AMERICAN UNIVERSITY OF LEADERSHIP CATALOG · To facilitate cognitive and affective student learning-- knowledge, skills, and values -- and to promote use of that knowledge in the

AMERICAN UNIVERSITY OF LEADERSHIP CATALOG

A .U.L

WHERE LEADERS ARE BORN

ONLINE UNIVERSITY

7380 Sand Lake Road, Suite 500, Orlando, FL 32819Ph: 407-248-1490, Fax: 407-540-9586

Email: [email protected], Web: www.aulm.us

Volume 1 | 2010-2011 | Effective August 1, 2010 thru July 31, 2011

American University of Leadership 2010-2011

Table of Contents

President Message

General Information

Academic Information

Admission to the University

Financial Information

Policies and Procedures

Undergraduate Programs

Graduate Programs

Courses Description

Undergraduate Courses

Graduate Courses

University Administration and Faculty

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3

5

8

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13

20

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30

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President’s Message

Welcome to AUL, the American University of Leadership! Thank you for your interest in our university. I would like to take a few moments to outline how we can help you meet your educational goals. AUL’s innovative programs are designed for students and working professionals who desire to obtain up-to-date management and technology knowledge, skills, insights and become leaders and entrepreneurs. With global competition and rapidly changing technology, lifelong learning is a necessity. Successful professionals need to continually update their skills and knowledge or they risk falling behind. AUL offers both undergraduate degrees, MBA and DBA degrees. These programs focus on contemporary management and technology issues, achieving a balance between theory and practical applications. Our faculty members have extensive management and technology education experience as leaders, entrepreneurs, or working for and with major companies, nonprofit organizations, and government agencies. Thank you for your interest, after you have looked through this catalog, contact us to find out how you can begin your education. I look forward to seeing you in class soon.

President & CEO


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General Information

At AUL, we've been thinking ahead on an innovative idea: make higher education highly accessible for working students. Many of the conveniences that 21st-century students now take for granted—online classes, flexible scheduling, continuous enrollment, a student-centered environment, practitioner faculty, online library, e-books, computer simulations—were pioneered or made acceptable through AUL's efforts.

Today, AUL is a private university offering an American diploma worldwide in both languages English and French, at a reasonable cost.

Ownership

American University of Leadership, Inc. is privately owned and incorporated in a Delaware corporation registered to transact business in the state of Florida as a foreign corporation, with business offices in Orlando, FL

Our Mission The mission of AUL is to provide access to higher education opportunities that enable students to develop the knowledge and skills necessary to achieve their professional goals, improve the productivity of their organizations, and provide leadership and service to their communities. Our Purposes

To facilitate cognitive and affective student learning-- knowledge, skills, and values -- and to promote use of that knowledge in the student's work place.

To develop competence in communication, critical thinking, collaboration, and information utilization, together with a commitment to lifelong learning for enhancement of students’ opportunities for career success.

To provide instruction that bridges the gap between theory and practice through faculty members who bring to their classroom not only advanced academic preparation, but also the skills that come from the current practice of their professions.

To provide general education and foundational instruction and services that prepares students to engage in a variety of university curricula.


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To be organized as an international for-profit institution in order to foster a spirit of innovation that focuses on providing academic quality, service, excellence, and convenience to the working adult. Our Facility American University of Leadership business office is at 7380 W Sand Lake Road, Orlando FL 32819. The administration is available during normal working hours at the above location, and available outside of those hours online.. Student records and files are kept securely and available for review by appointment only. To access the e-campus and get to their courses, students and professors require a laptop/or computer with internet access. Our e-learning platform is secure and accessible to students that are registered only. Their privacy and information is kept private at all times. Students will each get their own username and password to access the platform. The e-classes are set up for maximum interaction between the students and their teachers, and students with their classmates for team work. Licensure AUL is licensed by the Commission for Independent Education, Florida Department of Education. Additional Information regarding the institution may be obtained by contacting the Commission at 325 West Gaines Street, Suite 1414, Tallahassee, FL, 32399-0400, Toll-free telephone number (888)224-6684.


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Academic Information

Academic Programs Undergraduate and graduate programs at American University of Leadership are offered in business, computer science and management. Students are required to complete general education requirements that are described in greater detail in the programs section of the catalog. University eLibrary As busy working professionals, our students and faculty members know how difficult it can be to travel to a distant library and match their schedules to library building hours. To accommodate student and faculty needs, American University of Leadership offers its library services online. This online distribution of information is well suited to the needs of today's “knowledge workers” and offers a functional version of the types of information systems our students and faculty will be expected to use throughout their careers. The eLibrary with its collection of databases is available to all students and faculty, at any time and from virtually any location where an Internet connection is available through a safe and secure password protected login. The electronic libraries provide students with the required level resources. Master level students will have access to a more indepth elibrary with enough resources exceeding the requirements of the baccaluareate level, pushing them to go further in their research and encouraging them to develop their intellectual quota. AUL has partnered with the libraries of EBSCO Publishing and P.M.I “Project Management Institute”.

Curriculum The University has created a centrally managed, faculty-developed curriculum with objectives and outcomes that are carefully defined. Individual instructors then have the responsibility to expand and enhance the basic curriculum by augmenting it with current resources and practices. The curriculum is under continual content and quality review. Definition of a Unit of Credit AUL courses are awarded credit based on an assessment of course and program outcomes. The University measures its programs in semester credit hours.


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Academic Calendar American University of leadership is a non-term institution and does not operate according to a traditional academic calendar. New student cohorts can begin at any time. Typically, courses meet for six consecutive weeks, a student can take from 1 to 2 courses at a time, and when a course(s) end, the next course usually begins the following week. A student is only allowed 6 courses maximum/semester. This calendar allows the adult student to balance the demands of career, family, and education. The University's low student/faculty ratio and class size that averages 13-15 students facilitate active learning and collaboration and encourage time-on-task.

Administration is available Monday through Friday from 9AM to 5PM. Faculty is available following the schedule they post in their class syllabus.

Vacation Calendar: Administration not available, faculty follows their syllabus schedule. November 26-27 Thanksgiving December 21–January 1 Winter Break March 29-April 2 Spring Break May 31 Memorial Day July 4th Independence Day September 6 Labor Day Experience e-learning today and enjoy the virtual educational concept. You will get to know your classmates better than you would if you were sitting in the same classroom.

Our course delivery system is ideal for busy, working adults. You can "attend" classes from anywhere in the world via our unique online method and format.

Our international diversity in faculty and students is exceptional. Gain hands-on cultural experience working in international virtual teams, through exchange programs, and with our growing alumni network.

Our student service focus provides for a high level of individual attention, often absent at most larger schools. Coursework provides more meaning because it can be tailored to meet the personal career needs of each student.

Student Services American University of Leadership provides students with necessary services, such as academic advisement, financial aid advisement, and placement services, all through the phone, email, through our website, or by appointment in our office in Orlando, FL.


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For students needing personal advice, the administration can recommend counselors or outside agencies to help. The university also offers placement assistance, but does not guarantee employment upon completion of the program(s).


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Admission to the University

AUL seeks students who have a desire for education in the field of business and management. The University is committed to a policy of equal opportunity in the recruitment and admission of students, and access to student financial assistance, other student services and activities. AUL does not discriminate on the basis of age, sex, race, color, religion, disability, sexual orientation, marital status, veteran status or any other basis as specified by national and international laws and regulations. Prospective students are encouraged to contact the university to speak with an Admissions Officer. Admissions personnel are available from 9AM to 5 PM EST and online from 8 AM to 6PM EST. Contact us 7380 Sand lake Road, Suite 500 Orlando, FL 32819 Ph: 407-248-1490 Fax: 407-540-9586 Email: [email protected] Undergraduate Admission In order to fulfill its mission, AUL is an open access university, and therefore the basic requirement for admission to the undergraduate diploma program is a high school diploma or its equivalent. Applicants who have prior education at an appropriately accredited institution may transfer a maximum of 60 credit-hours towards the degree requirements. In all courses offered for transfer credit, the applicant must have earned a grade of “C” or better at an appropriately accredited institution. The decision to award transfer credit will be made by the Admissions Committee. There are no deadlines for applications, which are continually reviewed. Admission is granted on a rolling basis. Applications are reviewed by an Admissions Committee. An interview may be required, although it is not necessary to complete an application. Original transcripts from postsecondary institutions which are not in English must be accompanied by a certified translation.


