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ALCIndustrySurvey2018SultanGhaznawi,SurveyCommitteeChairMelissaBarbier,ALCBoardLiaisonJillBishop,SurveyCommitteeMichaelBearden,SurveyCommittee

Introduction

ALCIndustrySurveyprovidesasnapshotofthecurrentstateofthetranslation,interpretingandlanguagetrainingindustryintheUS,andwithincreasingparticipation,aglobalperspectiveoftheseindustryverticals.

The2018ALCIndustrySurveyhasjustconcludedandfreshindustrydataisnowavailabletodecisionmakersinthelanguageindustryforthebasisoffuturestrategicmoves.

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“Iwashiringforanoperationsposition(InterpretingOpsManager)andarecruiterwastellingmethatIdidn’tknowwhatthepayscalewasandthatthatwhatIwasofferingwasnotreallyadequateforthatrole. IthenshowedhimthereportandmentionedthatthefigureswerenotgeographicallyisolatedtotheMidwest(whereIam)butincludedEastandWestCoastwhichhistoricallyhavehigherratesofpayandlivingcosts. Therefore,oncehesawtherangesofpayforthejobIwassearchingforwereverygenerousbasedonthepayratesontheALCannualsurveyofpayforthatpositionhestoppedarguingandsaidhewoulddoasearchandfindsomeoneandsubsequentlydidso. ”-LynnElfers,CEOAffordableLanguageServices

“WhatIcouldsayisthatasownerofasmallbusinessthatisgrowing,thesurveyprovidedvaluablestatisticsformetouseasaguideforpricingadditionallanguageswenowoffer.Thisyearourgoalsincludeaddingnewservices,andIwillonceagaineagerlylooktotheALCSurveytoprovideimportantbenchmarksothershavereportedrelatedtoOPIandVRIaswedevelopourownplans.”- ChristineMackenzie,PresidentSOCLanguageSolutions

“…wetakealookatthecompensationandpricing/providerratesinthesurveybecausethosearetopicsyoucan'ttalkaboutduringmeetingsincompliancewithanti-trustregulations.Andthisiskeyinformationtokeepuscompetitivebothinfrontofemployeesandsuppliers,asclients.”- GabrielaLemoine,CEOHispanoLanguageAdvisory

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Pre-SurveyResearch

• 10Surveyrespondents(from2017survey)wereasked5questions• Theobjectivewastounderstandwhy&howpeopleusethesurvey• Feedbackwasverymuchinlinewiththe2018surveyobjectives• Highlysuggestedforfutureyearstotailoramorerobustsurveyexperience• Surveyambassadorscanchosenfromrespondentstosupportawarenessandinformationdisseminationcampaigns

Q:Whatmotivatedyoutogetthesurveyresults?

• Compareourstatswithindustry• Compareourrateswiththeindustry• Benchmarkingandgeneralintelligence• Getindustryinformation• Pricingandpaystructure• Applychangestomybusinessbasedoninsightsfromtheindustryresearch

Q:Whatinformationbenefittedyouthemost?

• Yeartoyearcomparisons• Perwordaverages• Salary,technologyandratesinfo• Laborandfinancial• M&A,marketing,financialandtechinfo• Toaddadditionallanguagestoouroffering• Breakdownoftranslationandinterpretingrates

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Q:Didyoudothingsdifferentasaresultofusingthisreportinyourdecisionmakingprocess?

• Confirmingwhatweweredoing• Notyet• Adjustedemployeecompensation,shiftedserviceofferingbasedonmarketdemand• Usedthebenchmarkinginour2018strategicdiscussions• Useditforbenchmarking• Addednewlanguagestoouroffering• Adjustedvendorandinternalpricing• Usedthesurveytomaintain,andevenincreaserates,basedonsurveyresults.Usedinplanning

Q:Whatinformationabouttheindustrywouldyoubeinterestedinthatthesurveyresultsdonothaveatpresent?

• Furtherbreakdownofquestionsbasedonagencysize(e.g.PMcompensationinsmallandlargeLSCs)• Lesssimpledataandmoreanalysis• Detailsonrespondents,comparingapplestoapples?• BetteranalysisandYoYtrending,eliminate“elsewhere”andbemorespecific• Interpretingrates,breakdownbyfed/statelevel,institutional&privateclients

Q:Whywouldyouencourageotherstoparticipateinthisyear’ssurvey?

• Largersamplesize,betterqualityresults• Becauseitisthemostdetailed,mostglobalandaffordablesurveyinourindustry• Improveaccuracyofdata• Becausewithnoinformationweareblind.ThesurveyisvirtuallytheonlysafewaytoknowwhatothersdowithoutincurringinaShermanActviolation.

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2018SurveyResultsBenefits

• Newformat• Morefinegraineddata• Restructuredreport• US&globalperspective• Moreontechnologyandsales• Applicabletoyour2018planning• AttendSaturday’ssurveysessionfordetails

Q:HowdoIgetmycopyofthe2018Surveyreport?

• SpeakwithALCstaffintheconferencetogetacopy• Orderonline• Makesuretoparticipateinfuturesurveystokeepreceivingyourcomplimentarycopy

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