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Allegra Eating Out Panel, Quarterly Analysis Q1 2013
Allegra Strategies, Eating Out Panel Q1 2013, May 2013©
Contents
Page 2 Allegra Strategies, Eating Out Panel Q1 2013, May 2013©
Core Objectives, Scope and Research Methodology
Out of Home Dynamics
1. Executive Summary
2. Trends Dashboard
3. Consumption Patterns
Channel Top Line
1. Channel Overview
2. Pub Restaurants
3. Coffee Shops
4. Sandwich Retailers
5. Fast Food Outlets
6. Branded Restaurant Chains & Local Independent Restaurants
7. Department Stores/Supermarket Cafés
8. Hotels/Fine Dining Restaurants
9. Workplace
10. Food-on-the-Go
Allegra Strategies, Eating Out Panel Q1 2013, May 2013©
Core Objectives and Scope
Page 3
CORE OBJECTIVES AND SCOPE
Source: Allegra Strategies Research and Analysis, 2013
Allegra Strategies, Eating Out Panel Q1 2013, May 2013©
Background The Allegra Strategies Eating Out Panel tracks consumer behaviour, perceptions and trends on a monthly basis to provide the UK’s most accurate and insightful continuous dataset on eating out trends.
Objectives
This indispensable research programme helps leading foodservice brands and key suppliers to:
• Track continuous consumer behaviour
• Develop detailed customer profiles
• Monitor brand and competitor success
• Understand and benchmark customer satisfaction
• Measure market share performance
• Improve competitive positioning
• Assess key areas for improvement
• Identify future focus opportunities
Scope Coverage includes:
• Last meal out of the home
• Type of establishment visited
• Time of day
• Food and beverage consumed
• Spend
• Party size
• Occasion
• Reason for choice of brand/location
• Qualitative brand perceptions
• Brand satisfaction rankings
• KPI scores (food, service, cleanliness, overall experience, etc.)
• Likely to revisit
• Net Promoter Score (likely to recommend)
• Customer brand repertoires
• Full consumer demographics
• Market value and volume sizing, based on consumer stated average spend (inc VAT)
Allegra Strategies, Eating Out Panel Q1 2013, May 2013©
Research Methodology
Page 4
RESEARCH METHODOLOGY
Source: Allegra Strategies Research and Analysis, 2013
Allegra Strategies, Eating Out Panel Q1 2013, May 2013©
Activity Details
Consumer Research • Over 18,000 in-depth online interviews with UK consumers per quarter
• 6,000 online interviews per month
Consumer Panel • Nationally representative panel, by region, age and gender • UK eating out consumers recruited
Data • 3 months raw data (January, February, March 2013) aggregated to Q1 2013
Desk Research
• Analysis and review of existing eating out research • Reviews of news articles, trade press, industry websites and key operators’ reports and accounts • Synthesis with existing Allegra Strategies databases and reports
Timing • January – March 2013 Quarter 1 (Q1)
No. of Pages • 156
TABLE I.1 – PRIMARY INFORMATION SOURCES
Allegra Strategies, Eating Out Panel Q1 2013, May 2013©
CHANNEL OPERATOR EXAMPLES
Coffee Shop/Café Caffè Nero, Costa Coffee, Starbucks, independent coffee shops etc.
Pub Restaurant Beefeater, Brewers Fayre, Gastro Pub, Harvester, JD Wetherspoon, Toby Carvery, Local pub etc.
Fast Food Outlet Burger King, KFC, McDonald’s, Wimpy, independent take-away/fast-food etc.
Local Independent Restaurant Chinese, Indian, Italian, Thai, etc.
Sandwich Retailer Greggs, Pret A Manger, petrol station, supermarket, grab&go etc.
Branded Restaurant Chain Carluccio’s, Gourmet Burger Kitchen, Nando’s, PizzaExpress, Pizza Hut, Wagamama, etc.
Department Store/Supermarket Café M&S Café, Debenhams Café, Tesco Café, etc.
Workplace Offices and industrial units: Restaurant, canteen, on-site café, etc.
Fine Dining Restaurant Michelin starred, AA Rosette, Premium dining experience etc.
Hotel Independent and group managed hotels
College/School Canteen, on-site cafe, etc
Source: Allegra Strategies Research and Analysis, 2013
Market Definition and Channel Segmentation
MARKET DEFINITION AND CHANNEL SEGMENTATION
Allegra Strategies, Eating Out Panel Q1 2013, May 2013©
TABLE I.2 CHANNELS AND DESCRIPTIONS WITHIN THE EATING OUT MARKET
Allegra Strategies, Eating Out Panel Q1 2013, May 2013©
Contents
Page 6 Allegra Strategies, Eating Out Panel Q1 2013, May 2013©
Core Objectives, Scope and Research Methodology
Out of Home Dynamics
1. Executive Summary
2. Trends Dashboard
3. Consumption Patterns
Channel Top Line
1. Channel Overview
2. Pub Restaurants
3. Coffee Shops
4. Sandwich Retailers
5. Fast Food Outlets
6. Branded Restaurant Chains & Local Independent Restaurants
7. Department Stores/Supermarket Cafés
8. Hotels/Fine Dining Restaurants
9. Workplace
10. Food-on-the-Go
Allegra Strategies, Eating Out Panel Q1 2013, May 2013©
Executive Summary
Page 7
1. EXECUTIVE SUMMARY
Eating Out Market Q1 trading hindered by adverse weather • The first three months of the year are typically challenging trading for
the eating out industry. However, Q1 2013 has been particularly testing as fewer people ate out during the first three months of the year
• Q1 2013 was defined by extremely poor weather conditions impacting footfall against a tough comparative in 2012
• The value of the eating out market has declined year-on-year by 5.4%, to £13.1bn total for Q1 2013
• 1.65bn meals and snacks were consumed out of home during Q1 2013, compared with 1.80bn in Q1 2012, a decline of 8.0%
• However, the consumers who did eat out spent more. Average spend increased across all day-parts with the exception of dinner, compensating for the affect of the reduced footfall in Q1
• The popularity of pub restaurants continues to go from strength to strength with sales growth of 7% to reach £2.43bn and volume increase of 8% to reach 187.4m consumers in Q1 2013. Focus on increasing food quality and good value for money is attracting consumers at the expense of other channels, particularly branded and independent restaurants
Lunch is under continued pressure • Total lunch market value decreased by 6.6% to £4.01bn for Q1 2013,
driven primarily by decreased frequency
• Visit frequency for lunch out of home declined by 7.8% in Q1 2013 compared with last year
• The average number of lunchtime meals consumed monthly dropped to 4.02 per person from 4.36 last year
• Lunch spend increased to £7.47, with growth of 5% compared with last year, lessening the impact of the significant decline in participation and frequency at lunch
• With the exception of fast food outlets and hotels, all channels experienced increased average spend for lunch
• Workplace spend increased by 9.4% to £3.50 and coffee shops increased by 5.9% to £6.25 per person
• Both Starbucks and Costa Coffee score highly for recommendation and re-visit by consumers at lunchtime in Q1 2013. JD Wetherspoon is the only brands to receive first place rankings for key performance indicators (low prices and value for money), alongside fine dining restaurants
• Average spend growth was hindered by a significant decline in spend at hotels, by 10% to £12.88, and 3% decline at fast food restaurants to £5.57, in Q1 2013
Allegra Strategies, Eating Out Panel Q1 2013, May 2013©
Allegra Strategies, Eating Out Panel Q1 2013, May 2013©
Executive Summary
Page 8
Breakfast in growth • The strong growth of eating out for breakfast recorded in the last
quarter of 2012 continues in Q1, 2013 • The value of breakfast sales increased by 8.4% to £1.07bn for Q1,
2013, driven by growth in frequency and spend for this increasingly popular day-part. Share of value increased to 8.2% from 7.8% in Q1 2012
• The average number of breakfasts consumed monthly out of home
increased by 10.9% to 1.73 in Q1 2013 compared with 1.56 Q1 2012 • Breakfast spend has increased on last year to £4.65 per individual
consumer from £4.59 in Q1 2012 • With the exception of fast food outlets, sandwich retailers and
workplace, all channels experienced increased average spend for breakfast
• The main winner at breakfast is the pub restaurant in Q1 2013, with
growth of 9.2% increasing spend to £5.57 • JD Wetherspoon scored highly for recommendation and revisit scoring
by consumers for breakfast. The pub chain was also ranked in first place on five key performance indicators: good value for money, low prices, speed of service, menu choice and family friendly
Dinner occasion worst hit by eating out decline in Q1 2013 • Dinner market value has declined by 9.7% to £6.05bn, while still
maintaining largest market value share of 46% • Frequency and spend have declined year-on-year for dinner as the
extreme weather dampened consumer appetite for eating out in the evening
• The average number of meals eaten out of home per month in the
evening is down to 2.47 in Q1 2013 from 2.61 last year • Average dinner spend has decreased year-on-year, by 1.5% to £18.33 • Growth of spend declined in all channels, with the exception of pub
restaurants where spend was flat on Q1 2012
• Pub brands JD Wetherspoon and Toby Carvery lead the channel in popularity, with consumers ranking both brands highly for recommendation, re-visit scores and across key performance indicators in Q1 2013
• The hardest hit channel is fast food, suffering a decline in dinner
spend of 8.9% to £8.04 per person Snacking volatility • Typically dependent on consumer mobility, out-of-home snacking did
not escape the impact of the poor weather in Q1 2013 • With fewer people out and about, snacking participation dropped to
18% in Q1 2013, its lowest level in the history of the Eating Out Panel, down from 21% in Q1 2012
• The total average number of snacks eaten out of home per month
