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aleksandra szalbot Portfolio Aleksandra Szalbot

Aleksandra Szalbot Portfolio

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aleksandraszalbot

Portfolio Aleksandra Szalbot

© Aleksandra Szalbot 2014All rights reserved.

No part of this book may be used or reproduced in any manner whatsoever without written permission of the author, except in the context of reviews. Every reasonable attempt has been made to identify owners of copyrights. Errors or omissions will be cor-rected in subsequent editions.

Written, designed and produced by:Aleksandra Szalbot [email protected]

The Eugeniusz Geppert Academy of Art and Designul. Plac Polski 3/4, 50-156 Wrocław,Department Director Jacek Szewczyk

www.behance.net/AleksandraSzalbot

aleksandraszalbot

Portfolio Aleksandra Szalbot

work experience2014

2013

2012

2010

- graphic design internship at London based cosmetics company STEAMCREAM (3 months starting in July);

- participation in photography workshop “Visual Diary”, lead by Frederik Bush (2 months starting in June);

- graphic designer in “Yasecure”, the web design and development company (09.2012–03.2013);

- organization of the graphic and theatrical workshops for children during their holiday camp (07.2012–08.2012);

- freelance job as a body painter at cultural events and photography sessions

www.behance.net/AleksandraSzalbot

education2014

2013

2010

2009

- Academy of Art and Design in Wroclaw, Department: Graphic (2010–2014);

- student exchange from the Erasmus Programme at the University of Art and Design in Halle, Department: Visual Communication, (04.2013–07.2013);

- University of Silesia in Katowice, Department: Graphic (2009–2010);

- 2nd High School in Cieszyn, Profile: law & society (2006–2009)

achievements & awards2013

2012

- drawing exhibition “My Desiderata” in the “Academia Nova” gallery in Wroclaw;

- commendation in a “Cinemateka” competi-tion for a promotional film for the public library in Wroclaw;

- “SzalboTeka” design exhibition in a Media Center in Wroclaw;

- “Perspective 2016” printmaking exhibition at a “Nova” gallery in Wroclaw;

- poster exhibition in the Modern Theatre in Wroclaw;

2011

- printmaking exhibition at a “Ra-My” gallery in Wroclaw;

- “Do you know anybody?” media exhibition at a „Lacznik” gallery in Wroclaw;

- printmaking exhibition in a “Grafit” Business Center in Wroclaw;

- commendation in Studio Presentation category at International Biennial of Students Graphic Design AGRAFA 2012

Portfolio Aleksandra Szalbot

inside Living Books A Master’s Thesis

Human LibraryPromotional Campaign

DesiderataLarge – format Illustrations

Odra Magazine Redesign

Visual DiaryPhoto manipulations

Children’s VillagesInfographic

A GiftArtistic Book

Welcome to Cuba French – folded Book

8

48

62

76

84

92

98

102

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Portfolio Aleksandra Szalbot Title Living Books

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DateCategoryClassInstructorDeliverables

Class Graphic Design

A Master’s Thesis

Category Editorial

BriefPeople with whom I conducted interviews have par-ticipated in Wroclaw Living Library, which is an event where they lead discussions with the other people and it brokes stereotypes and prejudice against the groups they represent. Before, I have worked at the Living Library in Wroclaw designing the promotional campaign for this event in 2013, so the collection of books containing interviews with those people is the natural consequence of my earlier project.

ConceptEvery book is unique and designed especially for specific person. Inside, there are questions, which I created on the basis of conversations with friends, an online probe, and my own thoughts. I designed intriguing illustrations and interesting formal solutions, so that browsing through the books and answering the questions can be inspiring, engaging and enjoyable. Those people wrote their answers by hand, because even the handwriting reflecs us. I wanted to make the project “alive” to show the thuth about these people as closely as possible and make it an authentic, valuable experience for them and for all the people who will read them.

