Amherst Media 2009 Photo Books Catalog

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Amherst Media is the leading publisher of instructional photography books written by photographers for photographers. With 24 books published each and every year on topics ranging from wedding, posing, lighting, business and much, much more, there's always something new from Amherst Media!

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AMHERST MEDIA

PHOTOGRAPHY BOOKS2009 CATALOG

New!

Existing LightTECHNIQUES FOR WEDDING AND PORTRAIT PHOTOGRAPHY

Bill Hurter

128 pages 8.5"x11" 150 color photographs index, glossary ISBN 978-1-58428-228-0 $34.95 list Order number: 1858 LEARN TO MODIFY AND SUPPLEMENT EXISTING LIGHT TO CREATE MORE NATURAL-LOOKING IMAGES

n recent years, wedding and portrait photography styles have become increasingly natural and relaxed. As a result, the whole world has become a studiowith images being shot everywhere from abandoned buildings, to beaches, to lamp-lit city streets. The varying light in these locations presents great creative opportunities for photographers, but also significant challenges. In this book, youll learn how to take control of each situation you encounter and walk away with great images your clients are sure to love.

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FEATURES:

Understanding the nature of light and its role in portrait photography Lighting diagrams that show how classic lighting styles are created Diffusing and redirecting sunlight and window light to create elegantly lit portraits Adding flash or reflected fill to supplement existing light Using existing light as fill with flash or studio strobes Supplementing existing light to achieve the perfect lighting effects, indoors or out Tips and images from top industry pros Comprehensive glossary that defines terms that may be new to beginning photographers

FEATURING TECHNIQUES AND IMAGES BY . . .Jennifer Baciocco Fernando Basurto Marcus Bell Don Blair Joe Buissink Drake Busath Mark Cafiero Anthony Cava Dan Doke Mauricio Donelli Gary Fagan Brett Florens Al Gordon Tibor Imley Kevin Jairaj Dennis Orchard Parker Pfister Joe Photo Jeffrey and Julia Woods Reed Young . . . and more!

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New!Step-by-Step Wedding PhotographyTECHNIQUES FOR PROFESSIONAL PHOTOGRAPHERS

Damon Tucci

128 pages 8.5"x11" 175 color photographs index ISBN 978-1-58428-237-2 $34.95 list Order number: 1868 DELIVER THE TOP-QUALITY IMAGES YOUR CLIENTS DEMAND WITH THE TIPS IN THIS ESSENTIAL BOOK

FEATURES:

Conducting an efficient and informative client consultation Starting out with the right mind-set and preparing for an efficient, productive shoot Posing the bride and groom, attendants, and families for flattering results Developing a strategy for maximizing your results at every phase of the wedding day Tricks for transforming ho-hum backgrounds and average-looking people into show stoppers Seven time-saving strategies that will maximize your captureand your profits Making the most of the time constraints inherent in wedding sessions

odays wedding photographers face incredible demands, shooting in ever-changing conditions, with no do-overs. In this new book, Damon Tucci shows you how to rise to the occasion and produce beautiful, magazine-quality images at every event. Youll learn how to conduct a thorough client consultation to ensure your clients needs are well matched to your own requirements. Next, youll get the inside scoop regarding the equipment youll need to get the job done. Tucci also shows you what shots you simply must capture at the site of the ceremony, during the reception, and off site. Because time is of the essence on the wedding day, youll also learn how to make the most of your photo opportunities. Simple strategies for posing the bride, groom, couple, attendants, and the family are provided, as are helpful discussions on selecting lighting that takes your image to another level. Finally, youll gain insight into the Photoshop processes and other software applications that can be used to simplify your workload and maximize the appeal of your images.

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PHONE: 1-800-622-3278, FAX: 1-800-622-3298

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New!

Minimalist LightingPROFESSIONAL TECHNIQUES FOR LOCATION PHOTOGRAPHY

Kirk Tuck

128 pages 8.5"x11" 250 color photographs index ISBN 978-1-58428-230-3 $34.95 list Order number: 1860 LEARN HOW TO SPEND LESS TIME HAULING EQUIPMENT AND MORE TIME BEHIND THE CAMERA

hotographers who shoot on location with traditional studio lighting equipment may spend more time packing and porting their expensive equipment than designing beautiful lighting. Fortunately, Kirk Tuck has found a better way. Using small, computerized, battery-powered flash units and lightweight accessories, Tuck shows you how to get the topquality results you demandwith a wide variety of subjects and in a host of locations rife with lighting challenges. Youll learn how to use simple one-, two-, and three-light setups and how to modify and control existing light to get the desired direction, intensity, and sculpting to bring out the very best in your subjects. With the technical and business tips and techniques in this unique book, commercial, wedding, and portrait photographers will find that they can arrive on location with more energy, more time to spend behind the camera, and an enhanced ability to focus on the creative problem solving location work requires.

