Semester ProjectAPCOMS STRATEGIES

Submitted to

MADAM FOZIA MALIK

Ali Ali NaseerNaseer AwanAwanAamnaAamna ShakeelShakeelAli MuslimAli Muslim

Is to increase the number of student applications for places on our courses.

The strategy is based on an analysis of the higher education market and our position

in it.

Communication of our strengths to diverse target audiences.

Founded in 1999 (Alumni 11 years).

APCOMS is an upcoming center of excellence.

In a very short span of time APCOMS has gain its name in the Market.

Engineering & Management sciences.

APCOMS aims to narrow the gap between perception and reality by adopting innovative, quality focused and open door policy.

WHAT IS APCOMS

¡Segmentation

ALI MUSLIM BIN AQEEL

Competitor Analysis

Major Competitor

of APCOMS

Aamna Shakeel Abbasi

The paradox that might appear as a consequence of this strategy is that while trying to be unique and distinguishable from the rest.

APCOMS right now is providing its services but to make it a brand is major recommendation.

There is a risk of becoming more similar, removing the true unique characteristics a given university might have.

Re-inviting APCOMS Identity

¡¡ For any ‘brand’ to reinvent itself or its image, the For any ‘brand’ to reinvent itself or its image, the first temptation is to reinvent the way it appears to first temptation is to reinvent the way it appears to its students, staff, stakeholders and outside world. its students, staff, stakeholders and outside world. The urge is to reinterpret the symbol through which The urge is to reinterpret the symbol through which it manifests itself in the eyes of the world.it manifests itself in the eyes of the world.

¡ Process of mobilizing the best marketers there are –the staff and the students of the institution.

¡ This can easily be done through low-cost and high impact branding vehicles.

¡ Dissemination of such paraphernalia in households and workplaces can create ‘ripples’ of noticeable magnitude.

Shirts

Mugs

Key Chains

Stationery

Folders

¡ While the organizational identity can only help in building an ‘image’ of the institution, the organizational culture is what really defines an institution.

¡ The organizational culture is created by emphasizing values, norms, traditions, ambience and behavior.

¡ It is a fact that the institution ‘brand’ is not built through creative logos or other symbolic features, it is built through the experience people have of a certain product.

¡ It means that branding is very much astrategic process with potential deep impacton culture and identity.

¡ To create a campus culture, it is extremelyimportant that the staff, students andstakeholders are knit in an emotionalrelationship with the institution. So evenafter leaving the institution, the relationshipremains.

Annual reunions

Dinners

Galas

Fundraisers

Seminars,

Workshops

APCOMS activities planner

¡ Therefore the management of APCOMS should capitalize on this opportunity.

¡ The administration is required to rebrand and reposition the entity according to the latest

¡ Students should be provided with exposure opportunities and career counseling sessions.

¡ Positioning and advertising should be refocused in order to gain sustainable position.