Autumn 2013 – Summer 2014

Academic

Graphic Design

Joanna Skrzypiec

Collection of books containing interviews with people representing different minorities and social groups.

living books

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Portfolio Aleksandra Szalbot Title Living Books

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Class Graphic Design Category Editorial

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Portfolio Aleksandra Szalbot Title Living Books

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Class Graphic Design Category Editorial

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Portfolio Aleksandra Szalbot Title Living Books

Interview with a Lesbian

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Portfolio Aleksandra Szalbot Title Living Books

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Class Graphic Design Category Editorial

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Portfolio Aleksandra Szalbot Title Living Books

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Class Graphic Design Category Editorial

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Portfolio Aleksandra Szalbot Title Living Books

Interview with a Muslim

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Class Graphic Design Category Editorial

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Portfolio Aleksandra Szalbot Title Living Books

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Class Graphic Design Category Editorial

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Portfolio Aleksandra Szalbot Title Living Books

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Class Graphic Design Category Editorial

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Portfolio Aleksandra Szalbot Title Living Books

Interview with a Black person

27

Class Graphic Design Category Editorial

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Portfolio Aleksandra Szalbot Title Living Books

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Class Graphic Design Category Editorial

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Portfolio Aleksandra Szalbot Title Living Books

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Class Graphic Design Category Editorial

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Portfolio Aleksandra Szalbot Title Living Books

Interview with a Person on a wheelchair

33

Class Graphic Design Category Editorial

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Portfolio Aleksandra Szalbot Title Living Books

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Portfolio Aleksandra Szalbot Title Living Books

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Class Graphic Design Category Editorial

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Portfolio Aleksandra Szalbot Title Living Books

Interview with a Person with schizophrenia

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Class Graphic Design Category Editorial

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Portfolio Aleksandra Szalbot Title Living Books

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Class Graphic Design Category Editorial

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Portfolio Aleksandra Szalbot Title Living Books

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Class Graphic Design Category Editorial

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Portfolio Aleksandra Szalbot Title Living Books

Interview with a Former prisoner

45

Class Graphic Design Category Editorial

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Portfolio Aleksandra Szalbot Title Living Books

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Class Graphic Design Category Editorial

49

Category Promotional Campaign, Poster, MediaClient “Diversja” Association

BriefCreating the promotional campaign for the cultural event “Human Library Wroclaw 2013” – a project implemented for tolerance. During this event, people representing different minorities and social groups have discussions with other people, which helps to fight stereotypes and prejudices against the groups they represent.

ConceptI designed the collection of the posters depicting blurred faces, on which I put subtitles determining representatives of various discriminated groups in society. Underneath I put the campaign slogan: “see more”. All of the promotional elements have bright colors and a delicate layout. I decided to avoid aggressive combinations, due to controversial topic of the event.

DateCategoryClientDeliverables

Summer 2013

Professional

“Diversja” Association

Collection of Promotional Posters, Banner on a Building, Flyers-cards, Internet Advertising

Promotional Campaign

humanlibrary

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Portfolio Aleksandra Szalbot Title Human Library

51

Category Promotional Campaign, Poster, MediaClient “Diversja” Association

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Portfolio Aleksandra Szalbot Title Human Library

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Category Promotional Campaign, Poster, MediaClient “Diversja” Association

Internet AdvertisingAn animation and graphic elements promoting “Human Library Wroclaw 2013” were posted on many websites and social networks.

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Portfolio Aleksandra Szalbot Title Human Library

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Category Promotional Campaign, Poster, MediaClient “Diversja” Association

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Portfolio Aleksandra Szalbot Title Human Library

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Category Promotional Campaign, Poster, MediaClient “Diversja” Association

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Portfolio Aleksandra Szalbot Title Human Library

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Category Promotional Campaign, Poster, MediaClient “Diversja” Association

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DateCategoryClassInstructorDeliverables

Class Drawing Category Ilustration, Printed Design

Large – format Illustrations Winter 2012 – Spring 2013

Academic

Drawing

Marlena Promna

Collection of Drawings (100x70cm), Printed Design on T-shirts

desiderata BriefCreating the drawings illustrating selected literary work.

ConceptI create a collection of twelve drawings illustrating a poem “Desiderata” written by Maks Ehrmann. All lines of the poem contain pieces of advice about life. Works are large-format illustrations of animals which illustrate the poet’s words in a metaphori-cal way. The text connotes a prayer, in which each word has meaning and power which I expressed in the technique of the drawing. The illustrations are created with great precision and are consist of small elements. That is why the process of their creation can be compared to a meditation with mantra. The drawings were shown in a solo exhibition in the Gal-lery „Academia Nova” in Wroclaw.

