Altice OTT IP Video Strategy - alticelabs.com · –New Apps take advantage of convergent Media and Control Planes ... • Current MEO APIs ... –HLS delivery with AES encryption

March 2017

Altice OTT Video Strategy

Altice Labs

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INDEX

PROPOSED STRATEGY

LIVE MULTICAST vs. UNICAST

ANNEX A: STATE-OF-THE-ART AND TRENDS

ANNEX B: RELEVANT PLAYERS

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PROPOSED STRATEGY

VISION

PRESENTATION (UI)

CONTROL PLANE (CP)

MEDIA PLANE (MP)

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PROPOSED STRATEGY

VISION

PRESENTATION (UI)

CONTROL PLANE (CP)

MEDIA PLANE (MP)

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UNIVERSAL 4K CONTENT

• Linear TV

• Timeshift-TV

– Pause TV

– Restart TV & Catch-up TV

– PVR & NPVR

• Video On Demand

– S-VOD (Subscription VOD)

– T-VOD (Transaction VOD)

– EST-VOD (Electronic Sell Through VOD)

PROPOSED STRATEGY – VISION

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MULTI-TARGETING

• Multi-Device

• Multi-DRM

• Multi-Network

• Multi-Operator


Illustration example: does not include all Altice operations

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SOFTWARE-DEFINED TV

• Centralized workflow management

• Cloud-based services

• Resources abstraction

• Distributed functions and storage

• Location abstraction

• Functions scalability

• Functions chaining

• Execution is key to success!


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KEY CHALLENGES

• Governance

– Who decides on inter-telco operational actions?

– Who coordinates efforts?

• Convergence

– Telcos must agree on a baseline architecture

– Interoperable using industry-standards

• Security & Privacy

– Ensuring secure & private inter-telco links

– Particularly relevant if content is not yet encrypted


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COMPONENTS AND TIMELINE


TODAY

2-YEARS

5-YEARS

Presentation

Media

Customers

Control

Contents

CDN

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PROPOSED STRATEGY

VISION

PRESENTATION (UI)

CONTROL PLANE (CP)

MEDIA PLANE (MP)

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OVERVIEW

• 2 Years Timeframe

– New Apps take advantage of convergent Media and Control Planes

• 5 Years Timeframe

– All Apps rely on convergent Media & Control Planes

• Key Advantages

– Know-how, development & innovation shared by all Altice OpCo's

PROPOSED STRATEGY – PRESENTATION (UI)

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PROPOSED STRATEGY

VISION

PRESENTATION (UI)

CONTROL PLANE (CP)

MEDIA PLANE (MP)

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KEY APIs

• Stream Control, Resolution & DRM Services

• Product Management: Channels & VODs

• Recordings Management

• Favorites & Bookmarks

• Recommendations

• Notifications

• Content Metadata Providers

• Diagnostics & Logging

PROPOSED STRATEGY – CONTROL PLANE (CP)

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KEY APIs

• Subscriber Management

• Package Management

• Offer Management

• Grant Management

• Reporting Services

• Subscription Management

• Charging & Billing Services

• Advertisement

• Analytics


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• Control Plane highly dependent on Network devices & Media Plane

– Vendor lock-in is a problem

• Each telco has its own systems

• APIs expanded with additional logic and custom implementations

CHALLENGES


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CURRENT APIs

• Current MEO APIs


Stream Resolution & Control

DRM

MediaHub

Logs

Application Servers EPG

SSO Data

Services

RMS

User Experience Platforms | External Services

OSS / BSS

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2-YEARS TIMEFRAME STRATEGY

• High-level strategy

– Assess → Abstract → Converge → Migrate

• OpCo's agree on common Control APIs

• Goal: Increase decoupling & isolation of internal systems

– Don't use e.g. Mediaroom's APIs directly

• OpCo's define a migration path from current APIs

• Propose a Control-Plane Management Interface (CPMI)


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• Proposed model for operators

Control-Plane Management Interface (CPMI)


DRM

MediaHub

Logs

Application Servers

EPG

SSO Data

RMS



UX Platforms | External Services UX Platforms | External Services

Control-Plane Management Interface (CPMI)

Service D Service C

Service A

Service I

Service B Service

H

Service F

Service G

Service E

OSS / BSS OSS / BSS

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• Expand CPMI to support multi-OpCo environments

• Expose common interface

• Gradually migrate existing systems

• Develop new client Apps solely with the new APIs



OpCo-Specific APIs

Control-Plane Management Interface (CPMI) – Multi-Tenant

OpCo-Specific APIs

OpCo-Specific APIs

OpCo-Specific APIs

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• Leverage shared resources and control functions

• All services interact using CPMI interfaces


Control-Plane Management Interface (CPMI) – Multi-Tenant


DRM

Notifications Logs

Reporting Billing

SSO Data

Grants


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• Software-Defined TV

– SSO (SFR)

– DRM (Optimum)

– Stream Control (MEO)

– Data (Hot)



DRM

SSO Stream Control

Data

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PROPOSED STRATEGY

VISION

PRESENTATION (UI)

CONTROL PLANE (CP)

MEDIA PLANE (MP)

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KEY OTT COMPONENTS

• Headend

• Ingest

• Media Storage

• DRM Servers

• Packager

• Origin

• CDN

PROPOSED STRATEGY – MEDIA PLANE (MP)

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CURRENT ARCHITECTURE (MEO)


LIVE MOBILE IOS/ANDROID

TIMESHIFT / CATCH-UP TV

ON-DEMAND

Headend

Ingest

Ingest

Ingest

Wo

wza

CD

VR

Origin

CDN

Storage

Encrypt

Encrypt

Encrypt

Origin

Origin

Packaging

Packaging

Packaging

Storage

Mcast

ABR

Mcast

ABR

Unicast

ABR

LIVE WEB / WINDOWS / WINDOWS PHONE

IIS

Origin Packaging

Envi

vio

Ingest Encrypt

ABR

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CURRENT ARCHITECTURE (MEO) – LIVE TV

• Dedicated Ingest Encoders

• All-in-one platforms

– Reduced flexibility – limited to integrated platform roadmap for all features

• Streaming

– HLS delivery with AES encryption (Android / Apple)

– HSS delivery with PlayReady DRM (Windows / Windows Phone)

• DRM

– Limited support for advanced DRM techniques, e.g. key & license rotation


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CURRENT ARCHITECTURE (MEO) – VOD

• Dedicated Ingest Encoders

• Content is encrypted before storage

– Limits migration to other DRM technologies

– Storage/content is not reused for other subsystems

• Only supports HSS delivery with PlayReady encryption

– Requires costly 3rd party SDKs on Android & iOS

– Limited browser support – requires a deprecated Silverlight plugin


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CURRENT ARCHITECTURE (MEO) – TIMESHIFT TV

• Dedicated Ingest

• Fully implemented by Ericsson’s VSPP solution

• Storage is used solely for this purpose

– Not reused with, for example, On-Demand content

• PlayReady SmoothStreaming streams and HLS AES streams

• Current version doesn’t support Widevine / FairPlay / CENC


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CURRENT ARCHITECTURE (MEO) – TAKE AWAYS

• Ingest encoders are not reused! But should be!

