.1%.

South Korean decreased by -19.8%.

Turkish dropped by -96.4%.

US increased by 10.4%. Asian decreased by -22.9%.

Chinese increased by 0.2%.

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PC Market by Brand YTD 08 – YTD 09 in volume

11,534

2,765

12,145

1,010

2,847

1,906

9,200

2,448

4,474

2,649

3,443

8,203

1,540

4,211

3,024

2,075

15,786

12,185

12,484

7,859

26,700

50,312

8,597

100

722

1,260

1,290

1,655

2,373

2,402

2,576

2,603

2,871

2,951

3,582

3,628

3,722

5,610

6,964

8,189

11,988

14,381

30,044

41,418

Others

TOFAS

DAEWOO

FIAT

OPEL

BRILLIANCE

Suzuki

BMW

Honda

Proton

DAIHATSU

MITSUBISHI

SKODA

VW

MERCEDES

RENAULT

TOYOTA

Nissan

Speranza

KIA

Chevrolet

HYUNDAI

YTD 09

YTD 08

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PC Market by Brand YTD 08 – YTD 09 in Market Share

7%

2%

7%

1%

2%

1%

5%

1%

3%

2%

2%

5%

1%

2%

2%

1%

9%

7%

7%

5%

15%

29%

5.41%

0.06%

0.45%

0.79%

0.81%

1.04%

1.49%

1.51%

1.62%

1.64%

1.81%

1.86%

2.25%

2.28%

2.34%

3.53%

4.38%

5.15%

7.54%

9.05%

18.90%

26.06%

0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00%

Others

TOFAS

DAEWOO

FIAT

OPEL

BRILLIANCE

Suzuki

BMW

Honda

Proton

DAIHATSU

MITSUBISHI

SKODA

VW

MERCEDES

RENAULT

TOYOTA

Nissan

Speranza

KIA

Chevrolet

HYUNDAI

YTD 09

YTD 08

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PC Brands by Origin versus CKD & CBU YTD 08 – YTD 09 in volume

CKD

622

2,765

1,014

960

12,145

256

1,384

1,825

2,497

10,217

11,478

20,864

11,185

521

100

380

396

722

1,237

1,338

1,944

2,316

6,696

11,904

14,176

18,517

Others

TOFAS

BRILLIANCE Auto

MAHINDRA

DAEWOO

KOMODO

JEEP

BMW

MERCEDES

Nissan

Speranza

HYUNDAI

Chevrolet

YTD 09

YTD 08

Hyundai decreased by -32%.

Daewoo dropped by -94%.

Speranza increased by 4%. Tofas dropped by -96%.

Brilliance dropped by -63%.

Mercedes dropped by -7%.

BMW increased by 7%. Nissan decreased by -34%.

Jeep decreased by -3%.

Chevrolet increased by 66%.

Mahindra dropped by -59%.

Komodo increased by 383%

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CBU

4,638

1,006

623

844

2,570

1,010

892

2,756

527

1,968

9,200

2,649

4,474

3,443

8,203

1,540

4,211

2,075

15,786

15,515

7,859

29,448

3,351

84

458

750

1,004

1,260

1,275

1,288

1,406

1,493

2,373

2,603

2,576

2,871

2,951

3,582

3,628

5,610

6,964

11,527

14,381

27,242

Others

Speranza

BMW

Geely

SEAT

FIAT

BRILLIANCE Auto

OPEL

MERCEDES

Nissan

Suzuki

Proton

HONDA

DAIHATSU

MITSUBISHI

SKODA

VW

RENAULT

TOYOTA

Chevrolet

KIA

HYUNDAI

YTD 09

YTD 08

Hyundai dropped by -7%.

Toyota dropped by -56%.

Mitsubishi dropped -64%.

Renault increased 170%.

Chevrolet dropped by -26%. VW decreased by -14%.

Honda dropped by -42%.

BMW decreased by -26%.

Mercedes increased by 167%. Daihatsu dropped by -17%.

Proton decreased by -2%.

Opel dropped by -53%.

Nissan dropped by -24%. Fiat increased by 25%.

Seat dropped by -61%.

