AMERICAN ROOFTOP GARDENS*
WHAT IS A ROOFTOP GARDEN?ROOFTOP GARDEN: Any outdoor, elevated garden, generally found in urban areas; can be public, semi-public or private.URBAN GARDEN: Any garden found in an inner city area, may include rooftops, terraces, balconies, community gardens, public/private parks, and backyards
Many rooftop gardens are:found in urban areassituated in northeastern citiesenjoyed by wealthy or others with disposable income
ACCESSIBILITYPUBLIC: completely open to public. i.e. Lotus GardenSEMI-PUBLIC: found on rooftops of corporate, government, or other buildings. Not generally open to public; access limited, related to certain activities, jobs, parties. For instance: NYC Parks Garden, Beth Israel Healing GardenPRIVATE: restricted use; residential or related to membership; examples include home gardens, YMCA-Brooklyn garden, etc.
TYPES of ROOFTOP GARDENSPENTHOUSETOWNHOUSETERRACEBALCONYGREENROOF
TYPES of ROOFTOP GARDENSPENTHOUSES
TYPES of ROOFTOP GARDENS TOWNHOUSES
TYPES of ROOFTOP GARDENS TERRACES and BALCONIES
TYPES of ROOFTOP GARDENSGREENROOFS
MAINTENANCE CONSIDERATIONSPLANT STRESSROOT PRUNINGNUTRIENT DEFICIENCYPESTS AND DISEASEPLANT SINKING AND HEAVING
DESIGN CONSIDERATIONSBACKDROP EFFECT rudin
COST TO CLIENTINSTALLATION ACCOUNTS $10,000 and up up upCan include containers, flooring, soil, stone, lumber, plants, lighting, irrigation, water features, labor, delivery ($60), trash pick-up ($60+$8/bag) and moreMaterials: 60%-80% over wholesale priceLabor: $65-$100+/hour
COST TO CLIENTMAINTENANCEACCOUNTS:$1,000-$300,000/yearMaterials: 60%-80% over wholesale priceLabor: $65-$100+ per hour; billed by quarter hourCosts include chemicals, plants, soil, labor
LABOR ISSUES Contracts generally begin with a seasonal proposal prepared by maintenance personLaborer is extremely important for customer relations because he/she may be the only contact the client has with the company.
CUSTOMER RELATIONSDEMANDING CLIENTSMust balance meeting customers desires with the forces of nature. (i.e. cant have roses in early March in the North.)It can be hard to explain that certain plants are not available to purchase at certain times of the year!
CUSTOMER RELATIONSACCESS to BUILDINGApartment buildings: Usually 9am-4pm, sometimes as early as 3:30; strictly enforcedbuilding staff will come and escort you out of building!Private homes: Coordinate with housekeepers; staff does not necessarily work everyday, or for full 8 hours at a timeAccessibility can directly affect your paycheck because of unexpected scheduling problems and generally not getting a 40 hour week!!
CUSTOMER RELATIONSDealing with staffCan be very particular because they are responsible for running household; must answer to homeownerStaff schedules decide your schedulePaperwork-Critical to profit/loss to keep detailed records of billable hours vs down-time (i.e. travel, lunch, unexpected problems)Insurance!!!! That rug youre tracking dirt on cost $100,000!
COMPANY STRUCTURETypical Departments:DESIGN-responsible for designing planting schemes/hardscaping & selecting plants INSTALL/BUILD-constructs the designsMAINTENANCE-cares for and maintains the design;plant selection; customer relations!LIGHTING-can be contracted or in-house
COMPANY STRUCTURETypical Departments:IRRIGATION-contracted or in-houseACCOUNTING-very important in this business to carefully track overhead, especially regarding laborLEGAL-Clients can and do sue!SPECIAL CONTRACTORS- i.e. water features, artists, stonework
LONG TERM ISSUESPlant growthPruning (root and shoot)Plant replacementSoil replacement (over time)Deterioration of containers, tilesDamage to building infrastructure (again, drainage, drainage, drainage.)