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Promoting social business and environmental opportunities 2
Presentation
Company Description
Alimentos Campestres S.A. is a
Guatemalan Enterprise dedicated to
producing and commercializing
dried and dehydrated food products.
With 20 years of experience, their
business aims at the final customer,
by way of their own brand of dried
mixed fruit and legumes, mixed fruit
for tea punch, and natural fruit
snacks, among others. They also
provide raw material for the industrial
market. They have two processing
plants: one located at Zone 17 in the
City of Guatemala and the other in
Palo Amontonado (highway towards
the Atlantic coast).
While reading this document, please
keep in mind that it does not
constitute a full account of all the
Millennium Development Goals; it is
rather a main summary of goals 1, 7,
and 8.
This report has been issued by
CEGESTI, based on data and
indicators provided by Alimentos
Campestres S.A and OIKOCREDIT. In
each case, details regarding the
source of information are included,
and the organizations are fully
responsible for the veracity of the
same.
The project
Encouraging social and environmental business opportunities in
Central America and the Dominican Republic SCHOKLAND-SME
CA&DR Fund
This initiative has been made possible thanks to funds granted by the Ministry of
Foreign Affairs of the Netherlands Government, and the alliance established
among Oikocredit, ICCO and CEGESTI.
Case Study
Alimentos Campestres
Millennium Development Goals The Millennium Development Goals are a set of eight
goals with specific time limits with the purpose of
eradicating extreme poverty in the world by 2015. In
the United Nations Summit of 2000, world leaders from
rich and poor countries committed to reaching these
goals.
The project intends to contribute with Millennium
Development Goals 1, 7 and 8 by facilitating the
financial resources and technical assistance to small
and medium enterprises in the region.
GOAL How the Project intends
to contribute
GO
AL
1 Eradicate
extreme poverty and hunger
Promote the creation and maintenance of decent job posts by strengthening socially responsible enterprises and their economic exchange with stakeholders.
GO
AL
7
Ensure environmental sustainability
Support enterprises in continuously improving their environmental development.
GO
AL
8 Encourage a
World alliance for development
Encourage alliances among organizations and national and International actors for development.
Additional information on the Millennium
Development Goals:
www.endpoverty2015.org
www.minbuza.nl
Promoting social business and environmental opportunities 3
Mission
Environment
- Diminish environmental impact from company
operations.
Economic
- Financial stability.
- International presence.
- Satisfied clients having products that are practical for
their consumption.
- A stronger presence in current markets.
“We are a company dedicated to dehydration of fruit and
legumes, with the main purpose of satisfying the needs of our
clients, the expectations of our shareholders, and the aspirations
of our collaborators, by way of a good performance, and by
producing quality products. For this we have a well-trained and
motivated team, committed to a quality management system,
towards ongoing improvement”.
Vision
“Be an innovative Enterprise having national and international
presence; recognizable through the quality, values, and good
performance of our products, satisfying the needs of our
targeted market, by way of a good experience in quality
production and a personalized attention to our clients”.
Sustainability Policy
The company has created a sustainability policy aimed at
conducting its activities by way of sustainable development. The
following objectives apply to each dimension:
Social
- Share knowledge and experience with society on
topics dealing with technology, the environment, and
production.
- A direct relationship with agricultural producers.
- Work opportunities for community members.
Alimentos Campestres
Alimentos Campestres S.A.
in brief
Founded in 1990
Products Dried and dehydrated
food products
Labor force 68 (2011)
Associated
producers
81 (2011)
Shareholders 5
Annual sales 1554999 (2011)
Promoting social business and environmental opportunities 4
The project at Alimentos Campestres
Purpose of the Loan
The funds provided by OikoCredit were utilized by Alimentos
Campestres towards satisfying working capital needs such as
payments for raw material (fruit and legumes) from local
producers, stational employees, and for the production process
in itself. Also, production staff was trained in topics essential to
their area of performance (i.e. manufacturing practices).
Promoting social business and environmental opportunities 5
Milenium
Development Goal
Decent work and development
promotion by way of strengthening
Alimentos Campestres
CHAPTER’S SUMMARY
Alimentos Campestres has a direct impact on the development
of its groups of interest, which includes employees, producers,
consumers, the community, and the government. And so, by
strengthening competitivity at Alimentos Campestres, we also
ensure a positive influence among our stakeholders. This section
shows the contributions of our coop towards Millennium
Objective No. 1.