Suzuki dropped by -74%.

Speranza dropped by -92%. Kia increased by 83%.

Brilliance increased by 43%

Skoda increased by 133%

Geely increased by-11%

AMIC%20analysis%20master.xls#'PC report'!E142






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PC Models market share by segment YTD 09 in volume

0%

1%

3%

7%

8%

24%

58%

0% 20% 40% 60% 80%

Others

Chery QQ

Alto 1.0L

Alto 0.8L

Sirion 1.0

Spark

Maruti

Segment <=1 L

2,883 Units

3%

1%

1%

3%

3%

4%

5%

8%

16%

16%

17%

22%

0% 5% 10% 15% 20% 25%

Others

Speranza A213

PANDA

Sirion

Perri

Fiat Punto

Lancer

ATOS

Speranza A113

I10

Yaris

Picanto

Segment From 1L to 1.3 L

13,275 Unit

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(continued)

7%

1%

1%

1%

2%

2%

2%

2%

7%

24%

50%

0% 10% 20% 30% 40% 50% 60%

Others

FRV

Grand Punto

Passat 1.4

Symbol

CITY

Avanza 1.5

Rio

Verna Viva

Chev Aveo 1.5

Chevrolet Lanos

Segment from 1.3L to 1.5L

28,583 Units

_______________________________________________________________________________________________________




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(continued)

13.8%

1.0%

1.0%

1.1%

1.1%

1.2%

1.9%

2.0%

2.0%

2.3%

2.7%

3.2%

3.2%

3.5%

4.0%

5.5%

5.6%

6.4%

6.8%

6.9%

10.4%

14.4%

0.0% 2.0% 4.0% 6.0% 8.0% 10.0% 12.0% 14.0% 16.0%

Others

Persona

VECTRA

C180

Gen2

Jetta

Oct. Fantasia

Civic

Lancer 1.6

Getz

Cruze

Corolla NG 1.6

Matrix

New Carens

LOGAN SEDAN

OPTRA

Speranza A516

New Accent

New Cerato

Sunny1.6

Elantra

Verna 1.6

Segment from 1.5L to 1.6L

96,706 Units

_______________________________________________________________________________________________________




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PC Models market share by segment in YTD 09 in volume (continued)

7%

3%

4%

6%

6%

8%

12%

15%

16%

23%

0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%

Others

E-Class

Audi A4

E200K

Sonata

Speranza A620

Galena

320i

318i

C200K

6%

2%

1%

2%

2%

3%

4%

5%

6%

6%

8%

8%

8%

8%

11%

20%

0% 5% 10% 15% 20% 25% 30% 35% 40%

Others

320i

S 500

Town & Country

740Li

Sonata

330i

750Li

E 230

E 280

C 280 Avantgarde

S 350

525iE

523i

525i

E 300

Segment from 1.6L to 2L

3,151 Units

Segment >2L

2,076 Units

4%

1%

2%

2%

2%

2%

2%

2%

4%

22%

29%

30%

0% 5% 10% 15% 20% 25% 30% 35%

Others

Explosion 1.5

Explosion 1.6

RAV4

GRAND VITARA

Tuscon

Explosion 1.3

Tiguan 1.4

Scorpio GLX

Tiggo 2.0

Tiggo 1.6

Terios

16%

0%

1%

1%

2%

2%

5%

6%

6%

7%

8%

19%

26%

0% 5% 10% 15% 20% 25% 30%

Others

PAJERO

Komodo GL

Sorento

Grand Cherokee

Santa Fe

Prado

Mercedes GLK

BMW X3

X-Trail

Land Cruiser

Komodo GLX

Cherokee 3.7

SUV<=2.0 L

7,037 Units

SUV > 2L 5,215 Units

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PC by Model YTD 08 – YTD 09 in volume (>800 cars)