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FEATURES:

The advantages of working with minimal lighting equipment How to select and use the tools you need for indoor and outdoor lighting setups Modifying and supplementing light to ensure the desired direction, intensity, and sculpting Powering up: selecting the right batteries for your camera and lighting units Simple one-, two-, and three-light setups Lighting individual portrait subjects, groups, still lifes, action shots, rooms, and more Tips for interacting with your business clients and models/portrait subjects to ensure the best-possible photographic results

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New!THE SANDY PUC GUIDE TO

Childrens Portrait Photography

128 pages 8.5"x11" 215 color photographs index ISBN 978-1-58428-234-1 $34.95 list Order number: 1859 LEARN THE ART AND BUSINESS OF CHILDRENS PORTRAIT PHOTOGRAPHYSTART TO FINISH

FEATURES:

Designing a kid-friendly studio that also impresses parents and creates a great first impression The importance of conducting a thorough pre-session consultation with a well-trained staff member Tips for working with kids of all agesfrom fussy infants to unenthusiastic teensand drawing out expressions that will sell Strategies for engaging your young clients and making the portrait experience a rewarding one Enhancing your income with client-pleasing location sessions Powerful marketing and selling techniques you can use immediately

cclaimed childrens portrait photographer Sandy Puc leads you through each facet of designing a complete kid care system. From the moment clients enter the studio, Puc shows you how to offer the ultimate portrait experiencefrom greeting your clients as guests to providing an area with activities for toddlers to teens. When it comes time for the shoot, Puc shows you the secrets of eliciting the expressions that will melt hearts. Also covered are lighting and posing techniques designed to yield top-quality results at each and every session. Specific advice for working with kids of each age group is also included (with tips for creating age-specific products that moms will love). A business-savvy professional, Puc pairs her creative images and customer-service excellence with powerful marketing and selling techniques that all boost her bottom line. Armed with these techniques youll be well on your way to success!

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PHONE: 1-800-622-3278, FAX: 1-800-622-3298

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New!THE KATHLEEN HAWKINS GUIDE TO

Sales and MarketingFOR PROFESSIONAL PHOTOGRAPHERS

FEATURES:

Reaching your desired demographic Using loyalty-building programs to keep customers coming back for years Amplifying your product line to create the luxury appeal high-end clients desire

emaining profitable in todays mar- 128 pages ketplace requires a well-conceived 8.5"x11" marketing plan and top-notch sales 175 color photographs skills. In this book, Kathleen Hawkins index shows you how to achieve those goals. ISBN 978-1-58428-232-7 Youll learn how to supercharge your $34.95 list studios profits by implementing simple Order number: 1862 product-bundling strategies and giftwith-purchase programs to enhance your income from each sale. Youll also learn how to use the Internet to more effectively reach your desired client demographic, and to create client-loyalty programs to keep clients coming back. Hawkins also discusses the advantages of branding your business to increase visibility and profitability. This book also includes sample scripts and letters that will facilitate your communications with prospective clients.

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New!Professional Portrait PhotographyTECHNIQUES AND IMAGES FROM MASTER PHOTOGRAPHERS

Lou Jacobs Jr. o behind the scenes with ten top 128 pages professional portrait photographers 8.5"x11" and learn the secrets behind their artis- 175 color photographs tic and financial success. Every aspect of index the portrait business is discussedfrom ISBN 978-1-58428-229-7 selecting equipment, to working with $34.95 list clients, to sales and marketing tech- Order number: 2003 niques that really work. Also covered are techniques for both studio and location portraits, as well as engagement portraits, family portraits, senior portraits, and much more. This unique guide is packed with beautiful images and helpful insights that will both inform and inspire. This book features interviews and images from ten top portrait photographers, including Steven Begleiter, Frank Frost, Suzanne Maitland, Vicki Taufer, Carl Caylor, and more.