Promoting social business and environmental opportunities 6
Employees
Currently, Alimentos Campestres S.A. has 68 hired staff, of
which a high percentage are stational due to the type of
activity (high product demand is higher from September to
November, approximately). The company has a strong
influence in the local labor force where 100% of the hired staff
is from the area (Zone 17 and 18).
When the high season begins, 25 to 30 people are hired to
carry out the dehydration process and 48 for the packaging
(of the two punch production lines).
Women empowerment
As a part of this objective (number 1), millennium
development goal 3 shows a direct relationship with the
working environment, stemming from different venues geared
towards strengthening the capacities of women as
entrepreneurs, employees, and producers. This aspect has
been seriously taken into account, and has favored a high
participation on women, representing half of their personnel,
and 100% at the supervision level. (See Graph 2 and 3).
Having such a high percentage of women is, by no doubt, of
a high benefit both to the company and to the communities,
particularly at the Palo Amontonado Plant, where many men
spend lengthy periods of time working in agricultural activities
in the United States, and for such reason, by working for the
company, women can have more stability and a better
quality of life.
Graph 2. Percentage of women at the operational level
Graph 1. Average number of staff employed
Graph 3. Percentage of employees from the community
“During the three years since I have worked for
the company, the conditions have been rightly
geared towards a very agreeable working
environment. I like what I do, because I have
been able to rotate among several
placements in the production area. One can
see that the company has much future, due to
the fact that their products are very innovative
and most of all, very healthy.”
Sarai Sánchez
Production
Promoting social business and environmental opportunities 7
The following chart shows a summary of the work force at Alimentos Campestres, focusing on the high participation of women both at the
operational and the supervising levels, of which 100% are from the areas where the organization operates.
Key indicators 2009 2010 2011
Average number of people employed 69 71 68
Total wages paid including social security charges (US $) 144,669 168,866 158,995
Average annual wages per employee including payroll taxes (US $) 5,380 5,608 5,920
% of women at the operational level 52.0% 54.0% 50.0%
% of women at the supervision level 100.0% 100.0% 100.0%
% of women at the administrative level 50.0% 60.0% 60.0%
% of personnel rotation 30.3% 32.5% 33.0%
% of employees from the community 100.0% 100.0% 100.0%
Average temporary employees (seasonal for harvest) 41 43 47
Em
plo
ym
en
t
“As a fundamental part of their homes, women have
excelled in the work area of society, and for such
reason the company has a high percentage of hired
women, whom have achieved a noticeable
performance in the production area, as operators,
supervisors, and personnel in charge, and also in
administration and accounting; contributing towards
achieving goals and objectives of the company,
and showing their capacities”.
Denise Ayala
Administrative Department
“I have been working for the company for two
years, and I hope to continue doing so,
because I like my job, and also because they
provide us with opportunities to learn new
things en in my area. The environment is
agreeable, and more so my peers, many of
which I know well because we’ve been
working together for a long time, and I like
that even more, because there is trust and
team work”.
Vilsan Janneth Castillo
Production
Promoting social business and environmental opportunities 8
Producers
Production chains
An important aspect of Millennium Development Goal 1 is the creating
of production chains, aimed at vulnerable groups and local producers.
Alimentos Campestres have clearly covered this topic as a part of its
business strategy, as we hereby present.
The leading product in the company responds to a high seasonal
demand, and so, production staff is required mainly from September to
November. Alimentos Campestres thrives on commercializing new non-
stational products in order to create a demand for labor force that
would be supplied for year round and not just for a few months.
Likewise, commercialization of new products will, without a doubt,
increase fresh fruit sales which at the same time will benefit more
families working in the agricultural field. The new products are quite
innovative, and are geared towards the European and Anglo-Saxon
high demanding markets, which are also those with a higher purchasing
power, and are interested in natural products and exotic fruit.
These productive chains will also bring great benefits for Alimentos
Campestres, particularly towards an increase in their sustainability.
Productive Chain Vision
Graph 4. Average quintals processed
Graph 5. Total number of producers
Promoting social business and environmental opportunities 9
The following chart shows key data related to Alimentos Campestres
and its main raw material suppliers.
Clients
The company commercializes its products national and
internationally through its owns brands and by private ones. For the
industrial and institutional markets, Alimentos Campestres
commercializes in bulk packaging with high quality raw materials
and specialized packaging.
The company’s marketing niche is composed by self-service stores,
supermarkets, promotional sales clubs, distributors, general markets,
industries, and an institutional area, offering a product that complies
with specific packing standards, code bars, exhibition boxes, and
modern and attractive packaging.
