PRESENTATION PRESENTATION OF OF

ORGANISATION BEHAVIOUR ORGANISATION BEHAVIOUR

TOPIC :- GOOGLE VALUE AND ETHICS.TOPIC :- GOOGLE VALUE AND ETHICS.

PRESENTED TO :- PRESENTED PRESENTED TO :- PRESENTED BY :- BY :-

SAKSHI MAM KARAN KANSAL SAKSHI MAM KARAN KANSAL

KARAN KAPILAKARAN KAPILA HARSH PALTA HARSH PALTA

HARVINDERHARVINDER

CONTENTS CONTENTS

1.1. MEANING OF VALUE AND ETHICS.MEANING OF VALUE AND ETHICS.2.2. INTRODUCTION INTRODUCTION 3.3. MEANING OF WORD GOOGLE.MEANING OF WORD GOOGLE.4.4. MISSION.MISSION.5.5. VISION.VISION.6.6. GOOGLE AT A GLANCE.GOOGLE AT A GLANCE.7.7. HISTORY OF GOOGLE.HISTORY OF GOOGLE.8.8. GOOGLE PHILOSOPHY.GOOGLE PHILOSOPHY.9.9. ORGANISATION CHART.ORGANISATION CHART.10.10. HOW GOOGLE ACHIEVE SUCCESS.HOW GOOGLE ACHIEVE SUCCESS.11.11. ACHIEVEMENTS IN DIFFERENT YEARS.ACHIEVEMENTS IN DIFFERENT YEARS.12.12. SOURCES OF INCOMESOURCES OF INCOME13.13. COMPETITONCOMPETITON14.14. BRANCHES OF GOOGLEBRANCHES OF GOOGLE

VALUEVALUE

1. A force that shape the human behaviour.

2. Belief of individual person that guide his action.

3. It influence our actions and goals.

.

DEFINATION OF VALUEDEFINATION OF VALUE

Framework of philosophy of an individual on

the basis of which he judges what is good or

bad and ethical or unethical.

ETHICSETHICS

The study of moral principles or values that determine whether action are right or wrongAnd outcomes are good or bad.

WORDS BY SERGEYWORDS BY SERGEY

"We want to make sure that the problems "We want to make sure that the problems

we focus on and the products we develop or we focus on and the products we develop or

products that we try to develop will always products that we try to develop will always

have a large effect on a large number of have a large effect on a large number of

people and will ultimately leave a lasting people and will ultimately leave a lasting

legacy."legacy."

INTRODUCTION INTRODUCTION

1. Google Inc. is an American public corporation.1. Google Inc. is an American public corporation.

2. Earning revenue from advertising.2. Earning revenue from advertising.

3.Google operates web sites at many international3.Google operates web sites at many international domains, with the most trafficked beingdomains, with the most trafficked being www.google.com. www.google.com.

4.Google is widely recognized as the "world's best4.Google is widely recognized as the "world's best search engine" because it is fast, accurate andsearch engine" because it is fast, accurate and easy to use. easy to use.

MEANING MEANING

OF OF

WORD GOOGLE WORD GOOGLE

MEANING OF WORD GOOGLEMEANING OF WORD GOOGLE

"Googol" is the mathematical term for a 1 followed "Googol" is the mathematical term for a 1 followed by 100 zeros. by 100 zeros.

The term was coined by Milton Sirotta, nephew of The term was coined by Milton Sirotta, nephew of American mathematician Edward Kasner.American mathematician Edward Kasner.

Was popularized in the book, "Mathematics and Was popularized in the book, "Mathematics and the Imagination" by Kasner and James Newman. the Imagination" by Kasner and James Newman.

MISSIONMISSION

Google's breakthrough technology and Google's breakthrough technology and continued innovation serve the company's continued innovation serve the company's mission of "organizing the world's mission of "organizing the world's Information and making it universally Information and making it universally accessible and useful."accessible and useful."

