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By Kari Johnson Special Correspondent Oil and gas operations present several challenges to mobile computing hardware and software, ranging from the types and volumes of data, to the simple fact that mobile devices have to be able to tolerate extreme conditions. A shiny off-the-shelf commercial tablet probably would have a very limited life expectancy on a busy drilling rig or production site, and the mobile applications written for the typical consumer likely would be grossly inade- quate for oil and gas, given the complex nature of the workflows. However, the basic hardware and soft- ware components to make mobile and cloud computing a reality in exploration and production are rapidly coming to market, with new devices and application options available seemingly by the day. A case in point is a variety of purpose- engineered ruggedized tablets that are designed to withstand the elements present in even the world’s harshest operating extremes, including Arctic climates and hazardous environments. Cloud Solutions The hardware is only part of the picture, of course. Longer term, cloud computing solutions are expected to play a central role in allowing mobile computing to reach its full potential in upstream oil and gas. One of the most appealing aspects of cloud computing is also what makes the concept so difficult for potential oil and gas users to wrap their heads around, according to Barbara Murphy, chief mar- keting officer at Panasas. “It seems that the cloud is whatever you want it to be,” she states. “Clouds are engineered to provide accessibility anywhere on demand, and are both highly scalable and highly virtualized. These key attributes are consistent between public and private cloud definitions. In fact, the difference between public and private is almost irrelevant to users.” From the Panasas perspective, the value driver for the oil and gas industry is in cloud computing’s potential to bring together massive compute and storage power for far better performance and ef- ficiency. “In this industry, we have to de- sign for peak loads. Many smaller inde- pendent compute clusters, each designed for peak load, can never be as economical as one centralized resource,” Murphy ex- plains. In computing circles, the oil and gas industry is synonymous with massive data processing, storage and visualization requirements, according to Murphy. While storage is certainly a key part of the cost equation, she says the biggest price tag is associated with the cost of the CPUs. “In a typical high-performance cluster environment with 10,000-30,000 cores, storage is about 25 percent of the total system cost, while compute cores can be closer to 50 percent,” notes Murphy. “One of the major drivers behind private clouds is the desire to make the most efficient use of the cores, which represent the ma- jority of the capital investment in high- performance clusters. If you can improve the utilization of compute resources from 40 to 80 percent across a company while still delivering superior performance, the savings are tremendous.” Private clouds also enable consolida- tion. Murphy gives the example of Leices- ter University, which had multiple indi- vidual departments managing smaller high-performance computing systems for Technologies Providing New Solutions Cloud computing offers the potential to bring together massive compute and storage power for improved performance and efficiency in the oil and gas industry. Private clouds implemented behind a company’s firewall can provide tremendous savings by improving the utilization of computing and storage resources across the organization while still delivering superior performance. The “Better Business” Publication Serving the Exploration / Drilling / Production Industry NOVEMBER 2011 Reproduced in part and adapted for Panasas with permission from The American Oil & Gas Reporter www.aogr.com

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  • By Kari JohnsonSpecial Correspondent

    Oil and gas operations present severalchallenges to mobile computing hardwareand software, ranging from the types andvolumes of data, to the simple fact thatmobile devices have to be able to tolerateextreme conditions. A shiny off-the-shelfcommercial tablet probably would havea very limited life expectancy on a busydrilling rig or production site, and themobile applications written for the typicalconsumer likely would be grossly inade-quate for oil and gas, given the complexnature of the workflows.

    However, the basic hardware and soft-ware components to make mobile andcloud computing a reality in explorationand production are rapidly coming tomarket, with new devices and applicationoptions available seemingly by the day.A case in point is a variety of purpose-engineered ruggedized tablets that aredesigned to withstand the elements presentin even the worlds harshest operatingextremes, including Arctic climates andhazardous environments.

