PERSONAL STATMENT

Outside Yakaa tooth Khan Mast colony Peshawar city T: 0344-9220681/ 0314-7006712Land: 091-2592085E: ali.rehman@fauji.org.pkalirehmancp@gmail.com

A passionate FMCG Sales Professional with 8 years of dynamic and multi-faceted experience of FMCG Sales and Marketing with leading brands & companies. Effective presenter & negotiator with a pleasant personality; possessing qualities like analytical thinking, adaptability and persistence. Firmly believe in accomplishing goals and sales growth by working with complete zeal and dedication. Proven ability to initiate & lead the change to improve and create effective and sustainable sales systems & processes for the organization..

Ali RehmanArea Sales Manager

AREAS OF EXPERTISE

MANAGEMENT

Ensuring that all work is carried out to the highest standards.Logical, passionate and determined when approaching problems.Experience of leading multi-discipline teams and working with external bodies.Developing and motivating teams to do better.Always driving for continuous improvement of performance.Ability to handle emergency situations as they arise.

Having a hand’s on attitude to all work related and managerial issues.Approachable with a friendly outgoing personality.Extensive PC skills including MS Outlook, MS Word, and MS Excel.Physically fit and able to stand and walk for long

PERSONAL

CAREER HISTORY

From: l 2006 to, 2007Company: (CONTINENTAL BISCUIT) (LU)

Position Title:  S.R. Area Of Work:Peshawar City Job Responsibilities: Order Booking

From: 2008 to 2010Company:  GOODMILK

Position Title:  Sales Officer Area Of Work:  Mingora,Mardan,Peshawar Job Responsibilities: Distributor handling,Team Handling,Claims etc.

From: 2010 to 2015

Company:  Glaxo Smith Kline(CHC,FMCG)

Position Title:  Senior Territory Sales Executive

Area Of Work: Peshawar Area,s Kohat To D I

Khan,Wazirstan

Job Responsibilities:Team,Distibutor Handling,Team

Building,Area Development.

From:  2015 to 2016

Company:  Colgate Palmolive Pakistan

Position Title: Senior Sales Executive

Area Of Work: Peshawar, Charsada,Mardan.

From: 2016 to CURRENT 

Company: Fauji Infraavest Foods Ltd.

Position Title:  Area Sales Manager

Area Of Work: Peshawar Zone KPK

Job Responsibilities: Carry out regular evaluations

of distributors, on their performance and

productivity in the area, identify area for

improvements and provide necessary inputs

required for continues business growth.

Establish close working relationship with trade in

order to gain high level of trade support and loyalty

for the successful execution of our promotion and

merchandising activities

Manage and ensure that own staff (TSE/Sr. TSE

/SALES SUPERVISORS) are utilized to gain maximum

advantage in the market and monitoring their

activities through market visits and tour notes.

Efficiently manage customer complaints and

distributor claims within the stipulated time.

Education: Examina

tion Year Marks/Grade Subjects Board/University

MBA 2008 3.4/B Marketing University Of Peshawar

B. A 2004 309 Arts University Of Peshawar

D.Com 2002 756 Accounting/shorthand

Technical Board Peshawar

SSC 1999 499 Pure Arts BISE Peshawar

AREA KNOWLEDGEKPK Full: (PESHAWAR CITY)

(Nowshera, Pabbi, Khairabad, Akora khattak, Janghiri)(Charrasadda, Shabqader)(Mardan, Katllang, Takhtbahi, Shiergarh, Dargai, Bunner, Topi, Swabi, Yarhussain, chota Lahore, Marghuz, kala butt)(Butkila, Mingora, bisham,fiza ghat Tamergarh, Bajour, Munda, Dir, Chitral.)(Attock,Hazro,Ghazi)

(Landikotal, Jam)(Kohat, Parachinar, Thall, Sada, Hangu, Lachi)(Karak, Bannu, Naurang) (D I Khan, Pharpur, Prova, Tang, Wana.)

OTHER COUNTRIES

(Good Experince at Afghanistan/Kabul markets)

COMPUTER SKILLSA part from academic courses, I have also covered the following courses.

Corel Draw 11.0, Corel Draw 9.0 Adobe Photoshop 7.0 Typing with 45 words per minute. Short hand experience MS. Office

Internet and e-mailing

LANGUAGES

Pashto Afghani Urdu English Hindko

CONFRENCES ATTEND IN OTHER COUNTRIES (GSK)

1. Attend Annual Sale Conference March 2010Venue P C Hotel Burbhan:

2. Attend Annual Sale Conference Dec 2011Venue Park Rigies Kries kin Hotel Dubai U.A.E

3. Attend Annual Sale Conference Dec 2012Venue imperial Queens park hotel Bangkok (THAILLAND)

CORE SKILLS-Sales Management- Distributive Trade-FMCG Sales Operation & Optimization Excellence-Entire Distributor Handling-Aligned with company’s SOPs-Key Account Management/Modern Trade Channel management, including LMT & IMT-Channel Management-Design to Implementation-Distribution Management w.r.t Coverage Design, Extension, & Resource Optimization-Route to Market Strategy Implementation-Market Research & Consumer Insight-Trade Marketing & Best-In-Class Store Executions-Merchandising Team Management-Project Planning & Coordination

TRADE ACTIVITIES1) Daily meeting with sales team 2) Sku wise target based town monitoring3) Secondary and Primaries value and volumes wise target of the year.4) Team motivation, Team building Team alignment. 5) Display Competions6) Evening Activities

7) Area Development

8) Drive the Team.

9) Training Workshop at gross rout level. 10) 6 by 9 is the basic for our frontline solders.

11) Distributors ROI

12) Area Knowledge

13) Distributors (Handling, Claims Primaries Orders Payments)

14) JBP(Join business Plan)

15) Distributors PJP Alignment, New Shop sinces

16) NPD(New Product Development)New Launches.

17) CSD,Modern Trade,Key Accounts,LMT,IMT,Metro

18) Ensuring numeric and weighted distribution objectives are met for

all brandsReporting & Feedback

19) Focusing on Productive Coverage.

20) Ensuring availability, visibility and merchandising of the trade.

21) Training of the Sales Force to get the required results and hence

achieve objectives and sales targets.

22) Building Close Relationships with Distributors and Trade.

23) Never missed out on targets.

References: Will be furnish on demand