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FOLIOPORT2 0 1 9
PORTFOLIOA M A N D A T U R N E R
CREATIVE MARKETING SPECIALIST____________
I have a B.A. in Graphic Design from Whitworth University and a B.A. in Marketing with a certificate in the Athletic and Outdoor Industry from Portland State University. My understanding of marketing and design led to a full-time role as the Creative Marketing Specialist for Hi-Tec Sports USA and Magnum Boots USA .
When Hi-Tec was acquired in 2017, I was hired by Eastman Footwear Group to continue working on Hi-Tec and Magnum as well as the other brands within their portfolio. I have a passion for the athletic and outdoor communities and serving those consumers with products that elevate their experience and improve their performance. I have been fortunate to work on a number of projects across a wide spectrum. Here is a look into the work that I have executed.
W E L C O M E
A M A N D A T U R N E R
3
C A D S / C O L O R D E S I G N
4
CADS
Editing CADs became a primary part of my role from 2018-2019.
Retailers often have MTO product, which take an in-season style, but are tweaked to fit color palettes they have success with or price point requirements. I would create various color-ups, which were presented to the buyer and if selected, would then be sampled and produced.
Another instance I would be required to work on CADs would be to create color-ups for Hi-Tec products being considered as in-line styles for the next season.
5
4 - LOCK
HEEL CHASSIS
TRACTIONM-D
PU
MESHSUEDE
ECI MOULDED EVA FOOT-BED
N/A
SIZE / GENDER: 7 US WOMENS DATE OF ISSUE: 19 JULY /2018
CATEGORY: CROSS OVERMANAGER: S.BRYANT
WATERPROOF: YESi SHIELD: NO
DESIGNER: MIKE DEVELOPER: AMANDA TURNER
STYLE: RAVUS VENT MID WP
NUMBER: GRIZZLY 2
PREVIOUS NAME & NUMBER: INLINE - MTO
AW19
REGION: JJ
GLOBAL
MAIN MATERIALS: CONSTRUCTION: FOOTBED: SOLE REF.: HARDWARE: LAST:SHT 143-0H (MID CUT)
HYBRIDLASTED AS WILDLIFE
NEW GRIZZLY DESIGNEVA MID-SOLE / RUBBEROUT-SOLE
WARM GREY / /MAUVE MODE
MELLOW ROSE / BLACK PRINT
4 - LOCK
HEEL CHASSIS
TRACTIONM-D
PU
MESHSUEDE
ECI MOULDED EVA FOOT-BED
N/A
SIZE / GENDER: 7 US WOMENS DATE OF ISSUE: 19/JULY/2018
CATEGORY: CROSS OVERMANAGER: S.BRYANT
WATERPROOF: YESi SHIELD: NO
DESIGNER: MIKE SPEC: AMANDA TURNER
STYLE: RAVUS VENT LUX MID WP
NUMBER: GRIZZLY 2
PREVIOUS NAME & NUMBER: INLINE - MTO
AW19
REGION: JJ
GLOBAL
MAIN MATERIALS: CONSTRUCTION: FOOTBED: SOLE REF.: HARDWARE: LAST:SHT 143-0H (MID CUT)
HYBRIDLASTED AS WILDLIFE
NEW GRIZZLY DESIGNEVA MID-SOLE / RUBBEROUT-SOLE
CHARCOAL / COOL GREY /NAVIGATE
LICHEN / BLACK PRINT
6.
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7
COLOR BOARDS8
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P R I N T D E S I G N10
CATALOGS
Responsible for designing seasonal catalogs from top to bottom. This encompasses building the layout of product pages, placing accurate product copy, pricing, and style numbers for each product, as well as building out the covers, intro and closing pages and "hero" pages.
Following the sign off on digital copy, I then acquire quotes for printing, and work with the printers on delivery to our warehouse and sales team in time for GTM and the Outdoor Retailer tradeshows which kickoff each season.
I also produced the Key Account Presenters. These are amended catalogs for existing and perspective retail partners. They featured a tailored line and pricing specific to that customer.
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SPRING/SUMMER 2020 HI-Tec CATALOG
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LOOKBOOKs
Designed lookbooks to showcase key products from Hi-Tec’s seasonal collections. The lookbooks were both consumer facing and retail oriented. There were utilized in meetings with potential retailers, like Urban Outfitters, or during consumer facing tradeshows, like Desert & Denim. They provide a visual representation of the product as well as the brands essence with the clean design and emphasis on outdoor exploration.
