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AMA STUDENT

MARKETER OF THE YEAR AWARDSPONSORED BY

Macy's

Documentation

submitted by:

James Bois Smith

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AMA STUDENT

MARKETER OF THE YEAR AWARD

DOCUMENTATION OVERVIEW

submitted byJames Bois Smith

Required Documentation

1. Nomination Form - the appropriate form is being submitted as evidence of my

Collegiate Chapter's support for my consideration as a recipient of the AMA

Student Marketer of the Year Award.

2. Letter of Recommendation from a Faculty Advisor - Dr. John Camey, Assistant Deanof the College of Business Administration and Faculty Advisor to the uca

Collegiate Chapter of AMA, has written a letter of recommendation in support of

my consideration as a recipient of the AMA Student Marketer of the Year Award.

3. Letter of Recommendation from a Community Leader - Dr. Jeanetta D. Sims, is a

former Deposit Product Manager, Strategic Marketing Manager, and Marketing

Customer Information File Manager with MidFirst Bank, one of the largest

privately owned banks in the United States. She has served on the executive

board for a nonprofit organization and is now teaching in the ucamarketing

department. She has written a letter of recommendation in support of my

nomination.

4. Current Resume - A current one-page resume that highlights my service and

contributions to the uca AMA, to the university, and to the metro-area

community as well as my achievements and work experience in the marketing

profession is included.

5. Response to Essay Question 1:Academic Excellence and Commitment - Throughout

my academic tenure and two-time military deployment, I have grown in my

focus and resolve to become perfection in process.

6. Response to Essay Question 2:AMA Membership Experience - By far, the most

rewarding and remarkable experience that I have had with AMA has been the

idea generation and production of a video to benefit the Brannen family in the

uca AMA Saves Lives campaign.

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REQUIRED DOCUMENTATIONsubmitted by

James Bois Smith

Nomination Form

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AMA STUDENT MARKETER OF THE YEAR

NOMINATION FORM 2011-2012

Please type all responses to the following questions; this application form must accompany EACH Nominatio

All materials are to be submitted together as one PDFdocument and are due by Tuesday, December 6, 2011

AMA Collegiate Member's

First name: Last name: Middle initial:

James Smith B.

AMA MEMBER ID: School or college:

03206380 University of Central Oklahoma

Local mailing address:

157 Stone bridge Boulevard Apt. 1327

Edmond OK 73013

Email address: james@livsocialstrong.com

A complete application package will include the following information assembled into ONE document in PDF

format ONLY. Does your submission include:

D Nomination form (this page)

D Two letters of recommendation; one from the faculty advisor to the Collegiate Chapter of AMA, and one

from an AMA Collegiate officer or a community leader who has benefitted from the service or actions of the

applicant.

D A current resume, not to exceed one page.

D Response to essay questions.

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REQUIRED DOCUMENTATIONsubmitted by

James Bois Smith

Letter of Recommendation

from Faculty Advisor

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UNIVERSITY OF

CENTRAL OKLAHOMA

College of Business Administration

Office of the Dean

5 December 2011

Selection Committee, AMA Student Marketer of the Year

I am pleased to have the opportunity to provide a recommendation to you on behalf of James

Bois Smith as a candidate for this recognition.

I have become acquainted with James in my role as Assistant Dean in the College of

Business, Marketing faculty member and active member in the Oklahoma City AMA chapterand advisor to the UCO student AMA chapter.

James has become an active, motivated and motivating member of the UCO family of

marketing students. His impact on our local AMA chapter is almost immeasurable. He

almost single handedly has brought our chapter from a small student club a year ago to an

active affiliated chapter today. I believe his experience transitioning (twice) between student

status and meeting active duty Army requirements have helped mature him and provide him

the can do attitude with which he approaches everything. He has challenged and transformed

UCO marketing students and faculty alike over the past months.

James has been active beyond the campus in his marketing outreach. He is an active

participant in the local AMA chapter, attending meetings regularly and building relationships

with the local professional marketing community. This participation has not only benefited

him directly but has also led to greater interaction between community and campus. These

relationships have produced multiple internship opportunities for other students and brought

distinguished speakers from the AMA community to the campus.

The leadership skills developed as a soldier have demonstrated themselves in his leadership

of the student AMA chapter. He has led the efforts to establish the chapter plan and prepare

the organization to be competitive at the annual conference in 2012. He has been influential

in the use of social media to drive up participation by students. He helped organize the

participation by our student organization in the Regional Food Bank drive, collecting 7,000

pounds of food.

Beyond being only a student of marketing, James has put his knowledge to use to fund his

ongoing education. He has already begun his professional marketing career developing a 360

degree marketing campaign for local businesses.

