AUDIENCE & MARKETINGA YEAR IN REVIEW

NYE kicked us off…

4 million people watch on the ABC

Asian Cup becomes the first

Pan ABC initiative of 2015

Great collaboration between News, TV & Radio. A total of 7.5 million people watched the tournament, making Asian Cup THE MOST WATCHED PROGRAM of the year for ABC

Rosie Batty wins AOTY

In 2015 ABC demonstrates how well we can reach a broad audience across all our platforms and is awarded a 3 year partnership with NADC for AOTY

triple j hottest 100 huge success

Following this huge start, triple j went on to finish 2015 with it’s biggest audience ever – 2 million listeners

triple j 40th birthday - Beat The Drum concert

A sell out success & a great night!

ABC Kids Rebrand

New onair look

Kids iview launch follows and is a runaway success

Logies – Utopia hits gold!

and our favourite ‘Authority’ returns for a second big season in 2015

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The Weekly with Charlie Pickering

Launches to immediate success, broadcast to an audience of 942k, strong appeal under 50 & one of the most viewed iview programs with 834k plays

New campaign launches and continues to drive solid growth for Double J in Year 2

Our second Pan ABC initiative pulls record audiences together across TV, Radio, News & Digital commemorating 100 years since ANZAC Cove

The Killing Season

Audiences come in droves to see Sarah Ferguson examine the Rudd Gillard years. Amazing publicity, huge social media response, ABC at it’s best!

Our first ever cross radio campaign increases Radio app downloads by 24% and helps contribute to a strong 2015 Radio result, holding reach and increasing share.

The Secret River

A quality drama with dramatises the colonisation of Australia, helps establish the ABC as the home of Australian stories

Launching simultaneously on iview and TV, Glitch becomes our top iview show of the year, setting up for a must-watch Series 2

Glitch

ABC Kids Play

ABC Kids Play goes to #1 kids app soon after launch(alongside kids iview) in the app store

Classic FM had great success with Swoon, The Classic 100 countdown for 2015

Too High

Collaborations between ABC2 and triple j kick off in a big way with 2 High, followed by 2 Sexy in December, pushing ABC into new areas with younger audiences

Award winning ‘Whole World In Your Hands’ Campaign launches to drive awareness for ABC News Digital

Year 2 of our award winning Mental As initiative sees the ABC lead more conversations across TV, Radio & Digital with a week of incredible content

Hitting Home puts the ABC on the front foot to engage in an important conversation around domestic violence which carries over in a big way into Local Radio and RN programs

ABC takes key talent and programs and goes on the road to Toowoomba for a great week of programming, partnership activity and events

Our new Regional division premiers their TV show Backroads to over 1.2m viewers – a great result and lovely feedback from audiences across the country.

The Walkley Awards

With 8 awards, ABC News trumps at the Walkley’s.Overall ABC News reaches 60% of Australians in 2015 – a big and successful year for the news team.

This Christmas we are working hard to drive customers into ABC Shops, centres and online. Stores may be closing in the new year but ABC products will be found online and in new outlets to add to the ABC experience for years to come.

Audiences recognised both the quality of our TV programming this year, as did the industry with 8 AACTA Awards

So, how did we fare?

84% rated the ABC as being valuable / very valuable.

71% of Australians engage with the ABC on a weekly basis

Overall we hit our biggest KPIs

FOCUS

Digital growth30% reach target

Working as One ABCMore Pan ABC initiatives / more collaboration

PrioritisingFewer Bigger Better mantra continues