The following map shows the countries in which Alimentos
Campestres currently markets their products:
Asia North
America
Central
America
South
America
Europe
China
Taiwan
Canada
United
States
Mexico
Guatemala
El Salvador
Honduras
Nicaragua
Costa Rica
Chile
Argentina
Netherlands
Graph 6. Value of exports
Key indicators 2009 2010 2011
Total number of fruit and vegetables prodcucers 65 76 81
Total number of apple producers 38 45 49
Total number of pineapple producers 1 2 2
Total number of cane producers 1 2 2
Average quintals processed 15,980 19,770 21,675
Key indicators 2009 2010 2011
Major suppliers of basic inputs 35 38 32
Total number of suppliers 205 218 201
Total purchases from suppliers (US $) 861,944 1,085,741 1,280,256
Average purchases by supplier 4,205 4,980 6,369
Su
pp
liers
of
oth
er
inp
uts
Pro
du
ce
rs o
f ra
w
ma
teria
ls
Promoting social business and environmental opportunities 10
Environmental Sustainability
Chapter Summary
Alimentos Campestres has assumed leadership regarding
sustainability in the area where they operate, by way of diverse
initiatives favoring a balance with nature.
Renewable energy is a main principle towards sustainability,
and Alimentos Campestres takes this initiative to its maximum
expression, by way of consuming energy from the largest solar
thermic plant in Central America.
Milenium
Development Goal
Promoting social business and environmental opportunities 11
Environmental policy
As a pillar supporting its environmental management
administration, Alimentos Campestres has created an
environmental policy by which they commit towards decreasing
and controlling environmental impact that could result from its
activities.
Environmental Management System
With the objective of complying with its policy towards securing
adequate environmental management control, Alimentos
Campestres designed an Environmental Management System
(EMS) in accord with specifications based on the ISO 14001:2004
standard.
Some of the main components and activities in this system are:
Evaluation of legal compliances
Internal auditing
Senior management revision
Identification of environmental threats
Training
Training and human resources
The company recognizes that the key towards achieving
success in the implementation of its Environmental
Management System is its human resources, and for such
reason, they have invested in staff training on topics related
to water, energy and waste management. Likewise, the staff
has become actively involved not only in the implementation
of the EMS, but also in its designing, and they have
collaborated towards identifying the most significant
environmental aspects which at the same has been helpful
towards training personnel to adopt a better collaborative
system.
Environmental Policy at Alimentos Campestres S.A.
“Alimentos Campestres, S.A. is committed towards the
environment, and for such reason uses clean and renewable
solar energy for their fruit and vegetable dehydration. We have
established a commitment towards decreasing environmental
impact resulting from dangerous solid organic residues, gas
emissions, and the use of propane gas, as well as optimizing use
of solar energy and disposing of residual waters. We implement
mitigation and preventative measures aimed at protecting the
environment, and complying with legal requirements
applicable to the company”
Environmental objetives:
Optimize use of solar energy.
Reduce use of propane gas, in order to achieve
more efficiency.
Implement measures to reduce generating solid
waste.
Optimize management and disposal of residual
waters.
Promoting social business and environmental opportunities 12
Solid waste management
Even when the company does not generate a high volume of
solid waste due to its processing conditions and to the product
currently marketed, actions are being defined and applied
towards a cleaner production process (to avoid, reduce,
recycle, co-process, treat, and eliminate). Alimentos Campestres
reduces the quantity of organic waste as a strategy (in addition
to its environmental strategy) to improve improve the business
productivity, which has been achieved through a better raw
material management (making sure the fruit does not over-ripe
so it doesn’t have to be thrown away), better training for its
collaborators on inventory management and better
communication with its suppliers on dealing with product
specifications(these suppliers are periodically evaluated to
ensure provision of high quality raw material and to keep high
the percentage of compliant product which lowers the
percentage of waste generated).
Water
The company recognizes the importance of an efficient use
of water, and by so, has applied direct actions such as the
implementation of a leakage control program, training for
collaborators in ways to avoid waste and in the use of treated
water for irrigation (as is the case at the Palo Amontonado
plant).
Likewise, in a short term period, Alimentos Campestres will
invest in better water management practices and in the
implementation of a water treatment system at their plant in
Guatemala City.
At the production plant, waste is split up in categories towards recycling
of cardboard, paper bags, and plastic containers.
