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Alternative Cares INC 170 Martine Ave #8282 White Plains, NY 10602 914-202-0509 [email protected] Business Plan as of 7/26/2016
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501c3 Non Profit
Helping qualified Veterans and low income clients navigate and afford the
Medical Marijuana program.
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General Company Description
Alternative Cares INC will be the leader in helping make access to Medical Marijuana programs affordable to Veterans of the United States, and the ill who cannot afford the costs of the program.
Mission Statement: Alternative cares is a non-profit entity that believes in Medical Marijuana treatment. We plan on raising funds and on a case by case basis, guiding and helping make access to the Medical Marijuana program cost effective and easier for those who qualify and are in need.
Company Goals and Objectives: Our goal is to evaluate the need of the patient, and the level of access that they have to the Medical Marijuana program. Costs and fees are astronomical, and we plan on helping subsidize those costs for patients (who qualify under the standards and are certified) in need to access the program and the medicine that they need.
Business Philosophy: We are believers in alternative medicine. We will stay on the forefront of the Medical Marijuana research, and how it affects different illnesses. We believe that those in need, who cannot afford it, should have access to what may potentially give them a better quality of life, or in fact, save their lives.
We will market to qualified patients in need of alternative medical treatments.
The Medical Marijuana industry is an exciting alternative to synthetic and highly addictive drugs. Many studies have been done and while more are underway, new evidence is continuing to be released about the benefits and effectiveness of this as a treatment option.
Alternative Cares is like no other in the field. We will be staffed with, and advised by, knowledgeable people who are conscientious, caring, and whole heartedly believe in the alternative treatment of those in need. Our legal form of ownership is a Not for Profit. We will rely on donations from the personal and business communities to render our services.
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Products and Services
(MMP from herein to be known as Medical Marijuana Program)
Our product is unique to the fact that there is no other Not for Profit that subsidizes the costs of the MMP for those qualified and in need. No insurance companies right now cover any of the expenses of the MMP. These can include:
First visit with a qualified Doctor cost: $300-$500
Follow up visits with Doctor: $100-$200 per visit.
Cost of MMP medicine: $200-$1000+ per month depending on condition and prescription from Doctor.
Because of these high costs, many with terminal illnesses and other qualifying conditions cannot afford the MMP treatments. We will rely on our fundraising efforts to make smart and well informed decisions to help subsidize or cover the costs of these programs.
We plan to create a circle of caregivers that will make the access to the program easier to those in need. Qualified Doctors, FNP’s, transportation, and dispensaries. Qualified caregivers will enter into agreements with Alternative Cares Inc so that payment is made directly to them for services or products, so money is never in the hands of our patients.
Transportation can be a major issue for patients who have no way of getting to a Doctor or Dispensary. Right now there are few Doctors who are qualified and even fewer dispensaries to access the MMP medicine. We plan on partnering with transportation companies to help make the access to the Doctors and Dispensaries easier for those in need.
For patient protection we will abide by all HIPAA laws. (Health Insurance Portability and Accountability Act), the federal law that protects personal medical information and recognizes the rights to relevant medical information of family caregivers and others directly involved in providing or paying for care.
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Marketing Plan
Market research As of 4/18/16 these are the currently enrolled numbers of the MMP according to MPP.ORG
State State population 2014
Patient numbers
Current through
Percent of the population who are patients
New York8
19,746,227 2,875 4/18/16 0.01%
According to the NYS Department of Health https://www.health.ny.gov/statistics/cancer/registry/vol1/v1rnys.htm
Average annual cases of cancer in Men – 54223.6
Rate per 100,000 Males – 557.4
Average Annual deaths in Men- 17509.6
Average annual cases of cancer in Women – 54108.6
Rate per 100,000 Females – 450.9
Average annual deaths in Women – 17598.6
With only 2,875 patients enrolled in the MMP since its inception January 2016, this is a miniscule fraction of the patients that could be receiving alternative treatment from the MMP. This is vastly disproportionate which leads us to believe that the MMP is very hard to access.