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URBAN OUTFITTERS LOOKBOOK
Designed for a meeting with Urban Outfitters USA.Brief was to feature Hi-Tec and Magnum styles fit for the UO consumer.We showcased styles in our new heritage sneaker collection and celebrity features.
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Desert & denim lookbook
Created for Desert & Denim, an outdoor tradeshow in Joshua Tree, California, this lookbook presents the 2017 collection to retailers and consumers attending the show. The Comfortable Anywhere mantra is the cornerstone behind Hi-Tec's design and innovations. Shows the viewer that Hi-Tec has a 40+ year history of creating hiking product that inspires adventure and is built to perform from the city streets to the mountain trail. The goal is to show more than the footwear alone, but to emphasize the lifestyle of this type of consumer. Hi-Tec revealed their partnership with SPLASH to the B2C market this year. A company who's initiative is to bring clean water to children living in urban poverty, Hi-Tec is communicating their involvement in donating $2 for every pair sold. Hi-Tec has built a growing community of explorers old and young who are inspired to live adventurously.
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P A C K A G I N G 21
PALLET WRAP: GANDER OUTDOORS
Designed Hi-Tec Pallet Wraps for Gander Outdoors to go into 75 doors across the country.
GripWaterproof
SKAMANIAWATERPROOF
Support
RIVERSTONEWATERPROOF
GripEnergyOptimizing
Waterproof Durable
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PantoneWhite
PantoneBlack
CorrugatePantone 25-10 U
PANTONE
Height 3”
Width 1.5”
Height 6”
Width 5”
30mm ”
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10EU
43U
K 9
SIERRA TR
AIL
BootLogic™S
YS
TE
MM
EMO
RY
FOA
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IDSO
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ec
Inv
igo
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MD
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Dri-Sh
ieldW
ATER
PRO
OF M
EMB
RA
NE
INNER CARTON BOX END LABEL
INNER CARTON - INTERIOR LID GRAPHIC
ED VAN [email protected]
I would like to personally thank you for choosing MAGNUM BOOTS. We hope you enjoy our products.
We live in a competitive world and appreciate that you have plenty of choice. By choosing our brand you have supported a very enthusiastic, committed team of MAGNUM employees around the world who want to make products that perform and look great.
If you have any comments or questions, just write to us – I would love to hear from you.
0 90641 41048 1
10 EU 43 U K 9
RESPONSE III 8.0 WP
09064141048
1
0-50-100-0
COLOR REFERENCE
Pantone 158 CCMYK 2-66-100-0RGB 239- 118-34
Pantone 7409C CMYK 2-33-99-0
255-193-50RGB
Pantone 7687 CCMYK 100-86-15-3RGB 30-66-138
Pantone 485 CCMYK 5.84-97.64-100-.57RGB 224-40-38
Pantone 188CCMYK 32.89-92.21-72.8-38.31RGB 121-36-47
Pantone 7544 CCMYK 58.21-40.75-34.01-3.59RGB 117-133-146
Pantone 432CCMYK 78.31-64.07-52.36-43.02RGB 51-63-73
Pantone 312 CCMYK 96.44-5.73-14.79RGB 0-166-207
Pantone 123 CCMYK 0-23.43-91.16-0RGB 255-197-47
Pantone 7557 CCMYK 34.28-45.74-100-11.8RGB 160-125-45
Pantone 7470 CCMYK 100-55.7-41.57-19.95RGB 30-88-111
Pantone Magnum OrangeCMYK
PMSRGB 246-146-30
BlackPantone CMYK 75-68-67-90 RGB 0-0-0 144C
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CONTOURED PERFORMANCE FOOTBEDC o m f o r - T e c
10EU
43U
K 9
SIERRA TR
AIL
BootLogic™S
YS
TE
MM
EMO
RY
FOA
M FO
OTB
ED
CU
SHIO
NIN
G M
IDSO
LE
TRAC
TION
AND
DU
RABILI TY
Me
mT
ec
Inv
igo
:8
MD
T
Dri-Sh
ieldW
ATER
PRO
OF M
EMB
RA
NE
0 90641 41048 1
10 EU 43 UK 9
SIERRA TRAIL
Boot
Logi
c™S
YS
TM
MEM
OR
Y F
OA
M F
OO
TBED
CU
SHIO
NIN
G M
IDSO
LE
TRAC
TIO
N A
ND
DU
RAB
ILIT
YM
eT
ec
Inv
igo
:
M
Dri
-Sh
ield
WA
TER
PRO
OF
MEM
BR
AN
E
BootLogic™S Y S T E M
CUSHIONING MIDSOLE
TRACTION AND DURABILITY
I n v i g o : 8
M-D Traction
Dri-Shield breathable and waterproof membrane keeps your feet dry no matter the
conditions.