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Graduate Admission Graduation from an accredited college or university with a baccalaureate degree is a prerequisite for admission to the graduate programs. International students applying for graduate admission must hold the equivalent of the American baccalaureate degree. Because AUL strives to maintain a diverse student body, all undergraduate academic majors will be considered. However, if a student’s undergraduate major varies widely from the graduate degree program, certain undergraduate foundation courses may be necessary for success in some of the highly technical courses offered at this level. Undergraduate prerequisites may be required for entry into the graduate program; students who have not earned degrees from appropriate fields of study may be required to take additional coursework as a prerequisite for completing the program. Students should refer to the Academic Advisor and course descriptions for specific prerequisite requirements. There are no deadlines for applications, which are continually reviewed. Admission is granted on a rolling basis. Applications are reviewed by an Admissions Committee and an interview might be required to complete the application. Original transcripts from Baccalaureate institutions which are not in English must be accompanied by a certified translation. Students will be notified of the admission decision within one month or less of submitting their applications. Credit Transfer Policy Up to 12 credit hours of graduate-level course work may be transferred to the graduate programs. In all courses offered for transfer credit, the applicant must have earned a grade of “B” or better at an appropriately accredited institution. The decision to award transfer credit will be made by the Admissions Committee.


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Financial Information

AUL offers quality education for affordable tuition. We believe these low tuition expenses are themselves a financial incentive for the hard working professional. AUL also offers a number of incentives and savings for students who qualify.

TUITION AND FEES

Tuition

Programs Tuition/credit Undergraduate $150 Graduate $200

Fees*

1st Time Application Fee $ 20 Transfer Credit Evaluation Fee $ 20 Annual Registration $ 75 Re-admission Fee (after 1 year off) $20 Change-of-Program Fee $ 20 Returned Check Fee $ 30 Transcript Fee (First Transcript is free) $ 25 Graduation Processing Fee $ 50 Commencement Fee $ 125 Replacement Diploma Fee $ 100 e-Library Fee/semester $ 80 Postal charges : National International

$10 $80

*All fees are non-refundable to a maximum of $150 when combined


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Tuition Refund Policy

1. A student may request cancellation by fax, email, or mail. The refund is calculated based on the postmarked date that a student’s cancellation is mailed or the date that an email, fax or mail request is received by AUL. Students also may submit cancellation requests in person at AUL’s administrative offices.

2. Cancellation within Five Days: A student may cancel a course enrollment within five calendar days after midnight of the day on which the registration form is signed or submitted electronically and receive a full refund minus a $75 fee to cover administrative costs.

3. Cancellation after Five Days: If a student requests cancellation after the above five days, AUL shall refund the proportion of the tuition paid, according to the following schedule:

(a) Once the first 30 days of enrollment in the program have passed and up to and including the first 60 days of enrollment in the program, upon withdrawal, AUL is entitled to the $75.00 registration fee and 50% of the tuition. (b) Once more than 60 days of enrollment in the program have passed, upon withdrawal, AUL is entitled to the full tuition.

4. Refund Payment: Refund payment will be made within 30 days from the cancellation date.

Payments

Tuition can be paid by check, visa or master card.

To pay through PayPal, please visit our secure Online Payment page in our website.

Students may also send checks to:

Office of the Registrar American University of Leadership 7380 Sand Lake Rd, Suite 500 Orlando, FL 32819


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AUL Opportunity Scholarship

Purpose To assist and support those students showing excellence or potential for excellence in any program and who are experiencing demonstrated financial need.

Amount Awarded Minimum of $1,500 per Program Maximum of $ 3,000 per Program

Expense Categories Covered Tuition only

Eligibility Criteria Open to both domestic and international business students: demonstrated financial need (as determined by AUL financial staff and administration). Preferred candidates will provide evidence of demonstrated integrity, leadership, teamwork, self-motivation and personal responsibility. Duration of the Award 3 to 5 years, depending on the program

Maintenance Scholarship application can be renewed yearly and is based upon shown GPA excellence.


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Policies and Procedures

To ensure that AUL students have the best education possible, we have established the academic policies and procedures outlined below. Registration Students may register for classes online or in person with the admission officer at the Orlando office. Prior Learning Assessment Prior Learning Assessment is a process that may save students time and money in completing a degree program. The Prior Learning Assessment process determines if learning received outside of the traditional university classroom is equivalent to academic curriculum and eligible for credit. Learning that is eligible for assessment includes: Professional Training, Licenses, course work at non-transferable institutions, and Experiential Learning Essays. Prior Learning Assessment applies only to Undergraduate degree programs. Any credit awards are limited to elective or general education requirements. Students can earn up to 30 undergraduate semester credits for professional training (workshops, seminars, licenses, business and professional courses, and other institutionally–sponsored course work), or work experience obtained through their employer(s). Training is assessed for academic equivalency to college level classroom learning. The recognition of corporate training is a concept based on accepted principles of adult learning and serves to validate the professional competence and learning experience achieved by students outside of a traditional college classroom. Fees The evaluation and posting fees apply to credit awarded through Prior Learning Assessment: Student portfolios are subject to fees related to evaluation and assessment of all portfolio inclusions. The fees may vary depending upon number of items reviewed: Submission Fee $ 110.00 Re-Submission Fee (each submission received after the initial submission is completed) $ 75.00 Rush Fee for file processing $ 25.00 *Note: The University and the student are bound by their signed enrollment form


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Transcription of Prior Learning Assessment Credits Credits awarded are posted to student transcripts by Prior Learning Assessment. Since these credits are a permanent part of a student’s academic record, fees are non–refundable. Examination Assessment A maximum of 30 credits may also be awarded for the successful completion of exams from approved national testing programs (Advanced Placement Exams (AP), CLEP, Excelsior, Berlitz, DANTES) according to University policy. Fees Submission Fee $ 90.00 Re-Submission Fee (each submission received after the initial submission is completed) $ 55.00 Rush Fee for file processing $ 25.00 *Note: The University and the student are bound by their signed enrollment form No student may earn more than 60 credits from any combination of experiential learning, national testing, credit by exam, American Council on Education (ACE), military and professional course work and training. Attendance Online classes are from 6 to 10 weeks. Attendance is mandatory. Special instructional activities may be scheduled at specific times convenient to both students and faculty members. A class "session" is defined as 12:00 a.m. (EST) Monday to 11:59 p.m. (EST) the following Sunday. If a student posts 2 messages to a class during that week, the student is in attendance for that class session. A student who does not attend any of the classes for which he/she is registered in a term will be administratively withdrawn from the University. A student who has been absent due to mitigating circumstances should contact the Dean for additional time to complete coursework. Withdrawal Before withdrawing from a course or from the University, a student should confer with an Academic Advisor and the Business Office and follow the University’s policies for withdrawal. Students withdrawing or administratively withdrawn before the last day to withdraw without academic penalty will receive a grade of “W” (withdrew). Failure to follow these procedures may result in a failing grade in the course.


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Grading Policy

Professors will evaluate student performance for their classes, and assign a grade reflecting the performance. In order to graduate, students must achieve a minimum overall grade point average of 2.0

Grade Quality Points Meaning

Transfer of Credits

Students who wish to continue their education at other schools must not assume that credits earned at the University will be accepted by the receiving institution. At this time the university is not accredited and this status may affect the transfer of student credits to other institutions. The University cannot guarantee the transferability of any credits to other institutions. Transfer of Credits from AUL is at the discretion of the receiving institution.

Satisfactory Academic Progress Standards

UNDERGRADUATE

All students must complete their program in a period not exceeding 5 years, and not less than 6 semesters. To graduate, undergraduate students must successfully complete all their required courses and obtain a minimum CGPA of 2.0.

All repeated courses, withdrawals, and incompletes are counted toward the hours attempted, and the grade received on the last repeat is used in the CGPA calculation.


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GRADUATE

In order to graduate, students in graduate programs must successfully complete all the required courses and obtain a minimum CGPA of 3.0. Students must have completed the degree program no later than 4 years after completing the first class.

To be eligible for and to maintain financial aid, continuing undergraduate students must maintain the academic standards and degree progress required for their program. Students whose academic standing or degree progress falls below the standard for their academic department will be ineligible to receive federal financial aid funds.

ACADEMIC WARNING

Undergraduate students not maintaining a 2.0 CGPA will be placed on academic warning, and will be notified of their status in writing.

ACADEMIC PROBATION

UNDERGRADUATE

Students with a CGPA below 1.5 will be placed on probation. They will have one semester to achieve the minimum standards required of 2.0. Students not meeting these requirements after that one semester will be academically dismissed.

Students placed on probation will be notified in writing and will receive academic advising to assist them in grade improvement.

If the Office of the Registrar determines that it is ultimately impossible for a student to obtain the required 2.0 CGPA at the end of the maximum time frame the student will be academically dismissed and will not be permitted to reapply in the same program.

For students reentering in a different program, only courses that apply to the new program will be calculated toward their CGPA.