59,998

433

9,052

1,325

2,195

3,093

-

2,098

1,831

1,974

-

1,197

-

-

206

-

5,855

1,835

2,025

4,086

4012

5,027

2244

5,635

-

1,531

4,908

6,823

9,769

11,848

7,149

3598

-

10,217

9,090

19,677

1,416

43,351

20

31

356

690

691

797

989

1,067

1,106

1,168

1,179

1,257

1,372

1,539

1,667

1,668

1,791

1,812

1,869

1,980

1,981

2,112

2,117

2,232

2,419

2,933

3,059

3,066

4,168

5,299

5,409

6,190

6,540

6,696

10,037

13,919

14,349

Others

SHAHIN 1.4

LANOS 1.5

New Passat

LANCER 1.3

NUBIRA

OCTAVIA A5

VECTRA

Jetta

Gen 2

Cruze

CHEROKEE

Oct. Fantasia

Tiggo

Tiggo 2.0

New Carens

Suzuki Maruti

GETZ

i10

Verna Viva

Civic 1.6

LANCER 1.6

Speranza A113

Terios

Yaris

LOGAN SEDAN

Picanto

COROLLA NG 1.6

MATRIX

AVEO 1.5

OPTRA

Speranza A516

New Accent 1.6

New Cerato

SUNNY

ELANTRA

Verna 1.6

Chevrolet Lanos

YTD 09

YTD 08

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YTD Volume by Price Segment

The following graphs show segmentation for the PC market according to Price

segment in EGP. Both volume in units and market share in percentage are presented in seven segments:

- <= 50,000 EGP

- >50,000 EGP ~ <= 70,000 EGP - >70,000 EGP ~ <= 100,000 EGP

- >100,000 EGP ~ <= 150,000 EGP

- >150,000 EGP ~ <= 300,000 EGP

- >300,000 EGP ~ <= 500,000 EGP

- >500,000 EGP

The above graph shows that the (50,000 EGP ~ 70,000 EGP) segment has the

highest volume with (48,151) units, followed by the (70,000 EGP ~ 100,000 EGP) segment with (44,305) units. The least segment is the (<=50,000 EGP) with

(1,685) units followed by the (>500,000 EGP) segment with (2,628) units.

1685

4815144305 42729

14664

4764 2628

0

10000

20000

30000

40000

50000

60000

<=50,000 50,000 -70,000

70,000 -100,000

100,000 -150,000

150,000 -300,000

300,000 -500,000

>500,000

Un

its

EGP

YTD 09 Volume by Price Segment/units

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The above graph shows that the (50,000 EGP ~ 70,000 EGP) segment has the

highest market share with (30%), followed by the (70,000 EGP ~ 100,000 EGP)

segment with (28%). The least segment is the (<=50,000 EGP) with (1%) followed

by the (>500,000 EGP) segment with (2%).

