Upload
mflogan
View
349
Download
0
Tags:
Embed Size (px)
DESCRIPTION
A brief slid show of Allegra Print & Imaging’s services and capabilities.
Citation preview
A NEW KIND OF RESOURCE
• Speed and convenience of a quick printer
• Quality and capabilities of a commercial printer
• Capabilities and expertise of a marketing department
Graphic Design
Identity Materials
Marketing Materials
Mailing Services
Signs, Posters, Banners
Promotional Products
Printing & Finishing
Print Management
Presentations
Why partner with Allegra Print & Imaging?
Greater marketing capabilities, opportunities & possibilities
• Expand ability to reach prospects• Improve impact of materials/messages
• Enhance image & increase awareness
Greater flexibility & cost-effectiveness
• Pay only for services needed – only when needed• No in-house fixed costs – or long term commitments
LogosBusiness CardsBrochuresNewslettersWebsitesSell SheetsProgramsInvitationsMailersPresentations…and much more
and Electronic Pre-press
Good design makes good business sense
• Professional design improves credibility of message & messenger
• Graphic elements increase readership, motivation & participation up to 200 percent• Even low-cost elements – colors, fonts, format –
have big impact• Allegra offers everything,
from concept to completion
Making you look better on paper
• Professionally printed materials = professional company image
• Printed messages = greater authority, higher readability & more memorable
• Digital, on-demand technologies make printing more affordable than ever
• Allegra provides complete design, print & production capabilities
Annual Reports
Business Cards
Letterhead
Manuals
Sales Materials
Providing the proper personality for your company
• ID = First & best chance to make the right impression• Cohesive, consistent ID increases recognition,
improves reputation
• Colors, graphics & fonts establish company character
• Allegra: An expert in developing and producingID materials
DesignPrintList Development & ManagementMailingPostal Savings
Saving you time, money and hassles
• Direct Mail: the only way to reach each intended recipient
• Design for: postal rates & discounts – increased response
• Proper direct mail strategies increase responses by up to 400 percent• Allegra Experience = Turnkey solutions from design
to delivery
Graphics that identify, attract, inform & inspire
• Visual/Outdoor marketing is growing by 12 percent
per year
• Cost-effective solutions that strengthen brand identity and complement other materials
• Great for trade shows, meetings, fundraisers orsales displays
• From layout to printing to mounting, Allegra can do it all
GiftsAd SpecialtiesGiveawaysIncentivesEmployee Recognition
Gifts that keep on giving visibility to your message
• One of the most cost-efficient & versatilemarketing tools
• Customers who get promos make 24 percentmore referrals
• Direct Mail response rates proven to jump from 0.7 percent to 9.55 percent when apromotional product is incorporated
• Allegra has access to over 300,000 promotionalproducts - we’ll help you find the rightproduct at the right price
Book BindingCollatingCuttingFoldingHole PunchingLaminatingNumberingPaddingPerforatingScoringStapling
Full-color printing, available in traditional offset and short-run digital
Two-color or single-color printing
High-volume copying in both color and black and white
More options, more ways to make a great impression
• Digital technology slashes cost/lead times for color printing
• On-demand & personalized printing reduces waste
& improves response• Finishing adds appeal, durability, functionality – and value• We produce everything from B/W sheets to
glossy brochures
Project ConsultationOnline File Transfer
Pick-up and Delivery
Order Online with AllegraDirect
Making your projects easy, efficient & economical
• Save money: no more outdated inventory
• Reduce waste: print only what you need when you
need it• Save time: transfer your files to us online throughour Web site
• AllegraDirect: make life easier by managingyour printing from your desktop
Handouts
PowerPoint/
Presentations
Reports
Trade Shows
Training Materials
Handouts
PowerPoint/
Presentations
Reports
Trade Shows
Training Materials
Helping you make your point with stronger messages• 83 percent of all learning occurs visually
• Adding visuals to presentations increases retention 600 percent
• Graphics transmit info 70 percent faster & 77 percent more effectively
• Allegra helps you plan & produce for maximum impact
SERVICE CENTER IN-PERSON ONLINE
. .