James is an ideal student, soldier, citizen and growing marketing professional. I am proud to

commend him to you for consideration for this award and recognition.

John P. Camey, Ph.D., Assistant Dean

100 North University Drive, Edmond, Oklahoma 73034-5209· (405) 974-2809' Fax (405) 974-3821· www.uco.edu

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REQUIRED DOCUMENTATION

submitted by

James Bois Smith

Letter of Recommendation

from Community Leader

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UNIVERSITY OF

Centra l Ok lahoma

December 1, 2011

Dear Selection Committee:

With great pleasure, I strongly recommend you honor James Bois Smith to be this year's

recipient of the American Marketing Association Student Marketer of the Year Award.

You'll find James' passion for marketing, leadership, and service to the AMA to be more

advanced and more worthy than many of the top students who apply for this Award.

Simply put, James has demonstrated a passion for and leadership in marketing like no

other student that I have come across in my more than 10 years of teaching. At the

conclusion of my Social Marketing class in May 2010 (the second class he had enrolled in

with me), he initiated further marketing conversations with me about three things: (1) a

bullying awareness social marketing campaign that he wanted to execute in hisneighborhood, (2) assisting individuals with Sonic Drive-In on enhancing their social

media marketing efforts, and (3)working with me through an independent study to

pursue scholarly research. These three focal areas - marketing campaign decisions,

social media marketing, and scholarly research - have been the subjects of our frequent

mentor/mentee conversations, which have taken place in the classroom, via email, via

Twitter, via FaceBook, during sidewalk chats, via texting, on bus rides to conference

presentations, in my office, and in hotel lobbies or excursions associated with conference

travel. For James, the world has become a classroom capable of yielding marketing

instruction and insight, and he has thrived at being its student. His follow-through in

the work of marketing, his networking to establish relationships, and his ability to take

classroom concepts and theories into the test of real life are one of the many attributes

that sets him apart from his peers.

In terms of academic excellence, James has overcome numerous challenges associated

with transitioning from being on active duty to civilian campus life two times. His

ability to improve his major GPA and cumulative GPA are a major accomplishment

considering his commitment to our country. In the classroom, he has been a vibrant

contributor to in-class conversations, a solid and dependable team member, and a

positive encourager of his peers. When completing independent study work on research

projects with me, he has been extremely accountable and outstanding at meeting project

deadlines. Below is a summary of his work with me since Fall 2010 that produced six co-

authored conference presentations, one peer-reviewed journal publication, and onemanuscript currently under revise-and-resubmit status with a peer-reviewed journal:

• Researched and summarized the role of micro-loans as a useful tool for social

marketing efforts in underdeveloped countries

• Researched and summarized the development of a model and arguments

supporting technology's influence on integrated marketing communications

• Examined the role of corporate credibility and its use among companies for

managing organizational image

• Assisted in the design of a study to examine the influence of stealth campaigns

Co lle ge o f B us in es sAdm in is tr atio n, D ep ar tment o f M a rk etin g

1 00 N orth U niv ers ity D riv e . E dm on d, O kla homa 7 30 34

P hon e ( 405 ) 97 4-28 09 . F ax (40 5) 9 74 -38 21 . www.uco.edu

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James Bois Smith Recommendation Letter Page 2

• Offered a student's perspective on the value, insights, and benefits of enlisting

undergraduate students in faculty co-authored research

• Coded more than 800 arguments in a multi-site (Oklahoma, Kentucky, New

Hampshire, and South Dakota) content analysis study that examined two long-

standing theories of influence

• Researched and summarized the role of social bookmarking and its use in

reducing information overload

Along with the journal publication opportunities (which is a major achievement for an

undergraduate student to have potentially two publications in top journals), the work

above has involved presentations in front of marketing faculty at various universities

throughout the country. Ineach case, James has developed relationships, engaged in

marketing conversations, and represented the profession extremely well.

To compliment his academic focus, James has demonstrated a unique ability to do what

no other marketing student at this university, which is the oldest institution of higher

education in the state, before him has done - establish a UCO Collegiate Chapter of the

AMA. While he has worked with an executive officer team and co-founder, James has

been the leader (President) and initiator of a host of professional development

opportunities for students (and faculty) that have been outstanding and unparalleled!

