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Always be Measuring - Getting the Most From your Data By Aoife D’Arcy Open Data Conference Nov 2019

Always be Measuring - Getting the Most From your Data · 2019-12-04 · data-driven means ….havinga strong testing culture – Innovation through online and offline experimentation

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Page 1: Always be Measuring - Getting the Most From your Data · 2019-12-04 · data-driven means ….havinga strong testing culture – Innovation through online and offline experimentation

Always be Measuring -Getting the Most From your Data

By Aoife D’ArcyOpen Data Conference

Nov 2019

Page 2: Always be Measuring - Getting the Most From your Data · 2019-12-04 · data-driven means ….havinga strong testing culture – Innovation through online and offline experimentation

© The Analytics Store 2018Slide ▪ 2

QuestionDo you work for a commercial

organisation or in the public sector

body?

Page 3: Always be Measuring - Getting the Most From your Data · 2019-12-04 · data-driven means ….havinga strong testing culture – Innovation through online and offline experimentation

© The Analytics Store 2018Slide ▪ 3

QuestionAre you a decision maker or an insight

creator?

Page 4: Always be Measuring - Getting the Most From your Data · 2019-12-04 · data-driven means ….havinga strong testing culture – Innovation through online and offline experimentation

© The Analytics Store 2018Slide ▪ 4

How to get the most from your data

Page 5: Always be Measuring - Getting the Most From your Data · 2019-12-04 · data-driven means ….havinga strong testing culture – Innovation through online and offline experimentation

© The Analytics Store 2018Slide ▪ 5

Design a Strong Data

and Analytics

Strategy

How to get the most from your data

Page 6: Always be Measuring - Getting the Most From your Data · 2019-12-04 · data-driven means ….havinga strong testing culture – Innovation through online and offline experimentation

© The Analytics Store 2018Slide ▪ 6

The Key Elements to Designing a Strong Data

and Analytics Strategy

A clear, well defined, well understood,

actionable, business strategy must exist

Senior executives and business leaders

need to have a clear understanding of

the impact of implementing an data

driven strategy

Failure becomes a option – once you

learn from it

Page 7: Always be Measuring - Getting the Most From your Data · 2019-12-04 · data-driven means ….havinga strong testing culture – Innovation through online and offline experimentation

© The Analytics Store 2018Slide ▪ 7

Senior executives and business leaders need to have a clear understanding of the impact of implementing a data driven

strategy

▪A well implemented data driven strategy will result in a

change in how decisions are being made – for everyone

▪A well implemented data driven strategy will result in an

honest assessment of business performance

▪Actioning insights can have unforeseen business

consequences if the business process is not fully

understood

Page 8: Always be Measuring - Getting the Most From your Data · 2019-12-04 · data-driven means ….havinga strong testing culture – Innovation through online and offline experimentation

© The Analytics Store 2018Slide ▪ 8

Accept that failure is part of a

data driven culture and is

imperative to its success

Page 9: Always be Measuring - Getting the Most From your Data · 2019-12-04 · data-driven means ….havinga strong testing culture – Innovation through online and offline experimentation

© The Analytics Store 2018Slide ▪ 9

Design a Strong Data

and Analytics

Strategy

How to get the most from your data

Create a data literate workforce

Page 10: Always be Measuring - Getting the Most From your Data · 2019-12-04 · data-driven means ….havinga strong testing culture – Innovation through online and offline experimentation

© The Analytics Store 2018Slide ▪ 10

Level of Data Literacy

Required -Example

Key Decision Maker –

Understand how to make use of data

insights

Team Leaders –Embed a culture of data within there

team

Wider organization – understand their

role in a data driven organisation

Data Analytics Team – Deep

Analytics Skills

Page 11: Always be Measuring - Getting the Most From your Data · 2019-12-04 · data-driven means ….havinga strong testing culture – Innovation through online and offline experimentation

© The Analytics Store 2018Slide ▪ 11Reference: http://www.forbes.com/sites/davefeinleib/2012/06/19/the-big-data-landscape/

Page 12: Always be Measuring - Getting the Most From your Data · 2019-12-04 · data-driven means ….havinga strong testing culture – Innovation through online and offline experimentation

© The Analytics Store 2018Slide ▪ 12 Reference: http://mattturck.com/big-data-landscape-2016-v18-final/

Ref: Matt Truck

http://mattturck.com/wp-

content/uploads/2019/07

/2019_Matt_Turck_Big_D

ata_Landscape_Final_Fulls

ize.png

Page 13: Always be Measuring - Getting the Most From your Data · 2019-12-04 · data-driven means ….havinga strong testing culture – Innovation through online and offline experimentation

© The Analytics Store 2018Slide ▪ 13

Design a Strong Data

and Analytics

Strategy

How to get the most from your data

Create a data literate workforce

Embrace a questioning culture

Page 14: Always be Measuring - Getting the Most From your Data · 2019-12-04 · data-driven means ….havinga strong testing culture – Innovation through online and offline experimentation

© The Analytics Store 2018Slide ▪ 14

Embrace a questioning

culture - Being data-driven

means

….having a strong testing culture –

Innovation through online and

offline experimentation

Reference: @leapingllamas | www.p-value.info

Page 15: Always be Measuring - Getting the Most From your Data · 2019-12-04 · data-driven means ….havinga strong testing culture – Innovation through online and offline experimentation

© The Analytics Store 2018Slide ▪ 15

Embrace a questioning

culture - Being data-driven

means

….having a strong testing culture –

Innovation through online and

offline experimentation

….there is an open, sharing culture

of data and insights

Reference: @leapingllamas | www.p-value.info

Page 16: Always be Measuring - Getting the Most From your Data · 2019-12-04 · data-driven means ….havinga strong testing culture – Innovation through online and offline experimentation

© The Analytics Store 2018Slide ▪ 16

Embrace a questioning

culture - Being data-driven

means

….having a strong testing culture –

Innovation through online and

offline experimentation

….there is an open, sharing culture

of data and insights

…. having a broad data literacy. All

decision-makers have appropriate

skills to use and interpret data

Reference: @leapingllamas | www.p-value.info

Page 17: Always be Measuring - Getting the Most From your Data · 2019-12-04 · data-driven means ….havinga strong testing culture – Innovation through online and offline experimentation

© The Analytics Store 2018Slide ▪ 17

Design a Strong Data

and Analytics

Strategy

How to Get the most from your data

Create a data literate workforce

Embrace a questioning culture

Always be Measuring (ABM)

Page 18: Always be Measuring - Getting the Most From your Data · 2019-12-04 · data-driven means ….havinga strong testing culture – Innovation through online and offline experimentation

© The Analytics Store 2018Slide ▪ 18

Always be Measuring

(ABM)

Constant and consistent

measurement creates a culture of

accountability

Constant and consistent

measurement creates a culture of

constant continual improvement

In a data driven culture

measurement is expected and

ingrained in all decision processes

Page 19: Always be Measuring - Getting the Most From your Data · 2019-12-04 · data-driven means ….havinga strong testing culture – Innovation through online and offline experimentation

© The Analytics Store 2018Slide ▪ 19

Design a Strong Data

and Analytics

Strategy

How to Get the most from your Open Data

Create a data literate workforce

Embrace a questioning culture

Always be Measuring (ABM)

Page 20: Always be Measuring - Getting the Most From your Data · 2019-12-04 · data-driven means ….havinga strong testing culture – Innovation through online and offline experimentation

© The Analytics Store 2018Slide ▪ 20

Thanks for your Attention

Questions?