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Portfolio Aleksandra Szalbot Title Desiderata

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Category Ilustration, Printed DesignClass Drawing

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Portfolio Aleksandra Szalbot Title Desiderata

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Category Ilustration, Printed DesignClass Drawing

70

Portfolio Aleksandra Szalbot Title Desiderata

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Class Drawing Category Ilustration, Printed Design

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Portfolio Aleksandra Szalbot Title Desiderata

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Class Drawing Category Ilustration, Printed Design

Printed design on t-shirtsThe illustrations were used to create the projects of printed design on t-shirts, bearing in mind their graphic attractiveness and the way of drawing that matches to printed design.

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Portfolio Aleksandra Szalbot Title Desiderata

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Class Drawing Category Ilustration, Printed Design

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Portfolio Aleksandra Szalbot Title Odra

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Class Graphic Design Category Editorial, Logo

odra BriefRedesign a magazine “The Odra” – a socio-cultural magazine existing since 1961, published by the Insti-tute of Books and Art and Cultural Centre in Wroclaw.

ConceptI began to redesign the magazine “Odra” from the logo. For the name I used the font called Springstel, which is both a dynamic and light weight in its con-struction and I used the symbols of the two drops that harmonize with the shape of the font. The aim of this realization was to create the layout for the exclusive socio-cultural magazine. I used the light and elegant fonts called Josefin Slab, Cantabile and Garamond. I limited a color sheme to the pastel and subtle. I also used a translucent, colorful calque between some of the pages to emphasize the lightness and the origi-nality of the publication.

DateCategoryClassInstructorDeliverables

Spring 2013

Academic

Graphic Design

Joanna Skrzypiec

Logo, Magazine

Magazine Redesign

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Portfolio Aleksandra Szalbot Title Odra

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Portfolio Aleksandra Szalbot Title Odra

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Category Editorial, LogoClass Graphic Design

84

Portfolio Aleksandra Szalbot Title Visual Diary

85

DateCategoryClassInstructorDeliverables

Category Editorial, PhotomontageClass Photography Workshops

BriefCreating a collection of photographs which are a vis-ual documentation of the author’s life. While working on the project, students cooperate with the photog-rapher Frederik Bush and they are the listeners of his lectures about the art of photography.

ConceptIn this project I concentrate on the emotional states. By observing my own behaviour and feelings, I cre-ated a series of photo manipulations which visualize my psychological state. This album is the collection of monochrome self portraits in which I show differ-ent emotional states, by changing facial expressions and adding the various materials by the technique of photomontage.

Summer 2012

Academic

Photography Workshops

Frederik Bush

Album of Photo Manipulations

Photo manipulations

visual diary

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Portfolio Aleksandra Szalbot Title Visual Diary

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Portfolio Aleksandra Szalbot Title Childre’s Villages

93

DateCategoryClassInstructorDeliverables

Class Graphic Design Category Infographic

Infographic Spring 2013

Academic

Graphic Design

Joanna Skrzypiec

Infographic, Button

BriefDesigning a flyer for the association “SOS Childre’s Villages” which helps the abandoned and orphaned children.

ConceptI designed a flyer fo the association “SOS Childre’s Villages” as an infographic which explained how the organisation works. I created an illustration of the village, which refers to the name of the association and to the structure of their activities. The infograhic consists of many detailed drawings in warm color tones, which stimulates positive associations and encourages the customer to read the leaflet.

children’svillages

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Portfolio Aleksandra Szalbot Title Childre’s Villages

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Class Graphic Design Category Inforgraphic

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Portfolio Aleksandra Szalbot Title Childre’s Villages

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Class Graphic Design Category Inforgraphic

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Portfolio Aleksandra Szalbot Title Dar

99

DateCategoryClassInstructorDeliverables

Class Graphic Design Category Artistic Book

BriefDesigning a book with a selected poem written by Czeslaw Milosz in the connection with the centenary of the poet’s birth.

ConceptI created an an artistic book with a poem “A gift”. The author applauds life, describing the joy of beauty of the moment. The form of this project is cardboard boxes with the text and illustrations placed on their lids. Thereby a reader gradually discovers the next lines of the poem. However, each line functions as a separate phrase as well. The illustrations and hand-writing looks like they were made by a child which is done to emphasize the theme without negative feelings and simple style of writing.