GRADUATE

Immediate Probation

Any student whose cumulative average has fallen below 3.0 will be placed on immediate probation. The student will be given one semester to raise their CGPA to the required minimum of 3.0.

Final Probation

If a student has two terms with a CGPA below 3.0, the student is placed on final probation. The student then has one additional term to restore his/her CGPA to 3.0 (thereby being


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removed from probation). Failure to do so will result in academic dismissal and students must reapply for admission according to the Reinstatement Procedures.

Academic Progress Appeals Procedures

Within 10 business days of notification of dismissal, the student may appeal the decision by submitting a written appeal to the administration. The appeal should explain the circumstances that the student believes would affect his/her reinstatement.

The administration will review the student’s appeal, the student’s academic record, and the student’s attendance record, and may call upon the student’s instructors to determine relevant information.

Based on all of the above, it will be decided if the student will be reinstated on an extended enrollment basis. The student will be notified in writing within 5 business days of the decision.

A student granted the opportunity to apply for readmission will need to address any outstanding balances and other obligations. If reinstated, the student will return on extended enrollment status.

In the case of unresolved conflict, the student can contact the Commission for Independent Education, Florida Department of Education, at 325 West Gaines Street, Tallahassee, FL, 32399-0400, toll free number (888)224-6684.

Reinstatement Procedures and Extended Enrollment Status

Students dismissed for failing to meet the satisfactory academic progress standards (all circumstances) may request continuance as an extended enrollment student. Upon approval, a student may take classes to meet the minimum satisfactory academic progress requirements.

To be reinstated to regular status, an extended enrollment student must seek to correct academic deficiencies by retaking courses they have failed. Once a student has met the minimum satisfactory academic progress standards, they may apply for reinstatement as a regular student. The reinstatement cannot begin any sooner than the first day of the next 10 weeks class period.

Students who are readmitted must repeat the last course in which they were enrolled and that resulted in their dismissal from the University. The decision to readmit a student rests with the Dean. A student dismissed from the University a second time is ineligible for readmission.


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Repeated Courses

Students will only be allowed to repeat courses, as required by the University, due to academic problems or attendance violations.

Undergraduate may take a course three times. Graduate students may repeat a course only once. The grade received on the last repeat becomes the final grade and will replace all other grades for that course in the CGPA calculation and will appear on the student’s transcript.

Students who repeat a course will be charged the current tuition for the course and must assume the responsibility for all associated fees.

Plagiarism and Dishonesty Policy

American University of Leadership considers academic honesty to be one of its highest values. Students are expected to be the sole authors of their work. Use of another person’s work or ideas must be accompanied by specific citations and references.

Plagiarism and any academic dishonesty is a serious offense, and will be made in writing from the professor to the administration, and may result in the following sanctions:

First time: a grade “F” in the assignment

Second time: Failure of the class

Third time: Expulsion or permanent dismissal from the University.

The administration office maintains a database of plagiarism offenses and a file of all plagiarism charges.

Academic Dishonesty Appeals Procedures

Step 1: Within 10 days following notification of action for academic dishonesty, a student who wishes to appeal must first contact the faculty member of the class in which the incident occurred. The student should explain their reasoning for reconsideration. If the faculty member and the student agree to a resolution, the faculty member notifies the administration.

Step 2: If the problem has not been resolved and the student wishes to pursue the appeal, the student must complete and send the Academic Appeal Form to the administration. The appeal will be forwarded to the review evaluator. The Evaluator will consult the academic dean or subject matter experts as needed. The Evaluator will review the documentation and share his/her opinion with the student.

Step 3: If the student wishes to pursue the appeal, he/she must notify the Dean’s Offi ce within 10 days of the Evaluator’s decision. Notice of the appeal will be sent to the faculty


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member, a counselor and the dean, to review the case one last time before making a decision.

Step 4: If the student disagrees with the decision, he/she must send a written letter of appeal within 10 days. A final ruling will be made after that.

Grade Appeals Procedures

A student who alleges unfair grading practices for an assignment or course must first communicate with the faculty member of the class within 10 days of grades being posted online. The burden of proof is on the student and the student shall provide evidence that unfair grading practices occurred. If the faculty member and the student agree to a resolution, the faculty member corrects the grade or the grade stands. If the problem has not been resolved and the student wishes to continue with an appeal, the student will send the Academic Appeal Form to the Dean’s Office within 10 days of the decision by the faculty member. The administration will review the student’s appeal, check with the professor and make a ruling.

GRADUATION AND COMMENCEMENT

Only students who have satisfactorily completed all academic and financial requirements in the program will be considered for graduation. The University approves graduations in December and June.

The University holds its annual commencement end of June. Students, who graduated during the previous summer, fall, winter and spring semesters are encouraged to participate in the annual commencement. The graduation date on a student’s diploma is always the date that the university approves for his or her graduation.


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UNDERGRADUATE PROGRAMS BUSINESS ADMINISTRATION PROGRAM

The Bachelor of Business Administration curriculum addresses the fundamental topics in undergraduate business education, including management, marketing, finance, statistics, business law and ethics, management information systems, and small business management, and business policy and strategy, as well as major courses that provide more-in-depth coverage of specific content areas, such as entrepreneurship, information technology and marketing. The Bachelor of Business Administration program offers area concentrations that enable students to tailor their degrees to their career and educational goals. All students must complete the 90 Cr required core courses, the 12 Cr concentration courses, and choose 18 Cr from the elective courses Curriculum Required Core Courses (all courses are 3Cr each) 1. MNG100. Introduction to Business 2. TEC101. Communication 1 3. MGE100. Mathematics 4. ECO100. Microeconomics 5. ENG 101. English Composition 1 6. I&B100. Introduction to Computers 7. CG100. General Accounting 8. DDA100. Business Law 9. GF100. Principles of Finance 10. MRK100. Principles of Marketing 11. TEC102. Communication 2 12. ENG102.English composition 2 13. MNG200 Principles of Management 14. MRK200 Marketing & Sales Management 15. STG200 Introduction to Statistics 16. MNG225 E-Business 17. ECO200 Macro-Economy

18. MRH300 Human Resources Management 19. COM200 Corporate Communication I 20. CSA200 Principles of Accounting 21. AF200 Financial Analysis 22. MNG330 International Business 23. GPO300 Operations & Production

Management 24. ECO300 Money & Banking 25. MSI300 Management Information System 26. STG300 Advanced Statistics 27. COM300 Corporate Communication II 28. GF 300 Financial Management 29. SMB300 Small Business 30. FIS 300 The Tax System


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Concentration in General Management MNG 420 Entrepreneurship MNG 450 Business Policy and Strategy MD300 Project Management MNG 410 Organizational Behavior in Business

Concentration in Human Resources Management

MRH 335 Staffing Organizations MRH 405 Labor Relations MRH 407 Training and Development MRH 409 Compensation Management

Concentration in International Management

ECO 360. International Economics I ECO 400. International Economics II GF 360. International Finance MRK 400. International Marketing

Concentration in Marketing

MRK 101. Marketing Management MRK 105. Retail Management MRK 110. Marketing Communications MRK 150. Marketing Research

Electives (students choose 6 courses from below) COM300 Business Communication COM 302 Communication practices ENG202 Research and writing ENG302 Business English I&B300 Advanced Computer Science PSY 105 The Individual and Society

PSY 100 Introduction to Psychology SOC 100 Introduction to Sociology SOC 300 Advanced Sociology TEC202 Communication 3 TEC 302 Organizational Ethics TEC 402 Communication 4


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MANAGEMENT IN SMALL BUSINESS AND ENTREPRENEURSHIP PROGRAM The Bachelor of Management in Small Business and Entrepreneurship is a practical action-oriented degree program in entrepreneurship. The program develops the student’s knowledge, enterprising capabilities, and confidence thus helping to identify opportunities and create and build ventures, and to undertake business practices in firms with a high degree of competency. Principally, the program aims to offer an innovative and market leading degree in entrepreneurship from theoretical and applied perspectives. Entrepreneurship, intrapreneurship, and innovation are at the forefront of business studies. Moreover skills learnt and developed from this program have gained widespread recognition as vital managerial capabilities in today’s globally competitive and volatile business environment.

