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Alcohol marketing in Finland

Alcoholmarketing finland

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Alcohol marketing changes in Finland 2015

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Page 1: Alcoholmarketing finland

Alcohol marketing inFinland

Page 2: Alcoholmarketing finland

New restrictions for advertising of mild alcoholic beverages 2015:– advertising ban in all indoor and outdoor public places except restaurants, shops and public events – ban on TV and radio 07-22– ban if involves taking part in a game or competition (with or without a prize) – ban if involves any textual or visual content which is produced by consumers or which is intended to be shared by consumers the ban does not apply to consumers own facebook-pages etc

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Page 3: Alcoholmarketing finland

Pois

No longer possible from January 2015

Page 4: Alcoholmarketing finland

Pictures from alcohol marketing campaing were consumers were askedto send videos. This was the video that won. Price of thiscompetetion was a trip to Jamaica. Ads produced by consumers no longer possible from Jan 2015.

Page 5: Alcoholmarketing finland

Ads produced by consumers no longer possible from Jan 2015

Page 6: Alcoholmarketing finland

Ads produced by consumers no longer possible from Jan 2015

Page 7: Alcoholmarketing finland

Ads produced by consumers no longer possible from Jan 2015