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Allergens in manufactured foods:
Risk, Communication and Advocacy
Julie Newlands
Unilever Australasia
11th August 2015
AIFST Sydney 11th August 2015
Who we are
• Established in 2005 due to industry demand, Management
Committee, now a ‘Not for Profit’ organisation
• 10 years experience!
• The food industry are our Members!
28 Full Members;
12 Associate members; and
10 Individual members
• The Members steer the resources & projects
AIFST Sydney 11th August 2015
Our reason for being Share information & experience in the management of food
allergens by developing tools to support industry with
the needs of the allergic consumer at the forefront
Allergen Bureau Management
Allergen Bureau (‘Not for Profit’)
The Board of Directors • Kirsten Grinter (Nestlé)
• Robin Sherlock (DTS)
• Karen Robinson (McDonald’s)
• Julie Newlands (Unilever)
Our support network • VITAL®
Coordinator /support (Georgina Christensen & Lisa Warren)
• Technical expertise (Simon Brooke Taylor & Lyn Davies)
• VITAL® Scientific Expert Panel (VSEP)
• Allergen Bureau advisors – (David Henning & Fiona Fleming)
Funded Secretariat: Tom and Ray
AIFST Sydney 11th August 2015
Our Objective
Our Challenge
Our Engagement
AIFST Sydney 11th August 2015
Protecting the allergic consumer
Protecting the food industry
Consistency & industry alignment
One Program, Harmonised Action Levels
Scientific Validity, Training and Support
What we developed - VITAL®
Program • Voluntary Incidental Trace Allergen Labelling
• VITAL program is a standardised risk assessment process for food industry to determine appropriate precautionary labelling which uses action levels underpinned by scientific evidence
• VITAL Program:
Provides a consistent methodology to thoroughly review the allergen status of all the ingredients and the processing conditions that contribute towards the allergen status of the finished product.
Promotes consistent labelling across industry by prescribing when a precautionary label statement is to be applied / avoided
Delivers one consistent labelling approach ‘May be present’
• VITAL was developed BY industry FOR industry and is voluntary
AIFST Sydney 11th August 2015
Consists of a range of tools:
1. VITAL Procedure
(the 10 steps of VITAL)
2. VITAL Decision Tree
3. VITAL Reference Doses
4. VITAL Action Level Grid
5. VITAL calculator (VITAL Online or Excel version)
6. VITAL training materials
7. Guidance documents includes the Food Industry Guide to the
Voluntary Incidental Trace Allergen Labelling (VITAL) Program
AIFST Sydney 11th August 2015
VITAL® PROGRAM
VITAL® Program Resources
AIFST Sydney 11th August 2015
Getting to the heart of VITAL®
!
Knowledge of all parts of the supply chain
• From raw materials, storage, manufacturing &
distribution
• Harnessing the value of physical risk review
and analysis to validate management decisions
and assumptions
• To communicate accurately and
consistently to the allergic consumer
AIFST Sydney 11th August 2015
VITAL ® Framework:
• VITAL Program
• VITAL Working Groups
• VITAL Scientific Expert Panel (VSEP)
• VITAL Training Providers
• VITAL Communication
AIFST Sydney 11th August 2015
Allergen Bureau Projects
• VITAL®
Online & Training
• Working Groups VITAL®
Growth
• Phase 1: Allergen Risk Review
• Phase 2: Risk Communication
• Phase 3: VITAL Certification
• Risk Review Anomalies working with AI Group
AIFST Sydney 11th August 2015
Project - VITAL® Online
- Allergen Bureau and Ionata Digital have worked together
to develop VITAL® Online – the user-friendly, web-based
version of the VITAL® Calculator funding supported by
Food Innovation Australia Ltd (FIAL).
- Testing :
- Pilots at three industry sites
- trialling VITAL Online at the Allergen Management and VITAL
Training Day
- VITAL User Group (VUG) were extremely useful activities to gain
observations and feedback into the development of VITAL Online
- There has been an associated review of VITAL
Training Materials.
AIFST Sydney 11th August 2015
Highlights:
- Training the team – the importance of the whole team and
each members contribution;
- VITAL Online user interface – much more approachable,
interactive and user-friendly;
- Benefits of being able to build towards a total site or
business overview as more information is added;
- Feedback on the key functional
requirements to build towards an
effective, efficient tool.