Required Core Courses (all courses are 3Cr each) 1. MNG100. Introduction to Business 2. TEC101. Communication 1 3. MGE100. Mathematics 4. ECO100. Microeconomics 5. ENG 101. English Composition 1 6. I&B100. Introduction to Computers 7. CG100. General Accounting 8. DDA100. Business Law 9. GF100. Principles of Finance 10. MRK100. Principles of Marketing 11. TEC102. Communication 2 12. ENG102.English composition 2 13. MNG200 Principles of Management 14. MRK200 Marketing & Sales Management 15. STG200 Introduction to Statistics 16. MNG225 E-Business 17. ECO200 Macro-Economy 18. MRH300 Human Resources Management 19. COM200 Corporate Communication I 20. CSA200 Principles of Accounting 21. AF200 Financial Analysis 22. MNG330 International Business 23. GPO300 Operations & Production Management 24. ECO300 Money & Banking


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25. MSI300 Management Information System 26. STG300 Advanced Statistics 27. COM300 Corporate Communication II 28. GF 300 Financial Management 29. SMB300 Small Business 30. FIS 300 The Tax System 31. SMB 365 Small Business and Entrepreneurial Planning 32. SMB 370 Family Business Management 33. SMB 380 Small Business Marketing 34. SMB 375 Financial Management in the Small Business Electives- students choose 6 courses from below (courses are 3Cr each)

COM300 Business Communication COM 302 Communication practices ENG202 Research and writing ENG302 Business English I&B300 Advanced Computer Science PSY 105 The Individual and Society PSY 100 Introduction to Psychology SOC 100 Introduction to Sociology SOC 300 Advanced Sociology TEC202 Communication 3 TEC 302 Organizational Ethics TEC 402 Communication 4


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COMPUTER SCIENCE PROGRAM The Bachelor of Science in Computer Science (BSCS) curriculum address the fundamental topics in undergraduate business and computer science education, including management, computer science, IT, marketing, finance, statistics, business law and ethics, and management information systems…

The BSCS courses are divided into business core courses, concentration courses and elective courses. The courses of the BSCS program are offered at four inter-related levels in different years of study:

The first level courses broaden the general educational base of the student as well as acquaint him/her with basic languages of communication like English, Mathematics and Computer.

The second level courses acquaint the student with the analytical tools and environment, and include courses like accounting, economics, statistics, Synthesis of Ethics and Law for the Computing Professional, Data Structures, Computer Systems and Programming

The third level courses provide for an in-depth study of the functions of computer science in the context of technological and global environment.

The final level courses offered provide for integration of senior computer science courses

All students must complete the 93 Cr required general core courses, the 12 Cr CS senior courses, and choose 15 Cr from the elective courses Required Core Courses (all courses are 3 Cr each except CS105 and CS262) MNG100 Introduction to Business MGE100 Mathematics ECO100 Microeconomics ENG 101 English Compositions 1 CG100 General Accounting DDA100 Business Law MRK100 Principles of Marketing GF100 Principles of Finance STG200 Introduction to Statistics ENG102 English composition 2 MNG225 E-Business

ECO200 Macro-Economy I&B100 Introduction to Computers CSA200 Principles of Accounting AF200 Financial Analysis MRH300 HR Management GPO300 Operations & Production Management MSI300 Management Information System SMB300 Small Business MP 300 Project Management


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CS101 Preview of Computer Science

CS105 Computer Ethics and Society- 2 Credits

CS112 Introduction to Computer Programming

CS211 Object-Oriented Programming CS262 Introduction to Low-Level

Programming- 1 Credit

CS306 Synthesis of Ethics and Law for the Computing Professional

CS310 Data Structures CS330 Formal Methods and Models CS367 Computer Systems and

Programming CS421 Software Requirements and

Design Modeling CS465 Computer Systems

Architecture CS483 Analysis of Algorithms

COMPUTER SCIENCE SENIOR COURSES (3 credits each) CS440 Language Processors and Programming Environments CS450 Database Concepts CS451 Computer Graphics CS455 Computer Communications and Networking ELECTIVES- STUDENT TAKES 5 COURSES FROM THE FOLLOWING (3 credits each) STG 354 Probability and Statistics for

Engineers and Scientists COM300 Communication for Business COM302 Communication Theories

and practices ENG202 Research and writing ENG302 Business English I&B300 Advanced Computer Science

PSY 105 The Individual and Society PSY 100 Introduction to Psychology SOC 100 Introduction to Sociology SOC 300 Sociology of Developing

Countries TEC202 Communication 3 3 TEC 302 Organizational Ethics TEC 402 Advanced Communication 4


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GRADUATE PROGRAMS Business Administration The Master of Business Administration (MBA) program promotes learning to synthesize the principles and practices of management within a technology-driven world. Course content reflects current business practice in best of class organizations. AUL’s knowledge of current practice comes from its close ties with leading edge companies and government agencies. Courses balance nurturing of an appreciation for the role of theory in effective management with practical, how-to insights. While the emphasis in the program is directed toward managing in a technology-driven world, management basics that apply to all business operations are covered. The program provides an ethical and legal foundation for the student’s behavior in commerce and it gives the student insights into recognizing inappropriate behavior in others. It imbues the student with detailed knowledge of managing both projects and operations. It describes how effective managers lead—how they make decisions to motivate others and how they organize efforts to tap into human capabilities most effectively. The program addresses the reality that the world will not beat a path to the door of innovators—that they need to package, distribute and sell their concepts and products in order to be successful in business. It provides a framework for understanding the philosophy of the scientific method and its impact on quantitative and subjective decision-making, especially in the context of risk and uncertainty. And it teaches students to “follow the money,” to discern the financial underpinnings of individual businesses and the economic foundation of society. The MBA degree offers students a professional degree that prepares them to manage business and nonprofit enterprises.

Program requirements include full attendance, the successful completion of all related classroom assignments, and a final thesis written within six months following the completion of the last module.


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MBA Curriculum

Required Core Courses (all courses are 3 credits each) 1. BC 501 Business Communication 2. LO 502 Leadership and Organization 3. ING 501 Information Technology 4. MQG 501 Quantitative Methods for Decision-making 5. ECO 501 Economics 6. CSA 501 Accounting 7. MRK 502 Marketing and Sales 8. CA 502 Contracts and Procurement 9. GPO 502 Operations, Logistics, and Supply Chain Management 10. GF 501 Finance 11. MRH 501 Human Resource Management 12. DDA 502 Business Law and Ethics

Concentration in General Management

MPO 502 Project Management MAI 501 International Business GRQ 501 Risk and Quality Management LOG 501 Technological Entrepreneurship

Concentration in Project Management

MPO 520. e-Commerce MPO 550. Planning and Control MPO 560. Project Finance and Budgeting MPO 580. Business Policy

Concentration in Human Resources Management

GRQ 501 Risk and Quality Management MRH 522 Selection and Placement MRH 525 Compensation and Rewards MRH 530 Strategic Human Resource Management

Concentration in Marketing and Communication

MRK 505 International Marketing MRK 506 Integrated Marketing Communication MRK 510 Consumer Behavior MRK 550 Marketing Research


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Concentration in Information Systems I&B 520. Information Network Security I&B 550. Client/Server Computing I&B 560. Decision Support Systems I&B 580. Strategic Planning for Information Systems

Concentration in Quality Management

QUAL 546 - Total Quality Management QUAL 552 - Quality planning QUAL 555 - Quality Auditing QUAL 559 - Cost of Quality

Concentration in Sales Management

SLM 501- Art of Selling SLM 502- Sales Management SLM 503- Advertising/Promotion SLM 504- Consumer Behavior


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MANAGEMENT PROGRAM The Master of Management program is designed to enhance the management skills students need to function effectively within an organization. Students learn to synthesize business concepts and practices presented in this program to develop solutions for specific managerial situations found within the organizational environment. The Master of Management program at AUL utilizes problem-based learning where students refine their problem solving skills along with their communication, creativity, information- utilization, and critical-thinking skills. They are assessed on the basis of their use of the problem-solving process (which employs a general rubric) as well as their communication and critical- thinking skills during their presentations. Throughout the program, students will create and defend their solutions to problems of crisis management, profitable growth opportunities, and change leadership. Students gain experience in distilling a situation into a well-defined problem; applying tools and concepts to analyze a variety of alternative solutions; and selecting and defending their recommended course of action. Program requirements include full attendance, the successful completion of all related classroom assignments, and a final thesis written within six months following the completion of the last module.