1%

3 %

%

7%

% 3%

%

YTD09 Volume by Price Segment/split

<=50,000

50,000 - 70,000

70,000 - 100,000

100,000 - 150,000

150,000 - 300,000

300,000 - 500,000

>500,000

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441

1297

2028

1777 1795

1355 14291633 1685

0

500

1000

1500

2000

2500

Apr-09 May-09 Jun-09 Jul-09 Aug-09 Sep-09 Oct-09 Nov-09 Dec-09

Total Taxi

Taxi Sales as a Percentage of Total

3.98%

10.33%

13.17%

11.28% 11.76%

9.41%8.81%

11.12% 10.89%

0.00%

2.00%

4.00%

6.00%

8.00%

10.00%

12.00%

14.00%

Apr-09 May-09 Jun-09 Jul-09 Aug-09 Sep-09 Oct-09 Nov-09 Dec-09

Percentage of Total PC

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December 2009 Taxi Sales

270

741

21

653

00

100

200

300

400

500

600

700

800

Chevrolet / LANOS

HYUNDAI / Verna 1.6

PEUGEOT / PARS

SPERANZA / A516

SPERANZA / A113

December 2009 Taxi Sales

_______________________________________________________________________________________________________




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2.3 BUSES

Buses Market split December 08 – December 09 in volume

Transport Micro

Micro

21%

Tourism Micro

23%

Transport Micro

32%Tourism

Mini

3%

Transport Mini

16%

Transport Midi

4%

Tourism Maxi

1%

Transport Maxi

0%

Transport Maxi-City

0%

Dec 08

Transport Micro Micro

46%

Tourism Micro

11%

Transport Micro

21%

Tourism Mini

7%

Transport Mini

5%

Transport Midi

5%

Tourism Maxi

4%

Transport Maxi

0%

Transport Maxi-City

1%

Dec 09

Transport Micro Micro 336 Transport Micro Micro 616

Tourism Micro 361 Tourism Micro 142

Transport Micro 515 Transport Micro 287

Tourism Mini 45 Tourism Mini 95

Transport Mini 249 Transport Mini 61

Transport Midi 61 Transport Midi 72

Tourism Maxi 12 Tourism Maxi 48

Transport Maxi 3 Transport Maxi 6

Transport Maxi-City 1 Transport Maxi-City 10

Buses Volume 1,583 Buses Volume 1,337

When comparing December 09 to December 08, total Buses Segment decreased

by an overall of -16% from 1,583 units to 1,337 units. However, the drop is

lead mainly by Tourism Micro -60.7%.

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Buses Market split YTD 08 – YTD 09 in volume

Transport Micro Micro23%

Tourism Micro20%

Transport Micro34%

Tourism Mini4%Transport

Mini11%

Transport Midi4%

Tourism Maxi2%

Transport Maxi2%

Transport Maxi-City

0%

YTD 08

Transport Micro Micro38%

Tourism Micro15%

Transport Micro29%

Tourism Mini4%

Transport Mini10%

Transport Midi3%

Tourism Maxi1%

Transport Maxi0%Transport

Maxi-City0%

YTD 09

Transport Micro Micro 3,982 24% Transport Micro Micro 4,942

Tourism Micro 3,536 -46% Tourism Micro 1,922

Transport Micro 5,950 -37% Transport Micro 3,777

Tourism Mini 706 -33% Tourism Mini 475

Transport Mini 1,909 -27% Transport Mini 1,385

Transport Midi 614 -38% Transport Midi 380

Tourism Maxi 431 -67% Tourism Maxi 141

Transport Maxi 318 -77% Transport Maxi 74

Transport Maxi-City 23 130% Transport Maxi-City 53

Buses Volume 17,469 -25% Buses Volume 13,149

When comparing YTD 09 to YTD 08, total Buses Segment dropped by an overall of

-25% from 17,469 units to 13,149 units. Transport segments volume

decreased by -17.1%. Tourism segments volume decreased by -45.7%.

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Buses Market December 2009 sales analysis in volume

December 2009 sales volume is higher than 2009 YTD avg. sales by 22.0%.

December 2009 sales volume is lower than 2008 YTD avg. sales by -8.2%.

December 2009 sales volume is lower than 2008 avg. sales by -8.2%. December 2009 sales volume is lower than December 2008 sales by -15.5%.


881

1,119

1,319 1,384

1,141

1,004 1,087

1,154

880

763

1,118 1337

1,465

1,721

1,558

1,479 1,441

1,377 1,436

1,674

1,379 1,337

1,019

1,583



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Buses Market seasonality YTD 08 – YTD 09 in volume

881

1,119

1,319 1,384

1,141 1,004

1,087 1,154

880 751

1,092 1,337

1,465

1,721

1,558 1,479 1,441

1,377 1,436

1,674

1,379 1,337

1,019

1,583


The above graph is showing that for Buses Market, 2009 trend is following more or less the same seasonality trends of 2008, but there is an accumulated YTD decline in

units of -25%.

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Buses Segments YTD08 – YTD09

288

414414

336 336336

442

406

317 414

623 616

288336

240

336 336 336336 336

336

430

336336


Transport Micro Micro

175202 210

159185 197

156

261

6790 78

142

204 199222

269296

358

316

632

363

229

87

361


Tourism Micro

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Buses Segments YTD08 – YTD09 … Continued