dropped to 4.11 in Q1 2013 from 4.48 last year
• However, snacking average spend increased by 19% to £3.65 compared with Q1 2012, albeit from a low base
• Costa Coffee is the most popular branded chain for snack purchasing,
with independent cafés and the local pub also gaining consumer snack purchasing share
Allegra Strategies, Eating Out Panel Q1 2013, May 2013©
1. EXECUTIVE SUMMARY
Allegra Strategies, Eating Out Panel Q1 2013, May 2013©
Contents
Page 9 Allegra Strategies, Eating Out Panel Q1 2013, May 2013©
Core Objectives, Scope and Research Methodology
Out of Home Dynamics
1. Executive Summary
2. Trends Dashboard
3. Consumption Patterns
Channel Top Line
1. Channel Overview
2. Pub Restaurants
3. Coffee Shops
4. Sandwich Retailers
5. Fast Food Outlets
6. Branded Restaurant Chains & Local Independent Restaurants
7. Department Stores/Supermarket Cafés
8. Hotels/Fine Dining Restaurants
9. Workplace
10. Food-on-the-Go
Allegra Strategies, Eating Out Panel Q1 2013, May 2013© Page 10
Source: Source: National Office of Statistics, 2013, MET, www.tradingeconomics.com
FIGURE 2.1 GDP ANNUAL GROWTH RATE, UNEMPLOYMENT RATE AND INFLATION RATE, UK 2011-2015F
Economic Backdrop
TRENDS DASHBOARD – ECONOMIC BACKDROP
Month Average Disposable Income per Week per Household Consumer Confidence Index
January 2013 £158 -29 February 2013 £155 -26 March 2013 £144 -26
TABLE 2.1 AVERAGE DISPOSABLE INCOME PER WEEK PER HOUSEHOLD AND CONSUMER CONFIDENCE INDEX, Q1 2013
7.70% 7.80% 7.10% 7% 7%
2.70% 2.70% 3.02% 2.95% 2.95%
0.20% 0.30% 0.41% 0.20% 0.29%
0.00% 1.00% 2.00% 3.00% 4.00% 5.00% 6.00% 7.00% 8.00% 9.00%
2011 2012 2013F 2014F 2015F
Unemployment Rate
Inflation Rate
GDP Annual Growth Rate
Month Comments
January 2013 January weather was defined by snow, particularly in the two weeks between 10-25 Jan. By official reports, January has been described as the dullest in 11 years, with minimal sunshine and bitter cold snaps
February 2013 February was a cold month, especially in the south where it was reported as the coldest February since 1996
March 2013 Coldest March in 50 years, providing a challenging comparative to the sunny, dry March in 2012
TABLE 2.2 WEATHER TRACK, Q1 2013
Allegra Strategies, Eating Out Panel Q1 2013, May 2013© Page 11
Note: Market value and volume sizing, based on consumer stated average spend (inc VAT); Source: Allegra Strategies Research and Analysis, 2013
Out of Home Market Sales and Volume, Q1 2013
TABLE 2.3 MARKET SIZING, VALUE AND VOLUME, Q1 2013 YOY
TRENDS DASHBOARD – MARKET SIZING
Total Market Q1 2013 Annual YTD Q2 2012-Q1 2013
OOH Sales Value £ £13.13bn £54.48bn
YoY Growth % -5.4% -1.4%
OOH Volume 1.65bn 7.12bn
YoY Growth % -8.3% -2.1%
Day Part Q1 2013 Breakfast Lunch Dinner Snacking
Quarter 1, 2013 OOH Sales Value £ £1.07bn £4.01bn £6.05bn £2.00bn
YoY Growth % +8.4% -6.6% -9.7% +5.3%
Market Share % 8.2% 30.5% 46.0% 15.2%
Quarter 1, 2013 OOH Volume 231.1m 537.0m 329.9m 549.1m
YoY Growth % +7.0% -10.8% -8.3% -11.2%
Market Share % 14.0% 32.6% 20.0% 33.3%
Allegra Strategies, Eating Out Panel Q1 2013, May 2013© Page 12
*Note: Total snacks: Mid-morning, mid-afternoon and late evening snacks Source: Allegra Strategies Research and Analysis, 2013
Q1 2013 Q1 2012
Eating Out Participation 92.2% 95.3%
Non-Participation 7.8% 4.7%
Breakfast Lunch Dinner Snacks*
Q1 2013 Year-On-
Year Growth %
Q1 2013 Year-On-
Year Growth %
Q1 2013 Year-On-
Year Growth %
Q1 2013 Year-On-
Year Growth %
Average Spend £4.65 +1.3% £7.47 +4.9% £18.33 -1.5% £3.65 +18.9%
Party Size 2.5 +19.0% 2.6 +18.2% 3.4 +17.2% - -
Average Number of Meals 1.73 +10.9% 4.02 -7.8% 2.47 -5.6% 4.11 -8.3%
Average Number of Items Consumed per Person per Month
2.8 +21.7% 2.6 +4.0% 3.8 +26.7% 6.3 +26.0%
Q1 2013 At A Glance
TABLE 2.4 Q1 2013 AT A GLANCE
TRENDS DASHBOARD – Q1 2013 AT A GLANCE
Allegra Strategies, Eating Out Panel Q1 2013, May 2013© Page 13
*Note: Participation excludes respondents who answered “Extremely rarely or never” to the question “How often do you eat out?”
Source: Allegra Strategies Research and Analysis, 2013
Participation
TABLE 2.5 EATING OUT PARTICIPATION*, Q1 2012-Q1 2013
PARTICIPATION Q1 2012 Q1 2013 ANNUAL GROWTH
Q1 2012-Q1 2013 %
Eating Out Participation 95.3% 92.2% -3.3%
Non-Participation 4.7% 7.8% 66.0%
FIGURE 2.2 DAY PART EATING OUT PARTICIPATION*, Q1 2012-Q1 2013
TRENDS DASHBOARD – PARTICIPATION
46% 47%
89% 90% 90% 89%
54% 53%
11% 10% 10% 11%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Q1 2013 Q1 2012 Q1 2013 Q1 2012 Q1 2013 Q1 2012
Breakfast Lunch Dinner
Non-Participation
Participation
Snapshot Q1 2013 Participation Lunch eating out participation growth on Q1 Breakfast: -1 percentage point; lunch: 1 percentage point and dinner -1 percentage point, year-on-year
Allegra Strategies, Eating Out Panel Q1 2013, May 2013© Page 14
Source: Allegra Strategies Research and Analysis, 2013
Average Spend OOH
FIGURE 2.3 AVERAGE SPEND CHANGE, Q1 2012-Q1 2013
TRENDS DASHBOARD – AVERAGE SPEND
Q1 2013 Spend Snapshot Day part average spend growth on Q1 Snacking +18.9%; Lunch +4.9% Breakfast +1.3%; Dinner -1.5%
£4.65 £7.47 £18.33 £3.65 £4.59 £7.12 £18.60 £3.07 £0.00
£2.00
£4.00
£6.00
£8.00
£10.00
£12.00
£14.00
£16.00
£18.00
£20.00
BREAKFAST LUNCH DINNER SNACKS
Q1 2013
Q1 2012
Allegra Strategies, Eating Out Panel Q1 2013, May 2013© Page 15
Source: Allegra Strategies Research and Analysis, 2013
FIGURE 2.4 OUT OF HOME CONSUMPTION, AVERAGE VISIT FREQUENCY BY DAY PART, Q1 2012-Q1 2013 How often do you purchase and consume food out of the home in an average week as a breakfast, lunch and dinner?
Average Visit Frequency by Day-Part
Percent of Respondents
TRENDS DASHBOARD – AVERAGE VISIT FREQUENCY
4% 3%
15% 9%
2% 2%
6% 5%
8% 16%
8% 9%
9% 8%
17% 19%
17% 19% 6% 6%
15% 15%
17% 18%
8% 8%
16% 15%
22% 22%
15% 17%
19% 16%
20% 20%
54% 53%
11% 10% 14% 11%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Q1 2013 Q1 2012 Q1 2013 Q1 2012 Q1 2013 Q1 2012
Breakfast Lunch Dinner
Very rarely
Less than once per month
Once per month
Once per fortnight
Once per week
Two to three times per week
Four or more times per week
Allegra Strategies, Eating Out Panel Q1 2013, May 2013© Page 16
Source: Allegra Strategies Research and Analysis, 2013
Party Size and Composition
TABLE 2.6 AVG. GROUP SIZE, BY DAY PART, Q1 2012-Q1 2013
DAY-PART Q1 2013 Q1 2012 ANNUAL GROWTH
Q1 2012-Q1 2013 %
BREAKFAST 2.5 2.1 19.0%
LUNCH 2.6 2.2 18.2%
DINNER 3.4 2.9 17.2%
TABLE 2.7 GROUP COMPOSITION, Q1 2012-Q1 2013
TRENDS DASHBOARD – PARTY SIZE AND COMPOSITION
BREAKFAST LUNCH DINNER
Q1 Party Size Snapshot Largest party size at Dinner – 3.4
Family occasion Dinner – 21% of average party size includes children
Eating alone Breakfast – 36% of average party size composed of single people
Q1 2013
Q1 2012
YoY Change
% Points
Single adult 36% 33% +3%
Two adults 33% 32% -1%
More than two adults
15% 16% -1%
With children
16% 19% -3%
Q1 2013
Q1 2012
YoY Change
% Points
Single adult 27% 27% 0%
Two adults 38% 34% -4%
More than two adults
20% 20% 00%
With children
15% 19% -4%
Q1 2013
Q1 2012
YoY Change
% Points
Single adult 8% 9% -1%
Two adults 43% 40% +3%
More than two adults
28% 28% 0%
With children 21% 24% -3%
Allegra Strategies, Eating Out Panel Q1 2013, May 2013© Page 17
Source: Allegra Strategies Research and Analysis, 2013
Number of Meals and Number of Items Consumed
TABLE 2.8 NUMBER OF MEALS BY DAY-PART, Q1 2012-Q1 2013
TABLE 2.9 NUMBER OF ITEMS CONSUMED OUT OF HOME BY DAY-PART, Q1 2012-Q1 2013
DAY-PART Average Number of Meals Out of Home per Person per Month ANNUAL GROWTH
Q1 2012-Q1 2013 % Q1 2013 Q1 2012
BREAKFAST 1.73 1.56 10.9%
LUNCH 4.02 4.36 -7.8%
DINNER 2.47 2.61 -5.6%
SNACKS 4.11 4.48 -8.3%
DAY-PART
Average Number of Items consumed per Meal Out of Home per month
ANNUAL GROWTH Q1 2012-Q1 2013
% Q1 2013 Q1 2012
BREAKFAST 2.8 2.3 +21.7%
LUNCH 2.6 2.5 +4.0%
DINNER 3.8 3.0 +26.7%
SNACKS 6.3 5.0 +26.0%
TRENDS DASHBOARD – NUMBER OF MEALS AND NUMBER OF ITEMS CONSUMED
Q1 Number of Meals and Items Snapshot Number of Meals Breakfast growth 10.9% growth (from a low base) Lunch and dinner in decline compared with Q1 2012 Lunch -7.8% and dinner -5.6%
Number of Items All day-parts show growth of items compared with Q1 2012 Breakfast +21.7%, lunch +4.0%, dinner +26.7% and snacks +26.0%
Allegra Strategies, Eating Out Panel Q1 2013, May 2013©
Contents
Allegra Strategies, Eating Out Panel Q1 2013, May 2013©
Core Objectives, Scope and Research Methodology
Out of Home Dynamics
1. Executive Summary
2. Trends Dashboard
3. Consumption Patterns
Channel Top Line
1. Channel Overview
2. Pub Restaurants
3. Coffee Shops
4. Sandwich Retailers
5. Fast Food Outlets
6. Branded Restaurant Chains & Local Independent Restaurants
7. Department Stores/Supermarket Cafés
8. Hotels/Fine Dining Restaurants
9. Workplace
10. Food-on-the-Go
Page 18
Allegra Strategies, Eating Out Panel Q1 2013, May 2013© Page 19
Source: Allegra Strategies Research and Analysis, 2013
Food and Beverage Incidence at Breakfast (1 of 2)
CONSUMPTION PATTERNS – FOOD INCIDENCE AND BEVERAGE INCIDENCE
FIGURE 3.1 TOP 5 BREAKFAST FOOD ITEMS CONSUMED OUT OF HOME, Q1 2012-Q1 2013 (Multiple responses)
Percent of Respondents
TABLE 3.1 TOP 5 FOOD ITEMS, SANDWICH FILLINGS AND CROISSANTS AT BREAKFAST, Q1 2013
TOP 5 FOOD ITEMS Q1 2013
Traditional Cooked Breakfast
23%
Toast 16%
Eggs 15%
Hash brown 9%
Croissant 9%
n/a
-2%
3%
-24%
-5%
n/a
11%
12%
40%
28%
9%
9%
15%
16%
23%
-30% -20% -10% 0% 10% 20% 30% 40% 50%
Hash brown
Croissant
Eggs (scrambled eggs, omelette, eggs benedict, etc.)
Bread-based (e.g. bacon sandwich, toast, etc.)