Footbeds featuring slow recovery memory foam deliver a customized fit with instant
and long-lasting comfort.
Outdoor performance midsole offering improved
rebound, shock absorbancy, and lighter weight than
traditional EVA.
Custom designed rubber outsole to maximize traction
and durability.
D r i - S h i e l dWATERPROOF MEMBR ANE
INNER CARTON
COLOR REFERENCE
Pantone 158 CCMYK 2-66-100-0RGB 239-118-34
BOX END LABEL
INNER CARTON - INTERIOR LID GRAPHIC
Pantone 877 CCMYK 48-39-39-3RGB 139-141-141
Pantone 424 CCMYK 57-47-48-14RGB 113-114-113
Pantone 7409 CCMYK 2-33-99-0RGB 113-114-113
Pantone 7687 CCMYK 100-86-15-3RGB 30-66-138
Pantone 179 CCMYK 4-91-91-0RGB 230-60-47
Pantone 7628 CCMYK 24-95-92-19RGB 163-42-41
Pantone 311 CCMYK 69-0-4-0RGB 0-193-222
Pantone 7473 CCMYK 80-19-52-2RGB 30-152-138
Pantone 715 CCMYK 0-54-93-0RGB 250-141-41
Pantone 464 CCMYK 33-64-97-24RGB 143-89-39
Pantone 626 CCMYK 84-42-68-32RGB 38-91-77
BlackPantone CMYKRGB 0-0-0
HI-TEC BLUEPantone CMYK 60-3-0-0RGB 94-194-239
ED VAN [email protected]
I would like to personally thank you for choosing HI-TEC. We hope you enjoy our products.
We live in a competitive world and appreciate that you have plenty of choice. By choosing our brand you have supported a very enthusiastic, committed team of Hi-Tec employees around the world who want to make products that perform and look great – Comfortable Anywhere.
If you have any comments or questions, just write to us – I would love to hear from you.
09064141048
1
10EU
43U
K 9
SIERRA TR
AIL
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T R A D EM A R K E T I N G
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BOOTH DESIGN
A part of my role at Hi-Tec is designing the creatives for tradeshows booths. Stayed with brand design guidelines and showcased both the product and lifestyle of our consumer.
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AW19-SS20 OUTDOOR RETAILER BOOTH10 graphics were created for the AW19-SS20 Hi-Tec Booth. This includes the wall texture, hanging banners, tiles, outer walls, and main focal graphics. The imagery needed to work for multiple seasons, therefore the focus is on the lifestyle of our consumer, and is not product specific.
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SS19 OUTDOOR RETAILER BOOTHDesigned the SS19 Hi-Tec Booth graphics.Three dedicated panels. As this was the launch of the Urban X collection, we had a wall dedicated to the new collection. (upper right graphic)
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TRADE MATERIALS
I was responsible for designing the creatives for marketing initiatives, our retailers, and tradeshows. From tradeshows training guides, to printed displays shown in stores, I work on a multitude of projects that were within brand guidelines, showcasing the lifestyle of the Hi-Tec/Magnum consumer, featuring the available footwear, and communicating the key technologies and lifestyle that our consumers value.
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Academy Endcaps
Designed a series of Endcaps Displays for Academy. Featuring Hi-Tec's men's hiking boots and calling out the key features within the upper. midsole and outsole that are most important to the consumer. Clear and concise messaging with Hi-Tec's Comfortable Anywhere tagline. Incorporates aerial view of a forest to bring dimension to the creative and convey the outdoor nature of the product.
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Along with the training guides for Hi-Tec and Magnum, I created various in-store P.O.P materials to promote Magnum's Work and Tactical line.
Modell's In store Creatives
Shoe Disks
Shelf Talker (for FSDU)
Free Standing Unit Guide
RESPONSE III 6.0
SLIPRESISTANT
WIDE WIDTHS
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BRANDLIVE TRAINING ASSETS
HI-TEC INSIDERS TRAINING INFOGRAPHICIn 2017 Hi-Tec is committed to expanding their network of retailers who are actively participating in the Brandlive training program. I have designed a Hi-Tec Insiders Infographic which invites our key retailers to join the program. In easy to digest visuals, I have highlighted the benefits to live training from the retailers perspective, what resources they need to participate, and the next steps to becoming involved. This visual was sent out to the 20+ retail contacts that the sales team provided.