312 307

408

591

432

257290

322280

95

196

287

663

914

654

478

651

319 308337

399

280

432

515


Transport Micro

2522

29

2327

32

42

26

5248

54

95

47 48

5955

64 62

106

65

100

55

0

45


Tourism Mini

_______________________________________________________________________________________________________




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48

102

193

212

112

150

116

100

125

65

101

61

169

144

198210

17

195 198

157

111

196

65

249


Transport Mini

23

52

58

46

12 12

24

36

12 12

21

72

49

0

93

63

15

46

7882

24

39

64

61


Transport Midi

_______________________________________________________________________________________________________




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69

3 3

17

6

2 1

1719

10

48

14

68

50

27

53

36

25

44 43

38

21

12


Tourism Maxi

4

11

42

9

1412 2

3 70

6

31

12

22

39

9

25

69

21

3

70

14

3


Transport Maxi

_______________________________________________________________________________________________________




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0 0 0

1211

0

3

0

7

1

910

0 0

20

2

0 0 0 0 0 0 01


Transport Maxi City

_______________________________________________________________________________________________________




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Buses Market YTD 08 – YTD 09 by Origin in volume

CKD CBU

7,239

10,230

6,890 6,259 YTD 08

YTD 09

CKD decreased in volume by -4.8% against last year volume, and CBU

decreased by -38.8%.

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Buses CKD Market seasonality YTD 08 – YTD 09 in volume

369

588 619

611

497

514

597 545

480 509

754 807

552

560 593

677

430

638 706

633

515

773

500

662


CKD

The above graph is showing that for Buses CKD Market, 2009 trend is not following

the same seasonality trends of 2008 but there is an accumulated YTD decline in units

of -4.8%.

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Buses CBU Market seasonality YTD 08 – YTD 09 in volume

512 531

700 773

644

490 490

609

400

242

338

530

913

1,161

965

802

1,011

739 730

1,041

864

564 519

921


CBU

The above graph is showing that for Buses CBU Market, 2009 trend is not

following the same seasonality trends of 2008, but there is an accumulated

YTD decline in units of -38.8%.

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Buses Market by Brand YTD 08 – YTD 09 in volume

69

1,156

676

543

1,291

1,368

805

7,579

3,982

249

321

470

645

696

1,002

1,259

3,922

4,585

Others

HYUNDAI

MCV/MERCEDES

NISSAN

MITSUBISHI

CHEVROLET

BRILLIANCE AUTO

TOYOTA

SUZUKI

YTD 09

YTD 08

_______________________________________________________________________________________________________




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Buses Market by Brand YTD 08 – YTD 09 in Market Share

0%

7%

4%

3%

7%

8%

5%

43%

23%

1.9%

2.4%

3.6%

4.9%

5.3%

7.6%

9.6%

29.8%

34.9%

0% 10% 20% 30% 40% 50%

Others

HYUNDAI

MCV/MERCEDES

NISSAN

MITSUBISHI

CHEVROLET

BRILLIANCE AUTO

TOYOTA

SUZUKI

YTD 09 YTD 08

_______________________________________________________________________________________________________




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Buses Models Market Share By Segment YTD 09 in Volume

Toyota Hiace

51%

Nissan Urvan

15%

BRILLIANCE AUTO

33%

Mitsubishi L300

1%Others

0%

Toyota Hiace

82%

H-1 STAREX

SVX0%

Others18%

Transport Micro Segment 3,777 Units

Tourism Micro Segment 1,922 Units

GM-NPR66P

2%

GB Cruiser C15%

MCV 240E11%

JAC/JNB12283%

GB Cruiser C33%

Civilian6%

GM-NPR66L

29%

GB Cruiser C2/AD

3%

Others38%

Transport Mini Segment

1,385 Units

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Buses by Model YTD 08 – YTD 09 in volume