Traditional Cooked Breakfast
Q1 2013
Q1 2012
Change YoY % Points
TOP 5 SANDWICH FILLINGS Q1 2013
Bacon 26%
Cheese 23%
Chicken 18%
Bacon and Egg 15%
Egg 14%
TOP 5 CROISSANTS Q1 2013
All Butter Croissant 56%
Almond Croissant 17%
Chocolate Croissant 10%
Apricot 5%
Pain Raisin 4%
Allegra Strategies, Eating Out Panel Q1 2013, May 2013© Page 20
Source: Allegra Strategies Research and Analysis, 2013
Food and Beverage Incidence at Breakfast (2 of 2)
FIGURE 3.2 TOP 5 BREAKFAST DRINK ITEMS CONSUMED OUT OF HOME, Q1 2012-Q1 2013 (Multiple responses)
Percent of Respondents
CONSUMPTION PATTERNS – FOOD INCIDENCE AND BEVERAGE INCIDENCE
1%
2%
0%
4%
5%
4%
4%
13%
17%
47%
5%
6%
13%
21%
52%
0% 10% 20% 30% 40% 50% 60%
Hot Chocolate
Bottled Water
Fruit juice
Tea
Coffee
Q1 2013
Q1 2012
Change YoY % Points
TABLE 3.2 TOP HOT BEVERAGES AND SOFT DRINKS AT BREAKFAST, Q1 2013
TOP 3 HOT BEVERAGES Q1 2013
Coffee 52%
Tea 21%
Hot Chocolate 5%
TOP 5 SOFT DRINKS Q1 2013
Fruit Juice 13%
Bottled Water 6%
Carbonated Drink – Cola 3%
Carbonated Drink – Diet Cola 3%
Milkshake 2%
Allegra Strategies, Eating Out Panel Q1 2013, May 2013© Page 21
Food and Beverage Incidence at Lunch (1 of 4)
Source: Allegra Strategies Research and Analysis, 2013
TOP 5 FOOD ITEMS Q1 2013
Sandwich 18%
Chips/wedges/fries 11%
Salad (with or without meat) 7%
Chicken dish 7%
Burger 7%
TABLE 3.3 TOP 5 FOOD ITEMS AT LUNCH, Q1 2013
FIGURE 3.3 TOP 5 LUNCH FOOD ITEMS CONSUMED OUT OF HOME, Q1 2012-Q1 2013 (Multiple responses)
Percent of Respondents
CONSUMPTION PATTERNS – FOOD INCIDENCE AND BEVERAGE INCIDENCE
0%
-1%
-3%
-5%
-4%
7%
8%
11%
16%
22%
7%
7%
8%
11%
18%
-10% -5% 0% 5% 10% 15% 20% 25%
Chicken dish
Burger
Salad (with or without meat)
Chips/wedges/fries
Sandwich
Q1 2013
Q1 2012
Change YoY % Points
Allegra Strategies, Eating Out Panel Q1 2013, May 2013© Page 22
Food and Beverage Incidence at Lunch (2 of 4)
MEAL TYPE
SANDWICH BURGER
CHICKEN CHEESE EGG CHEESEBURGER BIG MAC GOURMET BEEF
Q1 2013 28% 16% 10% 18% 20% 15%
TABLE 3.4 TOP CONSUMED MEAL TYPES AT LUNCH, Q1 2013
MEAL TYPE
CHICKEN DISH FISH DISH
GRILLED CURRY ROAST FISH & CHIPS GRILLED GRILLED PRAWNS
Q1 2013 15% 17% 13% 44% 9% 3%
Source: Allegra Strategies Research and Analysis, 2013
MEAL TYPE
BEEF DISH VEGETARIAN DISH
ROAST STEAK PIE/PUDDING SALAD CURRY PASTA
Q1 2013 28% 25% 12% 13% 13% 10%
CONSUMPTION PATTERNS – FOOD INCIDENCE AND BEVERAGE INCIDENCE
Allegra Strategies, Eating Out Panel Q1 2013, May 2013© Page 23
Food and Beverage Incidence at Lunch (3 of 4)
Source: Allegra Strategies Research and Analysis, 2013
CONSUMPTION PATTERNS – FOOD INCIDENCE AND BEVERAGE INCIDENCE
TOP 3 HOT BEVERAGES Q1 2013
Coffee 52%
Tea 21%
Hot Chocolate 5%
TOP 5 SOFT DRINKS Q1 2013
Bottled water 8%
Carbonated Drink – Cola 7%
Carbonated Drink – Diet Cola 8%
Carbonated Drink – Lemonade 2%
Carbonated Drink – Diet Lemonade 0%
TABLE 3.5 TOP HOT BEVERAGES, SOFT DRINKS AND ALCOHOLIC DRINKS AT LUNCH, Q1 2013
TOP 5 ALCOHOLIC DRINKS Q1 2013
Beer/cider 8%
Wine 7%
Spirit Cocktails 1%
Allegra Strategies, Eating Out Panel Q1 2013, May 2013© Page 24
Food and Beverage Incidence at Lunch (4 of 4)
FIGURE 3.4 NUMBER OF DRINKS CONSUMED AT LUNCH, Q1 2012-Q1 2013
18% 59% 18% 5% 20% 60% 15% 5% 0%
10%
20%
30%
40%
50%
60%
70%
None One Two More than three
Q1 2013
Q12012
Source: Allegra Strategies Research and Analysis, 2013
Percent of Respondents
FIGURE 3.5 TOP 5 LUNCH DRINK ITEMS CONSUMED OUT OF HOME, Q1 2012-Q1 2013 (Multiple responses)
Percent of Respondents
CONSUMPTION PATTERNS – FOOD INCIDENCE AND BEVERAGE INCIDENCE
2%
-1%
1%
0%
0%
5%
7%
6%
8%
21%
7%
6%
7%
8%
21%
-5% 0% 5% 10% 15% 20% 25%
Beer/cider
Carbonated Drink-Cola
Bottled water
Tea
Coffee
Q1 2013
Q1 2012
Change YoY % Points
Allegra Strategies, Eating Out Panel Q1 2013, May 2013© Page 25
Food and Beverage Incidence at Dinner (1 of 4)
TOP 5 FOOD ITEMS Q1 2013
Chicken dish 24%
Beef dish 16%
Fish dish 11%
Pizza 9%
Other meat dish 7%
TABLE 3.6 TOP 5 FOOD ITEMS AT DINNER, Q1 2013
FIGURE 3.6 TOP 5 DINNER FOOD MEALS CONSUMED OUT OF HOME, Q1 2012-Q1 2013 (Multiple responses)
Percent of Respondents
CONSUMPTION PATTERNS – FOOD INCIDENCE AND BEVERAGE INCIDENCE
0%
-1%
-6%
2%
3%
7%
10%
17%
14%
21%
7%
9%
11%
16%
24%
-10% -5% 0% 5% 10% 15% 20% 25% 30%
Other meat dish
Pizza
Fish dish
Beef dish
Chicken dish
Q1 2013
Q1 2012
Change YoY % Points
Source: Allegra Strategies Research and Analysis, 2013
Allegra Strategies, Eating Out Panel Q1 2013, May 2013© Page 26
Source: Allegra Strategies Research and Analysis, 2013
Food and Beverage Incidence at Dinner (2 of 4)
TABLE 3.7 TOP CONSUMED MEAL TYPES AT DINNER, Q1 2013
MEAL TYPE
CHICKEN DISH BEEF DISH
CURRY GRILLED BBQ STEAK ROAST CURRY
Q1 2013 25% 10% 7% 40.4% 15% 7%
MEAL TYPE
OTHER MEAT DISH FISH DISH
MIXED TURKEY DUCK FISH & CHIPS GRILLED PRAWNS
PRAWN COCKTAIL
Q1 2013 31% 9% 25% 17% 11% 6%
MEAL TYPE
VEGETARIAN DISH BURGER
CURRY MUSHROOMS ONION BHAJI GOURMET BEEF BIG MAC QUARTER POUNDER
Q1 2013 14% 13% 13% 37% 13% 11%
CONSUMPTION PATTERNS – FOOD INCIDENCE AND BEVERAGE INCIDENCE
Allegra Strategies, Eating Out Panel Q1 2013, May 2013© Page 27
Food and Beverage Incidence at Dinner (3 of 4)
Source: Allegra Strategies Research and Analysis, 2013
CONSUMPTION PATTERNS – FOOD INCIDENCE AND BEVERAGE INCIDENCE
TOP 3 HOT BEVERAGES Q1 2013
Coffee 13%
Tea 5%
Hot Chocolate 1%
TOP 5 SOFT DRINKS Q1 2013
Carbonated Drink – Diet Cola 9%
Carbonated Drink – Cola 9%
Bottled water 8%
Carbonated Drink – Other 4%
Fruit juice/Smoothie 4%
TABLE 3.8 TOP HOT BEVERAGES, SOFT DRINKS AND ALCOHOLIC DRINKS AT DINNER, Q1 2013
TOP 5 ALCOHOLIC DRINKS Q1 2013
Wine 29%
Beer/Cider 22%
Spirit Cocktails 4%
Allegra Strategies, Eating Out Panel Q1 2013, May 2013© Page 28
Food and Beverage Incidence at Dinner (4 of 4)
FIGURE 3.8 TOP 5 DINNER DRINK ITEMS CONSUMED OUT OF HOME, Q1 2012-Q1 2013 (Multiple responses)
7% 58% 22% 7% 4% 2% 12% 36% 31% 13% 5% 3% 0%
20%
40%
60%
80%
None One Two Three Four More than Five
Q1 2013
Q1 2012
FIGURE 3.7 NUMBER OF DRINKS CONSUMED AT DINNER Q1 2012-Q1 2013
Percent of Respondents
CONSUMPTION PATTERNS – FOOD INCIDENCE AND BEVERAGE INCIDENCE
29% 22% 13% 10% 9% 23% 17% 12% 11% 17% 6% 5% 1%
-1% -8%
-10%
-5%
0%
5%
10%
15%
20%
25%
30%
35%
Wine Beer/cider Coffee Tap water Carbonated Drink - Diet Cola
Q1 2013
Q1 2012
Change YoY % Points
Source: Allegra Strategies Research and Analysis, 2013
Percent of Respondents
Allegra Strategies, Eating Out Panel Q1 2013, May 2013© Page 29
Snacking Consumption
FIGURE 3.9 SNACKING TIME OF DAY, Q1 2012-Q1 2013 What time of day did you purchase a snack?
FIGURE 3.10 TOP 5 ESTABLISHMENTS TO PURCHASE A SNACK, Q1 2013 Where did you purchase a snack?
TABLE 3.9 TOP SNACKING FOOD AND DRINK ITEMS, Q1 2013 What snack did you personally consume?