Highlights of his work include creating an agency crawl with various metro-area

marketing agencies, securing guest speakers at chapter meetings, linking students with

the local AMA through relationship-building and attendance at AMA meetings,

building the chapter's iPhone and Android apps, and writing and submitting the

chapter plan. In addition, James' work has involved community engagement that most

recently resulted in more than 3,380 pounds of food and $865.46 being collected for the

Regional Food Bank in a project that no UCO group had participated in for the last three

years. James has worked, toiled, and exhausted numerous hours in service to the

collegiate AMA chapter by leveraging his marketing skills and social media abilities toprovide a solid foundation for the chapter in its first year. And, he has done so with a

genuine desire to see the chapter thrive beyond his years as a UCO student.

Much more can be written about James' accomplishments thus far in marketing. From

his own branded-website with a blog, growing Klout score, consulting work with local

businesses, top-10 status as a Kaplan campus ambassador, and teaching for a local

nonprofit, it is clear that he is no ordinary student of marketing. You will find James to

be a person of creativity, initiative, and positive energy. His existing zeal and natural

"knack," for marketing are excellent indicators of his future performance in carrying out

the AMA vision. I highly recommend you give him strong consideration as the Award

recipient. If I can assist you in providing additional information about James, pleasecontact me by phone (405-974-2805) or bye-mail Gsims7@uco.edu).

~Q.~

Jeanetta D. Sims, Ph.D., APR

Department of Marketing

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REQUIRED DOCUMENTATION

submitted by

James Bois Smith

Current Resume

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JAMES BOIS SMITH157 Stonebridge Blvd. Apt 1327 • Edmond, OK 73013.405.315.9091. james@livsocialstrong.com. jamesboissmith.com

Numerously decorated military serviceman with a voracious passion for marketing. Transferable key strengths are: ability

communicate under pressure which was fine-tuned during 'Warrior Leadership Training' and tapped into while executing 9

AMA chapter and campus events, resourcefulness used to fully fund college education by selling digital marketing savvy to h

local shops, and confidence built while in Iraq that was used when presenting marketing research at six academic conferences.

2005 - Present UNIVERSITY OF CENTRAL OKLAHOMA Edmond, OK

• Candidate for BBA in Marketing, despite 2-time deployment; GPA in Major: 3.25 [Cumulative GPA is 2.77]

• Self-funded education by creating 3600 marketing campaigns for local businesses [ex. RoyalSpaOKC] valued at $9K

• Founder and President, AMA Chapter, Co-founder and Senator of Student Veteran's of America Club

• Selected by department as recipient of College of Business Marketing Award in 2010 [2 out of 238 candidates selected]

• Assisted with six presentations on social marketing in underdeveloped countries, tech influencers and other topics

• Co-authorship published in CUR Quarterly, Fall 2010, "Beyond the Quantitative Count: Considering the Un-Captured

Qualitative Impact of an Undergraduate Research Program"

AMERICAN MARKETING ASSOCIATION, UCO CHAPTER

Founded chapter by crafting plan, ensuring chapter gained visibility to national AMA events, leading other campus organizations to

establish cross-club relationships, drafting officer handbooks, building a contact database, creating a strong and engaging social media

presence, and launching the first marketing week with marketers including V in ce O rz a the New President and CEO of KSBI TV.

• Negotiated goods and services to deliver AMA professional development opportunities on campus valued

over $10K by securing business sponsorships, pro bono speakers, free regional media, and professionally brande

marketing materials including a YouTube marketing training series

• Powered AMA virtual community engagement by driving Facebook membership up by 30%, and by buildin

chapter's iPhone and Android apps [both pending respective publishers' approval]

• Created valuable dialogues between national and local AMA members by attending the National President'

Council at AMA which provided best practices for the local chapter, $750 in sponsorships from the OKC Professiona

Chapter meetings, waived speakers' fees, and summer internships for two UCO AMA chapter members

• Initiated AMA Chapter Regional Food Bank Drive totaling 7K lbs of food as first UCO club to do so in three year

• Secured $9K in funding to send three students to the AMA National Collegiate Conference in Spring 2011

• Gained exposure to 10K eyeballs by creating the annual UCOAMA Football Throw for UCO homecoming events

• Selected due to AMA leadership as first student teacher for The DIV, a tech community non-profit in OK

EXPERIENCE

2010 - Present KAPLAN, Top 10 Campus Ambassador in the United States Edmond, OK

• Led the Western territory [from OK to CAl as #1 out of 250 reps inpartnerships, club promos, and online marketing

• Increased dental entrance exam enrollments by 1300% for two consecutive months by identifying and targeting key in

• Leveraged JamesBoisSmith.com 3K audience base to market Kaplan events at UCO thus gathering 600 leads to date

• Attended over 15 Kaplan marketing classes [ex. demand generation], and always shared learnings with AMA members

