Competition Brief Leeds College of Art Alumni Identity Design CompetitionPrize £100 The Brief The competition invites Leeds College of Art, GraphicDesign and Visual Communication students to designthe concept and identity for the alumni association ofthe College.

This first brief is to develop and design a logo andconcept with an accompanying colour palette for thealumni of the College which can be used across allalumni marketing and communications. The winning design will be applied to a suite ofpromotions and may lead to further paid design workfor the finished communication materials wherenecessary. The Concept The logo and identity should be easy to apply to:

A hardcopy publication, likely to be an annualnewsletterA regular e-bulletin to be sent out to alumniwith news and events informationA banner, signage for a table at graduationand College events, open days etc.College website – to be used across the newalumni section of the websiteAn alumni leaflet – with information on alumnibenefits and how to sign up.Alumni promotional material – tablecloth/badge

Competition entries must be innovative and have astrong visual identity, which works well as a sub-brandfor the Leeds College of Art brand. Considerations This is an exciting project that requires professionalismand excellent time management skills. The competition is organised by the marketing andalumni department; the winning student/s shouldexpect to develop a close working relationship with thedepartment for the duration of the project. The winning work may be used as a piece of gradedcoursework, by prior consultation with your tutor.

Mandatory Requirements Logo – to be used across all alumni communications Colours – a specific colour palette that can be usedacross all alumni communications. Font – whether existing or suggestions of introducingnew fonts

Sample newsletter/hardcopy publication use ofdesign for a hardcopy publication. How to enter the competition

You are required to submit A2 conceptpresentation boards that demonstrate thethinking/meaning behind your concept.

You also need to submit an example of howthe concept will be applied to a newsletterpublication.

Multiple submissions are allowed. Competition Deadline

Final submission to the Marketing departmentby 5pm Friday 19 April.

Winner announced Tuesday 23 April.

Usually we ask students to do some moredevelopment work to their concept / designs beforethey are ready to be applied to the suite ofpromotional material. Prize moneyThe prize money will be paid by cheque once theproject is complete. The prize is per team not permember of the team if more than one. It is the team’sresponsibility to decide how the money will be divided. Contact Marketing If you would like more information please contactJoanna, Alumni Relations Officer within the marketingdepartment. Email: Joanna.loveday@leeds-art.ac.uk0113 202 8142 or visit Room 103.

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Target Audience The target audience is alumni and third year students.Alumni may have graduated just last year, or 50 yearsago, so will range in age and experience of theCollege. They will be a mixture of:

Artists and designers, some known locally,others nationally and internationally regardedCreative industry professionalsFreelancersTeachers and academics

Who is Leeds College of Art? Over the past 160 years, Leeds College of Art hascontributed significantly to the development of arteducation in Britain, having pioneered new ways toteach and to structure qualifications, and ourreputation goes before us, with a plethora of notablealumni throughout the history of the college. Weremain a leading centre for art and design education,and are proud to be one of the few remainingindependent art schools. Every student who haspassed through the college, from its beginnings asLeeds School of Art, to its time as Jacob Kramer andLeeds College of Art and Design, automaticallybecome part of our alumni community. With notablealumni spanning right from the first graduates of 1846,this is a pretty special network and community tobecome a part of. The Alumni Association 2013 sees the first year of an official alumniassociation been introduced by the College, with adedicated member of full time staff to oversee andmanage this new area as Alumni Relations Officer.Past students of the college have and always willbecome alumni automatically, but the College is nowbeginning to introduce a set of benefits for the alumnito access and open up some regular communicationschannels with alumni. This is because the Collegewants to create a lifelong relationship between itselfand the alumni and one that is mutually beneficial.The alumni association will benefit current students,staff and provide a host of benefits for the alumni.

Alumni Benefits: Careers advice after leaving CollegeRegular e-bulletin with alumni news, articles and linksHardcopy publication with feature articlesDiscount off College events/coursesInvitations to exhibition openings and CreativeNetworks talksOpportunities to exhibitFind a friend/colleague service

Benefits for the College: Great resource for careers advice articlesSpeakers for talksLinks to organisations for work placement and careeropportunitiesNetworks and links for staff and potential researchcollaborationsArtists for exhibition spacesFundraising opportunities (annual gifts, prizes,sponsorships) Key College messages and values that relate toAlumni:

Leeds College of Art is one of only afew independent, and specialist higher education art colleges in the UKOver the last 160 years Leeds Collegeof Art has contributed significantly toart education and continues to do soLeeds College of art nurtures creativity,students are part of an inspiringcreative communityStudying at Leeds College of Art setsyou up for a successful, exciting future.Courses are geared towards finding employment during study and whenstudents graduateThe College is a specialistindependent art college with anexcellent reputation and a highlycreative environmentOpen, friendly and personalNotable alumni have worked acrossdisciplines, from Fine Art to Fashionand Creative Advertising and includeHenry Moore, Barbara Hepworth,Damien Hirst, Marcus Harvey, GeorginaStarr, Abigail Borg, Omar Kashoura,Danny Sangra, Joash Woodrow. Sense of fun, excitement and quirkynature alongside a history combinedwith the contemporary, reflectedthroughthe older Vernon Street building andthe newer Blenheim Walk building.

The Aim of Leeds College of Art which Alumni relatesto: To consolidate our reputation as an influential artschool, collaborating with others locally, nationally andinternationally to support student success and culturaladvancement. We will;

- Build an ethos of active participation within ouralumni community to both maintain their engagementwith the College and also to enhance opportunities forexisting students, thus creating a two-way interactionwhere mentoring, raising funds forprojects/scholarships, giving advice to recentgraduates and continued involvement are norm.

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