VISIONVISION

““To be a renowned company in the area of To be a renowned company in the area of

internet technology services while providing internet technology services while providing

cost-effective services to customers”cost-effective services to customers”

GOOGLE GOOGLE

AT A AT A

GLANCEGLANCE

1. Type1. Type 2. Founded2. Founded3. Founder3. Founder 4. Headquarters4. Headquarters5. Area served5. Area served 6.Market cap6.Market cap7. Revenue7. Revenue 8. Operating income8. Operating income9. Net income9. Net income 10.Total assets10.Total assets11.Total equity11.Total equity 12. Employees12. Employees

1.The Google headquarters, the Googleplex, 1.The Google headquarters, the Googleplex, is located in Mountain View, California. is located in Mountain View, California.

2.As of 30 June 2008 the company has 2.As of 30 June 2008 the company has 19,604 full-time employees.19,604 full-time employees.

3.Google was co-founded by Larry Page 3.Google was co-founded by Larry Page and Sergey Brin while they were students and Sergey Brin while they were students at Stanford University . at Stanford University .

4.The company was first incorporated as a 4.The company was first incorporated as a privately held company on 4 September privately held company on 4 September 1998.1998.

5.The initial public offering took place on 19 5.The initial public offering took place on 19 August 2004, raising US$1.67 billion, August 2004, raising US$1.67 billion, making it worth US$23 billion. making it worth US$23 billion.

6.The latter resulting in being identified 6.The latter resulting in being identified multiple times as Fortune Magazine's #1 multiple times as Fortune Magazine's #1 Best Place to Work.Best Place to Work.

7. The unofficial company slogan is 7. The unofficial company slogan is Don't be evil .Don't be evil .

REGISTRATIONREGISTRATION

U.S. Department U.S. Department

of of

Commerce’s Safe Harbor Program.Commerce’s Safe Harbor Program.

HISTORYHISTORY

QUICK VIEW OF HISTORYQUICK VIEW OF HISTORY

1.1. 1995 :- Sergey and brin first meet in 1995 :- Sergey and brin first meet in university.university.

2.2. January 1996 :- Start a Ph.D. project January 1996 :- Start a Ph.D. project name as backrub under the supervision name as backrub under the supervision of Terry winograd.of Terry winograd.

3.3. March 1996 :- Discover the first page of March 1996 :- Discover the first page of backrub.backrub.

Terry winogradTerry winograd

SUPERVISOR OF SERGEY BRIN

4. 4. September 15, 1997 :- Registration as September 15, 1997 :- Registration as google.com.google.com.

5.5. September 4, 1998 :- Incorporated. September 4, 1998 :- Incorporated.

66. September 7,1998 :- Setup workspace in. September 7,1998 :- Setup workspace in

susan wojcicki’s garage.susan wojcicki’s garage.

Susan wojcicki’s garageSusan wojcicki’s garage

Susan WojcickiVice President, Product Management

FOUNDERS OF GOOGLEFOUNDERS OF GOOGLE

Larry PageCo-Founder

Sergey BrinCo-Founder

1. Larry and Sergey, now Stanford computer 1. Larry and Sergey, now Stanford computer science grad students, begin collaborating science grad students, begin collaborating on a search engine called BackRub on a search engine called BackRub

2. BackRub operates on Stanford servers for 2. BackRub operates on Stanford servers for more than a year eventually taking up too more than a year eventually taking up too much bandwidth to suit the university. much bandwidth to suit the university.

3. Sun co-founder Andy Bechtolsheim writes 3. Sun co-founder Andy Bechtolsheim writes a check for $100,000 to an entity that a check for $100,000 to an entity that doesn't exist yet: a company called doesn't exist yet: a company called Google Inc. Google Inc.

Andy BechtolsheimAndy Bechtolsheim

Bechtolsheim was born in Germany. He received his master's degree in electrical engineering from Carnegie Mellon University in 1976 and was a PhD student in EE/CS at Stanford University from 1977 to 1982.