CONSUMPTION PATTERNS – SNACKING
TOP FOOD ITEMS Q1 2013 %
Chocolate 10.3%
Crisps 9.1%
Bread Item 8.1%
Cake 6.5%
Bacon roll/Sandwich 5.2%
TOP HOT BEVERAGES Q1 2013 %
Coffee 32.3%
Tea 6.9%
Hot Chocolate 3.9%
28% 53% 19% 31% 53% 16% 0%
10%
20%
30%
40%
50%
60%
Morning Afternoon Evening
Q1 2013 Q1 2012
5.1%
5.4%
6.4%
8.5%
9.7%
0% 5% 10%
Starbucks
Leisure Facilities
Tesco (off the shelf)
Independent café/bakery
Costa Coffee
Source: Allegra Strategies Research and Analysis, 2013
TOP SOFT DRINKS Q1 2013%
Water 5.8%
Carbonated Drink – Cola 3.7%
Carbonated Drink – Diet Cola 3.6%
Juice Drink/Flavoured Water 2.9%
Fruit Juice 2.8%
Allegra Strategies, Eating Out Panel Q1 2013, May 2013© Page 30
Snacking Average Spend
CONSUMPTION PATTERNS – SNACKING
FIGURE 3.11 SNACKS AVERAGE SPEND, Q1 2012-Q1 2013
FIGURE 3.12 AVERAGE SPEND BY CHANNEL, Q1 2013
£3.07 £3.22 £3.36 £3.33 £3.65
£0.00
£1.00
£2.00
£3.00
£4.00
Q1 2012 Q2 2012 Q3 2012 Q4 2012 Q1 2013
*Note: Q1 2012 data not available by channel Source: Allegra Strategies Research and Analysis, 2013
£2.02 £3.04 £3.75 £4.23 £4.98 £6.34 £6.57 £6.58 £0.00
£1.00
£2.00
£3.00
£4.00
£5.00
£6.00
£7.00
Workplace Sandwich Retailer
Coffee shop/Café
Fast Food Outlet Hotel Branded Restaurant
Chain
Local Independent
Restaurant
Pub Restaurant
Allegra Strategies, Eating Out Panel Q1 2013, May 2013© Page 31
Snacking by Day-Part
CONSUMPTION PATTERNS – SNACKING
Mid-Morning Mid-Afternoon Late Evening
AVERAGE SPEND £3.13 £3.55 £3.61
AVERAGE NUMBER OF MEALS 1.8 1.6 0.7
AVERAGE NUMBER OF ITEMS 1.9 2.1 2.3
Brands Popularity % Brands Popularity % Brands Popularity %
TOP 5 ESTABLISHMENT VISITED
Costa Coffee 15% Costa Coffee 10% Local pub 10%
Independent café/sandwich shop/bakery
14% Independent café/sandwich shop/bakery
8% Tesco (off the shelf)
8%
Tesco (off the shelf)
7% Leisure Facilities 6% Independent restaurant
7%
Caffè Nero 7% Starbucks 5% McDonald’s 7%
Starbucks 6% Tesco (off the shelf)
5% Sainsbury's (off the shelf)
5%
Items Popularity % Items Popularity % Items Popularity %
TOP 3 FOOD ITEMS CONSUMED
Bread Item* 9% Chocolate 12% Crisps 11%
Chocolate 8% Crisps 10% Chocolate 10%
Bacon roll/Sandwich
6% Bread Item* 8% Chips 9%
TOP 3 DRINKS ITEMS CONSUMED
Coffee 52% Coffee 35% Alcohol 18%
Tea 8% Tea 8% Coffee 17%
Hot Chocolate 6% Water 7% Carbonated Drink – Cola
7%
*Note: Bread item includes sandwich, bagel, baguette, etc. Source: Allegra Strategies Research and Analysis, 2013
TABLE 3.10 SNACKING SUMMARY BY DAY-PART, Q1 2013
Allegra Strategies, Eating Out Panel Q1 2013, May 2013© Page 32
Source: Allegra Strategies Research and Analysis, 2013
Brand Awareness – Annual Comparison
CONSUMPTION PATTERNS – ANNUAL COMPARISON
FIGURE 3.13 TOP 10 ESTABLISHMENTS VISITED, YEAR-ON-YEAR COMPARISON, Q1 2012-Q1 2013
11%
13%
16%
14%
15%
15%
19%
20%
30%
29%
11%
13%
14%
14%
15%
15%
20%
22%
23%
23%
0% 5% 10% 15% 20% 25% 30% 35%
BURGER KING
JD WETHERSPOON
INDEPENDENT CAFÉ/SANDWICH SHOP
INDEPENDENT INDIAN RESTAURANT
INDEPENDENT CHINESE RESTAURANT
KFC
GREGGS
LOCAL PUB
McDONALD’S
COSTA COFFEE
% Q1 2013 % Q1 2012
Allegra Strategies, Eating Out Panel Q1 2013, May 2013© Page 33
Source: Allegra Strategies Research and Analysis, 2013
Reasons for Eating Out at Breakfast – Habitual vs. Social Eating Out
CONSUMPTION PATTERNS – PRIMARY REASONS FOR EATING OUT
TABLE 3.11 PRIMARY REASONS FOR EATING OUT AT BREAKFAST – HABITUAL VS. SOCIAL EATING OUT Which of the following best describes the primary reason for eating out of the home on this occasion?
CHANNEL HABITUAL SOCIAL
Fine Dining Restaurant 0% 100%
Branded Restaurant Chain 14% 85%
Hotel 17% 81%
Facilities where eating was not the primary reason for being there
21% 79%
Pub Restaurant 26% 72%
Vending Machine 33% 67%
Local Independent Restaurant 43% 55%
Fast Food Outlet 49% 50%
Department Store/Supermarket Cafe 50% 49%
Coffee shop/Cafe 51% 48%
Sandwich Retailer 61% 39%
Workplace 65% 32%
Allegra Strategies, Eating Out Panel Q1 2013, May 2013© Page 34
Source: Allegra Strategies Research and Analysis, 2013
Brand Awareness and Key Influences at Breakfast – Year-on-Year
CONSUMPTION PATTERNS – BRAND AWARENESS AND KEY INFLUENCES
FIGURE 3.14 TOP 10 ESTABLISHMENTS VISITED AT BREAKFAST, Q1 2012-Q1 2013 Which establishments have you visited to buy food that was consumed out of the home within the last month?
FIGURE 3.15 TOP 10 INFLUENCES AT BREAKFAST, Q1 2012-Q1 2013 Why did you choose the eating out establishment? (Multiple responses)
16.7%
20.1%
22.5%
23.9%
22.7%
26.0%
24.2%
27.3%
30.8%
40.9%
15.7%
17.3%
19.1%
22.6%
22.6%
23.0%
23.9%
24.4%
26.5%
41.8%
0% 20% 40% 60%
Beverage quality/taste (e.g. coffee)
Convenient location-close to home
Fast service
Convenient location-close to work
Good value for food & drinks
Friendly Service
Convenient location-other
Cheap/inexpensive prices
Food quality/taste
Been there before/previous experience
Q1 2013
Q1 2012
2.5%
4.0%
3.4%
4.7%
6.9%
5.8%
4.7%
7.0%
12.2%
14.5%
2.6%
3.2%
3.7%
3.9%
4.5%
5.9%
6.4%
6.8%
10.9%
12.0%
0% 10% 20%
Morrisons Café
Starbucks
JD Wetherspoon
Other independent restaurant, kiosks
Workplace (Office)-Canteen/Café
Costa Coffee
Greggs
Hotel
McDonald's
Independent café/bakery
Q1 2013
Q1 2012
Allegra Strategies, Eating Out Panel Q1 2013, May 2013© Page 35
Source: Allegra Strategies Research and Analysis, 2013
Primary Reasons for Eating Out at Lunch – Habitual vs. Social Eating Out
CONSUMPTION PATTERNS – PRIMARY REASONS FOR EATING OUT
TABLE 3.12 PRIMARY REASONS FOR EATING OUT AT LUNCH – HABITUAL VS. SOCIAL EATING OUT Which of the following best describes the primary reason for eating out of the home on this occasion?
CHANNEL HABITUAL SOCIAL
Fine Dining Restaurant 6% 94%
Facilities where eating was not the primary reason for being there
8% 90%
Hotel 11% 88%
Pub Restaurant 15% 85%
Branded Restaurant Chain 22% 78%
Local Independent Restaurant 23% 75%
Fast Food Outlet 42% 57%
Coffee shop/Cafe 44% 55%
Department Store/Supermarket Cafe 53% 46%
Sandwich Retailer 69% 31%
Workplace 74% 25%
Vending Machine 86% 14%
Allegra Strategies, Eating Out Panel Q1 2013, May 2013© Page 36
Source: Allegra Strategies Research and Analysis, 2013
Brand Awareness and Key Influences at Lunch – Year-on-Year
CONSUMPTION PATTERNS – BRAND AWARENESS AND KEY INFLUENCES
FIGURE 3.16 TOP 10 ESTABLISHMENTS VISITED AT LUNCH, Q1 2012-Q1 2013 Which establishments have you visited to buy food that was consumed out of the home within the last month?
FIGURE 3.17 TOP 10 INFLUENCES AT LUNCH, Q1 2012-Q1 2013 Why did you choose the eating out establishment? (Multiple responses)
2.2%
2.7%
2.8%
4.0%
6.7%
4.6%
5.4%
7.4%
5.7%
10.2%
2.7%
2.8%
2.8%
3.0%
4.7%
4.7%
4.9%
5.1%
7.4%
9.4%
0% 5% 10% 15%
JD Wetherspoon
Subway
Costa Coffee
Tesco (off the shelf)
Workplace (Office)-Canteen/Café
Greggs
McDonald's
Other independent restaurant, kiosks
Local pub
Independent café/sandwich shop/bakery
Q1 2013
Q1 2012
16.7%
20.1%
22.5%
23.9%
22.7%
26.0%
24.2%
27.3%
30.8%
40.9%
15.7%
17.3%
19.1%
22.6%
22.6%
23.0%
23.9%
24.4%
26.5%
41.8%
0% 20% 40% 60%
Beverage quality/taste (e.g. coffee)
Convenient location-close to home
Fast service
Convenient location-close to work
Good value for food & drinks
Friendly Service
Convenient location-other
Cheap/inexpensive prices
Food quality/taste
Been there before/previous experience
Q1 2013
Q1 2012
Allegra Strategies, Eating Out Panel Q1 2013, May 2013© Page 37
Source: Allegra Strategies Research and Analysis, 2013
Primary Reasons for Eating Out at Dinner – Habitual vs. Social Eating Out
CONSUMPTION PATTERNS – PRIMARY REASONS FOR EATING OUT
TABLE 3.13 PRIMARY REASONS FOR EATING OUT AT DINNER – HABITUAL VS. SOCIAL EATING OUT Which of the following best describes the primary reason for eating out of the home on this occasion?
CHANNEL HABITUAL SOCIAL
Fine Dining Restaurant 3% 96%
Facilities where eating was not the primary reason for being there
7% 93%
Branded Restaurant Chain 9% 90%
Pub Restaurant 12% 87%
Local Independent Restaurant 13% 87%
Hotel 14% 85%
Coffee shop/Cafe 21% 79%
Fast Food Outlet 41% 58%
Sandwich Retailer 45% 54%
Department Store/Supermarket Cafe 53% 45%
Workplace 57% 43%
Allegra Strategies, Eating Out Panel Q1 2013, May 2013© Page 38
Source: Allegra Strategies Research and Analysis, 2013
Brand Awareness and Key Influences at Dinner – Year-on-Year
CONSUMPTION PATTERNS – BRAND AWARENESS AND KEY INFLUENCES
FIGURE 3.18 TOP 10 ESTABLISHMENTS VISITED AT DINNER, Q1 2012-Q1 2013 Which establishments have you visited to buy food that was consumed out of the home within the last month?