Promoting social business and environmental opportunities 13
Energy
Due to increase in the cost of fossil fuel (in this case Propane
Gas), and because of the company’s commitment towards
fulfilling its environmental policy geared towards
environmental impact reduction, Alimentos Campestres with
the advice of the Cleaner Production Center of Guatemala
and CONA from Austria, and with support from E+Co, CCAD
and AEA, successfully developed and implemented a 400m²
dehydration plant at Palo Amontonado that works with solar
panels which attract enough solar energy for the functioning
of 2 rotational dehydrators on a 384 m² area. This source of
energy has enough capacity to process 2 tons of fresh raw
materials, daily.
Some of the main benefits from the Project are:
The use of 100% clean energy (solar energy)
Decrease in consumption of propane gas
Fruits preserves better their properties
Decrease in CO2 emissions
Generation of work opportunities in the rural area
Utilization of agricultural products, channeling
national producers towards foreign markets
Generating foreign exchange by way of product
exportation
Functioning as a pilot plan to generate information
on solar energy for diverse applications.
“By using solar panels the company has
monetary savings on the use of propane gas
for dehydration, and by so doing, also
decreases gas emissions which benefit the
environment.
Products elaborated are of a better quality
when solar energy is utilized, and this is due
to the fact that they do not lose their natural
flavor”.
Arturo Escobar
Production Manager
Promoting social business and environmental opportunities 15
The development of this and other projects have contributed
significantly towards improving environmental performance of the
company and its productivity, and by so, Alimentos Campestres has
been granted important recognitions such as the CCAD Cleaner
Production Award, which was received in the year 2009, and the Best
Exporter Award in the innovative category, in 2007, presented by the
Guatemala Exports Association (AGEXPORT).
Page 20 shows a summary of the performance summary at Alimentos
Campestres.
“The importance of these recognitions is that
we are able to show the types of technologies
that are implemented at our company
towards promoting interest, from other groups,
to follow our example. This turns us into
pioneers in the implementation of solar energy
initiatives at the regional level.”
Sophia Reyes
Environmental System Management
Award for Innovative Company of the Year, 2007
Regional Award for Cleaner Production, 2009
Promoting social business and environmental opportunities 16
Global Partnership
for Development
CHAPTER SUMMARY
Alimentos Campestres has developed and put into practice an
innovative vision approach to sustainability, and this vision is
reflected in the organizations and people allied to the
company that provide inputs in many ways necessary to follow
a path of sustainable development.
Milenium
Development Goal
Promoting social business and environmental opportunities 17
Global Partnership
Alimentos Campestres has established diverse forms of
alliances with the objective of improving performance in
its activities, in both the socio-economical and the
environmental dimensions.
Some of the organizations that have had a major impact
on the company are:
CONA
An Austrian company, with expertise in the developing
and implementation of solar panels for dehydration
processes in Central America.
They provided a donation of US$ 23,500.00 for the
purchasing and constructing of the solar panels.
E+CO
An entity with regional offices in Costa Rica that supports
projects related to renewable energies at the industrial
level. E+Co approved a loan of US$ 125,000.00, payable
in 7 annual tracts, towards the constructing and
implementing of the solar plant.
AEA/CCAD
Alliance for Energy and Environment in Central America.
They granted a US$ 94,500.00 contribution towards
purchasing and implementing of solar panels, as well as
for the construction of dehydration areas, from their
renewable energy program.
CGP+L/CEGESTI
The Guatemalan Cleaner Production Center and CEGESTI
provided technical advice towards the environmental
impact reduction at the company, as well as a financial
analysis and the elaboration of the environmental policy.
AGEXPORT
Provides support to exporting companies by means of
resources, contacts, training, and development
programs.
OIKOCREDIT
Leading financial institution on investments for
development. They provide credit for capital investments
to increase production and purchasing volume to local
producers.
Graph 7. Partnerships towards development
Promoting social business and environmental opportunities 18
Final Message
“For Alimentos Campestres, receiving financial
support from Oiko has been of great help. Thanks to
this support we have been able to consolidate solar
energy technology and a better relationship with
our producers. It has also been helpful in fulfilling
our commitment to become an ecologically
adapted, socially responsible, and economically
profitable enterprise”.
Luisa Fernanda Barrientos
Quality and Marketting
Promoting social business and environmental opportunities 19
Alimentos Campestres´s Sustainability Indicators
The following pages integrate
all indicators detailed in the
previous chapters.