• DRM encryption is performed in a case-by-case basis

– Does not support all desirable schemes (e.g.: Widevine, FairPlay, CENC)

• Storage is never reused between subsystems

– No statistical gains + inefficient usage + uncoordinated replication strategies

• Packagers and Origins are not reused

– Without transversal support for HLS, HSS & DASH

• Complex management & operations

– Security is also hard to ensure


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• Segregation & Normalization of key functionalities

– Acquisition

• Headend / Ingest / Encoders

– Streaming

• Dynamic DRM Encryption and Packaging

– Media Storage

• Shared between On-Demand Catalog & CDVR / NPVR

– CDVR

• Coordinates live recording schedules

• Enable flexible and isolated improvements


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• High-level strategy:

– Assess → Abstract → Create Tools → Migrate

• Assessment of current Media-related APIs & systems

• Mutually agree on common high level architecture

• Proposal of Media-Plane Management Interface (MPMI)


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• Normalized model


Headend

Ingest

ACQUISITION

STREAMING

CDN

Encrypt

Origin

Packaging

HLS / HSS / DASH (AES / PR / FP / CENC)

DELIVERY

Storage

CDVR & MEDIA STORAGE

CDVR

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• Create management systems on top of MPMI

– Multi-OpCo

– Using features & resources as building blocks

– Graphical workflow (step-by-step) visualization

• Interoperability

– Mix & match operators’ resources (e.g. central media storage in MEO)

• Fast service deployments

– Deliver first, optimize later


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• Software-Defined TV – Example


Headend

Ingest

ACQUISITION

STREAMING

CDN

Encrypt

Origin

Packaging

HLS / HSS / DASH (AES / PR / FP / CENC)

DELIVERY

Storage

CDVR & MEDIA STORAGE

CDVR

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• Software-Defined TV – Examples

– Live

– VOD


H eadend

Inges t

CDN

Encrypt

Origin

Packaging

HLS / HSS / DASH ( AES / PR / FP / CENC)

Storage

CDVR

H eadend

Ingest

CDN

Encrypt

Origin

Packaging

HLS / HSS / DASH ( AES / PR / FP / CENC)

Storage

CDVR

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MOTIVATION

• Can modern networks withstand all IPTV traffic in unicast ?

• Is multicast still an essential enabler ?


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MOTIVATION – TRAFFIC MIX EVOLUTION

• Dramatic increase in IPTV unicast traffic – Driven by On-Demand services - mostly Catch-up TV

– 3.5x increase in peak unicast IPTV bandwidth

– 13x increase total unicast IPTV traffic

– Unicast IPTV traffic (444 Gbps) ~= Internet traffic (500 Gbps)


Peak IPTV Unicast Bandwidth Evolution (MEO) Monthly IPTV Unicast Traffic Evolution (MEO)

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MYTHS AND REALITIES

• “Unicast is cheaper than Multicast”

– Multicast is usually available on all carrier-grade routers

• However, it requires extra operational efforts and skills

– Unicast requires additional hardware (proxy-caches)

• “Netflix does it well with Unicast”

– Netflix does it only for VOD content

– The real challenge is live content

• E.g. VOD content may be prefetched and live cannot.


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KEY ASSUMPTIONS

• Multicast:

– UDP delivery: requires reliable-UDP (rUDP) implementations

– Requires Fast-Channel-Change system (FCC)

– Uses Single Bitrate Streams (SBR)

• Unicast:

– TCP delivery

– Uses HTTP Adaptive Bitrate Streams (ABR)

– Will require Proxy-Cache solutions


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MULTICAST ADVANTAGES

• Network-efficient

• Fully distributed – native scalability

– e.g. MEO input 610Mbps ; peak output 2.5Tbps

• Easier stream redundancy exploitation

• Better link utilization – uses UDP

• Smooths traffic profiles – significant peak-bandwidth reduction


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MULTICAST DISADVANTAGES

• Without FCC system, channel change time similar to cable solutions

• Does not work properly with Wi-Fi

• Additional network setup / management work

– And team know-how

– Hard to debug when things go wrong

• Some unicast services will always exist regardless of multicast

– Timeshift TV; NPVR; VOD; …


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UNICAST ADVANTAGES

• Network agnostic

– Any access technology

– Any ISP

• Single source streaming for all services and devices

– E.g. same timeshift TV source for Mobile, PC and STBs.

• Simplified stream handling at client terminals

– E.g. switch from live TV to timeshift TV

• Works properly on Wi-Fi networks


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UNICAST DISADVANTAGES

• Reduced network efficiency in live TV

– Does not explore native hardware scalability

• IP multicast is naturally a broadcast medium

– Uses TCP and has higher bandwidth peaks

• Increased stream delay

– Essentially due to ABR protocols & video players

– Nuisance in time-sensitive events such as football/soccer

• Requires distributed proxy-caches

– Which must be bought and managed

– Less durable than routing gear


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UNICAST CHALLENGES

• How to handle large live events - e.g. WorldCup final ?

– Everybody changes channel at the same time (break-time)

• Massive synchronous load on control-plane

• Requires asynchronous Conditional Access Systems (CAS)

• Infrastructure must be sized for “one-off” events and spend most time significantly underutilized


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HYBRID APPROACHES

• Hybridize multicast and unicast

– Same ABR media source

– Convert multicast to unicast at the edge or CPEs - for live content

– E.g. Arris Multicast Assisted ABR; BroadPeak nanoCDN;

• Unicast Long-Tail Channels only

– Distribute the most popular 10-20 channels through multicast


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COMPARISON

Multicast Unicast

Network Efficiency More efficient Less efficient

Network Complexity Harder to debug & manage Well understood

Peak Bandwidth Lower / smooth peaks Higher peaks

Stream Delay Reduced ( < 8 seconds) Significant ( > 30 seconds)

Terminal Complexity Significant Reduced

Wi-Fi Not recommended Supported

Mobile Networks Not recommended Supported


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REFERENCE SCENARIOS – DATA

LIVE MULTICAST vs. UNICAST ** End of 2018 projections

* Estimated numbers

Parameters

# Clients

# Set-Top-Boxes

Peak # Streams

# TV Channels

Channels' Bitrate (SD/HD/4K) 2 6 12 2 6 12 2 6 12 2 6 12

Headend Channels Mix (SD/HD/4K) 72% 28% 0% 40% 50% 10% 60% 40% 0% 30% 50% 20%

Clients' Channels Mix (SD/HD/4K) 80% 20% 0% 55% 40% 5% 70% 30% 0% 25% 60% 15%

Peak # Different TV Channels

Clients' Avg. Peak Other IPTV Unicast (Mbps)

