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HBR Case Study
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All the Wrong MovesPresented By:Kaustubh Chowkeka Ashish Dadoo Abhishek Gupta Parvathy Joy Rajula Kandregula Sidhant Anand
IntroductionThe case All the wrong Moves depicts a scenario where the CEO of Nutrorim a sports supplement company, Don Rifkin is facing some problems in the decision making process of his firm. The firm just came out of a crisis situation where they had to take a decision of recalling back their newly launched product ChargeUp. The CEO has identified that there are some flaws in the decision making process with the help of an external consultant and wants to rectify the same. Hey! Now Im now He has also appointed a quality team to look in to the issues. Lipitreneenabled
Background Nutrorims products gained National Attention. New version of ChargeUp with Lipitrene. 11 cases of gastrointestinal distress Recall the products??? How Nutrorim can improvise their decision making
process.
Character Sketchi. ii. iii. iv. v. vi.
Don Rifkin:Steve Ford:
CEO, NutrorimR&D head
Mathew Norton: Investigator
June Rotenberg:Jerry Garber: Ned Horst:
Publics Relations DirectorGeneral Counsel Sports Supplement Division
Headvii. Gibson Bryer: viii. Nora Stern:
External Consultant Former Entrepreneur
SKIT
Causes Incorporating an open and democratic decision making process
without defining a proper structure. Not taking timely decisions.
Effects Acquiring Dipensit though having doubts about its CEO Wally
Cummings background Taking the decision of recalling back the product from the market
without verifying the background information.
Measures to Enhance Decision Making Process Define the problem Identify the decision criteria Allocate weight to the criteria Develop the alternatives Evaluate the alternatives Select the best alternative
Objectives Improving Nutrorims decision making process means Don
will have to work on his decision making skills. Make Nutrorim more crisis resilient for the future. Develop a sound and consistent leadership for Nutrorim.
Possible Solutions Creation of a dedicated Risk Management Team: The
CEO should appoint a risk management team which will identify, categorize and assess various threats on which calculated decisions can be taken. Pros i.
The team can analyze the positive and negative aspects of all the taken by the firm.
ii. iii.
Proactive approach to the probable risks which would be faced by the firm in the future. Preparing and training the employees of Nutrorim for future crisis and risks.
Cons i.
Creation of a new team will cost the company
Possible Solutions (contd.) Conducting training programs to maintain composure
during a crisis situation: Pros i.
The heads of Nutrorim will not panic during a crisis situation and will be able to take a sound decision
Consi.
Conducting a training program will incur a cost on the company
Managerial Learning Instead of relying on his team members for the decisions a
good leader should himself take the charge and take important decision in a normal as well as a crisis situation. A good manager should never believe on someone or
something randomly. A capable manager should be able to counter question the
views and data he is getting from others.
Q&A
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