FIGURE 3.19 TOP 10 INFLUENCES AT DINNER, Q1 2012-Q1 2013 Why did you choose the eating out establishment? (Multiple responses)
2.8%
2.3%
3.5%
N/A
4.4%
3.1%
8.0%
9.0%
9.3%
10.0%
2.6%
2.8%
2.9%
3.3%
4.4%
4.4%
7.8%
9.0%
9.0%
10.3%
0% 5% 10% 15%
McDonalds
Nando’s
Hotel
Fine Dining Restaurant
Independent Italian/Pizza
Independent kebab/fast-food shop
Independent Chinese restaurant
Independent Indian restaurant
Other independent restaurant, kiosk
Local pub
Q1 2013
Q1 2012
10.7%
18.4%
17.7%
17.4%
18.7%
23.8%
29.2%
32.8%
49.2%
47.8%
13.3%
15.0%
15.2%
15.8%
17.4%
23.9%
26.4%
27.9%
41.9%
47.3%
0% 10% 20% 30% 40% 50% 60%
Recommendations by friends/relatives
Nice environment/pleasant atmosphere
Cheap/inexpensive prices
Cuisine type (e.g. Chinese, Thai, Italian, Frenchetc.)
Convenient location-other
Good value for food & drinks
Friendly service
Convenient location-close to home
Food quality/taste
Been there before/previous experience
Q1 2013
Q1 2012
Allegra Strategies, Eating Out Panel Q1 2013, May 2013©
Contents
Allegra Strategies, Eating Out Panel Q1 2013, May 2013©
Core Objectives, Scope and Research Methodology
Out of Home Dynamics
1. Executive Summary
2. Trends Dashboard
3. Consumption Patterns
Channel Top Line
1. Channel Overview
2. Pub Restaurants
3. Coffee Shops
4. Sandwich Retailers
5. Fast Food Outlets
6. Branded Restaurant Chains & Local Independent Restaurants
7. Department Stores/Supermarket Cafés
8. Hotels/Fine Dining Restaurants
9. Workplace
10. Food-on-the-Go
Page 39
Allegra Strategies, Eating Out Panel Q1 2013, May 2013© Page 40
*Note: Q1 2012 data not available by channel and by day-part Source: Allegra Strategies Research and Analysis, 2013
TABLE 1.1 OUT OF HOME CONSUMPTION, AVERAGE VISIT FREQUENCY BY CHANNEL AT BREAKFAST/LUNCH/DINNER, Q1 2013* How often do you purchase and consume food out of the home in an average week?
Average Visit Frequency by Channel by Day-Part (1 of 2)
CHANNEL OVERVIEW – AVERAGE VISIT FREQUENCY
Consumers who ate breakfast out of home on last visit
Hotel Pub
Restaurant
Local Independent Restaurant
Department Store
Coffee shop/Café
Fast Food
Outlet
Sandwich Retailer
Workplace
Four or more times per week 3% 3% 8% 5% 7% 7% 8% 6%
Two to three times per week 23% 30% 27% 28% 34% 27% 26% 20%
Once per week 31% 36% 28% 28% 30% 34% 29% 28%
Once per fortnight 21% 15% 21% 20% 17% 16% 17% 21%
Once per month 17% 10% 11% 13% 8% 12% 13% 17%
Less than once per month 6% 6% 3% 4% 3% 4% 4% 5%
Rarely 1% 1% 1% 3% 1% 1% 2% 2%
Consumers who ate lunch out of home on last visit
Hotel Pub
Restaurant
Local Independent Restaurant
Department Store
Coffee shop/Café
Fast Food Outlet
Sandwich Retailer
Workplace Branded
Restaurant Chain
Four or more times per week 3% 4% 4% 4% 5% 6% 4% 12% 7%
Two to three times per week 22% 23% 29% 26% 24% 23% 20% 19% 26%
Once per week 29% 32% 29% 33% 30% 27% 29% 24% 34%
Once per fortnight 28% 23% 19% 18% 21% 20% 18% 19% 19%
Once per month 12% 14% 13% 12% 14% 16% 18% 18% 10%
Less than once per month 4% 4% 5% 5% 5% 5% 7% 4% 4%
Rarely 3% 1% 1% 3% 2% 3% 3% 4% 1%
Allegra Strategies, Eating Out Panel Q1 2013, May 2013© Page 41
*Note: Q1 2012 data not available by channel and by day-part Source: Allegra Strategies Research and Analysis, 2013
TABLE 1.2 OUT OF HOME CONSUMPTION, AVERAGE VISIT FREQUENCY BY CHANNEL AT BREAKFAST/LUNCH/DINNER, Q1 2013* How often do you purchase and consume food out of the home in an average week?
Average Visit Frequency by Channel by Day-Part (2 of 2)
CHANNEL OVERVIEW – AVERAGE VISIT FREQUENCY
Consumers who ate dinner out of home on last visit
Hotel Pub
Restaurant
Local Independent Restaurant
Department Store
Fast Food Outlet
Sandwich Retailer
Branded Restaurant
Chain
Fine Dining Restaurant
Four or more times per week 1% 4% 4% 10% 6% 8% 5% 6%
Two to three times per week 20% 22% 25% 28% 24% 24% 25% 20%
Once per week 32% 34% 30% 30% 31% 33% 29% 33%
Once per fortnight 23% 20% 20% 24% 17% 13% 22% 26%
Once per month 16% 14% 15% 5% 13% 12% 13% 10%
Less than once per month 6% 5% 5% 2% 6% 6% 4% 4%
Rarely 2% 1% 1% 2% 4% 3% 1% 0%
Allegra Strategies, Eating Out Panel Q1 2013, May 2013© Page 42
Average Spend by Channel
Source: Allegra Strategies Research and Analysis, 2013
CHANNEL OVERVIEW – AVERAGE SPEND
TABLE 1.3 AVERAGE SPEND BY DAY PART, Q1 2012-Q1 2013
Breakfast Lunch Dinner
Channels Q1 2013 Q1 2012 Q1 2013 Q1 2012 Q1 2013 Q1 2012
Pub Restaurant £5.57 £5.10 £11.11 £10.93 £16.22 £16.21
Coffee Shop/Café £4.97 £4.78 £6.25 £5.90 £12.48 n/a
Fast Food Outlet £4.26 £4.30 £5.57 £5.74 £8.04 £8.83
Local Independent £5.33 £5.21 £11.07 £10.90 £20.86 £22.36
Sandwich Retailer £3.38 £3.68 £3.99 £3.89 £8.18 n/a
Branded Restaurant Chain £6.88 £6.21 £13.43 £12.98 £20.00 £20.13
Department Store/Supermarket Café £4.94 £4.84 £6.00 £5.75 £9.99 £8.32
Workplace £2.24 £2.46 £3.50 £3.20 £7.50 n/a
Hotel £7.78 £6.99 £12.88 £14.12 £27.27 £28.85
Fine Dining Restaurant n/a n/a £20.72 £21.08 £43.50 £41.52
TOTAL £4.65 £4.59 £7.47 £7.12 £18.33 £18.60
Q1 2013 Spend Snapshot
Average Spend Breakfast £4.65 Lunch £7.47 Dinner £18.33
Winners At Breakfast: Hotels: +£0.79 At Lunch: Hotels: +£0.45 At Dinner: Fine Dining Restaurant: +£1.98
Losers At Breakfast: Sandwich Retailers: -£0.30 At Lunch: Hotels: -£1.24 At Dinner: Hotels: -£1.58
Allegra Strategies, Eating Out Panel Q1 2013, May 2013© Page 43
Average Number of Meals by Channel
Source: Allegra Strategies Research and Analysis, 2013
CHANNEL OVERVIEW – AVERAGE NUMBER OF MEALS
TABLE 1.4 AVERAGE NUMBER OF MEALS BY DAY PART, Q1 2012-Q1 2013
Breakfast Lunch Dinner
Channels Q1 2013 Q1 2012 Q1 2013 Q1 2012 Q1 2013 Q1 2012
Pub Restaurant 0.12 0.12 0.67 0.67 0.65 0.69
Coffee Shop/Café 0.45 0.48 0.63 0.64 n/a n/a
Fast Food Outlet 0.23 0.31 0.46 0.50 0.29 0.34
Local Independent 0.08 0.10 0.32 0.36 0.76 0.74
Sandwich Retailer 0.36 0.37 0.92 1.03 n/a n/a
Branded Restaurant Chain 0.04 0.06 0.35 0.37 0.45 0.50
Department Store/Supermarket Café 0.17 0.20 0.26 0.27 n/a n/a
Workplace 0.13 0.12 0.29 0.25 n/a n/a
Hotel n/a n/a 0.04 0.05 0.07 0.11
Fine Dining Restaurant n/a 0.11 0.04 n/a 0.08 n/a
TOTAL 1.73 1.56 4.02 4.36 2.47 2.61
Q1 2013 Number of Meals Snapshot
Number of Meals Breakfast 1.73 Lunch 4.02 Dinner 2.47
Winners At Breakfast: Workplace: +0.01 At Lunch: Workplace +0.04
Losers At Breakfast: Fast Food Outlets: -0.08 At Lunch: Sandwich Retailers: -0.11 At Dinner: Branded Restaurant Chains: -0.05
Allegra Strategies, Eating Out Panel Q1 2013, May 2013© Page 44
Recommendation and Revisit Rankings – Breakfast
*NPS – Net Promoter Score is taken from consumers ranking the likelihood of recommending from 0-10. Scores of 7,8 are removed, the detractor score (ranked 0-6) is subtracted from the promoter score 9+10 ** Revisit – Consumers are asked “How likely are you to revisit on a scale of 1-10, where 1 = not at all likely and 10 = extremely likely) Note: Ranking inclusion based on minimum qualifying sample size of 100 Source: Allegra Strategies Research and Analysis, 2013
CHANNEL OVERVIEW – RECOMMENDATION AND REVISIT RANKINGS
TABLE 1.5 RECOMMENDATION AND REVISIT SCORE – BREAKFAST, Q1 2013
BRAND RECOMMENDATION
(NPS)* CHANGE Q1 2012-
Q1 2013
JD Wetherspoon 65 +17
Caffè Nero 56 +13
Independent café/sandwich shop/bakery
55 +8
Subway 52 N/A
Pret A Manger 51 N/A
Costa Coffee 50 +12
Morrisons Café 37 +3
Greggs 30 +2
Starbucks 27 -5
McDonald’s 19 +6
BRAND REVISIT
INTENTION** CHANGE Q1 2012-
Q1 2013
JD Wetherspoon 9.40 +0.03
Workplace (Office) –Canteen/Café
9.37 +0.04
Pret A Manger 9.35 N/A
Costa Coffee 9.35 +0.09
Caffè Nero 9.13 -0.11
Independent café/sandwich shop/bakery
9.05 -0.13
Starbucks 8.86 -0.33
McDonald’s 8.84 -0.10
Subway 8.83 N/A
Workplace (Industrial) – Canteen/Café
8.80 N/A
Allegra Strategies, Eating Out Panel Q1 2013, May 2013© Page 45
Establishment Key Performance Indicators – Breakfast (1 of 2)
Source: Allegra Strategies Research and Analysis, 2013
CHANNEL OVERVIEW – ESTABLISHMENT KEY PERFORMANCE INDICATORS
TABLE 1.6 KEY PERFORMANCE INDICATORS – TOP 10 RANKING BY ESTABLISHMENTS – BREAKFAST, Q1 2013
RANK Convenient
location Atmosphere/environment
Value for money Low prices Speed of service
Friendly service
Food quality/taste
1 Workplace (Office) –
Canteen/Café Caffè Nero JD Wetherspoon JD Wetherspoon JD Wetherspoon
Independent café/bakery
Independent café/bakery
2 Pret A Manger Independent café/bakery
Morrisons Café Morrisons Café Pret A Manger Caffè Nero Caffè Nero
3 Caffè Nero JD
Wetherspoon Subway Subway Subway JD Wetherspoon Pret A Manger
4 JD Wetherspoon Costa Coffee Independent café/bakery
Greggs Independent café/bakery
Pret A Manger JD Wetherspoon
5 Independent café/bakery
Hotel Greggs Workplace
(Industrial) –Canteen/Café
Caffè Nero Costa Coffee Subway