    Cloud Solutions

    The hardware is only part of the picture,of course. Longer term, cloud computingsolutions are expected to play a centralrole in allowing mobile computing toreach its full potential in upstream oiland gas. One of the most appealing aspectsof cloud computing is also what makesthe concept so difficult for potential oiland gas users to wrap their heads around,according to Barbara Murphy, chief mar-keting officer at Panasas.

    It seems that the cloud is whateveryou want it to be, she states. Clouds

    are engineered to provide accessibilityanywhere on demand, and are both highlyscalable and highly virtualized. Thesekey attributes are consistent betweenpublic and private cloud definitions. Infact, the difference between public andprivate is almost irrelevant to users.

    From the Panasas perspective, thevalue driver for the oil and gas industryis in cloud computings potential to bringtogether massive compute and storagepower for far better performance and ef-ficiency. In this industry, we have to de-sign for peak loads. Many smaller inde-pendent compute clusters, each designedfor peak load, can never be as economicalas one centralized resource, Murphy ex-plains.

    In computing circles, the oil and gasindustry is synonymous with massivedata processing, storage and visualizationrequirements, according to Murphy. While

    storage is certainly a key part of the costequation, she says the biggest price tagis associated with the cost of the CPUs.

    In a typical high-performance clusterenvironment with 10,000-30,000 cores,storage is about 25 percent of the totalsystem cost, while compute cores can becloser to 50 percent, notes Murphy. Oneof the major drivers behind private cloudsis the desire to make the most efficientuse of the cores, which represent the ma-jority of the capital investment in high-performance clusters. If you can improvethe utilization of compute resources from40 to 80 percent across a company whilestill delivering superior performance, thesavings are tremendous.

    Private clouds also enable consolida-tion. Murphy gives the example of Leices-ter University, which had multiple indi-vidual departments managing smallerhigh-performance computing systems for

    Technologies Providing New Solutions

    Cloud computing offers the potential to bring together massive compute and storagepower for improved performance and efficiency in the oil and gas industry. Private cloudsimplemented behind a companys firewall can provide tremendous savings by improvingthe utilization of computing and storage resources across the organization while stilldelivering superior performance.

    The Better Business Publication Serving the Exploration / Drilling / Production Industry

    NOVEMBER 2011

    Reproduced in part and adapted for Panasas with permission from The American Oil & Gas Reporter

    www.aogr.com

    www.aogr.com
  • scientific applications. By aggregatingthem into a single managed resource, itallowed the university to gain enormousefficiencies and significant cost savings,she says.

    Two other trends impacting privatecloud computing are segregating high-and low-value computing jobs, in whichthe highest-value hardware and softwareare deployed to the highest-value jobs,and parallelization of applications tocomplete computational-intensive taskssignificantly faster. Both of these trendsare driven by the desire to solve complexbig data computing problems faster andmore cost efficiently, Murphy details.The next generation of computing willbe all about parallelism, in particular.

    As far as the public cloud, Murphy

    says users primarily are looking for costefficiencies for general purpose computingand data storage capacity. At the sametime, they are very clear about not wantingto process massive data sets or sensitivedata in the public cloud, she observes.Not only are they concerned about se-curity, but data sets that are tens to hun-dreds of terabytes in size simply cannotmove across a wide-area network in acost-effective manner. More importantly,applications with a high data-to-computeratio remain a challenge for public clouds,since they cannot deliver the performancerequired.

    Storage systems serving a high-per-formance private cloud must have severalkey characteristics, starting with a dedi-cated high-bandwidth connection between

    the compute resources and the storagesystem, Murphy advices. Storage alsomust be continuously available and havethe ability to scale out seamlessly withoutever going offline.

    For budgeting assistance and planning,tools are available to manage user quotasso that costs can be allocated based onusage rather than simple head count. Thisquota system should be a soft allocation,so that users do not hit a limit that stopswork, she suggests. Good managementtools are also essential. It takes a lot ofthought on how the user experience willactually manifest itself. The storage man-agement systems must be both a billingdepartment and a police departmentagainst potential security threats. r

    SpecialReport: Oil & Gas Computing