What about me?

I won’t bore you with clichéd details like “versatile, easy-going, great with deadlines ...”

That much should be expected. My personality fits. I’m a changeable puzzle piece, yet my values are consistent.

I believe in the need to be passionate about what you do and how you do it. I’m a creative and dreamer at heart

but ambition is what drives me and inspires the work I create.

CONTACT

amandahookdesign@gmail.com / @pandabear100

0416 350 507 / amandahookdesign.com

EDUCATION

Durban University of Technology (D.U.T.)

– Graphic Design (3 years)

SUMMARY OF SKILLS

HTML5 / CSS3 / Javascript / PHP

Photoshop / Illustrator / Indesign

Graphic Design / Digital Design / Illustration / Typography

WHERE AM I NOW?

=> Creative at heart / destined developer CODEMASTER INSTITUTE July 2016 - Current

Throughout my varied creative career, there was always a desire to

move towards web development and animation. Having worked on

various digital projects, I came to realise that public interaction with

my work was a superior reward.

Taking the plunge, the direction change led me to doing a 12 week,

full-time course in full-stack web development with Code Master

Institute. I now fully understand, and can re-create, the process of

a web application.

The course covers front-end, UX, development frameworks such as

MVC platforms and back-end and web server programming.

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=> Graphic Designer / Art Director

Features magazines (Advertising department)

Promotional campaigns (Marketing department)

FAIRFAX MEDIA - AUCKLAND January 2010 - July 2013

Requiring a combination of art direction and design, this role

involved balancing the demands of a committed, conservative

advertiser base with reader accessibility and engagement. It involved

working to tight, rolling deadlines to deliver high quality, gloss

consumer titles across a range of subjects.

Graphic Design / Digital Design / Art Direction

=> Graphic and Digital Designer / Finished Artist THE BRAND AGENCY - PERTH January 2014 - May 2015

A prominent company producing high quality work demands high

standards. This role requires versatility; working on design and

finished art requires both creative and technical skill know how,

from print to digital. Tight deadlines leave very little room for error,

however that pressure only strengthens ability. Being surrounded

by a highly talented and skilled team is inspiring and motivating.

Graphic Design / Digital / Re-touching / Finished art

=> Graphic Designer FREELANCER - PERTH October 2013 - January 2014

Having experience in an industry is one thing, having the ability

to adapt this experience is another. As a freelancer you are

mobile and therefore must hit the ground running in a variety of

environments. Great communication is key as well as having the

persona to fit well in any company. Some of the agencies worked

at were The Brand Agency, Bell Booth Advertising and Marketing,

Braincells, Agency Fish, to name a few.

Digital / Concept / Graphic Design

=> Senior Creative CREATIVE ADM – PERTH June 2015 - July 2016

A small but impactful company that forms close and personal

relationships with client. From small to large campaigns, the role

here requires strategic thinking, senior skill and profound execution

of work on all platforms. As the role states “senior creative”

it encompasses all aspects such as graphic and digital design,

art direction, conceptual thinking and copy writing.

Graphic Design / Digital Design / Art Direction

=> Graphic Designer BLUE HUE DESIGNS - SOUTH AFRICA June 2006 - April 2009

Versatility is key when working in any small company.

This position involved working closely with clients and required

excellent communication skills over and above the daily design

and creative requirement.

Graphic Design / Digital Design / Art Direction

=> Junior Art Director/Art Director TBWA\HUNT\LASCARIS ADVERTISING AGENCY

- SOUTH AFRICA Aug 2004 - May 2006

This above the line advertising role involved seeing projects

through their whole life-span from the inception of an idea to

production, which gives you excellent insight into the processes

and why different ideas and designs work.

Art Direction / Graphic Design