MM Required Core Courses (3 credits each)

1. LO 502 Leadership and Organization 2. ECO 501 Economics 3. CSA 501 Introduction to Accounting 4. MRK 502 Marketing and Sales 5. GF 501 Introduction to Finance 6. MRH 501 Human Resource Management 7. MBE 501 Managing the Business Enterprise 8. CMA 501 Conflict Management 9. CIO 501 Creativity, Innovation, and Organizational Design 10. MAI 501 International Business 11. SCA 501 Strategies for Competitive Advantage 12. GRQ 501 Risk and Quality Management


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Courses Description COURSE NUMBERING SYSTEM 100–199 First-year courses 200–299 Second-year courses 300–399 Third-year courses 400–499 Fourth-year courses Undergraduate Level CG 100- General Accounting Covers the principal aspects of systems analysis and application of information systems concepts to the accounting process and accounting models, both manual and automated. COM200- Corporate Communication I Introduces students to the basic corporate communication, what it encodes and promotes, the external communications, media relations, external events and company profiling. Introduction to Internal communication. COM 300- Corporate Communication II Prerequisites: COM200 Examines corporate communication much more, topics include: employee communication, brand management, crisis communication, official and non official statements, corporate communication officers… CS 101 - Preview of Computer Science Offers a broad overview of computer science designed to provide students with an introduction to the field of computer science and an orientation to the computing environment. Includes a project to introduce problem solving using computers. CS 105 - Computer Ethics and Society Intensive introduction to legal, social, and ethical issues surrounding software development and computer use. Stresses professional conduct, social responsibility, and rigorous standards for software testing and reliability. Examines issues such as liability, ownership of information, and computer crime. CS 112 - Introduction to Computer Programming This course introduces the use of computer programming as a problem-solving tool. Topics in procedural programming include expressions, control structures, simple data types, input/output, graphical interfaces, testing, debugging, and programming environments.


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CS 211 - Object-Oriented Programming This course continues to focus on problem solving, testing, and debugging and introduces object-oriented programming. Topics include classes, inheritance, packages, collections, exceptions, and polymorphism. Examples in the course may include the use of basic data structures. CS 262 - Introduction to Low-Level Programming Introduction to the language C, as well as operating system concepts, in UNIX, to prepare students for topics in systems programming. CS 306 - Synthesis of Ethics and Law for the Computing Professional Practical course to become effective computer professional. Examines legal and ethical issues surrounding computer technology and its use, as well as the foundation building that is necessary to deal with those challenges. Applies philosophical bases for ethical decision making to modern concerns raised by computers and technology. Addresses topics covered by CS 105 in a more intensive manner and focuses on the emerging legal and ethical issues involved in e-commerce and widespread use of the Internet. CS 310 - Data Structures This course continues to focus on object-oriented programming with an emphasis on tools and techniques for developing moderate to large programs. Topics include use and implementation of linear and nonlinear data structures, and the design and analysis of elementary algorithms. CS 330 - Formal Methods and Models Abstract concepts that underlie much advanced work in computer science, with major emphasis on formal languages, models of computation, logic, and proof strategies. CS 367 - Computer Systems and Programming Introduces students to computer systems from the perspective of a programmer. Topics covered include data representation, assembly and machine-level representation of high-level language programs, the memory hierarchy, linking, exceptions, interrupts, processes and signals, virtual memory, and system-level I/O. This course serves as a foundation for courses on compilers, networks, operating systems, and computer architecture, where a deeper understanding of systems-level issues is required. CS 421 - Software Requirements and Design Modeling An introduction to concepts, methods, and tools for the creation of large-scale software systems. Methods, tools, notations, and validation techniques to analyze, specify, prototype, and maintain software requirements. Introduction to object-oriented requirements modeling, including use of case modeling, static modeling, and dynamic modeling using the Unified Modeling Language (UML) notation.


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CS 465 - Computer Systems Architecture Computer subsystems and instruction set architectures. Single-cycle, multiple-cycle, and pipeline architectures. Memory hierarchy, cache, and virtual memory input-output processing. CS 483 - Analysis of Algorithms Analyzes computational resources for important problem types by alternative algorithms and their associated data structures, using mathematically rigorous techniques. Specific algorithms analyzed and improved. CS 440 - Language Processors and Programming Environments Survey of basic programming language processors and software development tools such as assemblers, interpreters, and compilers. Topics include design and construction of language processors, formal syntactic definition methods, parsing techniques, and code-generation techniques. CS 450 - Database Concepts This course covers basics to intermediate knowledge for the design, implementation, and use of relational database systems. The main topics include the Entity-Relationship (ER) and Entity-Enhanced Relationship (EER) models for database design, Relational Algebra (RA), Structured Query Language (SQL), SQL programming techniques, functional dependencies and normalization, object and object-relational databases, and security. Students will practice to design, develop, and implement a relational ORACLE database and use the database for queries, transaction processing, and report generation. CS 451 - Computer Graphics Basic graphics principles and programming. Topics include scan conversion, transformation, viewing, lighting, blending, texture mapping, and some advanced graphics techniques. CS 455 - Computer Communications and Networking Data communications and networking protocols, with study organized to follow layers of Internet Protocol Suite (TCP/IP family of protocols). Topics include role of various media and software components, local and wide area network protocols, network performance, and emerging advanced commercial technologies. DDA 100- Business Law Examines the legal environment of business and the basis of authority for government to regulate business. Covers the legal aspects concerning agency relationships, partnerships, and corporations. Focuses on several related areas in law: an agent’s responsibility to its


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principal, a principal’s responsibility to a third party, partners’ responsibilities to each other and third parties, and internal and external legal considerations of a corporation. ECO 100- Microeconomics Examines economic decision-making process, theory of consumer behavior, economics of the firm, and market structure. Discusses major issues of welfare economics, comparative systems, and other microeconomics topics. ECO 200- Macroeconomics Examines the relationships of aggregate economic activity, output determination, and national economic problems of inflation and unemployment. Considers the appropriate use of fiscal and monetary policy by the government to alleviate these problems. Discusses economic growth, economic development, and the effects of international trade ECO 300- Money and Banking Discusses the role of financial institutions, the banking system, the Federal Reserve System, and the nature and effectiveness of monetary policy tools. ECO 360. International Economics I. This course is an overview of international trade theory. Topics include world trade, labor productivity, comparative advantage, the Ricardian model, The Hecksler-Olin-Samuelson framework, economies of scale, and imperfect competition in international trade, the theory of external economies, and international labor mobility. ECO 400. International Economics II. This course is a continuation of ECO 160 International Economics I. It expands the foundation in trade theory to cover international monetary economics. Topics include exchange rate determination, open economy macroeconomics, the international monetary system, global capital markets, and the economic development of underdeveloped countries. ENG 101-102-201-202- English classes Introduces practice and applies grammatical structures through the development of a wide range of topics dealing with economics, health care, life-styles, etc. Reading, exercises, writing are integral aspects of theses courses. ENG 302- Business English Prerequisites: ENG202 Introduces business English grammar, vocabulary, and communication. Topics are all related to business writings, and internal communication within companies.


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I&B 100- Introduction to Computers This course provides an overview of microcomputer applications including a brief introduction to computer concepts, computer operating systems, software and hardware. It introduces the student to word-processing, spreadsheets, the Internet, graphics, and database software. Included is the creation of web pages, integration of the applications, and hands-on introduction to Microsoft Windows commands, files, features and functions. I&B 120. Program Logic & Design. This introductory course provides students with a foundation in programming concepts and methodologies. Topics covered include: programming concepts, SIMPLE SEQUENCE control structure, IFTHENELSE control structure, DOWHILE control structure, trailer record logic, modularization, CASE control structure, DOUNTIL control structure, program documentation, data structures, structure charts, program design techniques, object oriented program design, file concepts and processing, and control break processing. I&B 140. Programming in JavaScript. This course provides an introduction to programming using the JavaScript language. Topics covered include: developing web applications, integrating JavaScript with HTML, writing functions, defining objects, creating interactive forms, using frames, and coding event handlers. I&B 161. Data Communication. This course provides students with an overview of data communications in today’s business environment. Topics covered include: data communications and telecommunications, OSI reference model, TCP/IP protocol stack, LAN and WAN architectures, Internet technologies, role of ISPs, voice-oriented networks, mobile computing, digital and analog transmissions, distributed systems, frame relay networks, backbone networks, network management systems, and network and internetwork security management. I&B 190. Database Systems. The course provides students with a comprehensive introduction to database systems. Students will be taken through the entire process of database development and implementation. Topics covered include: basic database concepts, file systems and databases, relational database model, database design and implementation concepts, entity relationship (E-R) model, database tables and normalization, structured query language (SQL), database design process, transaction management and concurrency control, distributed database management systems, object-oriented databases, client server systems, data warehouse, databases in ecommerce, web database development, and database administration.


