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AMERICAN CULTURAL
IMPERIALISM06.1.E.1- Group 3.
Vu Thi Kim Chi
Tran Thi Huong Giang
Le Thanh Huong
Pham Thi Hoa
Nguyen Thi Thuy Linh1
Outline
• Definition
• Manifestation
• Reasons
• Pros and Cons
2
DEFINITION
• What is culture?
• What is culture imperialism?
3
CULTURE
knowledgeexperience
beliefs
values
attitudes
meanings
hierarchies
religion
notions of time
communication
behaviors
4
CULTURE IMPERIALISM
ANOTHERONE SOCIETY
5
The manifestation of American cultural imperialism
• Language
• Literature
• Food & drink
• Music
• Movie
6
Language
• English international language
E.g: – 20% of the world population speak English– fluency in English prerequisite in upper level
positions in international politics and trade– signs in almost capitals are in English– 90% information on the Internet is in English
http://gsevenier.online.fr/culturalImperialism.html
7
Language• After WWII:
American English > British English
E.g: – 70% of native English speakers speak A.E.– Modiano (2008): Europe students are more interested in A.E.– Cambell (2008): American English is popular among young
people in Europe, Asia, Brazil and former territory of British English influence.
– American English words like “campus”, “guy”, “movie” are now widely used
http://www.jianzhi8.com/lunwen/86.html
8
Food & drink
American fast food has reached hundreds of countries all over the world and is loved by many youngsters.
Eg: • Mc Donald: 31,000 restaurants in over 100 countries all over the
world. According to Eric Schlosser, Mc Donald’s restaurants are more widely recognized than the Christian cross. “Mc Donaldization”
• Coco-cola: today world’s most popular soft drink, is sold to more than 195 countries all over the world “Coca-colization”
• KFC, Burger King, Pepsi, etc.
http://en.wikipedia.org/wiki/The_Coca-Cola_Company
http://en.wikipedia.org/wiki/Fast_food
9
A CULTURAL SYMBOL OF THE U.S.
- Poinsettias - Poinsettias - Poinsettias - Poinsettias - Poinsettias -
- Poinsettias - Poinsettias - Poinsettias - Poinsettias - Poinsettias -
10
11
Movie
American movie industry is spreading its influence all over the world. Millions of people from every corner of the world love seeing American movies.
Eg: • The Guardian (2003): American films accounted for ~ 80% of the
global box office revenue• Hollywood • Disney : “Disneyization”• Famous Characters
http://www.littlespeck.com/world/CForeign-US-040125.htm
http://www.google.com.vn/url?sa=t&source=web&c
12
Literature• In the 19th and 20th century, the greatest influence of
American literature could be observed in detective
fiction.
Eg: The Série Noire ( a famous French publishing
imprint) was from the outset dominated by translations
from the American, just as the Hollywood thriller has
been an inescapable model for the post-war cinema.
• HP Lovecraft (US) was the most influential writers of all
time according to surveys conducted by European
author in 1970 and late 1990s13
Music American popular music forms; Blues, Jazz, Country,
Rock, R&B, RAP, and Hip-Hop, are loved, and studied world wide
Eg: • Country music: all the contributions made by Americans to world
culture... (American popular music) has been taken (most) to heart by the entire world"
• Funk, the basis for West African Afrobeat, R&B, a major source for Jamaican reggae
• Rock, country, jazz and hip hop have become an entrenched part of many countries, leading to local varieties like Australian country music, Tanzanian Bongo Flava and Russian rock
14
Reasons1. From the U.S.
History foundation
American characters
Contemporary climate
2. From the local countries.
Benefits
Trend15
1. From the U.S.
History foundation.
America, compared to most countries, has a short history, and
within its short history, is focused on itself. → imposing hegemony
over others
Additionally, American history is as a country of immigrants who,
for the most part, quickly become participants in as well as
contributors to American culture.
16
1. From the U.S.
American characters.
American characters are shown typically as:
• “looking forward” much more than “looking backward”
• Competitive
17
1. From the U.S.
Contemporary climate.
The time is ripe with:
• Economic expansion
• The development of technology
• Popularity of English language
18
2. From the local countries.
Benefits
Trend
19
PROS
• Zero-sum situation
• Win-win situation
20
Zero-sum situation
Zero-sum situation is one in which one country benefits more than the other
→ America is the one who benefits and other countries suffer.– What America gains?– Economic roots– Political consequences
21
Win-win situation
Other countries actively absorb America culture and they benefit from that.
22
What other countries gain?
23
Benefit 1
David Rothkopf, a former senior official in Clinton’s Department of Commerce cites Samuel Huntington’s theory from The Clash of Civilizations and the Beginning of the World Order: “The greater the cultural disparities in the world, the more likely it is that conflict will occur.”
→ the removal of cultural barriers through US cultural imperialism will promote a more stable world.
24
Benefit 2
American cultural imperialism brings out new experience and gives the best that
the world can offer
25
Benefit 3
English is used as
the international language
26
Benefit 4
America spreads ideas of freedom of expression, democracy and equality
→ more freedom to children, women, minorities
→ promote anti-racist, anti-sexist or anti-authoritarian messages.
27
CONS
Culture Erosion
Example: Individualism influences African people’s view about the “self” English interference into Vietnamese’s use of mother tongue
28
ExerciseExercise 1: Decide whether each of these following sentences is TRUE or
FALSE
1. American people are well-known for the “looking backward” character.
2. As most Americans are immigrants, they tend to care for their old
traditions more than their new home country.
3. Economic factor is the most influential one.
4. The spread of culture brings America economic benefits but no
political ones.
5. According to Samuel Huntinton: “The greater the cultural disparities in
the world, the more likely it is that conflict will occur.”
29
Crossword
30
Dicussion
To which extent do you think has the American Cultural imperialism affected VN?
31
Dicussion What do you think is the
biggest advantage that American Cultural imperialism
has brought to Vietnam?
32
REFERENCE
• http://www.detnovel.com/• http://www.answers.com/topic/british-irish-and-american-influences• http://www.associatedcontent.com/article/240409/
hp_lovecraft_is_one_of_the_most_influential.html?cat=38• http://polleymusiclibraryscadenza.blogspot.com/2009/02/influence-
of-african-american-music.html• http://www.essortment.com/all/americanmusicw_rhaj.htm• http://en.wikipedia.org/wiki/
American_popular_music#endnote_Kershaw• http://www.idebate.org/debatabase/topic_details.php?topicID=268
33
34
Thank you for
listening!