Upload
michael-harris
View
28
Download
2
Embed Size (px)
Citation preview
Overview of AllSight Customer Intelligence Management System
AllSight Customer Intelligence Management System
AllSight Differentiation
1. Complete – Synthesize All Data into A Realistic Customer Likeness
2. Cognitive – Automatically enrich the customer likeness with deep Intelligence and evolve as data changes
3. Consumable – Actionable intelligence integrated into all business applications
Customer Intelligence Management System
Synthesize Reason Recall Learn
A Pre-built Customer System – Data + Analytics
Pre-Integrated Big Data Technologies - Hadoop, Machine Learning, Contextual Matching & Analytics
You’ve Tried to Fit Customer Data Into Existing SystemsBut You’re Making Compromises and Misrepresenting the Customer
CRM AppsDon’t manage all data or
make it intelligent
MDMStructured data only, do not manage big data or
add intelligence
Hadoop (Data Lake)Stores all data, but doesn’t
synthesize or add intelligence – requires lots of other tools
& in-house build
Big Data VisualizationOnly a tool to visualize what’s in a big data repository. Doesn’t synthesize data or manage it.
Data WarehouseOnly handles structured data, and most are at-capacity for
current workloads
Analytics & BILack data management & enrichment (intelligence) – predictive analytics needs
data from somewhere.
External DataNot integrated to internal
data and becomes another data silo.
A Customer Intelligence Management SystemCentralizes Customer Data & Insights to Enable Deep Intelligence
Marketing Applications
Customer Care Apps
Sales Force Automation
Customer Self Service
Prospect Lists
Social Data
TransactionSystems
Data Warehouses
Data Marts
Master Data Management
Hadoop Data Lake
External Data
Mktg. Data Mgmt Platform
Customer Intelligence Management System
Analytics
BusinessIntelligence
Big Data Visualization
Buying a Pre-built Customer Intelligence Management System Just Makes Sense
A pre-built CIM System offers significant benefitYou Could Build a CIM System yourself
with technology, expertise, and time ….
Synthesize Reason Recall LearnContextual Matching
Analytics
Business Rules
Machine Learning
Columnar Data Store
Graph Data Store
Hadoop File System
Pre-built Capabilities for the Customer Domain
Models, Text Analytics, Classifiers, Analytics, Rules, Machine Learning, Services APIs, Uis …...
• Pre-integrated Big Data Technology • Pre-built Customer Intelligence Functionality • Built from our Deep Customer Expertise • Faster Time to Value • Lower Project RiskBut it is a lot of work that has signifcant
time, cost, and risk
Overview of AllSight Customer Intelligence Management System