Clients' Avg. Peak Internet (Mbps)

Clients per OLT

OLTs per Service Router

Computed Parameters

Headend Multicast Traffic (Mbps)

OLTs Uplink Multicast Traffic (Mbps)

Total # Service Routers

Total # OLTs

0,8320,416 0,416 0,832

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600 600 900 900

610 975 1 800 3 000

161 161 250 250

10 10

60 60 90 90

10 10

0,375 0,750 0,375 0,750

660 800 1 475

1 800 000 1 800 000

195 195 500 500

1 800 000 1 800 000

1 600 000 1 600 000 5 400 000 5 400 000

1 200 000 1 200 000

900 000 900 000

2 000 2 000 2 000 2 000

Portuguese-Inspired * Future USA **2017 2021 2018 2021

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REFERENCE SCENARIOS – CURRENT PORTUGUESE-INSPIRED


Headend HeadEnd

HeadEnd OLT

Service Routers

Service Routers

Service Routers

Client Client

Client 1 -------------> 10 1 -----------> 2k 1 ---> 60

Average Client Typical OLT Typical SR IPTV PT

• Nothing changes for clients

• Each client sees the same traffic – Total: 2,89Mbps

– Internet: 420Kbps

– (OnDemand) IPTV Unicast: 380Kbps

– Live IPTV Traffic: 2,10Mbps

Client Multicast Client UnicastUplink Uplink

Total Number of Clients 1 200 000 Total Number of Clients 1 200 000

Peak Number of Streams 900 000 Peak Number of Streams 900 000

Streams / Client 0,75 Streams / Client 0,75

Uplink Mcast 2,10 Uplink Unicast Live 2,10

Uplink Unicast IPTV 0,38 Uplink Unicast IPTV 0,38

Uplink Unicast Internet 0,42 Uplink Unicast Internet 0,42

Total Uplink Bandwidth 2,89 Total Uplink Bandwidth 2,89

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Headend HeadEnd

HeadEnd OLT

Service Routers

Service Routers

Service Routers

Client Client

Client 1 -------------> 10 1 -----------> 2k 1 ---> 60


• Downlink does not change

– Each client has a dedicated link

• Uplink changes significantly

– Live IPTV Traffic: 451Mbps -> 4200Mbps

– Total: 2033 Mbps -> 5782 Mbps

• feasible with 10GbE uplinks

– Depends heavily on the Channel Mix

– What if 4K becomes the norm?

OLT Multicast OLT UnicastUplink Uplink

Unique TV Channels 161 Unique TV Channels 161

Average Channel Bitrate 2,80 Average Channel Bitrate 2,80

Uplink Mcast 451 Uplink Unicast Live 4200

Uplink Unicast IPTV 750 Uplink Unicast IPTV 750

Uplink Unicast Internet 832 Uplink Unicast Internet 832

Total Uplink Bandwidth 2 033 Total Uplink Bandwidth 5782

Aggregated Downlink Aggregated Downlink

Number of Clients 2 000 Number of Clients 2 000

Number of Streams 1500 Number of Streams 1500

Downlink Mcast 4200 Downlink Unicast Live 4200

Downlink Unicast IPTV 750 Downlink Unicast IPTV 750

Downlink Unicast Internet 832 Downlink Unicast Internet 832

Total Downlink Bandwidth 5782 Total Downlink Bandwidth 5782

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Headend HeadEnd

HeadEnd OLT

Service Routers

Service Routers

Service Routers

Client Client

Client 1 -------------> 10 1 -----------> 2k 1 ---> 60



– Live IPTV Traffic: 610Mbps -> 42Gbps

– Total: 16Gbps -> 58Gbps

• Downlink changes significantly

– Live IPTV Traffic: 4.5Gbps -> 42Gbps


• feasible on 100GbE SR uplinks

• Good location for caching appliances

Service Router Multicast Service Router UnicastUplink Uplink




Total Uplink Bandwidth 16430 Total Uplink Bandwidth 57820


Number of OLTs 10 Number of OLTs 10





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Headend HeadEnd

HeadEnd OLT

Service Routers

Service Routers

Service Routers

Client Client

Client 1 -------------> 10 1 -----------> 2k 1 ---> 60



– Live IPTV Traffic: 610Mbps -> 2.5Tbps

• Not feasible without caching appliances

• With perfect caching appliances at SRs


– Depends on caching topology

– feasible

Headend Multicast Headend UnicastDownlink Downlink

Number of TV Channels 195 Number of TV Channels 195


Total Channels' Bitrate 610 Total Channels' Bitrate 610

Number of Service Routers 60 Number of Service Routers 60


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REFERENCE SCENARIOS – USA 2018


Headend HeadEnd

HeadEnd OLT

Service Routers

Service Routers

Service Routers

Client Client

Client 1 -------------> 10 1 -----------> 2k


• Increase in client traffic vs. PT

– Different HD/SD mix

– 3 STBs/client

• Each client sees the same traffic

– Total: 3,99Mbps

– Internet: 420Kbps

– (OnDemand) IPTV Unicast: 380Kbps

– Live IPTV Traffic: 3,20Mbps

1 ---> 90



Peak Number of Streams 1 800 000 Peak Number of Streams 1 800 000

Streams / Client 1 Streams / Client 1





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Headend HeadEnd

HeadEnd OLT

Service Routers

Service Routers

Service Routers

Client Client

Client 1 -------------> 10 1 -----------> 2k





– Live IPTV Traffic: 800Mbps -> 6400Mbps

– Total: 2382 Mbps -> 7982 Mbps

• Tight on 10GbE uplinks

– 8Gbps may cause traffic queuing delays

– Especially relevant on TCP streams

1 ---> 90















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Headend HeadEnd

HeadEnd OLT

Service Routers

Service Routers

Service Routers

Client Client

Client 1 -------------> 10 1 -----------> 2k



– Live IPTV Traffic: 1.8Gbps -> 64Gbps



– Live IPTV Traffic: 8Gbps -> 64Gbps


• Tight on 100GbE SR uplinks


1 ---> 90


Uplink Mcast 1 800 Uplink Unicast Live 64000










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Headend HeadEnd

HeadEnd OLT

Service Routers

Service Routers

Service Routers

Client Client

Client 1 -------------> 10 1 -----------> 2k


• Downlink changes significantly:

