AMERICAN MARKETING ASSOCIATION STUDENT CHAPTER

AMERICAN MARKETING AMERICAN MARKETING ASSOCIATIONASSOCIATION

STUDENT CHAPTERSTUDENT CHAPTER

UNIVERSITY OF MISSOURI-ST. UNIVERSITY OF MISSOURI-ST. LOUISLOUIS

COLLEGE OF BUSINESS COLLEGE OF BUSINESS ADMINISTRATIONADMINISTRATION

2005-20062005-2006


Mission Statement:The American Marketing Association is an international professional organization for people involved in the practice, study and teaching of marketing.


Our principal roles are:To always understand and satisfy the needs of To always understand and satisfy the needs of marketers so as to provide them with products and marketers so as to provide them with products and services that will help them be better marketers. services that will help them be better marketers.

To empower marketers through information, To empower marketers through information, education, relationships and resources that will education, relationships and resources that will enrich their professional development and careers. enrich their professional development and careers.

To advance the thought, application and ethical To advance the thought, application and ethical practice of marketing.practice of marketing.

To always understand and satisfy the needs of To always understand and satisfy the needs of marketers so as to provide them with products and marketers so as to provide them with products and services that will help them be better marketers.services that will help them be better marketers.


Benefits of membership provide you Benefits of membership provide you with opportunities for practical with opportunities for practical experience (think resume!) as well as experience (think resume!) as well as access to industry knowledge and access to industry knowledge and insight. The best marketers use every insight. The best marketers use every advantage, and you want to start your advantage, and you want to start your career with every advantage, too. Find career with every advantage, too. Find out how with AMA’s collegiate out how with AMA’s collegiate membership.membership.

Collegiate Member BenefitsCollegiate Member Benefits

Collegiate Member Collegiate Member BenefitsBenefits

1. Everyday Resources1. Everyday Resources As an AMA collegiate member, you gain As an AMA collegiate member, you gain

access to everyday resources that can access to everyday resources that can help you in the classroom and beyond help you in the classroom and beyond such as:such as:

Marketing NewsMarketing News

AMA Collegiate Members receive AMA Collegiate Members receive eight print issues annually, and can access eight print issues annually, and can access all 26 issues and archives online.all 26 issues and archives online.


Everyday ResourcesEveryday Resources

Collegiate ConnectionCollegiate ConnectionThis quarterly newsletter This quarterly newsletter features articles from recent features articles from recent college graduates, industry college graduates, industry updates, career development updates, career development information, and chapter information, and chapter management articles and tips. management articles and tips.


2. Education and 2. Education and NetworkingNetworkingBeing an AMA member Being an AMA member

means joining a network of means joining a network of nearly 13,000 collegiate nearly 13,000 collegiate and 25,000 professional and 25,000 professional marketers.marketers.


Education and NetworkingEducation and Networking International Collegiate International Collegiate ConferenceConference..

Over 1,000 of the best and brightest Over 1,000 of the best and brightest undergraduate marketing students gather undergraduate marketing students gather for three days of learning, networking, and for three days of learning, networking, and fun at this annual event for AMA collegiate fun at this annual event for AMA collegiate members only. Chapters and individuals can members only. Chapters and individuals can earn recognition, hear presentations from a earn recognition, hear presentations from a range of marketing experts, participate in range of marketing experts, participate in leadership training and networking events, leadership training and networking events, and gain valuable career information.and gain valuable career information.


Education and NetworkingEducation and NetworkingAMA Conferences & Seminars AMA Conferences & Seminars The AMA offers a yearlong series of over The AMA offers a yearlong series of over 30 specialty conferences, bootcamps, 30 specialty conferences, bootcamps, workshops, and hot-topic seminars. workshops, and hot-topic seminars. Collegiate members can attend at a Collegiate members can attend at a discounted rate.discounted rate.

AMA Member roster AMA Member roster

Network with professionals in your local Network with professionals in your local area or across the continent by searching area or across the continent by searching the online AMA professional member the online AMA professional member roster.roster.


3. Experience3. Experience Leadership OpportunitiesLeadership Opportunities Participating in your local collegiate and Participating in your local collegiate and

professional chapters is a unique professional chapters is a unique opportunity to manage finances, people, opportunity to manage finances, people, projects, and deadlines - the skills you'll projects, and deadlines - the skills you'll need as a marketing professional. Have fun need as a marketing professional. Have fun while enhancing your resume.while enhancing your resume.

Case Competition. Case Competition. Gain real-world marketing experience and Gain real-world marketing experience and the chance for recognition from industry the chance for recognition from industry leaders in this exciting annual contest. leaders in this exciting annual contest. Chapter teams tackle a marketing challenge Chapter teams tackle a marketing challenge from a corporate sponsor and are rewarded from a corporate sponsor and are rewarded for the best ideas, research, and plans.for the best ideas, research, and plans.


4. Recognition4. Recognition Annual Chapter Awards Annual Chapter Awards

This prestigious program recognizes This prestigious program recognizes outstanding collegiate chapters and faculty outstanding collegiate chapters and faculty advisors for their work and service.advisors for their work and service.

Alpha Mu Alpha Alpha Mu Alpha Individuals from colleges and universities with Individuals from colleges and universities with an active AMA Collegiate Chapter are eligible an active AMA Collegiate Chapter are eligible for this honorary society, which recognizes for this honorary society, which recognizes marketing students for academic excellence.marketing students for academic excellence.


5. Savings5. Savings AMA Publications AMA Publications

Save up to 45% on subscriptions to AMA magazines, Save up to 45% on subscriptions to AMA magazines, journals, and books. You'll get in depth insights and journals, and books. You'll get in depth insights and learn the newest developments in a range of specialized learn the newest developments in a range of specialized areas.areas.

Marketing ManagementMarketing Management Marketing ResearchMarketing Research Marketing Health ServicesMarketing Health Services Journal of MarketingJournal of Marketing Journal of Marketing ResearchJournal of Marketing Research Journal of International MarketingJournal of International Marketing Journal of Public Policy & MarketingJournal of Public Policy & Marketing


SavingsSavingsBridge Membership. Bridge Membership.

Transition from collegiate to Transition from collegiate to

professional membership after professional membership after

graduation as a Bridge member graduation as a Bridge member

and save more than 50% for up and save more than 50% for up

to three years.to three years.

Marketing Makes It Happen.

Documents

AMERICAN MARKETING ASSOCIATION STUDENT CHAPTER