Y O U R C O M M U N I C A T I O N S W I T H P E R S O N A L I Z E D P R I N T I N G
REVOLUTIONIZE
Allegra Print & Imagingcan now make each printed piece as colorful and unique as the personyou’re sending it to.
PERSONALIZE
> PERSONALIZE
With today’s smart marketing, you can strategically allocate your marketing budgets to reach your best (or most profitable) customers. Variable-content digital printing makes it more cost-effective to deliver a targeted message to specific individuals rather than using a conventional “shotgun” approach to direct marketing.
> PERSONALIZE
Photo
Logo
Text
Signature
CustomerData
What is variable content?
> PERSONALIZE
And personalization really does work. You can print direct mail campaigns, coupon programs, posters, invitations, labels and more to a unique individual or groups of people from the salutation clear through the customized offer.
> PERSONALIZE
0% 100% 200% 300% 400% 500%
Apply Database Infoto the Offer
Add Name Only PlusFull Color
Add Full Color
Add Name Only
Improved Response Rates with Digital Printing(compared with a static, black-and-white mailing with a response of 0.46%)
Source: White Paper: “Direct Mail Responses Based on Color, Personalization, Database and Other Factors” by David Broudy and Frank Romano, published by the Digital Printing Council of Printing Industries of America, Inc.
CUSTOMIZE
Customize colors, text, and images within yourdocument to produce different versions for different
industries, demographics, or geographic zones.
> CUSTOMIZE
When you print your document usingVariable Data Printing, you can:• Change images• Change colors• Change text
> CUSTOMIZEFor example, in one press run of5,000 quantity, you can…
- print 225 using this image and textWe serve the growing needs of Health Care…
- print 1,675 using this image and textWe serve the growing needs of Manufacturing…
- and print 3,100 using this image and text
We serve the growing needs of the Financial Industry…
> CUSTOMIZE
Economizeyour budget byprinting only whatyou need…
even if it’s onlya small quantity.
ECONOMIZE
Digital Printing is a Powerful Tool for One-to-One Marketing
• Relationship marketing• Higher response rates• Print less, benefit more
ECONOMIZE
> ECONOMIZE• Eliminate the need to print and store large quantities
• Reduce waste of unused, outdated materials
• Print small or large quantities …on demand
• Over 25% of printed materials will be wasted due to obsolescence. Print only what you need. We save your file and print more when you need it.
> ECONOMIZE• Improved response rates
• No need to trash costly, out-of-date marketing or sales pieces
• Inventory savings
• Shorter printing timelines
• Digital transmission of files
• Reduced mail-handling costs
• Work remains in digital format
> ECONOMIZEThe power of variable dataYou do the math:
Without variable data $0.50 x 5,000 = $2,500 5,000 x 2% = 100 $2,500 / 100 = $25/customer
With variable data $1.00 x 5,000 = $5,000 5,000 x 8% = 400 $5,000 / 400 = $12.50/customer
> ECONOMIZEVDP allows you to address mail-marketing material during the press-run.
Eliminates cost/time requirements with additional labeling/addressing operations.
VISUALIZE
Visualizeprinted pieces that show each of yourcustomers just howimportant they are
> VISUALIZEConnect with your customers through:
DIRECT MAIL
NEWSLETTERS
BROCHURES
INVITATIONS
SEMINAR LITERATURE
FOLLOW-UP MAILERS
RELATIONSHIP MANAGEMENT
WEB SITE FULFILLMENT
LABELS
POINT-OF-SALE
Get to know thecapabilities ofDigital Printingand simplify eventhe most complexmarketing strategieswith the latest inVariable Data printingtechnology.
FAMILIARIZE
VARIABLE DATA PRINTING. NOW AVAILABLE AT ALLEGRA.
w w w . a l l e g r a p h i l l y . c o m
2 1 5 – 9 6 9 – 0 5 0 0