– Live IPTV Traffic: 1.8Gbps -> 5.8Tbps





– feasible with proper cache tuning

1 ---> 90




Total Channels' Bitrate 1 800 Total Channels' Bitrate 1800


Total Downlink Bandwidth 1 800 Total Downlink Bandwidth 5760000

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REFERENCE SCENARIOS – PORTUGUESE-INSPIRED 2021


• Projections

– Client Channel Traffic Mix Changes

• From 80% SD / 20% HD / 0% 4K

• To 55% SD / 40% HD / 5% 4K

– 100% traffic increase on other Unicast services

• Internet

• IPTV On-Demand

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Headend HeadEnd

HeadEnd OLT

Service Routers

Service Routers

Service Routers

Client Client

Client 1 -------------> 10 1 -----------> 2k 1 ---> 60


• Expected increase in residential unicast traffic

– 2.89 Mbps in 2016

– 4.66 Mbps in 2021

• No difference between unicast and multicast at the clients



Peak Number of Streams 900 000 Peak Number of Streams 900 000

Streams / Client 0,75 Streams / Client 0,75





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Headend HeadEnd

HeadEnd OLT

Service Routers

Service Routers

Service Routers

Client Client

Client 1 -------------> 10 1 -----------> 2k 1 ---> 60





– Live IPTV Traffic: 660Mbps -> 6,2Gbps

– Total: 3.8 Gbps -> 9 Gbps

• Change to unicast will require upgrading OLTs to use interfaces faster than 10GbE

• Or a reduction in the # of clients per OLT















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Headend HeadEnd

HeadEnd OLT

Service Routers

Service Routers

Service Routers

Client Client

Client 1 -------------> 10 1 -----------> 2k 1 ---> 60



– Live IPTV Traffic: 975Mbps -> 61.5Gbps



– Live IPTV Traffic: 6.6Gbps -> 61.5Gbps


• Impossible on 100 GbE interfaces

– Faster interfaces and/or fewer OLTs per SR













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Headend HeadEnd

HeadEnd OLT

Service Routers

Service Routers

Service Routers

Client Client

Client 1 -------------> 10 1 -----------> 2k 1 ---> 60



– Live IPTV Traffic: 975Mbps -> 3.7 Tbps





– feasible with proper cache tuning




Total Channels' Bitrate 975 Total Channels' Bitrate 975



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• Projections

– Client Channel Traffic Mix Changes

• From 70% SD / 30% HD / 0% 4K

• To 25% SD / 60% HD / 15% 4K

– 100% traffic increase on other Unicast services

• Internet

• IPTV On-Demand

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Headend HeadEnd

HeadEnd OLT

Service Routers

Service Routers

Service Routers

Client Client

Client 1 -------------> 10 1 -----------> 2k


• Expected increase in residential unicast traffic

– 3.99 Mbps in 2018

– 7.48 Mbps in 2021

• No difference between unicast and multicast at the clients

1 ---> 90



Peak Number of Streams 1 800 000 Peak Number of Streams 1 800 000

Streams / Client 1 Streams / Client 1





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Headend HeadEnd

HeadEnd OLT

Service Routers

Service Routers

Service Routers

Client Client

Client 1 -------------> 10 1 -----------> 2k





– Live IPTV Traffic: 1.5 Gbps -> 11.8Gbps

– Total: 4.6 Gbps -> 15 Gbps

• Change to unicast will require upgrading OLTs to use interfaces faster than 10GbE

• Or a reduction in the # of clients per OLT

1 ---> 90















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Headend HeadEnd

HeadEnd OLT

Service Routers

Service Routers

Service Routers

Client Client

Client 1 -------------> 10 1 -----------> 2k








• Impossible on 100 GbE interfaces

– Faster interfaces and/or fewer OLTs per SR


1 ---> 90












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Headend HeadEnd

HeadEnd OLT

Service Routers

Service Routers

Service Routers

Client Client

Client 1 -------------> 10 1 -----------> 2k 1 ---> 90



– Live IPTV Traffic: 3Gbps -> 11 Tbps



– Live IPTV Traffic: 3Gbps -> 270Tbps





Total Channels' Bitrate 3 000 Total Channels' Bitrate 3000


Total Downlink Bandwidth 3 000 Total Downlink Bandwidth 10620000

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REFERENCE SCENARIOS – SUMMARY


Headend HeadEnd

HeadEnd OLT

Service Routers

Service Routers

Service Routers

Client Client

Client 1 -------------> 10 1 -----------> 2k 1 ---> *


* Values in Mbps

Mcast Unicast Mcast Unicast Mcast Unicast Mcast Unicast

Headend Downlink 610 2 520 000 975 3 690 000 1 800 5 760 000 3 000 10 620 000

Uplink 16 430 57 820 32 615 93 140 17 620 79 820 34 640 149 640

Downlink 20 328 57 820 38 241 93 140 23 820 79 820 46 390 149 640

Uplink 2 033 5 782 3 824 9 314 2 382 7 982 4 639 14 964

Downlink 5 782 5 782 9 314 9 314 7 982 7 982 14 964 14 964

Client Uplink 2,89 2,89 4,66 4,66 3,99 3,99 7,48 7,48

OLT

Future USA2018 2021

Portuguese-Inspired2017 2021

Service

Router

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CONCLUSIONS

• Usage of unicast simplifies stream management on client terminals

• Unicast has no issues with wireless networks such as Wi-Fi

• With current traffic profiles migration to unicast is feasible

– But requires expenditure on caching appliances (e.g. 1 per SR)

– Requires specific content protection schemes to avoid large synchronous load on control plane

• Evolution towards more HD and 4K will place a significant strain on the network

– Requires faster interfaces on SRs / OLTs and/or fewer clients per OLT

– Multicast handles 4K without additional network investment


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ANNEX A: STATE-OF-THE-ART AND TRENDS

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USER INTERFACE (UI)

• Lighter Look and Feel

• Minimalism

• Video Content Overlay

• Content is the UI

• Big images and titles

• Large background areas

STATE-OF-THE-ART AND TRENDS

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HARDWARE AND DEVICES – IMPROVEMENTS

• More Performance

– STB with more memory

– Less power consumption

– Faster (lower startup time)

• Cloud-based Solutions

– Cloud-based services

– Cloud-based recordings storage

• New TV Platforms

– Switch from proprietary to open platforms

– Open platforms: RDK, Android TV


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HARDWARE AND DEVICES – DESIGN

• Design Evolution


Samsung Smart TV remote evolution

(2015-2016)

Apple TV STB and remote

Google Home speaker

Remove noise and unnecessary features, smaller set-top-boxes, cleaner remote

controls

Simplicity

In harmony with the environment, discreet but recognizable and

interoperable with other devices

Context

Unique devices, branding differentiation, consistent ecosystem

Branding

Sky Q Hub

Swisscom STB evolution (2014-2016)

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HARDWARE AND DEVICES – DEVICES

• Multiple Devices


Xiaomi 4K HDR Android TV Set-top Box

SKY Q HUB

Swisscom TV 2.0

ROKU Amazon Fire TV

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HARDWARE AND DEVICES – FEATURES

• Emerging Features


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CLOUD

• Industry moving to the cloud

– Cloud storage solutions

– Convenience, efficiency and cost-savings

• Cloud TV platforms

– New cloud-based platforms

• Cloud DVR (cDVR)

• Different business models

– Free premium contents (freemium)

– Unlimited traffic/storage/views

– Flat rate


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VOICE INTERFACE

• TV was always controlled by buttons…

• …Now it can be controlled by voice

• All you have to do is ask

• The most intuitive interaction tool

– Just say what you want

– No need to go through multiple menus

• Voice is an important asset in the industry

• New remotes and companion devices

• 54% users say “probably” pay to access voice search features


54% - Voice Search People would pay additional $1,99 / month *

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VOICE INTERFACE

• Voice as UI


On mobile, 20% of queries to

google are through voice

48% of smartphone owners between the ages of

18-24 currently use voice recognition software

Of all U.S. broadband households,

15% are currently using Siri

15% use Siri 20% Google Queries 48% use voice recognition

77

VOICE INTERFACE


Samsung's new Smart TV remote wants to control all devices

The remote will support the TV itself, set-top boxes, streaming media players, Blu-ray players and gaming consoles connected to your home entertainment system.

