Social Media April 21, 2015

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Month Topic Date

August Bootcamp Recap August 19

September Setting a Calendar September 16

October AMEN Workshop at Quigley October 8

November Early Childhood Value Prop November 25

December Online Customer Service?/Prepping for CSW December 16

January AMEN Workshop at Quigley January 14

February Retention February 17

March Parent Ambassadors March 17

April Social Media April 21

May Websites and Summer Strategies May 19

UPCOMING WEBINARS

April 29: Latino Parent Ambassador Strategies

Social Media

Things to Remember

• Goal

• Listen

• Respond to your audience

– Procedure (Air Force Response Chart)

• Tell (Don’t Sell)

– Tell your story.

Things to Remember (cont’d)

• Be authentic/sincere

– Remember your value proposition and mission.

• Know your audience

– Target the right audience on the right social media

platform.

• Build your audience. Reward your audience.

• Show appreciation for their support.

– Acknowledge and thank them.

Quick Tips

• Branding

– Make sure everyone knows your official page.

• 2-3 people with access to accounts

• Keep posts short

– Use shortened links.

• Use images

– Get a camera and know how to use the camera.

Quick Tips (cont’d)

• Tag/mention other organizations

– ie. SuperKids, Our Sunday Visitor, your local parish

• Participate in popular hashtags

– ie. Throwback Thursday (TBT), Flashback Friday

• Ads or boosts (Facebook)

– Ads should be very targets to be cost effective.

– Boosts should get people talking and can be in

small increments.

Summer Ideas

• Create a calendar

• Highlight school improvements

– ie. New paint, new textbooks, new programs.

• School participation in events

– ie. Parades, festivals, updates on staff, service trips

• Introduce new staff

– Photo, bio, quote, short video message

Summer Ideas (cont’d)

• Feature alumni

– Recent alumni scholarships

– Notable alumni

• Summer programs

– Students learning in summer school

– Students practicing sports

• Create your own hashtag or theme

– #ThoughtfulTuesday, #MorningPrayer,

#StellarStudent, #MusicMonday

QUESTIONS COMMENTS CONCERNS

Thank you!