6 Costa Coffee Subway Workplace
(Industrial) –Canteen/Café
Workplace (Industrial) –
Canteen/Café Greggs Subway Costa Coffee
7 McDonald’s Starbucks McDonald’s McDonald’s McDonald’s Workplace
(Industrial) –Canteen/Café
Morrisons Café
8 Workplace
(Industrial) –Canteen/Café
Pret A Manger Workplace
(Industrial) –Canteen/Café
Independent café/bakery
Costa Coffee Hotel Greggs
9 Hotel Greggs Caffè Nero Caffè Nero Hotel Morrisons Café Starbucks
10 Greggs Morrisons Café Costa Coffee Hotel Workplace
(Industrial) –Canteen/Café
Greggs Hotel
Allegra Strategies, Eating Out Panel Q1 2013, May 2013© Page 46
Establishment Key Performance Indicators – Breakfast (2 of 2)
Source: Allegra Strategies Research and Analysis, 2013
CHANNEL OVERVIEW – ESTABLISHMENT KEY PERFORMANCE INDICATORS
TABLE 1.7 KEY PERFORMANCE INDICATORS – TOP 10 RANKING BY ESTABLISHMENTS – BREAKFAST, Q1 2013
RANK Freshness Menu choice Cleanliness Ethical
practices/products Family friendly
Drink quality/taste
Overall experience
1 Independent café/bakery
JD Wetherspoon
Independent café/bakery
Pret A Manger JD Wetherspoon Caffè Nero Independent café/bakery
2 Pret A Manger Morrisons Café Hotel JD Wetherspoon Morrisons Café JD Wetherspoon JD Wetherspoon
3 Caffè Nero Independent café/bakery
JD Wetherspoon
Morrisons Café McDonald’s Costa Coffee Caffè Nero
4 JD Wetherspoon Subway Pret A
Manger Independent café/bakery
Independent café/bakery
Independent café/bakery
Pret A Manger
5 Greggs Hotel Greggs Subway Subway Pret A Manger Morrisons Café
6 Costa Coffee Pret A Manger Subway Greggs Caffè Nero Morrisons Café Costa Coffee
7 Morrisons Café Greggs Morrisons
Café Costa Coffee Greggs Greggs Subway
8 Subway McDonald’s Caffè Nero Caffè Nero Costa Coffee Subway Greggs
9 Hotel Caffè Nero Workplace
(Industrial) –Canteen/Café
Hotel Hotel Starbucks Hotel
10 Workplace
(Industrial) –Canteen/Café
Costa Coffee Costa Coffee Workplace (Industrial)
– Canteen/Café Starbucks McDonald’s McDonald’s
Allegra Strategies, Eating Out Panel Q1 2013, May 2013© Page 47
Recommendation and Revisit Rankings – Lunch
*NPS – Net Promoter Score is taken from consumers ranking the likelihood of recommending from 0-10. Scores of 7,8 are removed, the detractor score (ranked 0-6) is subtracted from the promoter score 9+10 ** Revisit – Consumers are asked “How likely are you to revisit on a scale of 1-10, where 1 = not at all likely and 10 = extremely likely) Note: Ranking inclusion based on minimum qualifying sample size of 100 Source: Allegra Strategies Research and Analysis, 2013
CHANNEL OVERVIEW – RECOMMENDATION AND REVISIT RANKINGS
TABLE 1.8 RECOMMENDATION AND REVISIT SCORE – LUNCH, Q1 2013
BRAND RECOMMENDATION
(NPS)* CHANGE Q1 2012-
Q1 2013
Starbucks 71 +39
JD Wetherspoon 48 -3
Independent Chinese
48 -4
Independent café/bakery
47 +6
Independent kebab/fish&chips shop
47 +30
Nando’s 46 +1
Costa Coffee 46 +1
Local pub 45 -3
M&S Café 43 -10
Pret A Manger 43 +1
BRAND REVISIT
INTENTION** CHANGE Q1 2012-
Q1 2013
Costa Coffee 9.28 -0.13
Pret A Manger 9.18 -0.09
M&S (off the shelf) 9.17 -0.34
Fine Dining Restaurant
9.16 N/A
Asda (off the shelf) 9.15 +0.18
Workplace (Office) – Canteen/Café
9.15 -0.15
JD Wetherspoon 9.08 -0.13
Tesco (off the shelf) 9.08 -0.06
Starbucks 9.07 -0.20
M&S Café 9.03 +0.02
Allegra Strategies, Eating Out Panel Q1 2013, May 2013© Page 48
Establishment Key Performance Indicators – Lunch (1 of 2)
Source: Allegra Strategies Research and Analysis, 2013
CHANNEL OVERVIEW – ESTABLISHMENT KEY PERFORMANCE INDICATORS
TABLE 1.9 KEY PERFORMANCE INDICATORS – TOP 10 RANKING BY ESTABLISHMENTS – LUNCH, Q1 2013
RANK Convenient
location Atmosphere/environment
Value for money
Low prices Speed of service
Friendly service Food
quality/taste
1 Workplace
(Industrial) –Canteen/Café
Fine Dining Restaurant
JD Wetherspoon
JD Wetherspoon Independent
Chinese Fine Dining Restaurant
Fine Dining Restaurant
2 Pret A Manger Independent Italian/Pizza
Independent kebab/
fish&chips shop Asda (off the shelf)
Independent kebab/
fish&chips shop Pret A Manger Pret A Manger
3 Leisure Facilities Local pub Independent
Chinese Morrisons Café Pret A Manger M&S Café M&S Café
4 M&S Café Leisure Facilities Morrisons Café Independent
Chinese Greggs
Independent kebab/fish&chips
shop
Independent Italian/Pizza
5 Independent café/bakery
Nando’s Greggs Greggs Fine Dining Restaurant
Independent café/bakery
Independent café/bakery
6 Independent
kebab/fish&chips shop
Independent café/bakery
Independent café/bakery
Independent kebab/fish&chips
shop Subway
Independent Italian/Pizza
Independent kebab/
fish&chips shop
7 M&S (off the
shelf) Starbucks Local pub Boots
Independent café/bakery
Nando’s M&S (off the
shelf)
8 Starbucks Pret A Manger Asda (off the
shelf) Tesco (off the
shelf) McDonald’s
M&S (off the shelf)
Garden Centre
9 Independent
Chinese M&S Café
Independent Italian/Pizza
Subway Independent Italian/Pizza
Independent Chinese
Subway
10 Costa Coffee Costa Coffee Boots McDonald’s Garden Centre Subway Local pub
Allegra Strategies, Eating Out Panel Q1 2013, May 2013© Page 49
Establishment Key Performance Indicators – Lunch (2 of 2)
Source: Allegra Strategies Research and Analysis, 2013
CHANNEL OVERVIEW – ESTABLISHMENT KEY PERFORMANCE INDICATORS
TABLE 1.10 KEY PERFORMANCE INDICATORS – TOP 10 RANKING BY ESTABLISHMENTS – LUNCH, Q1 2013
RANK Freshness Menu choice Cleanliness Ethical
practices/ products
Family friendly Drink
quality/taste Overall
experience
1 Fine Dining Restaurant
Fine Dining Restaurant
Fine Dining Restaurant
Fine Dining Restaurant
Independent Chinese
Fine Dining Restaurant
Fine Dining Restaurant
2 Pret A Manger Independent
Chinese Independent Italian/Pizza
Pret A Manger Morrisons Café M&S Café Independent
café/sandwich shop/bakery
3 M&S Café Independent Italian/Pizza
M&S (off the shelf)
Independent Italian/Pizza
Independent kebab/fish&chip
s shop
Independent Italian/Pizza
Independent Italian/Pizza
4 Independent Italian/Pizza
Nando’s Independent
Chinese M&S (off the
shelf) McDonald’s Costa Coffee
Independent Chinese
5 Independent
café/sandwich shop/bakery
Independent kebab/fish&chip
s shop
Independent café/sandwich shop/bakery
Independent café/sandwich shop/bakery
Independent Italian/Pizza
Local pub Independent
kebab/fish&chips shop
6 Independent
kebab/fish&chips shop
JD Wetherspoon Pret A Manger Garden Centre Garden Centre Leisure Facilities Local pub
7 M&S (off the
shelf) Subway Leisure Facilities M&S Café
Independent café/sandwich shop/bakery
Pret A Manger M&S Café
8 Garden Centre M&S (off the
shelf)
Independent kebab/fish&chip
s shop Nando’s JD Wetherspoon
Independent café/sandwich shop/bakery
Garden Centre
9 Subway Independent
café/sandwich shop/bakery
Local pub Morrisons Café Local pub JD Wetherspoon Pret A Manger
10 Local pub Local pub Garden Centre Independent
Chinese KFC
Independent Chinese
Leisure Facilities
Allegra Strategies, Eating Out Panel Q1 2013, May 2013© Page 50
Recommendation and Revisit Rankings – Dinner
*NPS – Net Promoter Score is taken from consumers ranking the likelihood of recommending from 0-10. Scores of 7,8 are removed, the detractor score (ranked 0-6) is subtracted from the promoter score 9+10 ** Revisit – Consumers are asked “How likely are you to revisit on a scale of 1-10, where 1 = not at all likely and 10 = extremely likely) Note: Ranking inclusion based on minimum qualifying sample size of 100 Source: Allegra Strategies Research and Analysis, 2013
CHANNEL OVERVIEW – RECOMMENDATION AND REVISIT RANKINGS
TABLE 1.11 RECOMMENDATION AND REVISIT SCORE – DINNER, Q1 2013
BRAND RECOMMENDATION
(NPS)* CHANGE Q1 2012-
Q1 2013
Fine Dining Restaurant
60 N/A
Toby Carvery 57 +5
Independent Chinese
55 +7
Independent Indian 53 +5
JD Wetherspoon 48 +9
Local pub 46 -2
Independent Italian/Pizza
44 +5
PizzaExpress 38 -3
Nando’s 37 -6
Independent kebab/fish&chips shop
36 +1
BRAND REVISIT
INTENTION** CHANGE Q1 2012-
Q1 2013
JD Wetherspoon 9.14 +0.00
Toby Carvery 9.02 -0.18
Independent Chinese
9.00 +0.01
PizzaExpress 8.93 -0.23
Independent Indian 8.92 -0.02
Independent kebab/fast-food shop/fish&chips shop
8.84 +0.14
McDonald's 8.68 +0.02
Local pub 8.66 -0.29
Nando’s 8.61 -0.38
Independent Italian/Pizza
8.60 +0.01
Allegra Strategies, Eating Out Panel Q1 2013, May 2013© Page 51
Establishment Key Performance Indicators – Dinner (1 of 2)
Source: Allegra Strategies Research and Analysis, 2013
CHANNEL OVERVIEW – ESTABLISHMENT KEY PERFORMANCE INDICATORS
TABLE 1.12 KEY PERFORMANCE INDICATORS – TOP 10 RANKING BY ESTABLISHMENTS – DINNER, Q1 2013
RANK Convenient
location Atmosphere/environment
Value for money
Low prices Speed of service Friendly service
Food quality/taste
1
Independent kebab/
fish&chips shop
Fine Dining Restaurant