The following page is a statistical view of Cancer related illnesses in NY alone.
Incidence data are provisional, November 2015. Rates are per 100,000 persons, age-adjusted to the 2000 US standard population, with 95% confidence intervals.
Rates based on fewer than 4 cases or deaths per year are unstable and should be used with caution. NOS = Not otherwise specified. Source:
www.Health.NY.gov
Average Annual Cases
Rate per 100,000 Males 95% CI (+/-)
Average Annual Cases
Rate per 100,000 Females 95% CI (+/-)
Average Annual Deaths
Rate per 100,000 Males 95% CI (+/-)
Average Annual Deaths
Rate per 100,000 Females 95% CI (+/-)
All Invasive Malignant Tumors
54223.6 557.4 2.1 54108.6 450.9 1.7 17509.6 188.5 1.3 17598.8 138 0.9
Oral cavity and pharynx
1597.4 15.7 0.4 747.4 6.2 0.2 332.6 3.4 0.2 157.2 1.2 0.1
Esophagus785.6 8 0.3 256.4 2 0.1 668.2 6.9 0.2 203.6 1.6 0.1
Stomach 1149.8 12.1 0.3 764.6 6.1 0.2 488 5.3 0.2 354.6 2.7 0.1
Colorectal4575.8 47.9 0.6 4572.6 36.6 0.5 1595.2 17.2 0.4 1634 12.3 0.3
Colon excluding rectum
3111.6 33 0.5 3415.6 27.1 0.4 1290.2 14 0.3 1394.6 10.5 0.3
Rectum & rectosigmoid
1464.2 14.9 0.3 1157 9.5 0.3 305 3.2 0.2 239.4 1.8 0.1
Liver / intrahepatic bile duct
1374.4 13.3 0.3 544.8 4.4 0.2 893.8 9 0.3 451.2 3.5 0.1
Pancreas 1519.4 15.9 0.4 1553.6 12.2 0.3 1220.6 12.9 0.3 1267.4 9.8 0.2
Larynx 618.8 6.2 0.2 163.2 1.3 0.1 197 2 0.1 57.6 0.5 0.1
Lung and bronchus6832 72 0.8 6779 54.7 0.6 4689 50.1 0.7 4297.2 34.2 0.5
Melanoma of the skin
2196.8 23 0.4 1676.6 14.5 0.3 299.6 3.2 0.2 187.6 1.5 0.1
Female breast15147.4 128.5 0.9 2631.6 20.9 0.4
Cervix uteri851.8 7.9 0.2 271.4 2.3 0.1
Corpus uterus and NOS
3760.2 30.6 0.4 681.8 5.4 0.2
Ovary 1518 12.7 0.3 953.2 7.6 0.2
Prostate 14797.2 145.3 1.1 1702.2 19.7 0.4
Testis 554.8 5.9 0.2 20.4 0.2 0
Urinary bladder (incl. in situ)
3830.8 41.4 0.6 1344.8 10.6 0.3 679.2 7.7 0.3 299 2.2 0.1
Kidney and renal pelvis
2226.2 22.5 0.4 1296.4 10.8 0.3 454 4.8 0.2 256.4 2 0.1
Brain and other nervous system
743.4 7.7 0.3 616.2 5.5 0.2 436.2 4.5 0.2 373.2 3.1 0.1
Thyroid 952.8 9.7 0.3 2943.6 27.6 0.5 51.4 0.6 0.1 69.4 0.5 0.1
Hodgkin lymphoma 355.6 3.7 0.2 294.8 2.9 0.1 41.6 0.4 0.1 34 0.3 0Non-Hodgkin lymphomas
2512.2 26.3 0.5 2187.4 18 0.3 667.2 7.3 0.3 572.6 4.4 0.2
Myeloma 930.8 9.7 0.3 800.4 6.4 0.2 345.4 3.7 0.2 325.6 2.5 0.1
Leukemias 1937.6 20.6 0.4 1460 12.2 0.3 799.2 8.8 0.3 601.6 4.7 0.2
Site of Cancer
Incidence Mortality
Males Females Males Females
As of 5/18/2016 there are only 32 certified Doctors across NY State who have the power to certify a patient for the MMP.
