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Alp Ridge Resort
Now vacation is not a Luxury But a Time With Your Family Which is
Priceless
PRESENTED BY:ACTIVITY GROUP 7GROUP NAME: 6 SIGMA
Abdul Hasib Gaznabi 1044190 Ataul Kaium Chowdhury 1041745Hirok Das 1049644 Md. Sabbir Ahmmed 1042971 Vishal Mavani 1058037
INDUSTRY ANALYSIS
Up to 20,00049%
20,001-50,00029%
50,001-100,00013%
100,001-200,0006%
More than 200,0003%
VISITS TO FARM ATTRACTIONS
Source: Sightseeing in the UK
9.8m visits to farm attractions, an average of 39,600 per site
INDUSTRY ANALYSIS (CONTD.)
Source: Northern Uplands Farm Tourism Initiative
Families
Singles
5 15 25 35 45 55 65
Families Couples Singles Groups
Visi-tors (Per 100)
17 61 18 4
The market for accommod-ation in Farm Tourism
Calle
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er Fa
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awth
orne
Brock
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hes Fa
rm, S
tock
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Farm
, Sur
rey
0
50
100
150
200
250
300
350
Statistical Data about some of the Top Farm attraction Farm
Number of visits '000
Source: Sightseeing in the UK
INDUSTRY ANALYSIS (CONTD.)
PORTER FIVE FORCES MODEL
Rivalry Among Existing
Firms
Threat of New Entrants
Determinants of Buyer Power
Threats of Substitutes
Determinants of Supplier
COMPETITIVE ADVANTAGE Integrative Business Model :
Offering many various products and service
Right Location : At the heart of Snowdonia, Llanberis, near Snowdon Mountain station.
Price: Competitive Pricing
IDENTIFYING TARGET MARKET & TARGET CUSTOMER
Current target market is the UK In future we would attract
customers from Europe. People from 30 years and above are
our targeted customers Young couple, families with kids,
and those who want short breaks to a natural and rural heritage, an easy booking facility, easily accessible location.
MAIN PRODUCTS AND SERVICES
Services • Hiking, Walking, Rambling,
Gampling, Indoor Swimming facility
• Participating in Organic farming• Petting Zoo
Products • 2 resort house able to house 40
people for night stay• Restaurant facility• Serving organic food grown in
farm
DIFFERENT PACKAGE AND PRICING Silver Package: £20/Night Gold Package : £45/Night Platinum Package: £55/Night Custom Package:
Hiking, RamblingGroup of two £ 12, three £8, four & up £ 5. (per person)
Fishing £5/hour
Indoor swimming £5/hourVisiting patting zoo £5/hour
Cycle Hire £5/hour
Pets house £3/hour
Patio for Guest Use £7/hourPool Table £5/hour
Pony Trekking £25/hour
MARKETING CAMPAIGN
Launch of our product
Awareness
Increase Brand value
Maintain Existence
Advertising: Limited advertising in travel magazines “Google Adword” Tourism based search engine Social networking sites www.alpridgeresort.com
Direct Marketing Direct mail Leaflets Send email with various offers.
Indirect Marketing Active communities/Blogs Guest Photo Loyalty Program Video Shoot for YouTube
Strategic Alliance B2B Marketing Programs
MARKETING STRATEGY
FINANCE: PAY BACK PERIOD
We will attain break even on the third year of our operations.
550; 72%
70; 9%
100; 13%4.5; 1%
6; 1%
8; 1% 25; 3%1; 0%
Land
Renovation of Property
Purchase of Home Improvement
Purchase of Animals in Petting Zoo
Leasing of truck and other Machineries
Utility
Marketing
Legal & Professional Fee
TIMEREVENUE
CUMULATIVE REVENUE
Year 128670
0286700
Year 237535
0662050
Year 343125
21093302
Cost of SetupAmount (in '000)
Land 550Renovation of Property 70Purchase of Home Improvement 100Purchase of Animals in Petting Zoo 4.5Leasing of truck and other Machineries 6Utility 8Marketing 25Legal & Professional Fee 1Total Cost of Setup 764.5
CASH FLOW FORECAST
• Our cash inflow will have a seasonality effect • As Snowdonia attracts visitor all throughout the
year thus we will be able to maintain constant revenue stream
PROFIT & LOSS ANALYSIS
Due to extensive marketing campaign and superior customer service we are forecasting 10%
revenue growth per year.
EXIT STRATEGY
Three main exit strategy:Sell the company to a larger existing
business at a premium priceSell a portion of our company via IPOPrivate placement memorandum to
raise capital from private sources.
THANK YOU