AGREE ON A DATE AND TIME FOR THE
TRAINING
WE WILL SEND YOU A LINK TO REGISTER FOR
THE EVENT
ON THE DAY OF THE EVENT, LOG IN AND LET’S GO!
H O W D O E S I T W O R K ?
W H A T D O Y O U N E E D ?
COMPUTER INTERNET RETAIL ASSOCIATES
I N S I D E R S
D I S C O V E R O U R L I V ER E T A I L T R A I N I N G P R O G R A M
Let’s Go Live. Get the latest branded product updates from HI-TEC, live to your store!
A B O U T O U R I N S I D E R S P R O G R A M
B E N E F I T S
LIVE STREAM Hear about the
lastest products and innovations straight
from the source.
INTERACTIVE Speak with us
directly and receive instant responses on
air. Think of a question later? You
can send it in and we will follow up.
YOU WIN Get rewarded for
learning.Let’s make learning
fun!
ARCHIVE VIDEOS
All videos will be archived so you can
view them again and use them as a
training resource for new hires.
CUSTOMIZED CONTENT
You get tailored training sessions to
meet your retail associates needs and
based upon the products you carry.
FREQUENCY Relevant and
digestible training sessions regularly.
A R E Y O U R E A D Y T O J O I N T H E F U N ?
HERE’S HOW YOU GET STARTED
WE WILL RESPOND TO YOU WITHIN 5
WORKING DAYS.
LET US KNOW A RANGE OF DATES
THAT WOULD WORK FOR YOUR STORES.
REPLY TO THIS EMAIL! LET US KNOW YOU ARE INTERESTED.
1 2 3
S T A T I S T I C S
38% OF COMPANIES TRAIN REGULARLY.
FOOT TRAFFIC IN RETAIL STORES HAS DECLINED BY 57%.
BUT THE VALUE OF EVERY VISIT HAS NEARLY TRIPLED.
KNOWLEDGABLE ASSOCIATES ARE 46% MORE PRODUCTIVE.
TRAIN UP TO 10,000 ASSOCIATES AT ONCE IN 20 MINUTES
IT’S CUSTOMIZED, LIVE, AND INTERACTIVE
IT’S MEASURABLE! WE GIVE YOU THE INSIGHT TO IMPROVE YOUR KNOWLEDGE BASE
IT’S FUN! WE REWARD YOUR TEAM FOR LEARNING!
LIVE STREAM WINDOW
VIEW PRODUCTIMAGES AND DESCRIPTIONS
SEND IN YOUR QUESTIONS
WE WILL ANSWER THEM LIVE AND
FOLLOWING THE EVENT
HERE’S WHAT THE LIVE PORTAL LOOKS LIKE
AGREE ON A DATE AND TIME FOR THE
TRAINING
WE WILL SEND YOU A LINK TO REGISTER FOR
THE EVENT
ON THE DAY OF THE EVENT, LOG IN AND LET’S GO!
H O W D O E S I T W O R K ?
W H A T D O Y O U N E E D ?
COMPUTER INTERNET RETAIL ASSOCIATES
I N S I D E R S
D I S C O V E R O U R L I V ER E T A I L T R A I N I N G P R O G R A M
Let’s Go Live. Get the latest branded product updates from HI-TEC, live to your store!
A B O U T O U R I N S I D E R S P R O G R A M
B E N E F I T S
LIVE STREAM Hear about the
lastest products and innovations straight
from the source.
INTERACTIVE Speak with us
directly and receive instant responses on
air. Think of a question later? You
can send it in and we will follow up.
YOU WIN Get rewarded for
learning.Let’s make learning
fun!
ARCHIVE VIDEOS
All videos will be archived so you can
view them again and use them as a
training resource for new hires.
CUSTOMIZED CONTENT
You get tailored training sessions to
meet your retail associates needs and
based upon the products you carry.
FREQUENCY Relevant and
digestible training sessions regularly.
A R E Y O U R E A D Y T O J O I N T H E F U N ?
HERE’S HOW YOU GET STARTED
WE WILL RESPOND TO YOU WITHIN 5
WORKING DAYS.
LET US KNOW A RANGE OF DATES
THAT WOULD WORK FOR YOUR STORES.