Cities in New York
• Angola (1)
• Astoria (1)
• Bayport (1)
• Bronx (1)
• Brooklyn (5)
• Buffalo (1)
• East greenbush (1)
• East northport (1)
• East setauket (1)
• Eastport (1)
• Farmingville (1)
• Great neck (1)
• Holbrook (1)
• New city (1)
• New york (6)
• Pittsford (1)
• Poughkeepsie (1)
• Rockville centre (1)
• Somers (1)
• Staten island (1)
• Stony brook (1)
• Syosset (1)
• Yorktown heights (1)
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Data on NY Dispensaries – Locations (total in state 17)
Etain - Syracuse
SYRAC USE, N Y 13224
• Etain - Albany
ALBANY, N Y 12207
• Etain - Kingston
K INGSTON, N Y 12401
• Bloomfield Industries - Buffalo
BUFFALO, NY 14221
• PharmaCannis - Albany
ALBANY, N Y 12203
• PharmaCannis - Amherst A MHERS T, N Y 14228
• Etain - Yonkers
YO NKERS, N Y 10701
• PharmaCannis - Bronx
BRON X, N Y 10474
• Columbia Care - Rochester (APT ONLY) ROCHES TER, N Y 14621
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• Columbia Care - New York City (APT ONLY) NEW YORK, NY 10003
• PharmaCannis - Liverpool L IVERPOOL, NY 13088
• Columbia Care - Plattsburgh (APT ONLY) PLATTSB URGH, N Y 12901
• Bloomfield Industries - Salina/Syracuse
SAL INA, NY 13212
• Columbia Care - Riverhead (APT ONLY)
1.6 BY 1 REVIEWER
RIVERHEAD, NY 11901
• Bloomfield Industries - Lake Success
1.0 BY 1 REVIEWER
LAKE SUCCESS, NY 11042
• Vireo Health - White Plains Patient Center
W HITE PLAINS, NY 10601
• Vireo Health - Queens Patient Center
QUEENS, N Y 11373
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The distance to these legal dispensaries is too great for ill people to travel. The unfortunate who do not have transportation to the dispensaries are left out of the treatment. Alternative Cares aims to make arrangements and partnerships with transportation companies, to get the patients to and from the locations at an affordable price. (examples, bus, taxi, train, Uber, Lyft among others)
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Distance
As examples in the list of Doctors and dispensary map, the distance to a certified Doctor or a legal dispensary are too great for many people to take advantage of the MMP. We aim to find them an affordable way to get the access to the MMP.
Economics
Qualified candidates will be assisted 100% or subsidized according to their financial situation. Every case will be thoroughly vetted, screened and processed. Patients will be required to show proof of income, past tax forms and other items to prove level of income. Sliding scales will then be assigned to each individual patient. Timeframes of certifications are mandatory in NY, and a patient must recertify every year with their Doctor or risk being removed from the system. We will have contact with the Doctors and copies of all certifications from the patient to know when he/she is no longer able to take part in the MMP program. This will lead to a halt of funding from Alternative Cares.
A financial manager will be taken on as a guide to all asset withholding and spendatures.
An appointed board of qualified candidates will oversee the operation of Alternative Cares.
Through constant donations and fundraisers, not only will Alternative Cares raise money for the patients in need, it will also fight to bring the due attention that the MMP needs in public. We will work with local and state organizations to raise awareness to further make access to the MMP more readily available. We will be on the doorsteps of Albany fighting for reform and expansion of the MMP.
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Patients
Our target patients are
• All ages
• All genders
• All locations in NY
• Income levels not exceeding $40,000 per annum
• All social classes and occupations
• All educations
• Any person who qualifies under NY State laws for the MMP
Competition Right now there is no competition that we are aware of.
Niche We have systematically analyzed our industry, our service, our customers, and the competition; we have a clear picture of where our company fits into the world.