3,102

0

101

751

306

404

58

473

659

554

84

504

805

6983

3982

1,575

0

0

24

70

68

157

225

308

420

396

560

1259

3502

4585

Others

H-100 12/15S

HYUNDAI/H-1STAREX SVX

CHEVROLET/GM-NPR66L

MERCEDES/MCV 600

GB Cruiser C1

MCV 240E

GM-NQR 71R

Hyundai/H-1Starex TQ

Toyota Coaster

GM-NPR66L

UR-VAN

BRILLIANCE AUTO

TOYOTA/HIACE

SUZUKI/Microbus

YTD 09

YTD 08

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2.4 TRUCKS

Trucks Market split December 09 – December 08 in volume

Mini Pickup/ Van

23%

Pickup56%

Light Trucks2%

Light Medium

Trucks14%

medium Trucks

0%

Heavy Trucks

4%

Dec 08

Mini Pickup/

Van21%

Pickup53%

Light Trucks

2%

Light Medium Trucks

16%

medium Trucks

0%

Heavy Trucks

6%

Dec 09

Mini Pickup /Van 906 Mini Pickup /Van 748

Pickup 2229 Pickup 1902

Light Trucks 81 Light Trucks 92

Light Medium Trucks 558 Light Medium Trucks 581

Medium Trucks 25 Medium Trucks 69

Heavy Trucks 153 Heavy Trucks 212

Truck Volume 3,952 Truck Volume 3,604

Trucks segment decreased by -9%, mainly due to Pickup segment’s decrease by

-15% while the Light Medium Trucks segment increased by 4%.

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Trucks Market split YTD 08 – YTD 09 in volume

Mini Pickup /Van6%

Pickup70%

Light Trucks

5%

Light Medium Trucks15%

Medium Trucks

1%

Heavy Trucks

3%

YTD 08

Mini Pickup /Van6%

Pickup68%

Light Trucks

5%

Light Medium Trucks15%

Medium Trucks

2%

Heavy Trucks

4%

YTD 09

Mini Pickup /Van 2,730 -26% Mini Pickup /Van 2,033

Pickup 31,880 -29% Pickup 22,544

Light Trucks 2,336 -23% Light Trucks 1,795

Light Medium Trucks 6,997 -27% Light Medium Trucks 5,137

Medium Trucks 268 91% Medium Trucks 511

Heavy Trucks 1,474 -3% Heavy Trucks 1,426

Truck Volume 45,685 -27% Truck Volume 33,446

Trucks segment dropped by -27%, mainly due to Pickup segment’s decrease by

-29% which has the highest contribution in volume.

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Trucks Market December 09 sales analysis in volume

December 2009 sales volume is higher than 2009 YTD avg. sales by 29.3%. December 2009 sales volume is lower than 2008 YTD avg. sales by -5.3%.

December 2009 sales volume is lower than 2008 avg. sales by -5.3%.

December 2009 sales volume is lower than December 2008 sales by -8.8%.


2,779 2,716

2,392

3,131

2,232

3,130

2,770

2,525 2,424

2,793

2,950

3,604

4,038

4,215

4,006

3,732

3,907

4,187

3,232 3,174

3,524

4,236

3,482

3,952



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Trucks Market Seasonality YTD 08 – YTD 09 in volume

2,779 2,716

2,392

3,131

2,232

3,130

2,770 2,525 2,424

2,793 2,950

3,604

4,038 4,215

4,006 3,732

3,907 4,187

3,232 3,174

3,524

4,236

3,482

3,952


The above Trend analysis graph is showing that for Trucks; 2009 is following more or

less the same seasonality trends of 2008 but showing an accumulated YTD decline of

-27%.

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Trucks Segments YTD08 – YTD09

97

11

60 82

80

400

84

129

57 113

172

748

223 238

120 102

69

335

119

92

115 145

266

906


Mini pickup/Van

2,140 1,936

1,646

2,108

1,376

1,892

2,148

1,636 1,772

1,988 2,000 1,902

2,980 2,829

2,937

2,564

2,859 2,666

2,442 2,496

2,928 2,728

2,222 2,229


Pickup

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Trucks Segments YTD08 – YTD09 … Continued

149

164 135

264

110

199

150 158

119

136 119

92

129

309

246

222 171

249

81 72 33

497

246

81


Light Trucks

284

452 487

410

528

395

261

473

368

422

476

581

641 631 611

746

712 702

485

430

351

506

624

558


Light Medium Trucks

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Trucks Segments YTD08 – YTD09 … Continued

11

36

4

94

13

35

63

34 35

63

54

69

10

34

3228

0

20

0 04

94

2125


Medium Trucks

98

117

60

173 125

209

64

95

73 71

129

212

55

174

60 70

96

215

105

84

93

266

103

153


Heavy Trucks

_______________________________________________________________________________________________________




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Trucks Market YTD 08 – YTD 09 by Origin in volume

CKD CBU

35,058

10,627

25,200

8,246

YTD 08

YTD 09

CKD dropped by -28.1% and CBU dropped by -22.4%. However, CKD volume has

much more influence on YTD volume than CBU.

