Ali Habaj-International Baking Breakfast

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2009 BEMA Annual Meeting

The Baking Industry in the Middle East

Ali Habaj, Oman Flour Mills

Friday, June 19, 2009



Baking Industry in the Middle East

Presented byAli Habaj

CEOAtyab Bakery- Muscat

Sultanate of Oman




Atyab Investment

Video Format Not Available



The Middle East Map

Middle East Map



The Middle East Population

Country Population Population Growth Rate %

Algeria 34,178,188 1.196

Bahrain 791,000 1.285Djibouti 516,055 1.903

Egypt 83,082,869 1.642

Iran 66,429,284 0.883

Iraq 28,945,657 2.507

Kuwait 2,691,158 3.547

Libya 6,410,434 2.170

Morocco 34,859,364 1.479

Oman 2,845,000 3.190

Qatar 1,409,000 1.093

Saudi Arabia 28,686,633 1.848

Somalia 9,832,017 2.815

Sudan 41,087,825 2.143

Syria 20,178,485 2.129

Tunisia 10,486,339 0.980

United Arab Emirates 4,798,491 3.689

Yemen 23,580,000 3.460

400,807,799 2.109



Introduction of The Middle East

The Middle East has been a major centreof world affairs. The Middle East is also

the historical origin of three of the world’s

major monotheistic religions—Judaism,Christianity, and Islam

http://en.wikipedia.org/wiki/Judaism

http://en.wikipedia.org/wiki/Christianity

http://en.wikipedia.org/wiki/Islam

http://www.fullpassport.com/Trip2002/Diary/may-2.html

http://www.fullpassport.com/Trip2002/Diary/apr-7.html

http://www.fullpassport.com/Trip2002/Diary/mar-29.html



http://en.wikipedia.org/wiki/Islam

http://en.wikipedia.org/wiki/Christianity

http://en.wikipedia.org/wiki/Judaism



Per Capita Wheat Flour Consumption In TheMiddle East

Sr# Country kg/capita/year- 2003

1 Algeria 201

2 Egypt 132

3 Iran 171

4 Jordan 69

5 Lebanon 1166 Morocco 79

7 Oman 79

8 Saudi Arabia 86

9 Syria 152

10 Tunisia 194

11 UAE 93

12 Yemen 108

Ref: FAO Statistics Division 2009 | 10

























Per Capita Wheat Flour Consumption In

USA and other part of the world

Sr# Country kg/capita/year-2003

1 USA 83

2 UK 102

3 Russian 132

4 France 98

FAOSTAT | © FAO Statistics Division 2009 | 13 June 2009



















Estimated GCC Consumption ofBakery Products

2008- 4.062 US $ Billion

2009- 4.159 US $ Billion

2013- 5.000 app. US $ Billion

Ref: Gobi Internation-2009











Baking Industries the Middle East

% Shar e

Bhar ain 2%

Kuwait 12%

Oman 5%

Qatar 7%

Saudi a Ar abia 45%

UAE 23%

Yemen 6%

Market Segmentation- BakeryProducts in GCC- Ref Gobi 16March 2009


















Flour Product in the Middle East





Types of Breads- Rukhal




TanduriBread





Bakery Products in the Middle East




Arabic Bread Line

DividerArabic/ Lebanese Bread






Types of Breads- Arabic Bread



http://z.about.com/d/mideastfood/1/0/4/-/-/-/pita.jpg



Arabic Bread Line

Intermediate Proffer-Arabic/ Lebanese Bread







Arabic Bread Line

Sheeter- Arabic/ Lebanese Bread






Arabic Bread Line

Final Proofer- Arabic/ Lebanese Bread







Arabic Bread Line

Oven- Arabic/ Lebanese Bread







Arabic Bread Line

Cooler- Arabic/ Lebanese Bread








Bread Market In Middle East

•Arabic Bread- 55% app.

•Tin Bread, Bun/Rolls, Variety etc-25% app.•Tandori Breads- 10% app

•Cake Confectionery and Sweets-10 % app














Why we are going for Bakery

• Diversification plan

• Create new standards in the market• Food strategy of the country

• Explore export market














Selection Procures of Suppliers

1-The manufacturer's reputation

2-The quality of the machinery and itscapability to meet performance criteria

3-Competative prices

4-Commitment to the project











Why US Bakery Plants

1. Automatic production line

2. History of quality

3. Competitive prices4. Good support services








Atyab Bakery Production

1-Arabic Bread Lines2-Tin or S/W Bread lines

3-Buns/Rolls Line

4-Variety Bread5- Sweet dough and Cake Confectionery

6- Frozen Dough

7-Arabic and Asian Sweets










Documents

Ali Habaj-International Baking Breakfast