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FEATURES:

Choosing the right equipment Tips for capturing great expressions Effective and evocative lighting strategies for photographing your clients Popular products and pricing strategies

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New!Lighting for PhotographyTECHNIQUES FOR STUDIO AND LOCATION SHOOTS

Dr. Glenn Rand

128 pages 8.5"x11" 240 color photographs index ISBN 978-1-58428-226-6 $34.95 list Order number: 1866 LEARN HOW TO CONTROL LIGHT EFFECTIVELY AND MAKE ALL OF YOUR IMAGES COME TO LIFE

FEATURES:

Understanding the physics of light and how it affects your photography Controlling the quality of light for softer or more dramatic effects Metering techniques for flawless exposures Using light to create an enhanced sense of depth, accentuate form, and reveal texture Creating a mood in the image through lighting Lighting techniques for challenging subjects and surfaces, including glass, water, and much more Selecting effective lighting equipment Tips for photographing portraits, landscapes, still lifes, food, and more

ighting problems are among the few flaws that cant be easily corrected in postproduction. Therefore, lighting skills remain just as critical as ever when capturing great digital images. In this fundamental book, Dr. Glenn Rand provides an intensive study of photographic lighting, describing the qualities and characteristics of natural and artificial light and providing a theoretical basis that will allow you to produce the best-possible images in a variety of scenarios indoors and outwith any subject. Youll get tips for metering light, creating contrast, setting the mood of the image, and enhancing the dimensionality of the subject. With both an artistic and scientific focus, this book will teach the skills you need to confidently capture images of any subject.

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FEATURING TECHNIQUES AND IMAGES BY . . .Andrea Bachand Meyer Aaron Corey Cynthia Lespron Chris Litwin Tim Meyer Lenka Perutkova Dr. Glenn Rand Michael Rand David Ruderman Patrick Stanbro

PHONE: 1-800-622-3278, FAX: 1-800-622-3298

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New!Simple Lighting TechniquesFOR PORTRAIT PHOTOGRAPHERS

Bill Hurter hotographers often spend tens of 128 pages thousands of dollars on the latest 8.5"x11" lights, light modifiers, and lighting gadg- 175 color photographs ets. As Rangefinder magazine editor Bill index, glossary Hurter shows in this book, however, ISBN 978-1-58428-233-4 they may be headed down a costly road $34.95 list to nowhere. Instead of complexity, he Order number: 1864 suggests, photographers should seek simplicity. This creates a look that reads as more true to portrait viewers and has come to be preferred over the more contrived looks that were popular in previous decades. Packed with incredible images from top photographers, this book is a critical resource for professional photographers (and aspiring professionals) who want to create more effective portraits and suffer fewer headaches doing so.

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FEATURES:

Understanding the behavior of light and how it affects your photography Choosing versatile lighting equipment Techniques and images from dozens of the worlds best portrait photographers

New!PHOTOGRAPHERS GUIDE TO

Wedding Album Design and Sales, 2ND ED.Bob Coates edding albums are a highly prof- 128 pages itable product, but they are one of 8.5"x11" the most complicated items to design, 200 color photographs assemble, and market. Coates presents index an inside look at the process, showing ISBN 978-1-58428-235-8 you the possibilities and offering tips for $34.95 list enhancing your profits. In each chapter, Order number: 1865 a single photographer, carefully selected from among the best in the industry, discusses the creative choices they make for each album and how they market their work to maximize sales and client satisfaction. By following these strategies, photographers can create the upscale feel that results in happier customers and bigger sales.

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FEATURES:

Shooting the wedding images with the album in mind Editing images and arranging them to tell the story of the day Designing creative page layouts

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Monte Zuckers Portrait Photography Handbookonte Zucker was a photographer for nearly sixty years, producing 8.5"x11" 190 color photographs technically outstanding wedding phoindex tography and portraits that are often ISBN 978-1-58428-213-6 credited as genre-defining works. In $34.95 list addition, he was recognized throughout Order number: 1846 the industry as a leading portrait instructor. In fact, many of the most notable photographers in the industry credit Zucker as the inspiration behind their photographic style. In this book, completed shortly before his death in 2007, Zucker presents a comprehensive guide to his flawless lighting and elegant posing techniques. Packed with high-caliber portraits and detailed discussions on every aspect of the photographic processfrom equipment selection and use to posing, lighting, and compositional concernsthis book delivers a virtual apprenticeship from a legend.128 pages

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FEATURES:

Determining the most flattering way to photograph your subject The fundamentals of good posing Lighting techniques for studio sessions, window light, and outdoor portraits

This book is certain to improve the quality of your images, and that makes it a must-have addition to your personal library.Shutterbug

The Best of Wedding Photography3RD ED.

Bill Hurter o behind the scenes with top photographers and discover how...