4. Google sets up workspace in Susan 4. Google sets up workspace in Susan Wojcicki's garage at 232 Santa Margarita, Wojcicki's garage at 232 Santa Margarita, Menlo Park. Menlo Park.

5. Google files for incorporation in California 5. Google files for incorporation in California on September 4. Shortly thereafter, Larry on September 4. Shortly thereafter, Larry and Sergey open a bank account in the and Sergey open a bank account in the newly-established company's name and newly-established company's name and deposit Andy Bechtolsheim's check. deposit Andy Bechtolsheim's check.

6. Larry and Sergey hire Craig Silverstein 6. Larry and Sergey hire Craig Silverstein as their first employee; he's a fellow as their first employee; he's a fellow computer science grad student at computer science grad student at Stanford. Stanford.

Craig SilversteinCraig Silverstein

First employee of googleFirst employee of google

Stanford University

FRONT PAGE OF GOOGLE IN FRONT PAGE OF GOOGLE IN 19971997

GOOGLE PHILOSOPHYGOOGLE PHILOSOPHY

1.1. Focus on the user and all else will follow.Focus on the user and all else will follow.

2.2. It's best to do one thing really, really well.It's best to do one thing really, really well.

3.3. Fast is better than slow.Fast is better than slow.

4.4. Democracy on the web works.Democracy on the web works.

5.5. You don't need to be at your desk to need You don't need to be at your desk to need an answer.an answer.

6.6. You can make money without doing evil.You can make money without doing evil.

7.7. There's always more information out there.There's always more information out there.

8.8. The need for information crosses all The need for information crosses all borders.borders.

9.9. You can be serious without a suit.You can be serious without a suit.

10.10. Great just isn't good enough.Great just isn't good enough.

ORGANISATION CHARTORGANISATION CHART

Board of DirectorsBoard of Directors

Eric Schmidt Google Inc. Eric Schmidt Google Inc.

Sergey Brin Google Inc. Sergey Brin Google Inc.

Larry Page Google Inc. Larry Page Google Inc.

John Doerr Kleiner Perkins Caufield & Byers John Doerr Kleiner Perkins Caufield & Byers

Ram Shriram Sherpalo Ram Shriram Sherpalo

John Hennessy Stanford University John Hennessy Stanford University

Arthur Levinson Genentech Arthur Levinson Genentech

Paul Otellini Intel Paul Otellini Intel

Shirley M. Tilghman Princeton University Shirley M. Tilghman Princeton University

Ann MatherAnn Mather

ProductsProducts Doug Garland Vice President, Product Doug Garland Vice President, Product Management Management

Bradley Horowitz Vice President, Product Bradley Horowitz Vice President, Product Management Management

Salar Kamangar Vice President, Product Salar Kamangar Vice President, Product Management Management

Marissa Mayer Vice President, Search Products Marissa Mayer Vice President, Search Products & User Experience & User Experience

Susan WojcickiVice President, Product Management

SalesSalesDaniel Alegre, Vice President, Asia Pacific Sales Daniel Alegre, Vice President, Asia Pacific Sales & Operations & Operations

Tim Armstrong, President, Advertising and Tim Armstrong, President, Advertising and Commerce, North America, & Vice President, Commerce, North America, & Vice President, Google Inc. Google Inc.

Nikesh Arora, President, EMEA Operations & Nikesh Arora, President, EMEA Operations & Vice-President, Google UK Ltd. Vice-President, Google UK Ltd.

Sukhinder Singh Cassidy, President, Asia-Sukhinder Singh Cassidy, President, Asia-Pacific & Latin America Operations Pacific & Latin America Operations

David Eun, Vice President, Content Partnerships David Eun, Vice President, Content Partnerships

LegalLegal

Kent Walker, Vice President & General Kent Walker, Vice President & General Counsel Counsel

David Lawee, Vice President, Corporate David Lawee, Vice President, Corporate Development Development

Megan Smith, Vice President, New Megan Smith, Vice President, New Business Development Business Development

FinanceFinance

Brent Callinicos, Vice President & Treasurer Brent Callinicos, Vice President & Treasurer