Toby Carvery JD Wetherspoon Independent
Chinese Fine Dining Restaurant
Fine Dining Restaurant
2 Independent
Chinese Local pub
JD Wetherspoon
Toby Carvery Toby Carvery Local pub Independent
Indian
3 Hotel Independent Italian/Pizza
Local pub McDonald's JD Wetherspoon Independent
Indian Independent
Chinese
4 Local pub Hotel Independent
Chinese Harvester
Independent kebab/fish&chips
shop
Independent Italian/Pizza
Toby Carvery
5 PizzaExpress Toby Carvery Independent
Indian
Independent kebab/fish&chips
shop McDonald's
Independent Chinese
Independent Italian/Pizza
6 Independent
Indian Independent
Indian Harvester Brewers Fayre Independent Indian Toby Carvery Local pub
7 Independent Italian/Pizza
JD Wetherspoon
Independent Italian/Pizza
Nando’s Pizza Hut Hotel Nando’s
8 McDonald's Independent
Chinese t McDonald's
Independent Chinese
Local pub JD Wetherspoon PizzaExpress
9 JD Wetherspoon PizzaExpress Independent
kebab/fish&chips shop
Independent Indian
Fine Dining Restaurant
Independent kebab/
fish&chips shop Hotel
10 Toby Carvery Nando’s Fine Dining Restaurant
Local pub Independent Italian/Pizza
PizzaExpress Independent
kebab/ fish&chips shop
Allegra Strategies, Eating Out Panel Q1 2013, May 2013© Page 52
Establishment Key Performance Indicators – Dinner (2 of 2)
Source: Allegra Strategies Research and Analysis, 2013
CHANNEL OVERVIEW – ESTABLISHMENT KEY PERFORMANCE INDICATORS
TABLE 1.13 KEY PERFORMANCE INDICATORS – TOP 10 RANKING BY ESTABLISHMENTS – DINNER, Q1 2013
RANK Freshness Menu choice Cleanliness Ethical
practices/products Family
friendly Drink
quality/taste Overall
experience
1 Fine Dining Restaurant
Independent Chinese
Fine Dining Restaurant
Fine Dining Restaurant
Toby Carvery Fine Dining Restaurant
Fine Dining Restaurant
2 Independent Italian/Pizza
Independent Indian
Hotel Toby Carvery Harvester JD Wetherspoon Independent
Chinese
3 Independent
Indian Fine Dining Restaurant
Independent Italian/Pizza
Independent Indian Brewers Fayre Local pub Independent
Indian
4 Independent
Chinese Independent Italian/Pizza
Independent Indian
Nando’s KFC Toby Carvery Independent Italian/Pizza
5 Hotel PizzaExpress Brewers Fayre Local pub PizzaExpress Independent Italian/Pizza
Toby Carvery
6 Toby Carvery JD
Wetherspoon Independent
Chinese Hotel Nando’s Hotel Local pub
7 Local pub Local pub Local pub Independent Chinese Pizza Hut Harvester Hotel
8 PizzaExpress Pizza Hut Toby Carvery Independent Italian/Pizza
Independent Chinese
Independent Chinese
PizzaExpress
9 Nando’s
Independent kebab/
fish&chips shop
PizzaExpress PizzaExpress McDonald's Independent
Indian restaurant
JD Wetherspoon
10
Independent kebab/
fish&chips shop Toby Carvery Nando’s Harvester
Independent kebab/
fish&chips shop PizzaExpress
Independent kebab/
fish&chips shop
Allegra Strategies, Eating Out Panel Q1 2013, May 2013© Page 53
Channel Dynamics
Source: Allegra Strategies Research and Analysis, 2013
CHANNEL OVERVIEW – CHANNEL DYNAMICS
TABLE 1.14 CHANNEL DYNAMICS – Q1 2013
CHANNEL VALUE PERFORMANCE
COMMENTS Q1 2013 YOY
2013 Forecast
Pub Restaurant Sales and volume growth in Q1 2013. Pubs with a focus on quality food and good value for money and/or low prices are attracting consumers at the expense of other channels.
Coffee Shop/Café
Total sales flat and volume down in Q1 2013. Fall driven by lunch volume decline, balanced by breakfast growth. Average spend increased for all day-parts driven by consumer spend increases. Weak independents struggle in this sector, while quality outlets and chains out-perform the market.
Fast Food Outlet Sales down and volume flat in Q1. Decline in lunch has impacted fast food sales this quarter. Low prices will drive increased sales as consumers face decreased disposable income and higher inflationary costs during the rest of 2013.
Local Independent Sales and volume down Q1 2013. Independents are struggling with intense competition from pubs and the branded restaurant sector.
Sandwich Retailer Sales and volume decline for Q1 2013. Sandwich retailers, especially independents have suffered from the decline in lunchtime frequency and increased competition for this day-part.
Branded Restaurant Chain
Sales and volume in decline in Q1 2013. Performance was relatively stable throughout 2012 as branded chains benefitted from independents’ decline. Increasing competition from pubs will prove challenging. Within the sector, fast casual is expected to grow.
Department Store/Supermarket Café
Sales and volume growth in Q1 2013. Department store and supermarket cafés benefit from the halo effect of in-store footfall, especially in poor weather. Increased focus from this sector on improving quality and offer will contribute to growth.
Workplace Sales up and volume down in Q1 2013. Increased prices contributed to sales growth. Workplace is dependent on employment and economic background and the outlook is uncertain as both breakfast and lunch volumes decline in favour of other channels.
Hotel Sales in decline despite volume increase in Q1 2013. Budget sector planned growth by key groups will encourage marginal growth in 2013 and staycation buoyancy.
Allegra Strategies, Eating Out Panel Q1 2013, May 2013©
Contents
Allegra Strategies, Eating Out Panel Q1 2013, May 2013©
Core Objectives, Scope and Research Methodology
Out of Home Dynamics
1. Executive Summary
2. Trends Dashboard
3. Consumption Patterns
Channel Top Line
1. Channel Overview
2. Pub Restaurants
3. Coffee Shops
4. Sandwich Retailers
5. Fast Food Outlets
6. Branded Restaurant Chains & Local Independent Restaurants
7. Department Stores/Supermarket Cafes
8. Hotels/Fine Dining Restaurants
9. Workplace
10. Food-on-the-Go
Page 120
Allegra Strategies, Eating Out Panel Q1 2013, May 2013© Page 121
Hotels and Fine Dining – Q1 2013 At A Glance
HOTELS/FINE DINING RESTAURANTS – Q1 2013 AT A GLANCE
Total Market Q1 2013
Hotels Fine Dining
OOH Sales Value £ £447.3m £590.0m
YoY Growth % -21% N/A*
Market Share % 3% 4%
OOH Volume 30.3m 16.7m
YoY Growth % -11% N/A*
Market Share % 2% 1%
YTD Market Value / Volume (Q2 2012 – Q1 2013) £1.88bn / 128.6m £2.25bn / 66.1m
Day Part Q1 2013 Breakfast Lunch Dinner
Hotels Fine Dining Hotels Fine Dining Hotels Fine Dining
Average Spend £7.78 N/A £12.88 £20.72 £27.27 £43.60
Party Size 2.69 N/A 3.42 3.14 3.57 3.44
*Note: Fine Dining not included in Q1 2012; Market value and volume sizing, based on consumer stated average spend (inc VAT); Source: Allegra Strategies Research and Analysis, 2013
Allegra Strategies, Eating Out Panel Q1 2013, May 2013© Page 122
Source: Allegra Strategies Research and Analysis, 2013
Average Spend
HOTELS/FINE DINING RESTAURANTS – AVERAGE SPEND
TABLE 8.1 AVERAGE SPEND PER PERSON BY OCCASION IN HOTELS, Q1 2012-Q1 2013
OCCASION Q1 2013 Q1 2012 ANNUAL
GROWTH %
BREAKFAST £7.78 £6.99 10%
LUNCH £12.88 £14.12 -10%
DINNER £27.27 £28.85 -6%
Q1 2013 Hotel Spend Snapshot Breakfast +10%; Lunch -10%; Dinner -6%
FIGURE 8.1 AVERAGE SPEND PER PERSON BY OCCASION,
HOTEL VS. TOTAL EATING OUT AVERAGE SPEND, Q1 2013
£7
.78
£1
2.8
8
£2
7.2
7
£4
.65
£7
.47
£1
8.3
3
£0.00
£5.00
£10.00
£15.00
£20.00
£25.00
£30.00
BREAKFAST LUNCH DINNER
Hotel Total
TABLE 8.2 AVERAGE SPEND PER PERSON BY OCCASION IN FINE DINING RESTAURANTS, Q1 2012-Q1 2013
OCCASION Q1 2013 Q1 2012* ANNUAL
GROWTH %
LUNCH £20.72 N/A N/A
DINNER £43.60 N/A N/A
FIGURE 8.2 AVERAGE SPEND PER PERSON BY OCCASION, FINE DINING RESTAURANT VS. TOTAL EATING OUT AVERAGE SPEND, Q1 2013
*Note: Fine Dining information for 2012 is not available
£2
0.7
2
£4
3.5
0
£4
.65
£7
.47
£0.00
£10.00
£20.00
£30.00
£40.00
£50.00
LUNCH DINNER
Fine Dining Total
Allegra Strategies, Eating Out Panel Q1 2013, May 2013© Page 123
*Note: Q1 2012 data not available by channel and by day-part Source: Allegra Strategies Research and Analysis, 2013
FIGURE 8.3 HOTELS AVERAGE VISIT FREQUENCY BY DAY-PART, Q1 2013* How often do you purchase and consume food out of the home in an average week as a breakfast/lunch/dinner?
Percent of Respondents
Average Visit Frequency by Day-Part
HOTELS /FINE DINING RESTAURANTS – AVERAGE VISIT FREQUENCY
3% 3% 1%
23% 22%20%
31% 29% 32%
21% 28%23%
17% 12%16%
6% 4% 6%1% 3% 2%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Breakfast Lunch Dinner
Rarely
Less than once per month
Once per month
Once per fortnight
Once per week
Two to three times per week
Four or more times per week
Allegra Strategies, Eating Out Panel Q1 2013, May 2013© Page 124
*Note: Q1 2012 data not available by channel and by day-part Source: Allegra Strategies Research and Analysis, 2013
FIGURE 8.4 FINE DINING RESTAURANTS AVERAGE VISIT FREQUENCY BY DAY-PART, Q1 2013* How often do you purchase and consume food out of the home in an average week as a lunch/dinner?
