Market analysis for a ease of access tourism service

Alvis (LAT)Arnor Dagur (ISL)Tarvi (EST)

The overall goal

We are thinking about creating a homepage, where teachers can book school trips for their pupils. They wont have to spend their own time on making calls to different places, planning and similar things they usually have to do before going on the trip.

We are selling a ease of access tourism service.

«Basically, our goal is to make money by making someone elses life easier.»

Customers

Mostly Latvia, also possible to order trips from other countries

All aged teachers and children from kindergarden to Secondary school

People from all levels of income (inexpensive trip based on number of students)

Since it’s a new idea, innovative people and people with an active lifestyle will be interested.

Competitors

Our smaller competitors will be bus renters and tourism companies.

Still, we won’t have any significant competition thanks to new ideas.

Pricing

An example trip from Riga to Ventspils would cost 400 euros.

This would include costs of the bus, reservations, booking and hiring of people.

Marketing

Advert or article about our project in Latvian to school homepage www.eskola.lv

Ask the governmental departments of Riga for advertisement through emails. We would give them a free trip instead of paying them money.

Make a presentation about ourself and show it to Riga Pupils Parliament so they could advertise us.

Ease of access

The company would add one or two special buses/trips for the disabled.

You can «Reserve» a trip for 1 euro a day, but we keep showing the trip on the homepage with a transparent «Reserved» written over it.

If customer changes their mind and cancels, we keep 10 percent of the money.

Also offer to take a professional photographer with you.

SWOT: Strengths

Making teachers’ life easier Better possibilities for disabled

people Prices aren’t that expensive ( one

trip is approx. 400 euros) A cheap idea, that only needs about

1000 euros to start.

SWOT: Weaknesses

Prices could be too high for some people

We don’t yet have our own buses, we have to rent them

Not enough employees We may not have enough

destinations.

SWOT: Opportunities

Opportunities to expand to other countries, other than Latvia.

To have trips for other people than students, for example: sport trips, trips for old people, romantic trips etc.

To get our own buses. To expand to other ideas regarding

tourism and ease of access.

SWOT: Threats

Would we have enough customers? Will we have enough income to pay

for our expenses? Would we have enough different

trips? Will we have competitors who use

the same idea? How will different things (gas prices,

taxis, rent, paying people) change?

Thank you for listening.