Francois Delepine, Vice President, Financial Francois Delepine, Vice President, Financial Planning and Analysis Planning and Analysis

Mark Fuchs, Vice President of Finance and Mark Fuchs, Vice President of Finance and Chief Accountant Chief Accountant

Julio Pekarovic, Vice President, Global Sales Julio Pekarovic, Vice President, Global Sales Finance Finance

David Radcliffe, Vice President, Real Estate David Radcliffe, Vice President, Real Estate

Business Operations

Francoise Brougher, Vice

President, Business

Operations

Google.org

Dr. Larry Brilliant, Executive Director,

Google.org

INDIAN FLAG IN GOOGLEINDIAN FLAG IN GOOGLE

Sukhinder Singh Cassidy

President, Asia-Pacific & Latin

America Operations

Nikesh AroraPresident, EMEA Operations & Senior Vice President

Amit SinghalGoogle Fellow

Shiva ShivakumarVice President and Distinguished Entrepreneur

ABOUT ABOUT THE THE

CHIEF EXECUTIVE OFFICER CHIEF EXECUTIVE OFFICER

CHIEF EXECUTIVE OFFICER CHIEF EXECUTIVE OFFICER OF OF

GOOGLEGOOGLE

Eric Schmidt

1. Eric was chief technology officer and 1. Eric was chief technology officer and corporate executive officer at Sun corporate executive officer at Sun Microsystems, Inc., Microsystems, Inc.,

2. Before joining Sun in 1983, he was a 2. Before joining Sun in 1983, he was a member of the research staff at the member of the research staff at the Computer Science Lab at Xerox Palo Alto Computer Science Lab at Xerox Palo Alto Research Center (PARC), Research Center (PARC),

3. Eric has a bachelor's degree in electrical engineering from Princeton University, and a master's and Ph.D. in computer science from the University of California, Berkeley.

4. Eric was inducted into the American Academy of Arts and Sciences as a Fellow in 2007.

5. He is also chairman of the board of directors for the New America Foundation.

HOW GOOGLE ACHIEVE HOW GOOGLE ACHIEVE

SUCESSSUCESS

1.Through a series of new 1.Through a series of new productproduct

developments.developments.

2.Acquisitions2.Acquisitions

3.Partnerships. 3.Partnerships.

4.Exelent working enviorment.4.Exelent working enviorment.

5.Philanthropy.5.Philanthropy.

6.Positive employee relations. 6.Positive employee relations.

1.Through a series of new product1.Through a series of new product developments. developments.

1. Google provided financial help to Nokia, Samsung and Ericsson in the launch of the their mobile internet service .

2.Google has also their own brand of mobile phones.

PRODUCT OF GOOGLEPRODUCT OF GOOGLE

GOOGLE MAP MAKERGOOGLE MAP MAKER

2.Acquisitions2.Acquisitions

1. Pyra labs {in 2004 }1. Pyra labs {in 2004 }

2. Upstartle {in 2006 }2. Upstartle {in 2006 }

3. You tube {on 9 oct. 2006 for $1.65billion.}3. You tube {on 9 oct. 2006 for $1.65billion.}

4. JotSpot { on 31 oct. 2006 }4. JotSpot { on 31 oct. 2006 }

5. Gapminder’s Trendalyzer software { on 17 5. Gapminder’s Trendalyzer software { on 17 march 2007 }march 2007 }

6. Adscape media { on 17 march 2007}6. Adscape media { on 17 march 2007}

7. PeakSteam Technologies.7. PeakSteam Technologies.

3.PARTNERSHIP3.PARTNERSHIP

1. Research partnership with NASA.

2. Partnership with Sun Microsystems to help share and distribute each others technologies.

3. Google with AOL unit to work on video search.

4. Google signed a $900 million offer with News corp.’s fox Interactive Media unit to provide search and advertising on My space and other News corp.

4.Excellent working enviorment.4.Excellent working enviorment.