Siri Remote

Simply ask Siri to find something for you

Amazon Fire TV

Fire TV come with Alexa, Amazon’s voice-activated. In addition to letting you search for content to play on your Fire TV, Alexa can also give you news headlines, weather reports, stock prices, sports scores, business phone numbers, etc.

CableVision Optimum Mobile App

The Optimum app is TV on the Go and integrates the voice search directly on the app. On the TV there’s nothing.

78

VOICE INTERFACE


Google Home

A small speaker with always-listening, far-field microphones that can hear you from across the room. It'll answer your questions, play your music, and control some of your home automation gadgets.

Xfinity TV

Find what you want fast with the X1 voice remote. Use voice commands to change channels, find shows, get recommendations and more.

Swisscom TV 2.0

Voice, the quickest search form

With the new Roku voice search, you can search through the widest selection of channels — by actor, title, or director, using your enhanced remote, the Roku mobile app, or the all new voice search.

Roku

79

CONTENTS – SUBSCRIPTION VOD

• SVOD (Subscription VOD)

• Offers are no long viewed as the enemy

• Add SVOD to your offer

• Improve options available

• Enable customers with more convenient,…

• …familiar, and trusted user environment

• TV Providers acquiring rights for live sports

• Sports rights become a key battleground for TV Providers

• Streaming providers are acquiring non-sports content


80

CONTENTS – SPORTS EXCLUSIVE

• TV Providers are getting exclusive live sport rights

• Sports rights have become a key battleground for broadcasters

– BT Sport – UK UEFA Championships

– Sky – Formula One, from 2019 to 2024

– Altice – Football, England’s Premier League

– Altice – Football, France, Monaco matches

– MEO – Football, FC Porto matches

– NOS – Football, Benfica and Sporting matches

– NOS and Vodafone – Deal to share national/international sport contents


81

CONTENTS – CONTENT SPENDINGS

• Streaming services becoming more competitive

• Increasing expenses in contents

• Provider agreements

– Netflix: BBC/Top Gear and Planet Earth

– Netflix: Disney

– Amazon: Clarkson & Co.

• Producers

– Netflix is producing exclusive series


82

BUSINESS MODELS

• TV Providers integrate OTT services in their bundles

– Vodafone with Netflix

• TV Providers launching their own OTT Service

– MEO Go, T-Mobile Binge-On, Verizon Go90

• Content Providers launch their own OTT service

– BBC Britflix, Sky Q

• VOD Providers moving to live streaming

– Apple, YouTube and Hulu

• SVOD takes leadership

– Subscription VOD is the most popular revenue model


83

BUSINESS MODELS – TV PROVIDERS

• TV Providers launching their own OTT Service


Play is a KPN’s app for iOS and Android, which you can enjoy

from anywhere in the Netherlands . It offers live TV channels; on-

demand offerings and programs that you

recorded or missed. All you need is an

Internet connection, a supported device, and a subscription to Play.

84

BUSINESS MODELS – CONTENT PROVIDERS

• Content Providers launching their own OTT Service


85

BUSINESS MODELS – OTT PROVIDERS

• VOD Providers are moving to live streaming

• Hulu has plans to stream live TV in 2017

– "live programming from broadcast and cable”

– "live sports, news, and events”

– Channels like Fox, ABC, ESPN, FX and Disney

• Apple TV appropriate to stream live TV

– Live channels app

– Pause, rewind, and fast forward (30 min)

– Stream to other devices from a traditional antenna


86

BUSINESS MODELS – SVOD

• SVOD takes leadership

– Trend driven by Netflix

• TV Operators need to

– Open to open their platforms

– VOD and Content Providers contents

– Guarantee consumer experience


$19.1B OTT revenue Projected OTT revenue growth by 2020 in

the U.S. alone

56% of US consumers uses SVOD services

87

QUALITY – 4K

• 4K is quickly becoming the industry standard

– Most producer have plans to release in 4K

– Most Telcos support 4K (STB)

– Most top streamers support 4K

• Content 4K is scarce but increasing

– Sports, Films and Series

• Other devices that STB

– 4K Playstation, GoPro, iPhone 6s/7


46% grow 4K set-top box (STB) market

should grow 46% through 2021

26% of TV households worldwide will have a 4K capable TV

set by2021

88

QUALITY – IMAGE AND SOUND

• New Trends: Image and Sound

• High Dynamic Range (HDR)

– Allows much better image quality

– 1024 shades vs. 256 shades, per pixel color

• Dolby Surround Plus 7.1

– Allows 2 more channels

– Better sound definition


89

MULTI-SCREEN AND COMPANIONS

• Device agnostic delivery of TV services

• Seamless multiplatform experience

• Content alignment with Features

– Timeshift service for all Live Channels

• Personalization is Key for Advanced Experience

• Cloud Digital Video Recordings (cDVR)

– Leverages the anywhere perception

• Companions become Personal Assistants

– Advanced features: search, recommendations, etc.


90

MULTI-SCREEN AND COMPANIONS – UNIFORM UI

• Identical features among screens

– Same channels, recordings, VideoClub, etc.

• Cohesive UI/UX

– Uniform UI/UX as much as possible

• Continuous Viewing

– Stop watching on one device…

– …and resume on another


91

MULTI-SCREEN AND COMPANIONS – PROFILES

• Creating a Profile

– Multi-user profiles

– Helps on personalization

• Personalized Experience

– Unique experience by user

– Recommendations, notifications,

– …wish list, watch lists, binge-watching

• Multiplatform Profiles

– Profiles are extended to all screens


Netflix

NOS TV

92

MULTI-SCREEN AND COMPANIONS – EXAMPLES

• Apple Remote

– iOS app control the STB

– Voice functionalities (future)

• Roku

– Support companion Apps and Platforms


93

MULTI-SCREEN AND COMPANIONS – VIZIO CONCEPT

• Vizio Concept

– TV without a user interface

– Control through a 6” tablet

– SmartCast App

• TV has no User Interface

– Partnership with Google

– Redesign the entire TV experience

– Google Cast streaming protocol

– Same as Chromecast stick protocol


94

CONSUMER TRENDS – EXPERIENCE

• Consumer wants experiences

• Mobile is more and more used

STATE-OF-THE-ART AND TRENDS PERSONALIZED TV VIEWING

EXPERIENCE 90% of customers find custom

content relevant

DISCOVERING AND REMEMBERING CONTENT

75% of customers like it when brands personalize messaging and offers

Self-reported share of total weekly TV/video viewing time, per year, done on respective device:

Source: Ericsson ConsumerLab TV & Media 2010-2015 Study

Ericsson ConsumerLab TV & Media 2015 Study

95

CONSUMER TRENDS – TIME

• Time is a valuable resource in modern lives

• Quick and effortless purchase

• On-The-Go Consumption

• Speed and convenience of mobile devices


more than

1/3 are always in a hurry searching for a local business on their smartphone.