REPLY TO THIS EMAIL! LET US KNOW YOU ARE INTERESTED.
1 2 3
S T A T I S T I C S
38% OF COMPANIES TRAIN REGULARLY.
FOOT TRAFFIC IN RETAIL STORES HAS DECLINED BY 57%.
BUT THE VALUE OF EVERY VISIT HAS NEARLY TRIPLED.
KNOWLEDGABLE ASSOCIATES ARE 46% MORE PRODUCTIVE.
TRAIN UP TO 10,000 ASSOCIATES AT ONCE IN 20 MINUTES
IT’S CUSTOMIZED, LIVE, AND INTERACTIVE
IT’S MEASURABLE! WE GIVE YOU THE INSIGHT TO IMPROVE YOUR KNOWLEDGE BASE
IT’S FUN! WE REWARD YOUR TEAM FOR LEARNING!
LIVE STREAM WINDOW
VIEW PRODUCTIMAGES AND DESCRIPTIONS
SEND IN YOUR QUESTIONS
WE WILL ANSWER THEM LIVE AND
FOLLOWING THE EVENT
HERE’S WHAT THE LIVE PORTAL LOOKS LIKE
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BRANDLIVE TRAINING ASSETS
SS18 SPORTSMAN'S WAREHOUSERETAIL TRAINING DECK Product sheets created for a live-streamed training across all Sportsman's Warehouse doors for the Spring/Summer 2018 season. The deck features new and existing products carried by SPWH. Intent is to clearly show the product, price, point, and features and benefits crucial to equipping the floor staff in selling.
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COME PREVIEW THE SS19 KHOMBU COLLECTION AT FFANY AND HELP US CELEBRATE 50 YEARS OF ADVENTURE
34 WEST 33RD STREET 7TH FLOOR NEW YORK, NY 10001
212.629.0282 // khombu.com
PLEASE CONTACT [email protected] TO BOOK A SS19 LINE PREVIEW
khombu.com
FFANY • JUNE 5TH to 8TH
34 WEST 33RD STREET 7TH FLOOR
NEW YORK, NY 10001
PLEASE CONTACT [email protected]
TO BOOK A SS19 LINE PREVIEW
212.629.0282 SP O R T O.C O M
Introducing Sporto’s Summer 2019 Go Anywhere Collection
SS19 FFANY INVITE
Invites created to send out for Eastman's Khombu and Sporto brands, creating buzz around the newest Spring/Summer collections being shown at FFANY.
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D I G I T A L / E C O M M36
SEASONAL SWITCHOVER
WEB DESIGN
Led the update for the SS18 Hi-Tec and Magnum sites.
Conceptualized and built responsive design for desktop and mobile-friendly navigation.
Determined, layout, colors, imagery and copy, ensuring the design was on brand for seasonal story.
Communicated with developer to ensure efficient and timely execution.
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AMS: AMAZON STORES
This newest Amazon feature provides an elevated shopping experience to customers where Hi-Tec and Magnum can showcase their products through a brand centric experience. We can control the messaging and featured assets within the store, highlight new products and build tiered pages to create a website within the Amazon platform.
NAVIGATION /HEADER: Can change with the AW/SS seasonal imagery
SLIDER/CAROUSEL: Call out New Arrivals, Season-al Product and Hero Products
TILES: Clickable tiles that direct the consumer to Men's, Women's and Kid's products. The last tile highlights out a 5 star Hi-Tec product review that was posted on Amazon.
ABOUT TILE: Clearly stating our brand mission and values
VIDEO: AW17 Brand AV. This can be updated each season or to show hero product videos.
FOOTER: Comfortable Anywhere word-mark.
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APP DESIGN
App design for a full GTM project while taking the A&O certificate at PSU.
REI WANDER is an all encompassing app aimed to help the consumer discover new hikes, track their route, share their experience with friends and earn rewards for getting outside.
I designed the App with Illustrator and then imported the creatives to InVision to make an interactive prototype for the entire class to follow along to during the final presentation.
News feed of your hiking community Discover hikes near you
REI WANDER
In depth information including weather and terrain
Loyalty program that rewards a hikers passion
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ECOMMERCE
Grew incremental revenue by $69k in 3 weeks.
Project tied to the launch of Hi-Tec's SS17 product collection.I designed web-based creatives based around our top 10 products as well as the lifestyle of the Hi-Tec/Cabela's consumer. Hi-Tec invested $15,000 in to the campaign for a 6 week run. Hi-Tec achieved a 10x lift of shoppers browsing activity. Average weekly revenue increased from $12,342 to $35,405, a 39% increase during the first three weeks of the campaign.