5. PHILANTHORPY5. PHILANTHORPY

In 2004, google formed a non-profit wing,In 2004, google formed a non-profit wing,

Google.org, giving it a starting fund of Google.org, giving it a starting fund of

$ 1 billion. The express mission of the$ 1 billion. The express mission of the

Organisation is to help with the issue ofOrganisation is to help with the issue of

Climate change , global public health andClimate change , global public health and

global poverty. global poverty.

6.Positive employee relations.6.Positive employee relations.

ACHIEVEMENTS IN DIFFERENT ACHIEVEMENTS IN DIFFERENT YEARSYEARS

1.1. 1997-981997-982.2. 1998-991998-993.3. 1999-20001999-20004.4. 2000-012000-015.5. 2001-022001-026.6. 2002-032002-037.7. 2003-042003-048.8. 2004-052004-059.9. 2005-062005-0610.10. 2006-072006-0711.11. 2007-20082007-200812.12. 2008-20092008-2009

SOURCES OF INCOMESOURCES OF INCOME

Google Inc.Google Inc. is an American public is an American public

corporation, earning revenue fromcorporation, earning revenue from

advertising related to its :-advertising related to its :-

1. Internet search1. Internet search

2. e-mail2. e-mail

3. Online mapping3. Online mapping

4. Office productivity4. Office productivity

5. Social networking5. Social networking

6. Video sharing services 6. Video sharing services

7. Selling advertising-free versions of the 7. Selling advertising-free versions of the same technologies same technologies

COMPETITONCOMPETITON

RANKING :-RANKING :-

Company Symbol Price Change Market Cap P/ECompany Symbol Price Change Market Cap P/E

GoogleInc. GOOG 367.364 GoogleInc. GOOG 367.364 3.06% 3.06% 115.55B 22.86115.55B 22.86

Yahoo!Inc. YHOO 12.13 5Yahoo!Inc. YHOO 12.13 5.29% .29% 16.88B 16.8916.88B 16.89

Baidu.com,Inc. BIDU 247.35 Baidu.com,Inc. BIDU 247.35 2.82% 2.82% 8.46B 72.288.46B 72.28 Expedia EXPE 11.54 Expedia EXPE 11.54 5.30% 5.30% 3.30B 11.103.30B 11.10

Netease NTES 21.93 Netease NTES 21.93 3.09% 3.09% 2.66B 14.322.66B 14.32

Akamai AKAM 14.99 Akamai AKAM 14.99 5.12% 5.12% 2.54B 20.912.54B 20.91

BRANCHES OF GOOGLEBRANCHES OF GOOGLE

Australia

China

Hong Kong

India

Japan

Korea

Singapore

Europe

Denmark

Finland

France

Germany

Ireland

Sweden

Spain

Russian Federation

Poland

Norway

Netherlands

Italy

Ireland

Hungary Canada

Egypt

Mexico

Turkey

SwitzerlandIsrael

Latin America

United Kingdom

Brazil

United Arab Emirates

GOOGLE OFFICESGOOGLE OFFICES IN INDIA IN INDIA

Google Bangalore Google India Pvt. LtdNo. 3, RMZ Infinity - Tower EOld Madras Road3rd, 4th, and 5th FloorsBangalore, 560 016IndiaPhone: +91-80-67218989

Google Gurgaon Google India Pvt Ltd8th and 9th FloorsTower C Building No.8DLF Cyber CityGurgaon India122002Phone: +91-124-4512900

Google Hyderabad Google India Pvt. LtdRMZ FUTURABLOCK A, Fourth FloorPlot No. 14, Road NO 2Madhapur, Hi Tech CityHyderabad 500 081Phone: +91-40-66193600

Google Mumbai Google India Pvt Ltd264-265 Vasvani Chambers1st FloorDr Annie Besant RoadMumbai, 400 025India

SOURCESOURCE

GOOGLE.COMGOOGLE.COM

YAHOO.COM YAHOO.COM

ISTOCKPHOTO.COM ISTOCKPHOTO.COM