40% are always in a hurry while looking for instructions on their smartphone.

28% are always in a hurry while buying something on their smartphone.

So much content, so little time to enjoy it all.

Source: Micro-Moments: Your Guide to Winning the Shift

to Mobile, Google. The New Multi-screen World, Understanding Cross-platform Consumer Behavior

96

CONSUMER TRENDS – ON-DEMAND

• Growing binge watching habit

• Explosion of on-demand viewing


increase in watching on-demand TV series and movies

Source: Micro-Moments: Your Guide to Winning the Shift to Mobile, Google

The New Multi-screen World, Understanding Cross-platform Consumer Behavior

Percentage of people watching different media types at least once per day

97

CONSUMER TRENDS – YOUNGER GENERATIONS

• Creation, Connection and Community

• Don't just passively consume

– 90% create online content

• They're passionate brand advocates

– “If there is a brand I love it”

• Active consumers

– 56% take action after watching advertising

• Regular YouTube users

– 76% youngers visit YouTube weekly

– 36% youngers visit YouTube daily


Percentage of consumers watching YouTube with different frequency

18% Watch gaming videos each week

Source: Ericsson ConsumerLab TV & Media 2015 Study http://www.goldmansachs.com/our-thinking/pages/millennials/

30% Watch how-to videos each week

98

LEGAL TRENDS – PORTABILITY

• Service ‘portability’ introduction across Europe

• Approved on February 2017

• Starts application 9 month after, November 2017

– Access to subscriptions when travelling across the EU

– Applied same terms as when they are at home-country

– Systems must remove current geo-location restrictions

– Quality must be assured to other networks and countries

– e.g. MEO Go subscribers use the service across Europe when travelling

– Only valid for residents at the home-country!


99

LEGAL TRENDS – OPEN TV MARKET

• Purpose: Open the Audiovisual (AV) market in Europe

• Break the current Country Of Origin (COO) principle

• There is an expectation (no dates yet) that it could be diluted

• Under study! So far, the COO principle remains

– In the future, any operator could provide AV services in any EU country

– That means, use OTT principles in other EU countries

– This creates a huge opportunities to increase business

– e.g. MEO Go can provide AV services to residents across EU countries

– In this scenario, OTT services become a strong competitive asset!


100

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TV PROVIDERS

OTT PROVIDERS

SOLUTIONS PROVIDERS

101

PROVIDERS

• TV Providers

– MEO

– SFR

– Swisscom

– Verizon Wireless

• OTT Providers

– NETFLIX

• Solutions Providers

– Ericsson

– Cisco

RELEVANT PLAYERS

102

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OTT PROVIDERS

SOLUTIONS PROVIDERS

103

MEO – MEO GO

• MEO Go

– Free of charge (home-only)

• MEO Go Multi

– TV Anywhere

– Charged Services

• Multi-screen

• Unlimited service

• Exclusive service for customers

• Traffic not considered to bandwidth cap

RELEVANT PLAYERS – TV PROVIDERS

104

MEO – MEO GO

• 100+ channels

• Premium channels

• TV Live

• Time-shift service

• VOD


105

SFR – SFR TV and SFR PLAY

• Live TV

• 60+ TV Channels

• Timeshift

• VOD Catalogue

• Unlimited

• Offline download

• Any network

• Open to non-customers (OTT)


106

SFR – SFR TV

• 2 Apps

• SFR TV

– Live TV

– Timeshift

– VOD

• SFR Play

– SVOD OTT


107

SWISSCOM – TV AIR FREE

• Free multiscreen offer

• Swisscom TV 2.0 app

• Easy login with Facebook

• Advertisement based

• TV Air is free for non-Swisscom customers

• Traffic not considered for bandwidth cap

(for customers)


108

SWISSCOM – TV AIR FREE

• 190+ channels

• 30h Replay

• 60h Recording


109

VERIZON WIRELESS – GO90

• Go90 “rotate 90 degrees your device to see video”

• Unlimited view

• Free to non-Verizon customers

• Revenues come from Advertising

• Verizon customers have benefits

– Access to free premium contents

– Traffic doesn’t count for bandwidth cap


110

VERIZON WIRELESS – GO90

• Focus on Mobile networks

• Targets Millennials public

• Integration with social networks

– Reviews, favorites

• Content

– Live sports

– Series

– Shows

– Movies


111

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SOLUTIONS PROVIDERS

112

NETFLIX – NUMBERS

• OTT Video Provider

• Countries (Jan 2017)

– 190+ countries

• Subscribers (Jan 2017)

– 49 Million in the US

– 93 Million Worldwide

• Content delivery (Jan 2017)

– 125 Million hours / day

• Revenues / Profit (Year 2016)

– 8.8 Billion US$ / 186 Million US$

RELEVANT PLAYERS – OTT PROVIDERS

113

NETFLIX – PRICING

• Flat rate (Feb 2017)

• Only VOD Service

• No Live available

• “Live Sports are expensive”


114

NETFLIX – HARDWARE AND DEVICES

• Gaming Consoles (Wii, Xbox, PS, Nintendo)

• SmartTV, STBs, Sticks (Roku)

• DVD-Players, Media Centers, PCs, SmartPhones, Tablets


115

NETFLIX – SERVICES

• Subscription Video On-Demand (SVOD)

• Online view

• Offline view (download)

• Ratings

• Reviews

• Friend favorites

• Recommendations

• Subscriber Profiles (multiple users)

• Content producer (exclusivity) since 2013


116

NETFLIX – TECHNOLOGY

• Cloud Amazon Web Services (AWS)

– Graphical User Interface (custom per device)

– Control services (reviews, recommendations)

– Full Content Library (Distributed Storage)

– DRM Management

• NETFLIX Open Connect

– Content Delivery Networks (CDNs)

– Content Delivery (streaming)

– Content Caching

– Pre-positioning of Contents


117

NETFLIX – AMAZON TECHNOLOGY

• Amazon Web Services (AWS)

– Amazon Elastic Compute Cloud (EC2)

• Management of Virtual Machines

• Geographical control of Instances

• Scalability and high availability

• Affinity/Anti-affinity locations

– Amazon Simple Storage (S3)

• Web service based storage (REST, SOAP, etc.)