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I&B 191. Systems Analysis and Design. This course covers the concepts, skills, methodologies, techniques, tools and perspectives essential for systems analysis and development. Topics covered include: systems concept, software development life cycle (SDLC), joint application development sessions, prototyping, rapid application development, object oriented development, systems engineering, requirements development, project management, principles of system design, systems development and maintenance. Computer assisted software engineering and integrated developments environments will be emphasized. I&B 300- Advanced Computer Science This course involves extensive work in the development of the logic required in the development of application programs. The course applies the methods of program design and development, using a structured approach. Included in the course will be the learning of the following concepts: proper documentation techniques, sequence, selection, iteration, modules, and arrays. GF 100- Principles of Finance Serves as a foundation course in business finance. Provides a conceptual framework for the financial decision-making process and introduces tools and techniques of finance including financial mathematics, capital budgeting, sources of funds and financial analysis. Topics include acquisition and use of short-term and long-term capital; financial markets, financial control; time value of money; cash, operation and long-range budgeting; and cost of capital. GF 102. Personal Finance. The course provides a comprehensive discussion of key topics in personal financial planning and management. Topics covered include: personal financial planning, quantitative approaches to financial planning, money management, personal tax strategy, financial institutions, financial services, major types of investment opportunities and instruments, risk management, online banking, retirement planning, financial privacy, and financial aspects of estate planning. GF 300. Financial Management Studies the financial management of the business firm, primarily corporations. Topics covered include the financial goals of the firm, its economic and legal context, valuation of financial securities, analysis of financial statements, and the efficient management of capital resources and investments within the risk-return trade-off. Topics are explored in theory, using analytical techniques, and through financial markets and institutions. GF 360. International Finance. This advanced course covers the processes and complexities of international business finance. Topics covered include: international financial management, measuring and


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managing foreign exchange exposure, financing the global firm, foreign investment decisions, managing multinational operations, international portfolio theory, currency risk management, and interest rate risk management. GPO 300- Operations & Production Management Presents production and operations concepts and the techniques used in their management. Examines the interaction of the operations functions with other primary functions such as marketing and finance. Analyzes the primary areas of process and product design, manufacturing, allocation of scare resources, e-commerce, and quality management principles. MBE 401 Managing the Business Enterprise This course examines issues and functions that business managers face within the context of day-to-day operations and long-term planning of the organization. Topics include an introduction to legal issues, technology and change, organizational behavior, marketing, operations management, planning the organization's future, and risk management. MD300- Project Management Presents the fundamentals of the project management process and examines application of the process. Reviews the stages and activities in the project life cycle, the organization for project management, and various project control and evaluations processes. Introduces considerations for negotiation and human resource management concerns in project management MNG100- Principles of Management Provides a survey of fundamental management concepts and techniques. This information contributes to effective management and provides a foundation for the continued study of management applications. Emphasis is placed on the roles, the environment, and the primary functions of the manager (planning, organizing, leading, controlling), as well as the skills required and various techniques used to perform these functions. The course will also highlight the development of management principles and their integration into modern management theory. The communication process, motivation, and operations (production) management are also presented. MNG225- E-Business Examines the development of electronic commerce, the basic technologies used to conduct e-business, and the various forms of electronic business. Presents marketing models used in e-business strategy. Examines the processes for business-tobusiness and business-to-consumer transactions. Reviews the electronic commerce infrastructure, designing and managing online storefronts, payment options, security, privacy, and the legal and ethical challenges of electronic business. MNG410- Organizational Behavior


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Presents the fundamental concepts of organizational behavior. Emphasizes the human problems and behaviors in organizations and methods of dealing with these problems. Focuses on motivation, informal groups, power and politics, communication, ethics, conflict resolution, employment laws, technology and people, and managing change. MNG450- Business Policy and Strategy Provides an opportunity for students to integrate management principles, techniques, and theories by applying previously acquired knowledge of all business functional areas to analyze, develop, and implement business strategy. Utilizes cases from a variety of organizations, with emphasis on problem identification, analysis, and decision making on strategic issues. MNG420- Entrepreneurship Explores the concepts and applications of sustainable business including creating, leading, and managing business enterprises. Examines approaches for leading entrepreneurs, individuals and companies. Analyzes innovation issues including creating and realizing value, prioritizing opportunities, and managing the innovation process. MNG330- International Business Examines the international business environment and presents strategic management considerations for international business operations. Exercises strategy formulation by analyzing the major environmental factors affecting global operations, the impact of economic integration, and the influence of government trade policy. Examines the range of market entry strategies and discusses considerations for operations management, financing, and human resource management to support international business. Presents strategy evaluation approaches to assess the effectiveness of company operations. MRH300- Human resource Management Analyzes the major human resource management functions in organizations. Presents the various components of the human resource management process (planning, recruitment, selection, training/ development, compensation, performance appraisal, labor relations, employee relations), and the associated activities to perform these functions. Highlights the human resource management responsibilities of all managers. Emphasizes job analysis considerations, the supporting role of human resource management to strategic planning, and the major government legislation affecting human resource management. MRH 335 Staffing organizations Prerequisite: MRH300 Examines the role of staffing to support an organization’s strategy and improve productivity. Reviews the key legal compliance issues associated with staffing organizations. Emphasis is placed on HRM planning, job analysis, effective recruitment strategies,


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developing selection processes, and formulation of staffing plans. Provides considerations for employee retention. MRH 405 Labor relations Presents the principles of labor-management relations and basic requirements of federal labor laws. Examines the role of the Federal Labor Relations Authority, the Federal Mediation and Conciliation Service, and other third parties. Includes the topics of union representation rights and obligations, employee rights, organizing, election procedures, unfair labor practices, collective bargaining negotiations, mediation impasses, grievances, and arbitrations. MRH 407 Training and Development Prerequisite: MRH300 Presents the concepts of learning (cognitive and behaviorist), principles of instructional design, and the relationship of motivation and learning. Analyzes the phases of the training process model and the activities associated with each phase. Reviews how to develop viable training programs to fit a variety of organizational requirements for both employee and management training and development. MRH 409 Compensation Management Prerequisite: MRH300 Introduces and analyzes the basic concepts of compensation administration in organizations. Provides an intensive study of the wage system, methods of job evaluation, wage and salary structures, and the legal constraints on compensation programs. MRK100- Principles of Marketing Introduces basic marketing principles and concepts. Emphasis is placed on the development of marketing strategy and the major components of the marketing mix, (product, price, promotion, and distribution). Reviews the critical environmental factors of markets, domestic and international, and customer behavior characteristics that affect marketing operations. Highlights the integration of marketing with other functions in a business organization. MRK 101. Marketing Management This course provides an in-depth treatment of marketing management principles, strategies, and practices. Emerging trends in the field are given comprehensive treatment. Topics covered include: reverse marketing, experiential marketing, Internet marketing, customer relationship management, global marketing, brand marketing, market oriented strategic planning, consumer and business markets, market segmentation and target marketing, product life cycle, new product and service development, brand strategy, pricing and pricing strategies, integrated marketing communication, promotional strategies, sales force management, and total marketing management.


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MRK 105. Retail Management This course provides students with an introduction to retailing. Topics covered include: strategic planning, identifying target customers, choosing a retail location, pricing, store image, and other factors in managing a retail business. MRK 110. Marketing Communications This course provides an introduction to the advertising and marketing communications tools that support sales efforts of the firm. Topics covered include: the integrated marketing, marketing mix, marketing planning, the legal environment, advertising, promotion, and public relations. MRK 150. Marketing Research* This course introduces the student to key concepts, techniques, tools, issues and terminologies of marketing research. Topics covered include: purpose and uses of marketing research, online marketing research, marketing research process, ethics in marketing research, marketing research problem and objectives definition, research design, designing data collection forms, secondary data and online databases, qualitative data collection methods, survey data collection methods, measurement in market research, quantitative data analysis, and interpretation of data analysis results. The use of SPSS is integrated into the course. *Prerequisite: Stat. MRK200- Marketing and Sales Management Provides a survey of the principles of advertising and sales management as critical components of marketing. Reviews the social and economic significance of advertising, ethical considerations, and how advertising influences buyer behavior. Examines the development and execution of advertising strategy including media planning, formulation of advertising campaigns, budgeting, and assessment. Presents the concepts of personal selling, building customer relationships, and ethical considerations in selling. Examines the development and execution of a sales strategy including buyer analysis, presentation and sales activities, and managing the sales force. MRK 400. International Marketing This advanced course covers the processes and activities of international marketing, with emphasis on export development and management. Topics covered include: concepts of international marketing and export management, the international environment, export market selection, market entry strategies, export entry modes, product and pricing decisions, export financing payment methods, promotion and market communications, export order and physical distribution, and the organization and planning of international marketing activities.