Percent of Respondents
Average Visit Frequency by Day-Part
HOTELS /FINE DINING RESTAURANTS – AVERAGE VISIT FREQUENCY
8% 6%
36%
20%
24%
33%
17%26%
13% 10%2% 4%
0% 0%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Lunch Dinner
Rarely
Less than once per month
Once per month
Once per fortnight
Once per week
Two to three times per week
Four or more times per week
Allegra Strategies, Eating Out Panel Q1 2013, May 2013© Page 125
Group Composition – Hotels
HOTELS/FINE DINING RESTAURANTS– GROUP COMPOSITION
TABLE 8.3 GROUP COMPOSITION, Q1 2012-Q1 2013
Source: Allegra Strategies Research and Analysis, 2013
BREAKFAST Q1
2013 Q1
2012 YoY Change
% Points
Single adult 19% 19% 0%
Two adults 53% 52% +1%
More than two adults 20% 20% 0%
With children 9% 8% +1%
LUNCH Q1
2013 Q1
2012 YoY Change
% Points
Single adult 8% 5% +3%
Two adults 46% 45% +1%
More than two adults 34% 43% -9%
With children 11% 8% +3%
DINNER Q1
2013 Q1
2012 YoY Change
% Points
Single adult 10% 11% -1%
Two adults 52% 45% -7%
More than two adults 29% 34% -5%
With children 8% 11% -3%
Allegra Strategies, Eating Out Panel Q1 2013, May 2013© Page 126
Group Composition – Fine Dining Restaurants
HOTELS/FINE DINING RESTAURANTS – GROUP COMPOSITION
TABLE 8.4 GROUP COMPOSITION, Q1 2012-Q1 2013
Source: Allegra Strategies Research and Analysis, 2013
LUNCH Q1
2013 Q1
2012 YoY Change
% Points
Single adult 4% N/A N/A
Two adults 53% N/A N/A
More than two adults 36% N/A N/A
With children 8% N/A N/A
DINNER Q1
2013 Q1
2012 YoY Change
% Points
Single adult 2% N/A N/A
Two adults 53% N/A N/A
More than two adults 38% N/A N/A
With children 7% N/A N/A
Allegra Strategies, Eating Out Panel Q1 2013, May 2013© Page 127
Source: Allegra Strategies Research and Analysis, 2013
Food and Beverage Incidence by Day-Part
HOTELS/FINE DINING RESTAURANTS – FOOD AND BEVERAGE INCIDENCE
BREAKFAST
FOOD ITEMS POPULARITY % DRINK ITEMS POPULARITY %
Traditional Cooked Breakfast 53% Hot drinks 98%
Toast 47% Soft drinks 78%
Eggs (scrambled eggs, omelette, eggs benedict, etc.) 42% Alcohol N/A
Fruit (fresh or dried) 38%
Cereal (including porridge) 35%
LUNCH
FOOD ITEMS POPULARITY % DRINK ITEMS POPULARITY %
Fish dish 16% Hot drinks 47%
Soup 16% Soft drinks 65%
Cold dessert (e.g. Icecream, cheesecake, etc.) 13% Alcohol 36%
Sandwich 12%
Beef dish 11%
DINNER
FOOD ITEMS POPULARITY % DRINK ITEMS POPULARITY %
Beef dish 23% Hot drinks 25%
Fish dish 21% Soft drinks 45%
Chicken dish 14% Alcohol 90%
Vegetarian dish 9%
Lamb dish 8%
TABLE 8.5 MOST POPULAR FOOD AND BEVERAGE ITEMS CONSUMED AT HOTELS BY DAY-PART, Q1 2013
Allegra Strategies, Eating Out Panel Q1 2013, May 2013© Page 128
Source: Allegra Strategies Research and Analysis, 2013
Food and Beverage Incidence by Day-Part
HOTELS/FINE DINING RESTAURANTS – FOOD AND BEVERAGE INCIDENCE
LUNCH
FOOD ITEMS POPULARITY % DRINK ITEMS POPULARITY %
Fish dish 21% Hot drinks 34%
Beef dish 20% Soft drinks 68%
Other meat dish 19% Alcohol 73%
Cold dessert (e.g. Icecream, cheesecake, etc.) 18%
Seafood dish 15%
DINNER
FOOD ITEMS POPULARITY % DRINK ITEMS POPULARITY %
Beef dish 23% Hot drinks 27%
Fish dish 20% Soft drinks 60%
Other meat dish 14% Alcohol 97%
Lamb dish 14%
Chicken dish 8%
TABLE 8.6 MOST POPULAR FOOD AND BEVERAGE ITEMS CONSUMED AT FINE DINING RESTAURANTS BY DAY-PART, Q1 2013
Allegra Strategies, Eating Out Panel Q1 2013, May 2013© Page 129
Source: Allegra Strategies Research and Analysis, 2013
Key Influences – Hotels Vs. Total
HOTELS/FINE DINING RESTAURANTS – KEY INFLUENCES
Dinner Convenient location –
other
Food quality/taste
Been there before/ previous
experience
Chosen by
someone else...
Friendly service
Nice environ-ment
Good value for food &
drinks
Voucher/promotion/special
offer
Convenient location - close to
work
Convenient location –close to
home
Food sourced locally
Hotel 32% 29% 26% 18% 17% 16% 11% 10% 8% 7% 7%
Total 17% 42% 47% 13% 12% 15% 24% 9% 4% 28% 3%
Lunch
Been there before/prev
ious experience
Food quality/
taste
Convenient location –
other
Nice environ-
ment
Friendly service
Convenient location –close to home
Not part of a
national chain
Chosen by someone
else...
Good value for food & drinks
Convenient location –close to
work
Hotel 38% 31% 30% 25% 19% 16% 16% 16% 12% 11%
Total 44% 33% 25% 11% 21% 14% 4% 8% 24% 22%
Break fast
Convenient location – other
Been there before/ previous
experience
Convenient location – close to
work
Food quality/
taste
Good value for food & drinks
Nice environ-
ment
Friendly Service
Chosen by someone
else...
Additional facilities
Voucher/promotion/
special offer
Hotel 55% 16% 13% 12% 10% 9% 9% 7% 6% 6%
Total 24% 42% 23% 27% 23% 9% 23% 4% 5% 3%
TABLE 8.7 TOP 10 INFLUENCES AT BREAKFAST/LUNCH/DINNER, HOTEL VS. TOTAL EATING OUT, Q1 2013 Why did you choose the eating out establishment? (Multiple responses)
Allegra Strategies, Eating Out Panel Q1 2013, May 2013© Page 130
Source: Allegra Strategies Research and Analysis, 2013
Key Influences – Fine Dining Restaurant Vs. Total
TABLE 8.8 TOP 10 INFLUENCES AT DINNER, FINE DINING RESTAURANT VS. TOTAL EATING OUT, Q1 2013 Why did you choose the eating out establishment? (Multiple responses)
HOTELS/FINE DINING RESTAURANTS – KEY INFLUENCES
Dinner Food
quality/ taste
Been there before/ previous
experience
Nice environ-
ment
Friendly service
Chosen by someone
else
Not part of a national
chain
Cuisine type (e.g.
Chinese, Thai, etc.)
Food sourced locally
Try something
new
Good review in
newspaper/magazine
Fine Dining Restaurant
65% 48% 30% 25% 22% 21% 21% 19% 15% 13%
Total 42% 47% 15% 26% 13% 7% 16% 3% 6% 3%
Lunch Food
quality/ taste
Been there before/ previous
experience
Nice environ -
ment
Friendly service
Convenient location -
other
Good value for food &
drinks
Cuisine type (e.g.
Chinese, Thai, etc>)
Voucher/ promotion/ special offer
Chosen by someone
else
Food sourced locally
Fine Dining Restaurant
66% 42% 39% 24% 20% 19% 16% 14% 13% 12%
Total 33% 44% 11% 21% 25% 23% 4% 5% 7% 3%
Allegra Strategies, Eating Out Panel Q1 2013, May 2013©
FIGURE 8.5 HOTELS HABITUAL VS. SOCIAL EATING OUT BY DAY-PART, Q1 2013 Which of the following best describes the primary reason for eating out of the home on this occasion?
Percent of Respondents
Page 131
Reasons for Eating Out – Habitual Vs. Social Eating Out
HOTELS/FINE DINING RESTAURANTS – PRIMARY REASONS FOR EATING OUT
17% 11% 14% 81% 88% 85% 0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Breakfast Lunch Dinner
Habitual Social
FIGURE 8.6 FINE DINING RESTAURANTS HABITUAL VS. SOCIAL EATING OUT BY DAY-PART, Q1 2013 Which of the following best describes the primary reason for eating out of the home on this occasion?
Percent of Respondents
Source: Allegra Strategies Research and Analysis, 2013
6% 3% 94% 96% 0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Lunch Dinner
Habitual Social
Allegra Strategies, Eating Out Panel Q1 2013, May 2013©
Hotels Consumer Demographic Profile
TABLE 8.9 SEGMENTATION BY AGE, Q1 2013
TABLE 8.10 SEGMENTATION BY GENDER, Q1 2013
Source: Allegra Strategies Research and Analysis, 2013
HOTELS/FINE DINING RESTAURANTS – CONSUMER DEMOGRAPHIC PROFILE
Occasion Under
18 18-24 25-29 30-34 35-39 40-44 45-49 50-54 55-59 60-64 65-69 70+
Breakfast 1% % 2% 8% 6% 10% 14% 15% 14% 15% 11% 5%
Lunch 0% 1% 5% 3% 4% 7% 9% 7% 21% 16% 16% 9%
Dinner 0% 1% 1% 2% 6% 8% 13% 16% 17% 17% 11% 7%
Total 0% 6% 7% 8% 8% 10% 13% 13% 12% 10% 7% 5%
Occasion Male Female
Breakfast 52% 48%
Lunch 41% 59%
Dinner 51% 49%
Total 48% 52%
TABLE 8.11 SEGMENTATION BY UK REGION, Q1 2013
Occasion
East Midlands
East of England
London North East
North West
Northern Ireland
Scotland South East
South West
Wales West
Midlands Yorkshire
Breakfast 9% 12% 9% 4% 11% 1% 7% 22% 8% 4% 8% 6%
Lunch 9% 8% 8% 3% 5% 4% 25% 16% 3% 11% 4% 2%
Dinner 9% 10% 8% 3% 8% 3% 11% 22% 9% 3% 7% 6%
Total 8% 8% 15% 5% 11% 1% 6% 19% 9% 4% 7% 7%
Page 132
Allegra Strategies, Eating Out Panel Q1 2013, May 2013©
Fine Dining Restaurants Consumer Demographic Profile
TABLE 8.12 SEGMENTATION BY AGE, Q1 2013
TABLE 8.13 SEGMENTATION BY GENDER, Q1 2013
Source: Allegra Strategies Research and Analysis, 2013
HOTELS/FINE DINING RESTAURANTS – CONSUMER DEMOGRAPHIC PROFILE
Occasion Under
18 18-24 25-29 30-34 35-39 40-44 45-49 50-54 55-59 60-64 65-69 70+
Lunch 0% 1% 3% 1% 3% 3% 12% 24% 13% 13% 20% 7%
Dinner 0% 3% 3% 6% 5% 5% 13% 15% 16% 14% 15% 5%
Total 0% 6% 7% 8% 8% 10% 13% 13% 12% 10% 7% 5%
Occasion Male Female
Lunch 44% 56%
Dinner 48% 52%
Total 48% 52%
TABLE 8.14 SEGMENTATION BY UK REGION, Q1 2013
Occasion East
Midlands East of
England London
North East
North West
Northern Ireland
Scotland South East
South West
Wales West
Midlands Yorkshire
Lunch 6% 9% 21% 2% 8% 2% 10% 22% 9% 3% 3% 3%
Dinner 10% 11% 17% 2% 10% 4% 8% 16% 7% 4% 4% 6%
Total 8% 8% 15% 5% 11% 1% 6% 19% 9% 4% 7% 7%
Page 133