• Distributed file system

• NETFLIX S3mper

– Netflix software (solves AWS consistency issues)


118

• GUI and Control Plane

– 16 geographical Regions worldwide

– 42 Availability Zones (# per Region)

– Additional AWS Edges


NETFLIX – AMAZON WEB SERVICES

119

• NETFLIX Content Delivery Network (CDN)

• Single-purpose proprietary CDNs (like YouTube)

• Distribute and cache content close to subscribers

• Reduce traffic in the ISP networks

• Improve subscribers’ quality of experience

• Use specific hardware: Open Connect Appliances (OCAs)

• OCA Servers contain both Compute and Storage


NETFLIX – OPEN CONNECT

120

NETFLIX – OPEN CONNECT

• Why move to proprietary CDNs? (according to NETFLIX)

– NETFLIX represents today a significant portion of the ISP’s traffic

– Important to have a direct collaboration with ISPs

– NETFLIX would be too big for Akamai (used initially)

– Customized solution is more efficient than commercial solutions

– Specialized hardware/software (smaller and power efficient)

– NETFLIX can predict most popular contents

– Pre-positioning of contents reduce bandwidth consumption

– Copy content to regions/continents is done at off-peak hours

– Once in the region/continent, the content is copied locally


121

NETFLIX – OPEN CONNECT (OCAs)

• Open Connect Appliances (OCAs)

• Hardware

– 1, 2 and 4U rack servers

– Server and Storage

– Gigabit Link Aggregation (LAG) links

– Disk storage 14-280TB (example, 36 x 3.5 inch)

– 9-36 Gbps load (10,000 – 20,000 simultaneous streams)

• Software

– FreeBSD (OS) / Nginx (http)

– BIRD (BGP, routing, etc.)


122

NETFLIX – OPEN CONNECT (DEPLOYMENT)

• Embedded Open Connect Appliances (OCAs)

– Deployed within ISP’s networks

– NETFLIX provide OCAs to ISPs (+ maintenance)

– ISPs provide space, power, connectivity (+ maintenance)

• Settlement-Free Interconnection (SFI)/Private Network Interconnect (PNI)

– Direct peering with NETFLIX at IXs (SFI)

– Direct Peering using a private links (PNI)

• Benefits

– ISPs benefit on Internet traffic reduction

– NETFLIX benefits on higher quality video service


123

NETFLIX – OPEN CONNECT (DEPLOYMENT)

• NETFLIX Embedded Peering Requirements

• Not all

providers

are

allowed


124

NETFLIX – OPEN CONNECT (PEERING)

• OCAs connectivity depends on BGP peering

• OCAs support the BGP protocol

• NETFLIX peering mechanisms

– IX peering scenarios (ASN 2906)

– Embedded peering scenarios (ASN 40027)

• ISPs can influence connectivity via BGP

– AS-Path (Autonomous System Path)

– MED (Multi-Exit Discriminator)


ISP: ASN x

ISP: ASN y

Internet eXchange (IX) ASN 2906

BGP

BGP

Internet Service Provider (ISP) ASN 40027 ASN y

125

NETFLIX – OPEN CONNECT (PEERING)

• 60+ IX Presence (ASN #2906)

• 40+ Private Peerings (ASN 40027)


Source: https://openconnect.netflix.com/en/peering-locations/

https://openconnect.netflix.com/en/peering-locations/



126

NETFLIX – OPEN CONNECT (CONTENT FILL)

• Push of contents at off-peak hours

• Usual period (fill window) of 12 hours

• Can be adjusted +- 2h

• OCAs are aware only about contents

• OCAs are unaware of

– Subscribers

– Historic

– DRM

– etc.


127

NETFLIX – OPEN CONNECT (CONTENT FILL)

• Fill Masters (redundancy)

– Masters filled centrally

• Fill Clusters (particular location)

– Masters fill Slaves

• Secondary Fill

– One location can fill nearby locations

• Storage split

– 40% of popular content (PUSH)

– 60% of caching (PULL)


128

NETFLIX – OPEN CONNECT (MANAGEMENT)

• OCAs Management Software


129

NETFLIX – OPEN CONNECT (QoS)

• Netflix ISP Speed Index


Portugal

France

130

NETFLIX – OPEN CONNECT (QoS)

• Control Plane (AWS)

– Handles the client

– Selects the OCA

• Open Connect (OCA)

– Delivers the content

RELEVANT PLAYERS – OTT PROVIDERS 1. OCAs periodically indicate content availability, routability and health to the Cache Control Service

2. A client requests a particular content to the Playback Apps

3. The Playback Apps checks client authorization, licensing and decides the streaming quality to deliver, considering the client profile and network conditions

5. The client uses the generated URL passed by the Playback Apps to access the content

4. Based on the Cache Control Service, the Steering Service selects the OCA to serve the client and generates the URL for the client to playback

131

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132

ERICSSON – OVERVIEW

• Ericsson Video Storage and Processing Platform (VSPP)

RELEVANT PLAYERS – SOLUTIONS PROVIDERS

133

ERICSSON – TRENDS

• TV habits are dramatically changing

• Linear TV viewing is decreasing

• On-demand TV is growing

• Increasing Timeshift TV and VOD

• Multicast loses efficiency

• Multi-device is becoming popular

• Shift from fixed to mobile

• TV viewing along all day

• Clients only pay for few features


134

ERICSSON – VISION (SUBSCRIBER DESIRES)

• Video Quality (HD/4K/HDR/HEVC/H.265)

• TV anytime, anywhere

• Video On-Demand (VOD)

• Large content libraries

• Time-shifted TV services

• Free or cheap

• Unlimited and Flat rate

• Multi-Device and Uniform UI


135

ERICSSON – VISION (TRADITIONAL PLATFORMS)

• Monolithic

• Complex

• Hard to manage

• Time consuming

• Non-agile

• Non-scalable

• Non-resilient

• Expensive


136

ERICSSON – VISION (NEXT GENERATION PLATFORMS)

• Going OTT

• Multi-screen

• Unified User Experience

• Easy to Expand

• Monetization

• Advertisement

• Service Innovation

• Social Interaction

• Personalization


137

ERICSSON – DIFERENTIATORS

• Cloud DVR (cDVR)

• Time shifted TV

• Enhanced VOD

• CDN Assist

• Dynamic Origin Server

• Master Video Library

• Long-Tail Server


138

ERICSSON – DIFERENTIATORS (CLOUD DVR)

• Cloud-based DVR service (cDVR)

• Cloud storage of video contents

• Private copy, per subscriber

• Shared copy, per content


139

ERICSSON – DIFERENTIATORS (TIME SHIFT TV)