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MGE100- Mathematics Emphasizes representations and operations of polynomials and rational expressions, functions, and the graphing of linear functions. Methods of solving linear and quadratic equations are discussed. Introduces complex numbers, exponents, and radical expressions. MSI300- Management Information Systems Covers structures and concepts of management information systems. Emphasizes the importance of integrated information as used in the decision process and the information flows associated with each decision point in a business structure. Enables development of a philosophy of information systems administration. SMB300- Small Business Provides the basic principles of operating and managing a small business. Topics include buying, merchandising, pricing, promotions, inventory management, customer service, location decisions, and planning. Reviews strategic planning considerations relative to operating a small business. STG200- Statistics I Concentrates on the art of describing and summarizing data. Includes the topics of experimental design, measures of central tendency, correlation and regression, and probability and chance variability. Demonstrates statistical applications to a wide variety of subjects, such as the social sciences, economics, and business. STG300- Statistics II, Prerequisite: STG200 Concentrates on understanding and utilizing theoretical distributions, samples, statistical procedures for testing hypotheses, time series, analysis of variance (ANOVA), sampling techniques and sampling error, ANOVA and the Latin Square design, and multiple factor analysis. STG 354 - Probability and Statistics for Engineers and Scientists II Multivariate probability distributions, variable transformations, regression, analysis of variance, contingency tables, and nonparametric methods. Applications to quality control, acceptance sampling, and reliability. TEC 101-102-202-402 Communication Tools This course will enable students to communicate effectively in their professions. Students will learn to write a variety of documents characteristic of the business world including letters, memos, short reports, and formal reports. The course will focus on techniques for writing clearly, concisely, and persuasively. The course will also help students develop skills in oral presentations, Interviews, Speeches…


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Graduate Level COURSE NUMBERING SYSTEM 500–699 Graduate Courses

BC501- Business Communication Communications model: sender, receiver, encoding, decoding, feedback, the medium, the message. Barriers to communications. Verbal vs. non verbal communications. Formal vs. informal communications. Writing reports. Making presentations. Conducting meetings. Practical exercises in effective communication. Dealing effectively with colleagues, supervisors, team members, and customers. CA502- Contracts and Procurement. Pre-award and post-award phases. Contracting modalities: firm fixed-price, cost plus, cost plus fixed fee, cost plus award fee, cost plus incentive fee, time and materials. The bid process. RFPs, RFQs, and IFBs. The statement of work (SOW). Resolving disputes. CIO 501- Creativity, Innovation, and Organizational Design This course examines the concepts of the learning organization, viewing learning from an individual and an organizational perspective, and provides students with insights as to how to use organizational development (OD) methods as a tool for problem solving and organizational intervention. Topics to be covered include the underlying theory, orientation, and application of key OD methods; the design and implementation of organizational interventions to move an organization from a current to a desired future state; and talent management.

CMA 501- Conflict Management This course prepares the manager to identify problems and opportunities arising from conflict among parties and stakeholders in organizations, to analyze those problems in detail, and to design and implement successful solutions to benefit from the opportunities and achieve the desired end state for the organization. CSA 501- Accounting Covers the creation, use, and interpretation of internal accounting data and information. Emphasizes the managerial functions of cost control and reporting, budgeting, profit planning, and projections used in decision making. DDA 502. Business Law and Ethics. Commercial law at the national, state (provincial), and municipal levels. Forms of organizational structure (e.g., sole proprietorship, partnership, corporation). Taxes. Occupational safety and health. Labor regulations. Ethics.


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ECO 501. Economics An overview of micro-economic and macro-economic principles, including: law of scarcity, competition, division of labor, fiscal policy, government intervention, and international trade. GF 501. Finance Presents the processes for analyzing a firm’s financial condition, developing alternatives, and making business finance decisions. Exercises the analysis of current financial and operational data, and the projection of these data forward to support decision making under varying assumptions. Reviews means of managing working capital including sources of short-term financing of operations. Examines methods used to raise external capital including initial public offerings, seasoned equity offerings, public and private debt, private equity, and venture capital. Analyzes causes of financial distress and a firm’s response to these situations. GRQ501. Risk and Quality Management. Risk identification, risk impact analysis, risk response planning. Mitigating risk. Risk management techniques, such as Monte Carlo simulation. Defining quality. Total quality management (TQM). Quality control. The ISO 9000 perspective on quality. GPO 502. Operations, Logistics, and Supply Chain Management. This course covers the set of activities that creates goods and services through the transformation of inputs into outputs. OM is one of the three major functions of any organization (manufacturing or service), the other two being financing/accounting and marketing. ING 501. Information Technology. An introduction to the role of information technology in contemporary organizations. A review of the history of computers, the evolution of management information systems, the employment of computers in contemporary organizations, and basic information on software development. Hands-on exercises in using the Internet and creating web pages. I&B 520. Information Network Security. This course introduces the concepts and terminology of information network security. It covers strategies for designing and implementing networking security and focuses on such topics as firewalls, intrusion detection, authentication and encryption, viruses, disaster prevention and recovery, and successful security policy implementation. I&B 550. Client/Server Computing. This course covers the concepts and descriptions of client/server computing. It discusses the variation and evolution of related technology. It then provides strategies for designing systems using the client/server model, emphasizing enterprise applications that increase functionality, performance, and flexibility while reducing costs.


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I&B 560. Decision Support Systems. This course provides an overview of the concepts and methods for decision-making processes. It stresses design, implementation and evaluation of the computer-based Decision Support Systems (DSS). The course examines the information requirements of an organization in different information needs at the operational, administrative, strategic, and organizational levels, and discusses the design and implementation of a comprehensive DDS. I&B 580. Strategic Planning for Information Systems. This course covers strategies for developing and implementing an effective information management system. Topics include: database systems organization, creation, and maintenance; evaluation criteria; and standardization of database systems. LO 502. Leadership and Organization. A review of the history of management thought. The role of vision, leadership, and values in organizations. Teams and team-building. Conflict management. Organizational design. LOG 501. Technological Entrepreneurship. Organizing business activity to take advantage of high tech opportunities. Launching a new high-tech venture. Writing a business plan. Raising capital. Understanding e-business opportunities. MAI 501. International Business The focus of this course is the behaviors and functions required for successful business management in today’s challenging global environment. Topics covered include: globalism, social responsibility and ethics, cultural styles, cross-cultural communication, negotiations, international alliances, control systems for global operations, international organizations, cultural shock, diversity, global labor relations, leadership and motivation in a multicultural context. MPO502. Project Management Applies the structure for project management and develops the skills needed to manage projects of all sizes. Topics include the project life cycle, project team, project identification, evaluation and selection, project organization, project planning, negotiation and conflict resolution, and human resource management. MPO 520. E-Commerce. This course provides students with insights into the workings of e-Commerce today. It provides an understanding of the business and technical underpinnings of e-Commerce, and explains how specific business units fit into the global (e-Business) picture. The course also facilitates/triggers meaningful, creative thinking, and discussion to benefit students and their organizations.


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MPO 550. Planning and Control. An in-depth examination of scheduling and cost management issues. Work breakdown structure construction. Scheduling with PERT/CPM, Gantt charts, milestone charts. Parametric and bottom-up cost estimation. Use of the S-curve for cost control. Life-cycle cost estimating. Integrated cost/schedule control using the earned value technique. MPO 560. Project Finance and Budgeting Projects as businesses and project managers as CEOs. Finance and investment tools for selecting projects. Developing charts of accounts for organizing financial data. Using financial metrics to improve project decision making. Creating, implementing, and monitoring project budgets. Capital budgeting techniques. Real option approach to making go/no go decisions on projects. MPO 580. Seminar: Business Policy. The MBA capstone course, conducted as a seminar. Students apply their business knowledge by analyzing a number of case studies. Also, students review current thinking on strategic management and carry out a strategic planning analysis. An principal goal of this course is for students to demonstrate that they can integrate the knowledge they gained in their MBA course studies. MQG401. Quantitative Methods for Decision-making. An overview of basic quantitative skills needed to make effective management decisions. Topics covered include displaying and summarizing data, random variables and probability distributions, sampling, statistical inference, regression analysis, forecasting, statistical quality control, risk analysis, Monte Carlo simulation, decision trees, and linear and integer optimization modeling. Requires Microsoft Excel®. MRH 501. Human resource Management Analyzes the processes by which the human resource is managed in light of its strategic importance. Examines the relationships between the traditional human resource functions and the various business functions so that efficiency and effectiveness are balanced and optimized. These processes and relationships are reviewed in light of both the domestic and global environments now and in the future. MRH 522. Selection and Placement Examines a modern philosophy and approach to motivating the workforce in light of the strategic importance of so doing. Examines the traditional compensation philosophies and technical processes, but also builds and expands on this traditional view of compensation as it explores other motivating elements, such as performance management and feedback, professional development, and career opportunities, that will combine with the traditional


