Upload
bernardopizano
View
75
Download
0
Embed Size (px)
Citation preview
Dallas #DontForget
to EndWalk Alzheimer’s#DontForget
Strategic Plan for the Alzheimer's Association
Strategic Advertising& Targeted Marketing
USA/281-9125955MEXICO/55-4881-2950
KEY POINTS
▶ 6 month campaign plan focused on social media. PR, street teams and traditional media contribute on reaching the two most important strategic campaign goals; media alliances and participation of organizations and businesses.
360 CAMPAIGN NON-PROFIT
to EndWalking Alzheimer’s