• VOD

• NPVR

• Pause

• Stop/Start

• Catch-up TV

• Start-over TV

• Restart TV


140

ERICSSON – DIFERENTIATORS (CDN ASSIST)

Platform differentiations for a successful platform

• CDN Assistance

• CDN-based Delivery

• Unified modern delivery

• Leverage ABR delivery

• Multi-screen delivery

• Backward compatibility

• Easy shift from traditional VOD infrastructure


141

ERICSSON – DIFERENTIATORS (DYNAMIC ORIGIN SERVER)

• High performance scale-out storage and CPU

• Servers and Storage added as needed

• Ingest processor

• Parallel transcoding engine

• Advertisement insertion

• Content delivery engine


142

ERICSSON – DIFERENTIATORS (MASTER VIDEO LIBRARY)

• Main logical content library

• Physically distributed

• Scaling storage

• Logically split from Origin

• Ingest, process and stream

• Multiple ingest protocols


143

ERICSSON – DIFERENTIATORS (LONG-TAIL SERVER)

• Deal with large content libraries

• Storage large amounts of content

• Deliver less popular contents

• Caching does not apply

• Subscribers served from central point


144

ERICSSON – CLOUD-BASED SOLUTION

• Move to a new operating model

• Move to the Cloud

• Get rid of old hardware

• Forget about infrastructure

• Focus on your business

• Focus on the Software

• Software as a Service (SaaS)


145

ERICSSON – CLOUD-BASED SOLUTION (CPU AND STORAGE)

• Cloud-based Solution

• Storage + CPU clustering

• Cloud-based Storage

• Distributed File System

• High performance

• High availability

• Multiple Services infrastructure

• Facilitates scaling (management)


146

ERICSSON – CLOUD-BASED SOLUTION (CPU)

• Compute resources

• Software/hardware decoupling

• Abstract software from hardware

• Virtual machines per function

• Performance and expandability

• Stateless, easy to scale-in and scale-out

• Reliability via affinity/anti-affinity rules

• Node clustered into Point of Delivery (PoD)


147

ERICSSON – CLOUD-BASED SOLUTION (STORAGE)

• Storage resources

• Hundreds of PetaBytes scale

• Multiple storage (HDD, SSD, flash)

• High availability and Resiliency

• Network-based RAID

• Linear expansion

• Share Nothing (SN) architecture

• On-the-fly resources provisioning


148

ERICSSON – CLOUD-BASED SOLUTION (ADVANTAGES)

• Faster Time to Market

– Fast and easy to build new services

– Unnecessary purchase and certify hardware

• Operational Efficiency

– Centralized management and orchestration

– Easy installation, configuration and management

• Scalability and Elasticity

– Component independent scaling (e.g. streaming)

– Automatic scaling at peak and off-peak hours

– Use resources for offline tasks at off-peak hours


149

ERICSSON – ARCHITECTURE (FUNCTIONS AND SERVICES)

• Functions and Services


150

ERICSSON – ARCHITECTURE (PROTOCOLS AND FLOWS)

• Protocols and Flows


151

ERICSSON – FEATURES

• Media Portfolio


152

CISCO – OVERVIEW

• Cisco Infinite Video Platform (IVP)


153

CISCO – TRENDS

• Video is shifting to IP (OTT)

• Video is shifting to mobile

• 82% traffic is video in 2020

• Personalized experience

• Anywhere, Anytime

• Quality will drive demand

• Large number of devices

• Heterogeneous devices

• New Millennial habits


154

CISCO – VISION (MILLENNIALS)

• Target Millennials

• All screens, all locations

• More video streaming

• More mobile

• Monetization (low prices)

• Advertisement

• Add social networking

• Binge viewing

• Openness to share data


155

CISCO – VISION (NEW PLATFORMS)

• IP (OTT) Cloud-based Platform

• Broadcast video quality

• Premium Services

• Reinvent TV

• Any device

• Reduce cost

• Personalization

• High Security and High Scalability

• High Business models speed


156

CISCO – DIFFERENTIATORS

Platform differentiators for a successful video platform

• One platform for all devices

• Uncompromising security

• Best video experience

• World-class Software as-a-Service (SaaS)


157

CISCO – DIFFERENTIATORS (ONE PLATFORM FOR ALL DEVICES)

• Single platform for any device

• Single platform for any service

• Deliver any service across any network

• Start anywhere…

– Start by any service

• …Scale everywhere

– Reach any location with any service


158

CISCO – DIFFERENTIATORS (UNCOMPRIMISING SECURITY)

• Security is an enabler…

• …Not a constraint

• Security failures cause high damages

• Protect premium content

• Prevent piracy

• Secure video from cyber threats

• Have a End-to-end approach for security


159

CISCO – DIFFERENTIATORS (WORLD-CLASS SaaS)

• Use World-Class Software as a Service (SaaS)

• Focus on video delivery

• Complexity reduction

• Cost reduction

• Lower expenses per subscriber

• High availability cloud infrastructure

• Analytics-based optimization

• Business and operational improvements


160

CISCO – DIFFERENTIATORS (BEST VIDEO EXPERIENCE)

• High quality video delivery

– Networking (SLAs)

– Encoding

– For all Devices

• High quality user interaction

– Content discovery and information

– Intuitive search (voice)

– Personalization (analytics)


161

CISCO – KEY TECHNOLOGIES

Key technologies

• Virtualization

• Microservices

• Cloud

• Software as a Service (SaaS)


162

CISCO – KEY TECHNOLOGIES (VIRTUALIZATION)

• Flexible software-based applications

• Replacement of expensive hardware

• Cloud-based solutions

• Use of COTS

• Software-based

• Multi-service infrastructure

• More flexible

• Reduce OPEX


163

CISCO – KEY TECHNOLOGIES (MICROSERVICES)

• Enables specific functionality required

• Easy launching and scaling

• Split into small service components

• Only instantiate the required functions

• Reusability

• Rapid service creation

• Simpler and faster scaling


164

CISCO – KEY TECHNOLOGIES (CLOUD)

• Hardware independent

• Cheaper OPEX and CAPEX

• Flexibility and Scalability

• Increasing number of…

– …content, formats, devices

• Cloud provides this scalability levels

• In 2019, 83% of the traffic come from DCs

• Scalable cloud platform

• High availability


165

CISCO – KEY TECHNOLOGIES (SOFTWARE-AS-A-SERVICE)

• More rapidly and cost effective

• Focus on business

• Not invest in infrastructure upfront

• Reduce CAPEX

• Functionality delivered as a service

• Focus on business, not technology

• Increase speed

• Scalability

• Microservices approach


166

CISCO – FEATURES


167

CISCO – FEATURES (DETAILED)


The present document has informational purposes only and does not constitute a formal binding offer. The information conveyed does not constitute an undertaking to sell the identified products and services. The present document is subject to change without notice and Altice Labs cannot be held liable for any possible error or outdated information or for losses or damages of whatever nature resulting from the use of the information.

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