Georgia Southern UniversitySpecial Events:Engage and Go Beyond

Maximizing Special Events

Get to talking!

First chances, first impressions

Defining Special Events

Why even bother?

◦ Creating events that grab attention

◦ Maximize your benefit

◦ Planning, evaluating, etiquette and protocol

◦ Give GSU time to shine

What Now?

Who…◦ Takes the lead?

What…◦ Kind of event?

When…◦ Is the best time?

Where…◦ Do you go?

Planning, Planning….Planning!!

Event Steps

Name the

players

Crunch the numbers

Design and Invite

Recognize

Success

Main Event

What is the desired outcome?

What are the expectations?

Who is the audience?

What is the role of Advancement?

Goals and Strategies

Name the Players

2010 A Day for Southern

$1,338,650.00

Right Leaders

Recognize the wrong leaders

Build a strong team

Set a schedule

Communicate

Realistic goals yield realistic budgets

Keep up with the Joneses

Get creative

Accounting is important

Crunch the Numbers

History repeats itself

Copy and steal everything

Charge the committee

Use technology

Divide and conquer

Design and Invite

Evaluate

Critique

Document

Say “THANKS”

Spread the word

Lay the foundation for next year

Recognize Success

Proof everything

Be consistent

Invest in the WOW factor

Think quality

“Free” often has a cost

Keep everyone on the team in the loop

Prepare the president

TIPS:

Inaugurations

Anniversary Celebrations

Groundbreakings

Press Conferences

Donor Recognition

What are Special Special Events?

http://welcome.georgiasouthern.edu/foundation/imagine.swf

Video compliments of http://welcome.georgiasouthern.edu/foundation/.

Photos compliments of http://news.georgiasouthern.edu/identity/standards/photography

Special thanks to University Advancement at Georgia Southern University.

Bibliography

Allison HoodUniversity Advancement

Georgia Southern UniversityFRIT 8530

Dr. Ken Clark