CABELA's digital Marketing campaign
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EMAIL DESIGN
Kohl's Emailers
Created a series of emails templates for Kohl's around the launch of SS17 and AW17 product. Also, created a Magnum Work focused email.
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Desert and denim email
Created for Hi-Tec's subscribers, I created an email to showcase Desert and Denim. Informed the reader as to what is was, why Hi-Tec was participating and launched out conversation about SPLASH and how Hi-Tec gives back.
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PRESENTATIONS
Created Keynote and Powerpoint presentations for GTM Meetings, and meetings with Retailers.
REI / URBAN X
Designed slides for a meeting with REI to present the upcoming Urban X collection as well as communicate CSR programs and initiatives Hi-Tec is taking to increase brand recognition (OOH Advertising, etc.).
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GTM BRAND OVERVIEW DECKS / MAGNUM
The project on the right are Hi-Tec and Magnum Brand Overview decks. These were created for the Autumn/Winter 2019 GTM Meeting to familiarize a new sales team with the Hi-Tec and Magnum brands.
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GTM BRAND OVERVIEW DECKS / HI-TEC
The project on the right are Hi-Tec and Magnum Brand Overview decks. These were created for the Autumn/Winter 2019 GTM Meeting to familiarize a new sales team with the Hi-Tec and Magnum brands.
49
OOH ADS MOCKUPS
Right: Created Out-Of-Home creatives for Eastman's Sporto brand for a licensing deck presentation.
Opposite Page:OOH creatives for Hi-Tec designed for a brand presentation with Canadian retailer, Mark's.
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P R O C E S SB O O K
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PROCESS BOOK: LIGHTHOUSE TEA CO.
Showcases my design process, from sketch, to roughs, to the final product.
This project is a branding exercise for a fictional company, Lighthouse Tea Company, which was inspired from my time studying in Sunderland, England, a coastal city. .The brief was to write a project proposal and produce a logo, business card, stationary and packaging for the final deliverables.
Step one was to craft the project proposal. This gives the full scope of the company's objectives, target consumers, competitors, value propositions and strategy for long term success. The following pages pick up after the proposal was crafted and approved.
53
Color Palette/ CMYK
Grey: C:0 M:0 Y: 0 K:91
Red Orange: C:0 M:83 Y:83 K:0
Orange: C:0 M:67 Y:100 K:0
Yellow Orange: C:0 M:47 Y:100 K:0
Mint: C:40 M:5 Y:32 K:25
Font: Century GothicCompany Name: Lighthouse Tea Co.
1. LOGO SKETCHES
The inspiration for the logo came from the lighthouse along Roker Beach in Sunderland, England. The triangle is representative of balance. The company's mission is to be a cornerstone in the customers daily life: work, social and solitary. Thus the three points of the triangle. The color palette is inspired by from the beautiful sunsets along the beach and evoke a feeling of energy, and joy. The target audience is 25-35, leading to a clean and modern design style.
The sketches that got the best feedback in group critiques were the ones with the circle within the triangle and the company name in straight text.
54
2. LOGO ROUGHS
Transformed the sketches to vector logos. Then narrowed down the options to three. These options were then presented during class.The feedback I received was that the first logo was the most successful, easiest to read, and fit the modern, clean design of the company.
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Played around with coffee mugs, single serve and bulk tea boxes, as well as iced beverage options.
3. PACKAGING SKETCHES
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3. FINAL DELIVERABLES / STATIONARY
Logo was finalized, then business cards, stationary and packaging were created.
Stationary set
Final logo
57
english breakfastblack tea
blackcurrant coverooibos tea
wintergardengreen tea
mango marinaherbal tea
tangerine sunriseoolong tea
4. FINAL DELIVERABLES/PACKAGING
The template for the single tea bag forms into the shape of a triangle as well. Each color represents a different type of tea: black, roobios, herbal, oolong, and green. The wings on the sides of each triangle fold in and then are glued together to assemble the box. To keep the boxes clean the barcode and pricing was placed on the bottom of the box. The pricing was set at 50 pence based upon pricing in the UK for similar products. A pull tap was also created on the backs of the boxes to direct the customer to the easiest was to open the box.
Single serve tea bags
Tea tags
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P R I N T
Larger box design for loose leaf tea
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