Amber Olds Portfolio

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PortfolioAmber Olds


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Contact

Amber Olds

[email protected]

2250 E. Indigo Bay Dr.Gilbert, AZ 85234

480.310.4500

amberolds.wordpress.com


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Table

ofContents

1. Brochure

2. Event Ad

3. Montage4. Stationary

5. Business Card

6. Flyer

7. Logo

8. Imaging

9. Web Page


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Brochure

Description: Brochure for a travel company called Explore.

Date: March 30, 2013

Objectives:Set up and align a two-sided, folded document.Create an original company logo and use it in a brochure.Incorporate quality images.

Instructor:

Eric Lybbert, COMM130 Visual Media, Section 1

Program(s) / Tools used: InDesign and Photoshop

Process:I rst started by nding the images that I thought would go good in mybrochure, and I got a lot in order to have a few to choose from and to seewhich would work best. I then had to decide which fold I wanted to use,and chose to go with the o set fold. Then I started to work on it and beganwith the front, then the inside, and then lastly the back. I put everything

where I thought I wanted to be, and just placed text boxes as place holdersfor the time being. Then I worked on the body copy and gured out whatI wanted it to say. I had to work on the hiking image and took the sky outin order to have the text wrap around the girl. I ended up changing somethings around and put images in dierent places, added some images, andchanged the design a little bit. I went to Alphagraphics to have it printed,cut, and folded.


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Event Ad

Description: Event ad for a hiking trip to the Teton Mountains.

Date: February 2, 2013

Objectives:Find, scan and import a high-quality image.Create a full-bleed designUse text boxes for layout in Word.Insert and edit images in Word.

Instructor:Eric Lybbert, COMM130 Visual Media, Section 1

Program(s) / Tools used: Microsoft Word

Process:I rst looked through a lot of dierent magazines to get some ideas onwhat I wanted to do. Once I found an image that I thought would work wellfor my project, I scanned it into the computer. I then e-mailed it to myselfto work on it in Word. I played around with the image look, size, and place -ment. Once I gured out how I wanted it, I then added some text boxes forthe title and body copy of information. I then went and found a map to adda little more to my ier. I took a screen shot of the map and placed it in myier.


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Fam i ly H ik i ng Adven ture

Saturday July 13, 2013 8:30 AM

Come and bring your familyout to a fun day of hiking

in the beautiful TetonMountains. Everyone will

meet at the trailhead. Make

sure to bring lots of waterand lunch will be provided

for all hikers.


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Montage

Description: An inspirational montage.


Objectives:Learn to manage Photoshop layers.Learn to blend images together smoothly, using masks.Use lters.Apply appropriate typography.


Program(s) / Tools used: InDesign

Process:I rst looked for a quote that I wanted to create a montage about. Thenonce I found one, I searched through lots of images for ideas on what pic-tures I want to use to put together. I found the image I wanted on Pinterest,then found an image that I liked, but wanted it slightly dierent, so I de-cided to take my own image. Then I worked on combining the images withmasks on the layers and working on feathering the edges. I added the typelast and played around with the font sizes and placement.


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Stationary

Description:Stationary for the travel company Explore.

Date: March 2, 2013

Objectives:Create a new logo to t a company or personal image.Design consistent layouts for a business card and letterhead.Use the basic tools of Illustrator & InDesign.

Instructor:



Process:I rst started with thinking of a company that I would want to create abusiness card and stationary for, and decided to just go with a made upcompany. I went with a travel company named Explore. I then got to workcreating a logo in InDesign. I liked the idea of using a compass as the logo,and tried to create one that was simple yet still interesting. I played aroundwith the size of it, then added the Explore title to it. I then added in thelines at the bottom and top of the page, as well as my information. I addedthe watermark-which is just the logo enlarged in the background- and thenhad to play with the opacity for a while before I found the right setting.Afterwards it was simple to create the business card by simply dragging thelogo and contact information over to the card.


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Business Card

Description:Stationary for the travel company Explore.

Date: March 2, 2013

Objectives:Create a new logo to t a company or personal image.Design consistent layouts for a business card and letterhead.Use the basic tools of Illustrator & InDesign.

Instructor:



Process:I rst started with thinking of a company that I would want to create abusiness card and stationary for, and decided to just go with a made upcompany. I went with a travel company named Explore. I then got to workcreating a logo in InDesign. I liked the idea of using a compass as the logo,and tried to create one that was simple yet still interesting. I played aroundwith the size of it, then added the Explore title to it. I then added in thelines at the bottom and top of the page, as well as my information. I addedthe watermark-which is just the logo enlarged in the background- and thenhad to play with the opacity for a while before I found the right setting.Afterwards it was simple to create the business card by simply dragging thelogo and contact information over to the card.


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Flier

Description: Flier for the Graduate Leadership Conference.

Date: January 26, 2013

Objectives:Apply the design principles and use appropriate typography.Incorporate basic InDesign skills to improve basic ier layout.Retrieve image and logo from links on this page.Create a project folder with image, logo and InDesign document to keeplinks intact.



Process:I made a few hand drawn drafts before I started creating the ier in AdobeInDesign. After deciding on which design I liked the best, I then went tothe computer and created my hand drawn draft in InDesign. I tried to make

the title unique so that it would stand out from the page. Also, I put theimportant information at the beginning of the ier because that is whatpeople will read rst. The image, logo, and information were provided.


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Logo

Description: Logos for the travel company Explore


Objectives:Create a variety of logos to t a company or personal image.Use the basic tools of Illustrator.


Program(s) / Tools used: Illustrator

Process:I started out by sketching a few ideas that I had for the logos. Then I end-ed up scraping all of those and restarting. I came up with new ideas thatworked better for the client and the business. I then went to work in Illus-trator creating my sketches. I played around with a few dierent tools andideas. I also edited them slightly from my original sketches to make themlook better and more professional.


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Description: Image using desaturation.


Objectives:Learn basic photography skills.Use a digital camera to take a quality image, then download it.Size and crop the image.Adjust image brightness, contrast, hue and saturation levels.

Use a selection tool to isolate a portion of the image.Desaturate the selected portion of the image.Use a lter or colorize a portion of the image.


Program(s) / Tools used: Photoshop

Process:

I rst began this project by taking 5 images focusing on dierent aspects inthem. Then I did a photo shoot with my roommate and chose the picturethat I liked best. Then I went into Photoshop and resized the image. I se-lected the people and then did an inverse selection so that the backgroundwas selected. I completely desaturated the background and then addeda texturized lter to it. I then selected the people again and only slightlydesaturated them

Imaging


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Webpage

Description: Webpage to present the logo for Explore.

Date: March 16, 2013

Objectives:Size and optimize an original logo as a .png for a web page.Write content to describe the process of creating your logo and how it ap-peals to a target audience.Design a web page using HTML to display the logo and content.Acquire a working knowledge of HTML and basic understanding of CSS.Identify hex colors for web design.Compress multiple les in a zipped folder to attach as one le.


Program(s) / Tools used: TextWrangler

Process:

In order to make this webpage I rst did a practice webpage. Then I guredout how I wanted my webpage to be set up and what colors I wanted to use.Then I had to go in with the html to set it up how I wanted it. Next I had toset up the CSS to make it physically pleasing.


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Documents

Amber Olds Portfolio