2004 - 2010 UNITED STATES ARMY, Specialist E-4 - Multiple Locations

Selected Military Accolades: Army Comme nd a tio n M e da l [for logging most combat miles - 13K], G lo b al W a r o n T er ro ri sm E xp ed it io n ar y

Medal [for serving in the Middle East], Human it ar ia n S er vi ce M e da l [for Hurricane Katrina aid], War ri o r L e ade rs h ip T r ai ni ng [1soldier of

four selected from Company], D is ti ng u is he d H o no r G r ad u ate at Ft. Sill, Oklahoma for Advanced Individual Training [awarded to lout o

110 soldiers], granted Secret Security Clearance status

• Completed 10 diplomacy missions in Iraq resulting in an8X reduction in monthly attacks targeting local US units an

visited 25 villages in relationship-building preventive efforts to reduce tragedies from youth being on high traffic roads

• As Truck Commander, delivered more than $100M worth of supplies to support bases across Iraq

• Provided weapons standards training to 280 senior ranking soldiers

e Participated in over 50 rescues inLouisiana helping 500+ post-Hurricane Katrina people during the academic year

• Entrusted to manage equipment worth over $650K while serving with the National Guard

• Served as a Platoon Leader over 42 soldiers for three months during Advanced Individual Training

2008 ACE MARKETING, Sales Trainer / Manager Oklahoma City, OK

• Averaged $1,800 on one of every four cold calls made

• Promoted to sales manager/trainer after achieving the highest sales rate out of 13 sales reps before being deployed.

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REQUIRED DOCUMENTATION

submitted by

James Bois Smith

Response to Essay Question 1:

Academic Excellence and Commitment

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James Bois Smith - Response to Questions Question

"It is not the critic who counts; not the man who points out how the strong man stumbles, or where

the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena."

Theodore Roosevelt's quote summarizes my pursuit of academic excellence - trying, stumbling,

engaging, learning, and thriving. In the first two years of my academic life, I was deployed to New Orleans

and later, I was deployed to Iraq in service to the U.S. Army. In these early academic years, it was a time of

stumbling and a need for me to be selfish before I could be self-less in understanding that I had a role in

helping myself become great and in contributing to the greatness of others.

Despite early challenges, my free time during deployment was spent reading more than 20 books in

leadership, sales and marketing as well as completing an e-Marketing certification course. As a university

student, I have improved my major and cumulative GPA while giving six co-authored presentations at

scholarly conferences and publishing one co-authored journal manuscript. This has been accomplished whil

co-founding the UCO AMA chapter and serving as chapter president. Perfection is a process. Though my

academic GPA is not perfect, I have excelled and made a commitment to thrive in the academic arena.

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REQUIRED DOCUMENTATION

submitted by

James Bois Smith

Response to Essay Question 2:

AMA Membership Experience

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James Bois Smith - Response to Questions Question

"They didn't just give us a heart. They gave us our little girl," says Joe Brannen, the father of 6-yea

old Geni. Geni had heart surgery at only 5 days old and was on the organ donation list. Telling her story

through the UCO AMA Saves Lives initiative has been my most powerful AMA experience.

I saw that Geni' s story could position UCO AMA as the facilitator of a forum that would benefit no

only her family, but also the metro-area community. Using the power of social media to expedite the quest

for organ donors, my vision for UCO's AMA Saves Lives initiative was to begin a tradition of our student

marketers serving as the voice for those in need because of our unique abilities to create widespread

awareness of local matters and to incite global action through our marketing skills.

Through the UCO AMA Saves Lives initiative, I lassoed in two other officers to collaborate on

creating the soon-to-be-released Brannen family YouTube video. Together we planned the story, shot the

footage, and edited the video to ensure that potential organ donors saw the face associated with who they

would be helping. We secured local musicians for the soundtrack and raised funds to not only subsidize

medical costs for Geni's family but to also send the family to a local amusement park for a fun day.

This initiative already has and will continue to touch many lives. While it is too soon to share final

measurable results, we have the wherewithal for a successful viral campaign. I anticipate the video receiving

thousands of YouTube views and generating immense positive publicity for our chapter in its first year of

existence. Plus, businesses that donated to the initiative will have gained eyeball exposure. Most importantly

the Brannen family will have a marketing tool that they can share with friends, family, hospitals, and other

organizations about the need for organ donors. As for me, I realized how marketers not only have a

responsibility in communicating messages that sell products and services, but also that marketers should

support charitable causes. I also learned how to use marketing's influence for good and to create tremendous

excitement about an otherwise private situation. This has further cemented my belief in marketing's power.

Joe Brannen says, "They didn't just donate an organ. They created a life." My involvement in this initiative

has changed my life and has given me the chance to impact the lives of others.