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compensation elements to best motivate and retain the most talented and fitting assets so that the organization’s competitive footing is elevated. MRH 525 .Compensation and rewards Examines the modern philosophy and approaches to compensation in light of the strategic importance of doing so. Analyzes compensation strategies and the associated technical processes. Explores the compensation elements of motivational concepts and presents performance management and feedback processes that when integrated with the compensation strategy motivate and retain the most effective and efficient workforce so as to enhance a firm's competitiveness. MRH 530. Strategic Human resource Management Analyzes the processes by which the human resource is managed in light of its strategic importance. Examines the relationships between the traditional human resource functions and the various business functions so that efficiency and effectiveness are balanced and optimized. These processes and relationships are reviewed in light of both the domestic and global environments now and in the future. MRK 502. Marketing and Sales. An overview of the key functions of marketing: pricing, promotion, distribution channels, and product definition. The market research function. An understanding of who customers are (both internal and external) and how to define their needs and wants. Sales strategies. MRK 505. International Marketing Reviews the organization for international marketing, foreign demand analysis, product development and policies, trade channels, promotion policies, pricing, and legal aspects. Emphasis is on development of effective international marketing strategy addressing the major global market areas (Europe, Africa, Asia, and the Americas). MRK 506. Integrated Marketing Communications Examines the formulation of integrated marketing communication strategies to achieve marketing objectives. Analyzes the use of advertising, sales promotion, public relations, sponsorships, and other communication resources to promote sales, position products, develop brand equity, and support marketing. Examines the use of traditional and nontraditional media. MRK 510. Consumer Behavior Analyzes the concepts and principles of consumer behavior in relation to marketing decision making. Examines the psychological processes of consumer decision making and how they impact purchasing decisions and customer satisfaction. Emphasis will be placed


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on consumer behavior and the different marketing approaches and their implications on marketing strategy. MRK 550 Marketing research Examines the concepts for conducting marketing research projects to enable effective marketing decision making. Applies both qualitative and quantitative research techniques, questionnaire design, research design, different types of surveys, test marketing, and other aspects of the research process. Emphasis will be placed on designing and implementing a marketing research project. QUAL 546 Total Quality Management An introductory course in the theory and practice of total quality management (TQM). The three core values of TQM include customer orientation, high levels of employee involvement across the enterprise, and a focus on continually improving processes. Particular emphasis will be placed on the requirements for successful implementation of TQM in a wide range of organizations. QUAL 552 Quality Planning Procedures utilized to organize and implement the quality function including planning, budgeting information and test procedures, customer complaints and Quality Function Development.

QUAL 555 Quality Auditing Interpreting the effectiveness of an organization's quality system through proper information handling. Emphasis on analysis of prevention, appraisal and failure costs and quality systems audit.

QUAL 559 Cost of Quality This purpose of this course is to describe the concept of identifying the cost of poor quality; that is, the costs of finding and correcting defective, non-valued added work. Specifically, students will learn how to quantify quality problems, identify major opportunities for cost reduction, and establish financial controls on sources of poor quality.

SCA 501 Strategies for Competitive Advantage This course focuses on creating the value proposition as a driver of sustainable competitive advantage. Topics include translating key emerging trends into business opportunities; strategic challenges of global expansion; opportunities and constraints posed by regulatory change; competitor intelligence; scenario planning/planning for multiple futures; maximizing core business value; differentiating the value proposition; distribution channel


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development and integration; tailoring the value chain; building successful strategic alliances; and off-shoring models and approaches.

SLM 501 Art of Selling This course is an introduction to professional selling methods and issues relating to managing a sales force. The course content includes the steps of the selling process, the psychology of why and how people buy, time and territory management, motivation and compensation, sales forecasting, and more. Students will develop selling skills through role play, case study analysis, and product presentations. Students will also practice applying their management skills by analyzing sales presentations. SLM 502 Sales Management Students will examine the responsibility and strategies associated with managing a sales force. The course will focus on creating entrepreneurial strategies as they apply to managing a sales force. The student will learn leadership and management techniques that will enhance the success of individual sales people and the organization. Prerequisite: SLM501

SLM 503 Advertising/Promotion Introduces the student to the field of advertising and promotion management. Emphasis is on the role of advertising and promotion within the marketing communications mix of an organization. Includes a section on the regulatory, social, and economic environments of advertising. Prerequisite: SLM 502.

SLM 504 Consumer Behavior Students will explore how, why, when, and how often people buy, acquire and use products. The course will integrate the students’ current general knowledge of marketing with specific interrelated topics surrounding consumer-buying behavior. Included will be a continuing focus on the buyer decision the marketing process, the similarities and differences of demographic groups, attitude development, adoption, and resistance. The student will gain a managerial orientation towards the understanding of consumer behavior theory and have the ability to relate this to the real-world problems found in the marketing and business/management career areas.


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UNIVERSITY ADMINISTRATION & FACULTY

Anass A. Lahlou President & CEO/Faculty Pr. Lahlou is an accomplished researcher and trainer in the area of entrepreneurial thinking and leadership, and is a sought after speaker and international consultant. Pr. Lahlou holds 8 honor awards from different organizations. His research interests include leadership, project management, strategic planning, business process reengineering and quality control. Education: DBA, PIIMT University, MBA from Strayer University, MCPM from George Washington University, and Certified Coach from………

Ounsa Achour Vice President/Faculty Education: MBA/HCM from University of Phoenix, BSBT from George Mason University, PMC from Ameritech.

Tiffany Jordan Academic Director/Faculty

Education: D.B.A and Advanced Management Degree from University of Sarasota, Gifted Education Certification from University of South Florida, Continuing Education Certification from Edison Community College, MBA from Clayton University, BS Business Administration from St Francis College.

Marilyn Rodriguez Student Services Coordinator/Faculty

Education: Ph. D. Applied Social Psychology from George Washington University, Master of Philosophy, Social Psychology from George Washington University, B.A. Psychology from Florida International University, A.A. General Studies from Miami Dade Community College

Abdelmoula El hamdouchi Academic Coordinator/Faculty Education: PhD in Information Science, University of Sheffield, UK Masters in Statistics with minor in Economics, from CESD Paris. Graduate Degree in Statistics with minor in Economics from INSEA.

IbnlKhayat Zouggari Hassani Nozha Student Counselor/Faculty Education: Ph.D in History and Sociopolitical Science, University of Montréal. Doctorate in Philosophy, option Information Systems, University la Sorbonne, Diploma of librarian, Superior National School of libraries, Masters in Sociology, Mohamed V University. Bachelor in Sociology, Mohamed V University

En-Nouarry Abdeslam Information Technology Coordinator/Faculty Education: PhD IT, Montreal University, Masters in IT, Montreal University IT engineering Degree, ENSIAS, TIL certification, Montreal University


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Alaoui Lalla Latifa

Faculty Education: PhD in Economics from Mohamed V University, Masters in Economic Relations and International Finance from Mohamed V University, Bachelors in Economical science, option: Money and banking, Mohamed V University

Sam Waldrom Faculty Education: DBA, Bernelli University International Graduate School , M.B.A., Long Island University, B.A., Bernard Borough College, ACBI, Institute of Book-Keepers. A.S., Borough of Manhattan Community College.

Elias N. Konwufine Faculty Education: Post Doctorate in Accounting from NOVA Southestern University. Doctor of Business Administration in Finance, NOVA Southestern University. MBA in International Business from Johnson and Wales University

Kenrick J. Pierre Faculty Education: PhD, Doctor of Philosophy, Specialization in Economic and Community Development; Resource Economics and Environmental Policy, Michigan State University. Masters of Science, Agricultural Economics with a specialization in Public Policy, Purdue University. Bachelor of Arts, Economics, Minor: Political Science, Howard University. Certified Planner, American Institute of Certified Planners (AICP)

Rachid Bendriss Faculty

Education: Doctorate of Education, Ed Leadership from University of Central Florida. Master in Arts, TESOL from University of Central Florida.

Jaouad Mohamed Faculty Education: PhD in Economics from Iowa State University, Masters in Economics from Economic Faculty, Engeneering Degree in AgroBusiness from the Agronomic Institute of Rabat.

Bensouda Koraichi Mohammed Faculty Education: MBA in International Business, University of Hartford, BS in Financial Management from Southeastern University


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Lahlou Ibrahim

Faculty Education: MBA, Strayer University. BS in Electrical Engineering, Florida International University

Nizar El Haddad

Faculty Education: MBA, American University of Sharjah. B.S in Applied Electrical Engineering, major in Power Technology, Amman University College for Applied Engineering


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AMERICAN UNIVERSITY OF LEADERSHIP

Where leaders are born! USA: 7380 Sand Lake Road, Suite 500

Orlando, FL 32819

Ph: 407-248-1490

Fax: 407-540-9586

Email: [email protected]

Web: www.aulm.us

Documents

AMERICAN UNIVERSITY OF LEADERSHIP CATALOG · To facilitate cognitive and affective student learning-- knowledge, skills, and values -- and to promote use of that knowledge in the