_______________________________________________________________________________________________________




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Trucks CKD Market seasonality YTD 08 – YTD 09 in volume

2,186 2,143

1,782

2,361

1,675

2,091 2,170

1,893 1,937

2,356 2,283 2,323

3,359 3,284 3,252

2,977 3,242

3,049

2,554 2,434

2,913 3,008

2,522 2,464


CKD

The above Trend analysis graph is showing that for Trucks; 2009 is following more

or less the same seasonality trends of 2008 until December but showing an

accumulated YTD decline of -28.1%.

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Trucks CBU Market seasonality YTD 08 – YTD 09 in volume

593 573 610

770

557

1,039

600 632

487 437

667

1,281

679

931

754 755 665

1,138

678 740

611

1,228

960

1,488


CBU

The above Trend analysis graph is showing that for Trucks; 2009 is following more

or less the same seasonality trends of 2008 but showing an accumulated YTD decline

of -22.4%.

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Trucks Market by Brand YTD 08 – YTD 09 in volume

1,792

-

455

1,302

962

424

1,053

1,444

3,154

5,605

29,494

1,833

-

405

891

656

916

870

1,153

2,717

3,959

20,046

Others

MAN

IVECO

VW

SUZUKI

MCV/MERCEDES

JAC

MITSUBISHI

NIssan

TOYOTA

CHEVROLET

YTD 09

YTD 08

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Trucks Market by Brand Market Share YTD 08 – YTD 09

3.9%

0.0%

1.0%

2.8%

2.1%

0.9%

2.3%

3.2%

6.9%

12.3%

64.6%

5.5%

0.0%

1.2%

2.7%

2.0%

2.7%

2.6%

3.4%

8.1%

11.8%

59.9%

0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0%

Others

MAN

IVECO

VW

SUZUKI

MCV/MERCEDES

JAC

MITSUBISHI

NIssan

TOYOTA

CHEVROLET

YTD 09

YTD 08

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Trucks Models Market Share By Segment YTD 09 in Volume

TFR SINGLE

CAB

68%

HILUX17%

Nissan Pickup

S/C

10%

Others5%

NPR 66

TRK

70%

NQR 71

TRK

8%

CANTER

12%

Others10%

Pickup Segment 22,544 Units

Light Medium Trucks Segment 5,137 Units

Heavy Trucks Segment

1,426 Units

IVECO AT720T42TH

5%

IVECO AD410T42H

6%MERCEDES

ACTROS 20405%

MERCEDES ACTROS 3340

9%


S/L10%

MERCEDES 4048K-

MPII5%

MITSUBISHI MITSUBISHI

FUSO HL7%

JAC HFCHT4%


5%

MERCEDES 4048K-MPII

5%

VOLVO FM-4004%

Others35%

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Trucks by Model YTD 08 – YTD 09 in volume

5,957

290

148

1

232

518

683

565

812

562

672

373

2,623

5,391

5,164

22,862

3,797

87

103

611

333

352

390

419

595

563

569

640

2,276

3,612

3,860

15,239

Others

Suzuki Van

Mitsubishi L200

VW Crafter

JAC HFCM

Nissan PickupD/C

JAC HFCL

Chevrolet/NQR 71

Mitsubishi CANTER

Chevrolet NKR55

Suzuki Pickup

Daihatsu V 118

Nissan Pickup S/C

Chevrolet NPR 66

Toyota/Hilux

Chevrolet TFR

YTD 09

YTD 08

Documents

AMIC - EGYPTIAN AUTOMOTIVE MARKETamicegypt.com/Data/amic_december_report.pdf · AMIC Egypt Integrated Management Consultancy (IMC) Email: [email protected] 22 Rashid St. Off El Orouba