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Amazon Global Selling - Thailand
Bringing Thai Brands
to the Next Frontiers
Agenda:
1. Let’s Talk about Customer
2. To the Next Frontiers
3. Getting Started
4. Q&A
Meet Alexa : (เปิด Link นี ้) : https://www.youtube.com/watch?v=ej4sUmIULuM
To the Next FrontiersWhere are we heading?
0 100 200 300 400 500 600
Indonesia
India
Russia
Australia
South Korea
Japan
Italy
Spain
France
Germany
UK
Brazil
Mexico
Canada
US
Retail e-Commerce Market Size
2019 Forecasted (USD Billion) 2014 (USD Billion)
Why US Market? – Size matters
$535B
$87 B$143 B
$79B$134B
US$298B
Why US Market? – Size matters
0 100 200 300 400 500 600
THAI
USA
Retail e-Commerce Market Size : US vs TH ($Billion)
2016
US market is 30x
TH market
Why US Market? – Growth
US e-Commerce market growth (in absolute size & share within retail market)
e-Commerce market size ($ B) Share of e-Commerce market in retail market total (%)
(Unit: $ Billion) (Unit: %)
Source: eMarketer, Feb 2017
Why Amazon? - Top of Mind for Online Shoppers
Amazon
Services
\ e-
Commer
ce
Conferen
ce \ 14
Source:Forrester Research, US, Q3 2014
150+ 185+300MMWorldwide active
customer accounts
15
A
U13
Why Amazon?
Let’s Take a Quick Look Inside Amazon
B2B Going B2C; Offline Going Online
Where businesses are struggling…
Amazon
Services \
Global
Selling \
18
Logistics
Customer Services
Marketing
Technology
Amazon Global Selling: We Make Going Online Easy
Amazon
Services \
Global
Selling \
19
Fulfillment by Amazon (FBA)
24/7 Customer Services Exchange and Return
INCREASE SALES WITH ONLINE MARKETING
PRODUCT LISTING and SELECTION FOR US B2C MARKET
Amazon
Services \
Global
Selling \
20
Listing Quality - We Help You to Win the Battle1Our team can help you choose key productsand guide you with listing tactics for best search ranking
21
Amazon
Services \
Global
Selling \
22
Fulfilment by Amazon (FBA)2We makes door to door easy
Amazon
Services \
Global
Selling \
23
FBA makes door to door easyFulfillment by Amazon
Pack your items in bulk
Use logistics partner to send your products to Amazon warehouse
Amazon picks, packs and delivers to customer
Amazon handles 24-hour customer service
2
Amazon
Services \
Global
Selling \
24
FBA Handles Customer Support for You24/7 Customer support, Return and Exchange
3
BONUSOnly for FBA Sellers
Amazon
Services \
Global
Selling \
27
We Help You with Online Marketing ToolsReach millions of customers who find, discover, and buy at Amazon
4
Amazon
Services \
Global
Selling \
28
Advertising
Promote individual
products
and listings
Promote a collection
of
products
Promote individual products
right next to your
competitors
Amazon
Services \
Global
Selling \
29
Advertising
Headline Search Ads
Sponsored Product
Amazon
Services \
Global
Selling \
30
Promotions & Deals• A dedicated section on 2nd popular page • Best way to boost up traffic, get products review and convert sales• Valid for limited period of time with a low price • Applicable on a limited quantity of products
Amazon Global Selling Thailand
We Are Here to Help!
How to Get Started?JumpStart VIP Program
JumpStart VIP Series
Class 1INTRO
• เปิดบญัชผีูข้าย
• เตรยีมเอกสารส าหรบัการยนืยนัตวัตน
Class 2
Listing
•การลงละเอยีดสนิคา้ทีต่อ้งการผ่านระบบ Seller Central
• เตรยีมความพรอ้มส าหรบัการสง่ของไป FBA
Class 3
FBA
•ท าการสง่ของไป FBA กบั Logistics
• 10:00–12:30 องัคารที ่3,10 เมษายน
• 13.00-15:00องัคารที ่3,10 เมษายน
• 13.00-17:00องัคารที ่3,10 เมษายน
JumpStart VIP – Day 1
34
To-do
•GlowFish Sathorn ตกึ Sathorn Thani
•วนัองัคารที ่3 และ วนัองัคารที ่10 เมษายน 2018when & where
•เปิดบญัชผูีข้าย
•เตรยีมเอกสารส าหรบัการยนืยนัตวัตน
•บตัรเครดติ
•LaptopTo Bring
It’s Day-1.
-Jeff Bezos
Thank You