AIFST Sydney 11th August 2015
VITAL®
Online pilot: Unilever
• The Allergen Bureau is a not-for-profit organisation with a
budget based on membership from food industry funding
• The subscription model gives significant benefit to
members
• A flexible range of subscription packages tailored to the
size of organisation and frequency of use
• Funds raised are reinvested in VITAL
AIFST Sydney 11th August 2015
Access to VITAL® Online is by subscription
Free trial option
to encourage you
to go in and try it!
• Phase 1 – Risk Review (expanding and enhancing)
• Phase 2 – Risk Communication (labelling review &
pursuing exemptions)
• Phase 3 – Certification Investigation
(pursuing a VITAL certification process)
• AB & AI Group working together
on risk review anomalies
AIFST Sydney 11th August 2015
VITAL® Growth Working Groups
Phase 1 – Risk Review (Expanding and enhancing)
• How to do risk review and what that means
• Many guidance documents already exists however risk
review is not that expanded in VITAL guidance
• Need a more ‘now’ approach to communication & activation
• Team – Sanitarium, Scalzo, Webb James,
& Nestle
• We now need Communications people to join us!
AIFST Sydney 11th August 2015
VITAL® Growth
Clear, accurate and consistent communication to the allergic consumer
AIFST Sydney 11th August 2015
Phase 2 – Risk Communication
Food Allergen Labelling VITAL® Best Practice Guide will:-
• assist industry in accessing allergen labelling guidance
from one place
• provide a link between VITAL Program labelling
outcomes and existing allergen labelling information
• provide five examples showing best practice for
declaring food allergens
• Feedback from key stakeholders
VITAL® Growth
Phase 2 – Risk Communication
(Labelling)
Clear, accurate and consistent communication to the allergic consumer
AIFST Sydney 11th August 2015
Working Group activity – Allergen Labelling Exemptions
• proposal to amend the Code for certain
highly refined foods to be exempt from
allergen labelling
• some foods, derived from allergenic
sources, are safe for people who are
allergic to the original foods i.e. Highly
refined foods
• will provide a wider food choice for
consumers without increasing the risk of
exposure to food allergens
Proposal P1031 is active on FSANZ Work Plan:
Phase 3 – Certification Investigation
• Overarching Allergen Management Principles to
support use of VITAL
• VITAL Verification Module (Product specific) designed
to be used with existing overarching Standards
• The VITAL mark permission for use dependent
upon VITAL certification
• Currently with the Board to determine
next steps
AIFST Sydney 11th August 2015
VITAL® Growth
Risk Review Anomalies
• Allergens are known to be present but are:
- Not formulated as an ingredient; and
- Inappropriate to label as per VITAL ‘May be present’
• The group will consider options and approaches
• Representatives from The Australian Industry Group (Ai
Group) Confectionery Sector Technical Committee: Mondelez International,
Mars Chocolate Australia,
Nestle Confectionery & Snacks
& Fyna Foods Australia
.