Spring 2011

Academic

Graphic Design

Joanna Skrzypiec

Artistic book

Artistic Book

a gift

100

Portfolio Aleksandra Szalbot Title Dar

101

Class Graphic Design Category Artistic Book

102

Portfolio Aleksandra Szalbot Title Welcome to Cuba

103

DateCategoryClassInstructorDeliverables

Category EditorialClass Visual Communication

French – folded Book Summer 2012

Academic

Visual Communication

Anna Berkenbusch

French – folded Book

welcometo cuba

BriefDesigning a book about Cuba. Selecting specific issue of this country and defining your visual message.

ConceptA book “Welcome to Cuba” contains two different images of Cuba. First is the information and photos from tourist brochures and websites, where pictures and text are always similar and stereotyped. Second are the stories, written by Cuban bloggers, about real Cuba and its problems such as poverty, daily struggles and difficult situation of dissidents. Every chapter contains a short article about topic which is a typical text from tourist brochures. I also put folded pages with a hidden text about the real Cuba, which is related to the theme of specified chapter. This ar-rangement is a reference to the situation of tourists in Cuba- they can, but often don’t want to discover this side of Cuba.

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Portfolio Aleksandra Szalbot Title Welcome to Cuba

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Category EditorialClass Visual Communication

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Portfolio Aleksandra Szalbot Title Welcome to Cuba

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Category EditorialClass Visual Communication

36 37

Cuban gastronomyFood Food

The typical Cuban gastronomy is the result of the interaction of the Spanish, African and Asian infl uences. The Spaniards took to the island diet vegetables, rice, oranges, lemons and cattle. The African incorporated foods to which were added the existing in the island, like yucca, gumbo, sweet potato and maize. All these elements were fused with time in what today we de-nominate Cuban kitchen. By now, the basic products in the elab-oration of their dishes are rice, beans, yucca, corn, banana and pig, as well as a rich variety of tropical fruits.

Many travellers are pleasantly surprised at the quality and variety of food that can be found in Cuba. Beans and rice are the staples, with cucumber, tomato and cab-bage, conventional ingredients for a Cuban salad. Chicken and pork are the most common meats served in Cuba, however fi sh and a surprising variety of delicious seafood is also very frequently on off er.Fresh fruits and vegetables that come and

go with the seasons include mouth water-ing mango, pineapple, papaya, guava, co-conut, orange, grapefruit, breadfruit, corn, an assortment of sweet potatoes, bananas, breadfruit, and enormous avocados, ss well as many other tropical fruit.

Coff ee and chocolate are both produced in large quantities in Cuba and the quality of coff ee is excellent.

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Portfolio Aleksandra Szalbot Title Welcome to Cuba

36 37

Cuban gastronomyFood Food

The typical Cuban gastronomy is the result of the interaction of the Spanish, African and Asian infl uences. The Spaniards took to the island diet vegetables, rice, oranges, lemons and cattle. The African incorporated foods to which were added the existing in the island, like yucca, gumbo, sweet potato and maize. All these elements were fused with time in what today we de-nominate Cuban kitchen. By now, the basic products in the elab-oration of their dishes are rice, beans, yucca, corn, banana and pig, as well as a rich variety of tropical fruits.

Many travellers are pleasantly surprised at the quality and variety of food that can be found in Cuba. Beans and rice are the staples, with cucumber, tomato and cab-bage, conventional ingredients for a Cuban salad. Chicken and pork are the most common meats served in Cuba, however fi sh and a surprising variety of delicious seafood is also very frequently on off er.Fresh fruits and vegetables that come and

go with the seasons include mouth water-ing mango, pineapple, papaya, guava, co-conut, orange, grapefruit, breadfruit, corn, an assortment of sweet potatoes, bananas, breadfruit, and enormous avocados, ss well as many other tropical fruit.

Coff ee and chocolate are both produced in large quantities in Cuba and the quality of coff ee is excellent.

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Category EditorialClass Visual Communication

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Portfolio Aleksandra Szalbot Title Welcome to Cuba

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Category EditorialClass Visual Communication

thank you