Strategy - Have a strong online presence - Hold public and private fundraisers that will be well advertised - Solicit public and private monies - Be involved in the MMP movement, work with other not for profits and organizations to make partners,
and spread the Alternative Cares brand. - Be diligent in the helping of the qualified candidates. - Advertise with local media. - Always be honest, truthful, and lawful.
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Promotion Attendance of related trade shows.
Public solicitation up to and including, street fairs, festivals, concerts, or any other public gatherings.
Advertising: Related industry and health magazines, websites, and social media.
We want the public to see us as the leader in assisting the qualified patients to partake and benefit from the Medical Marijuana laws.
Cross promotion with legal and certified businesses in the Medical Marijuana field, as well as cross promotion with related health industry professionals and businesses.
Promotional Budget
Before startup - $5,000
Ongoing - $2000 per month
Proposed physical office location A location will be decided in the upcoming months, when approved by the BOD. Office space for meetings, patient interaction, and partner interaction.
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Operational Plan
Legal Environment Describe the following:
• No licensing required
• No permits required
• Insurance coverage, general liability, D&O insurance, Professional liability, when approved by the BOD.
• Trademarks, copyrights, or patents (pending, existing, or purchased) may be purchased as seen fit and beneficial to Alternative Cares INC.
Personnel • No employees are permitted for the foreseeable future, although we will welcome volunteers.
Inventory • No inventory of products will be kept, unless the BOD see fit to carry a related product that can be
manufactured legally, and Alternative Cares INC will have the legal right to distribute.
Suppliers Identify key suppliers:
• To be identified at the appropriate time a decision is made to keep inventory of any product.
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Management and Organization
Alternative Cares Inc will be managed by the sitting BOD and advisors. The BOD are the decision factor and the only ones who can create policy. Advisors and volunteers have no policy making credentials.
Professional and Advisory Support
• Board of directors
o Chairman/President
o 1st Vice-President
o 2nd Vice-President
o Secretary
o Treasurer
• Management advisory board as seen fit by BOD
• Will operate with no less than 3 BOD members at any time
• Attorney on a case by case basis until such time a full retainer is necessary
• Accountant on a case by case basis to prepare taxes and audits of current financial positions
• Insurance agent
• Consultant or consultants on a case by case basis
• Advisors voluntary on a case by case basis
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Startup Expenses and Capitalization
Insurance - $2000 per annum
General Start-up costs - $50,000
Logo design, professional website design with secure access areas for clients
Designated phone lines
Office stationary including letterhead, notebooks, pens and all other necessary items.
Flyers, print ads, social media ads, radio, TV, professional mailers.
Equipment for use in trade shows, street fairs, expos, and the like
A secure computer system and secure database to keep records of clients that will be HIPAA compliant, locally and secure cloud storage.
Research and development of an all-inclusive database of participating Doctors, Medical Centers, Dispensaries, and the legal certified companies who provide Medical Marijuana products.
Travel and expenses to and from meetings with new partners and associates
Reach out programs to Veterans Hospitals, and local low income medical practices
Further research on streamlining the application process for qualified clients
Consultation with an attorney to make sure Alternative Cares INC is in compliance with any and all HIPAA laws and other laws that may apply to our daily operations.
Accountant to properly setup bank accounts for use by Alternative Cares INC
Other incidental expenses correlating to the daily operation of Alternative Cares INC.
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Financial Plan
12-Month Profit and Loss Projection
There will be no profit since Alternative Cares INC is a 501(c)(3) entity. Any and all monies raised will be used for expenses, and the main goal program of assisting those qualified patients in need with the costs of the MMJ program.
Alternative Cares INC will not over extend nor take a line of credit of any kind, at any time, to perform its goal objectives. No one person, nor the Board of Directors, or any other officer, employee, advisor or volunteer will have any authorization to take out any loans for the benefit of Alternative Cares INC.
It will never operate at a loss, operations will be suspended if funds are low until it can be replenished through donation drives.
