8/9/2019 AMERICAN HEART ASSOCIATION (organization behavior) AIM

1/12

8/9/2019 AMERICAN HEART ASSOCIATION (organization behavior) AIM

2/12

GOAL

Reducing heart diseases and stroke by 25% by year 2010

through advocacy programs.

ADVOCACY PROGRAMS

Geared toward influencing policy makers and

legislators

Interested in funding for relevant research ,access to

quality health care and tobacco control.

8/9/2019 AMERICAN HEART ASSOCIATION (organization behavior) AIM

3/12

GRASSROOTS

NETWORKS

LEGISLATIVE

ACTION

CENTER

NATIONAL

COALITION

FOR HEART

AND STROKE

RESEARCH

CONGRESSIONL

HEART AND

STROKE

COALITION

8/9/2019 AMERICAN HEART ASSOCIATION (organization behavior) AIM

4/12

GRASSROOT NETWORK

-Members uses advocacy tools to write, a visit decision makers

to express their views on important AHA issues.

LEGISLATIVE ACTION CENTER

-Provides e-mail action alerts to members of grassroots networkto enable them to quickly contact public officials.

NATIONAL COALITION FOR HEART AND STROKERESEARCH

- Increasing awareness within congress regarding heart and strokeresearch

- increasing public awareness about heart and stroke research

- increasing federal funding for heart and stroke research

8/9/2019 AMERICAN HEART ASSOCIATION (organization behavior) AIM

5/12

CONGRESSIONAL HEART AND STROKE

COALITION

- Works to raise awareness of cardiovascular diseases

- Serves as a resource center on relevant issues

- seeks to advance public policy aimed at fighting cardiovascular

diseases

A public/private partnership took place betweenAHA and federal government aimed at achieving

following goals--to prevent the development of risk factors for cardiovascular disease

-to detect and treat risk factors for cardiovascular disease and stroke

-to achieve early identification and treatment of acute coronarydisease and stroke

-to prevent the recurrence and complications of cardiovascular disease

and stroke

8/9/2019 AMERICAN HEART ASSOCIATION (organization behavior) AIM

6/12

KEY AHA ADVOCACY INTERESTS

-Tobacco control

-Obesity prevention

TOBACCO PRODUCTS ARE REGULARLY USED BY DAILY

APPROXIMATELY 50 MILLION AMERICANS,ONE THIRD OF

WHOM WILL EVENTUALLY DIE AS A RESULT OF ITS USE

The AHA supports the bill introduced in the United states senate and

house of representatives which authorize the FDA to regulate the

manufacture,labeling,advertising,promotion,distribution,and sale

of tobacco products .

8/9/2019 AMERICAN HEART ASSOCIATION (organization behavior) AIM

7/12

APPROXIMATELY 61% OF AMERICAN ADULTS ARE

OVERWEIGHT OR BESE AND ABOUT 8.8 MILLION

CHILDREN AND ADOLESCENTS AGES 6 TO 19 ARE

OVERWEIGHT OR OBESE

The AHA supports IMPACT (Improved nutrition and physical

activity

act) bill which aims to diagnose, treat and prevent obesity.

8/9/2019 AMERICAN HEART ASSOCIATION (organization behavior) AIM

8/12

QUESTIONS & ANSWERS

8/9/2019 AMERICAN HEART ASSOCIATION (organization behavior) AIM

9/12

-The chapter defines influence as the process of affecting the thoughts ,

behavior or feelings of another person . Explain the American heart

associations public advocacy programs in the context of this definition.

AHA geared towards influencing policy makers and legislators tomake significant difference in the fight against the heart diseases,stroke, and other cardiovascular diseases.

AHA also seek to influence policy and resource allocation

decision through the participation in The National Coalitionfor Heart and Stroke Research.

The main motto of the coalition is to achieve the following threegoals:

Increasing awareness within the Congress regarding theimportance of heart and stroke research.

Increase the public awareness about the importance of heartand stroke research.

Increasing the federal funding for the heart and strokeresearch.

6/14/2010DEV

8/9/2019 AMERICAN HEART ASSOCIATION (organization behavior) AIM

10/12

-Describe the influence tactics that the American heart association

uses in its various approaches to public advocacy

6/14/2010RAMAN

AHA encourages the public to get involved in advocacy

programs by becoming active in Grassroots Network

Use of the Legislative Action Centre, to provide emailaction alerts to members of Grassroots Networks.

AHA also providesAdvocacy pulse on internet to keep

AHA members and other interested parties informed

about the latest legislative developments regarding issues

of interest.

8/9/2019 AMERICAN HEART ASSOCIATION (organization behavior) AIM

11/12

--SUPPOSE SUPPOSE THATTHAT YOUYOU JOINED JOINED THETHE GRASSROOTSGRASSROOTS

NETWORKS NETWORKS OFOF AMERICANAMERICAN HEART HEART ASSOCIATIONASSO CIATION ..

WHYWHY WOULDWOULD YOUYOU JOIN JOIN THETHE NETWORK NETWORK ANDAND WHATWHAT

WOULDWOULD YOU YOU DO DO TOTO TRY TRY TOTO EXERCISE EXERCISE

INFLUENCEINFLUENC E THRO UGHTHROUGH THETHE NETWORK?NETWORK?

8/9/2019 AMERICAN HEART ASSOCIATION (organization behavior) AIM

12/12

THANK YOU

PRESENTED BY:

DEVKANT RATH (IB/09)

NISHTHA SINGH (IB/30)

RAMANDEEP RANA (IB/41)

RAHUL SINGH (IB/)

SHILPI SALARIA (IB/50)

SHUBIKA SHARMA (IB/53)