Upload
alfaparf-milano-usa
View
260
Download
11
Tags:
Embed Size (px)
DESCRIPTION
Â
Citation preview
Evolution Tone on Tone Colo
TM
r
WHICH CUSTOMERS ARE SUITABLE UN SERVIZIO DI FOR A TONE-ON-TONE HAIR COLOR?
WOMEN LOOkINg FOR:
› A color that is gentle on the hair shaft› A color that leaves their hair glossy › A no commitment color
Evolution Tone on Tone Colo
TM
r
WHICH CUSTOMERS ARE SUITABLE UN SERVIZIO DI FOR A TONE-ON-TONE HAIR COLOR?
THE ALFAPARF MILANO PROFESSIONAL SOLUTION:
WOMEN LOOkINg FOR:
› A color that is gentle on the hair shaft› A color that leaves their hair glossy › A no commitment color
› Extreme shine
› Deep and intense tones› Silky and healthy-looking hair› Respects hair’s integrity
The tone-on-tone hair color AMMONIA - FREE& PPD* - FREE enriched with natural ingredients, for absolute color customization and endless shine.
Color Wear means:
Color Wear
Shi
ne
Competitor 1 Competitor 2
+37,6%** more shine than competitors
* PA
RA
PH
EN
YLE
NE
DIA
MIN
E
** P
anel
test
per
form
ed o
n 45
test
ers
THE FORMULA: INgREDIENTS OF NATURAL ORIgIN
SAFFRONThe pistils of the Crocus Sativus, the plant that gives us saffron powder, lend its characteristic golden yellow color.
LIMNANThES ALbA OILExtract from the seeds of the Limnanthes plant, softens and moisturises the hair fiber and skin. This rapidly-absorbed oil lends shine and brightness, without leaving hair limp.
ALzARINAlizarin, the pigment contained in the Rubia Tinctorum, deposits over time on the root bark. These are dried and ground to allow to obtain a fine, bright red dye powder.
INDIgOIndigo is the dye contained in Indigofera Tinctorum. It is extracted by subjecting the plant’s leaves to a lengthy process of fermentation and oxidation that yields a liquid with a characteristic violet-blue color.
bEES WAxHelp replenish the lipids naturally present on the surface of the skin and hair, helping them to regain their physiological barrier function. It has an emollient and protective action.
Since ancient times, the extracts of Crocus Sativus, Indigofera Tinctorum and Rubia Tinctorum, plants known for their staining properties, have been considered precious and noble instruments in the world of dyeing and cosmetics.
The extracts of Limnanthes Alba Oil and bees wax perform an active and functional role in delivering an outstanding cosmetic result and hair shaft nutrition.
THE FORMULA: INgREDIENTS OF NATURAL ORIgIN COLOR WEAR NEWS
› 1.11 blue black: extreme and intense midnight blue shades for deep, intense effects.
› 5.32 Light golden violet brown: deep chestnut with a slight cool hint.
› 6.32 Dark golden violet blonde: dark blonde with a slight cool hint.
› 10.21 Lightest violet ash blonde: to give highlights tonal correction and to obtain natural effects and remove warm casts.
FASHION COLORS
› Splendid brown, Mahoganies, Intense Reds, Copper, golds and beiges now enriched with an extraordinary Blue-Black shade.
TECHNICAL COLORS
› Naturals, for covering up to 100% of white hair.
› Violet/Ash, excellent for neutralizing unwanted yellow tones.
› Ash, ideal for neutralizing intense orange / yellow tones after lightening.
STRATEGIC COLORS› Intensifiers, for a livelier, crazier color.
› Clear & gloss, when applied alone it lends new shine to dull and lack-lustre hair; or mixed with the shade for a softer color result.
THE NEW COLOR CHART: 50 EXTRA-BRIGHT COLORS
FOUR NEW SHADES:
COLOR PLAY MENÙDiscover the whole range of Color Wear services that will win your customers’ hearts.
7TIME RETURN
EFFECT
Restores natural color by doing away with highlights
and previous colors for an authentic journey back
in time for the hair.
5COLOR CARE
Take care of your hair during color services for an immediate treatment that is resistant over time and renews color. Mix Color Wear
with Care Boosters Nutri Seduction and Midollo di Bamboo to obtain
intense nutrition or deep restructuring.
3REFLECTS OF LIGHT
Enriches color with extraordinary tones
for multi-facetted effects.
8POST FORM
COLOR SERvICE
gently renews cosmeticcolors after a perm
or straightening service, exploiting the moisturizing
properties of the ingredients of natural origin contained
in Color Wear.
2vINYL
EFFECT
Regenerates and lends new intensity to treated, dull
and lack-lustre hair by creating deep, intense colors and exceptional shine.
4SPARkLING
MèCHES
Delivers shimmering tonality to highlights
to give your customers a new look.
9COLOR
HARMONIzE
harmonizes and evens out color that has faded
along the lengths and ends.
6 NATURAL COLOR
Cover your first white hair with gentleness, with
“no commitment” to obtain a natural color result.
1 ABSOLUTE
SHINE
Lends the hair endless gloss by applying Clear & gloss,
mixed with Color Wear Activator, to create an authentic extreme
sheen treatment.
5COLOR CARE
Take care of your hair during color services for an immediate treatment that is resistant over time and renews color. Mix Color Wear
with Care Boosters Nutri Seduction and Midollo di Bamboo to obtain
intense nutrition or deep restructuring.
4SPARkLING
MèCHES
Delivers shimmering tonality to highlights
to give your customers a new look.
9COLOR
HARMONIzE
harmonizes and evens out color that has faded
along the lengths and ends.
w w w . a l f a p a r f . c o m
PP
0122
49
THE WORLD OF COLOR
EvOLUTIONOF THE COLOR3
Color Excellence.Hair Perfection.Permanent cosmetic
color.
COLOR WEAR
Evolution Tone on Tone Color.
Ammonia-free tone-on-tone color.
JEAN’S COLOR
Ammonia-free direct color cream.
EQUIP’MENT
Evolution Color Tools.
Bleaching and accessories for professional coloring.
Visit the website for up-to-date information on ALFAPARF MILANO.