AIFST Sydney 11th August 2015
VITAL® Growth
• Remains an integral part of our
structure- they give VITAL scientific
credibility & rigour
• Meetings & interaction are supported as
the science evolves
• Brings a global perspective so VITAL
can remain a relevant tool
• Are positive advocates amongst key
stakeholder groups
AIFST Sydney 11th August 2015
VITAL® Scientific
Expert Panel
VSEP
Training Collaborations
• Training collaborations growing very quickly
Currently 16 http://allergenbureau.net/vital/vital-training/
• Ongoing industry engagement & connection
• Critical to long term success (Global consistency in approach & labelling)
• Partners to support and facilitate VITAL
implementation – FARRP, UK BRC/FDF
AIFST Sydney 11th August 2015
AIFST Sydney 11th August 2015
Advocacy
AIFST Sydney 11th August 2015
Advocacy
AUS & NZ Stakeholder meetings & Conferences :
• 10th birthday, Members update (Sydney, Nov 2014)
• Allergen Collaboration (March, June 2015)
• AFGC Allergen Forum (Feb, May, July 2015)
• NZ FGC Technical Committee- AB activities update (March 2015)
• ASCIA & A & AA Allergy Summit (Sydney, August 2014 & 2015)
• Allergen Stakeholder Day Centre for Food Allergy & Research
(Melb, Nov 2014)
• ATSIG, Analytical methods (industry best practice) (May 2015)
• Food Allergy Management Symposium and Workshop
(Sydney, May 2015) www.fams2015.com.au/
AIFST Sydney 11th August 2015
Co-chairs: Alice Lee
James Roberts
Kirsten Grinter
Robin Sherlock
Key Speakers: International
• Stephen Taylor, Joseph Baumert - FARRP
• Geert Houben – TNO
• René Crevel – Unilever
• Samuel Godefroy – World Bank
• Clare Mills - iFAAM
AIFST Sydney 11th August 2015
Advocacy
International Representation:
• FARRP Board Meeting (New Mexico, July 2014)
• UK Allergen Steering Group (FDF/BRC)(London, Oct 2014)
• iFAAM (Croatia, October 2014)
• iFAAM (Brussels, March 2015)
• University of Manchester Food Allergy Network (UK, March 2015)
• ILSI Risk Assessment Workshop (Brussels, March 2015)
• GFSI Global Food Safety Conference (Malaysia , March 2015
• ILSI SEA Seminar & Workshop on Food Allergens (Bangkok, Apr 2015)
• Food Allergy Management Symposium (Sydney, May 2015)
• FARRP Board Meeting (Colorado, August 2015)
AIFST Sydney 11th August 2015
Advocacy Integrated Approaches to Food Allergen & Allergy Risk Mgmt
• Allergen Bureau is an official iFAAM associate partner
• This means we can contribute with impact through influencing and
shaping global allergen management practices
• VITAL® has given us the credibility and experience to ensure we have
a voice and it is a strong voice!
• Our ongoing investment in VITAL® & its tools demonstrates the
importance and industry commitment
• Working groups (7) (Allergen analysis), (9) Food Allergen Mgmt
translation into practice & (14) Dissemination
AIFST Sydney 11th August 2015
VITAL®
are we delivering ? Consistent, Science based Allergen Risk Assessment & Labelling
A globally accepted and consistent approach to Allergen risk assessment,
management and communication (labelling), including Incidental Allergen Risk
Quantification, that:
• Guides industry best practice;
• Complements allergen labelling regulations;
• Enables food allergic individuals to confidently
make choices based on label information;
• Underpinned by Scientific rigor through the scientific expert panel (VSEP);
• Supported by endorsed Training providers and dedicated Help line
• Recognised by Regulators and Allergic Consumer organisations
• Protected by Registered Trade Mark ®
• Used by Industry globally
AIFST Sydney 11th August 2015
VITAL®
– What Success Looks Like
• A VITAL Program with tools, support material and
services that are globally relevant
• The science that underpins the reference dose/action
levels remains current through VSEP ongoing interaction
• Growth through global partners and training
collaborations
• Continuous development of VITAL as the industry and the
program evolves
AIFST Sydney 11th August 2015
Summary
• VITAL was developed to support a consistent approach to Allergen
Risk Assessment and precautionary labelling across industry
• It has been a successful and positive collaboration between industry
and consumer groups and we continue to collaborate
• VITAL Framework:
• VITAL program
• VITAL online and VITAL GROWTH PROJECTS
• VSEP underpins the scientific credibility – SUPPORTS GLOBAL
APPROACH & ADVOCACY
• Training
• Advocacy - basis for strong Industry Self-regulation
VITAL journey will continue!
AIFST Sydney 11th August 2015
Thank you
• Join us for the VITAL® Online launch tomorrow,
5.30-6.00pm (during break in AIFST AGM),
12 August 2015
• Trial VITAL® Online!
For further engagement and information:
• Visit the Allergen Bureau website www.allergenbureau.net
• Join Us and enjoy the benefits of the Allergen Bureau membership www.allergenbureau.net/about-us/join-us/
• Subscribe to our free monthly Allergen Bureau eNews www.allergenbureau.net/news/
• Access the Allergen Bureau HelpLine
• email: [email protected]
• Phone: +61 437 918 959 (International)
AIFST Sydney 11th August 2015