Promoting social business and environmental opportunities 20
Alimentos
Campestres
Goal Dimension
Key indicators 2009 2010 2011
Tax payment (US $) 12,569 9,296 18,270
Key indicators 2009 2010 2011
Financial expenses (US $) 58,949 72,095 59,281
Key indicators 2009 2010 2011
Number of shareholders 5 5 5
Payment of dividends (US $) 0 0 0
Average payment of dividends per partner (US $) 0 0 0
ROE (return on equity) 34 38 54
ROA (return on assets) 6.78 4.63 7.60
Key indicators 2009 2010 2011
Annual sales (US $) 1,118,930 1,334,617 1,554,999
Value of exports (US $) 473,820 489,881 586,819
Total of assets (US $) 153,838 113,576 92,652
Total equity (US $) 776,898 926,569 656,187
Assets rotation 7 12 17
Profit margin 5% 4% 4%
Operational sustainability ratio 34 15.32 17.37
Interest coverage ratio 191% 154% 198%
Liquidity ratio 1.22 2.12 1.89
Acid Test 104.9% 176.7% 172.7%
Ratio of debt - equity (DE) 10.66 12.0955258 12.81340708
Liabilities - assets ratio 65.7% 65.2% 63.1%
Key indicators 2009 2010 2011
Average number of people employed 69 71 68
Total wages paid including social security charges 144,669 168,866 158,995
Average annual wages per employee including 5,380 5,608 5,920
% of women at the operational level 52.0% 54.0% 50.0%
% of women at the supervision level 100.0% 100.0% 100.0%
% of women at the administrative level 50.0% 60.0% 60.0%
% of personnel rotation 30.3% 32.5% 33.0%
% of employees from the community 100.0% 100.0% 100.0%
Average temporary employees (seasonal for 41 43 47
Key indicators 2009 2010 2011
Total number of fruit and vegetables producers 65 76 81
Total number of apple producers 38 45 49
Total number of pineapple producers 1 2 2
Total number of cane producers 1 2 2
Average quintals processed 15,980 19,770 21,675
Key indicators 2009 2010 2011
Major suppliers of basic inputs 35 38 32
Total number of suppliers 205 218 201
Total purchases from suppliers (US $) 861,944 1,085,741 1,280,256
Average purchases by supplier 4,205 4,980 6,369
Em
plo
ym
en
tP
rod
uc
ers
of
raw
ma
teria
ls
Su
pp
liers
of
oth
er
inp
uts
Data according to fiscal year, January 1st to December 31st
Indicador
Fin
an
cia
l
Inte
rme
dia
rie
sC
om
pa
ny f
ina
nc
es
Go
ve
rnm
en
tP
art
ne
rs
Promoting social business and environmental opportunities 21
Alimentos Campestres
Goal Dimension
Key indicators 2009 2010 2011
CO2 emissions from diesel
[tCO2e]68.91 71.8 102.7
CO2 emissions from electricity
[tCOe2]46.08 42.24 47.48
CO2 emissions from propane
[tCO2e]207.6 195 264.7
Key indicators 2009 2010 2011
Direct consumption of electricity by qq processed
[kWh]8.26 6.12 6.27
Direct electricity consumtion [MWh] 132 121 136
Key indicators 2009 2010 2011
Organic waste per qq processed relation 10.0% 12.0% 15.0%
% qq packed in bag / qq packed in glass jar 100.0% 100.0% 100.0%
Key indicators 2009 2010 2011
Direct diesel consumption [gal] 3,100 3,230 4,620
Direct diesel consumption per qq processed [gal] 0.19 0.16 0.21
Direct consumption of propane gas [gal] 36,401 34,183 46,412
Direct consumption of propane gas per qq
processed[gal]2.28 1.73 2.14
Key indicators 2009 2010 2011
Water consumption [m3] 1,580 2,387 2,115
Water consumption per qq processed [m3] 0.1 0.12 0.1
Em
issi
on
s to
air
Wa
ste
Wa
ter
co
nsu
mtio
nD
iese
l c
on
sum
ptio
n
Data according to fiscal year, January 1st to December 31st
Indicador
Ele
ctr
icity
co
nsu
mp
tio
n
Promoting social business and environmental opportunities 22
Alimentos
Campestres
Goal Dimension
Key indicators 1997 - 2011*
National partners 6
International partners 3
Data according to fiscal year, January 1st to December 31st
Indicador
Pa
rtn
ers
*Most partnerships have been made outside the period 2009-2011, so it shows