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This is the history of Akio Morita, founder of Sony.
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LOGO
AKIO MORITA
SONY
Mary Rose M. Virtucio
AKIO MORITA
BORN: January 26, 1921, Nagoya, Japan1
DIED: October 3, 1999, Tokyo, Japan2
EDUCATION:
High School Number Eight
(Physics) Osaka Imperial University
Faculty of Tokyo Institute of Technology
3
OCCUPATION: Co-Founder of Sony4
MILITARY : Navy Lieutenant (1944-45)5
Awards
Text
1982 1987 1991 1993
Family Background
The Morita family has been brewing sake, miso and soy sauce for nearly 400
years in the city of Tokoname, near Nagoya.
Akio was groomed to become the heir to the family business. As a
student, Akio often sat in on company meetings with his father and he would help with the
family business even on school holidays.
Copyright 2011
Beginning of SONY
May 7, 1946, Masaru Ibuka (age38, Senior Managing Director ) and Akio Morita (age25, then Managing Director)founded Tokyo Tsushin Kogyo Kabushiki Kaisha (Tokyo Telecommunications Engineering
Corporation)
"We will try to create conditions where persons could come together in a spirit of teamwork, and exercise to their heart's
desire and their technological capacity."
Beginning of SONY
Totsuko employees on a recreational trip
(Morita and Ibuka in the front row,
first and second from right, respectively).
Teamwork
“First Product, First Memorable Failure”
Automatic Rice Cooker
Electrically Heated Cushion
Back in 1946, as Japan was moving to the “new yen” currency, Japan was
apparently going through a rather tough economic time. So in order to keep their
employees happy and employed, they had to find a way to earn the new currency.
“It had to be
something
different,
something that
nobody else
was making.”
AKIO MORITA
Tape Recorder
H-type – (1951)13kg less
G-type(1949), A-type(1950)
First Prototype Tape Recorder
for educational program
for home use
for institutional use
P-Type Tape Recorder
"The wider the
market, the better. If
so, selling only in
Japan can be just as
risky. It would be
safer to depend on
the entire world. We
are not ready yet, but
we must expand our
market worldwide,“ Morita thought.
AKIO MORITA
Trip to the United States
Akio Morita is successful in signing a contract with Western Electric.
In 1954, the company won a license to make transistors, a new technology that had been invented in America but had not yet been applied to radios which
were still bulky valve-driven appliances.
„Sony‟ or „Sonus‟ = sound or sonic
„Sonny Boy‟ = young person with free
and pioneering spirit
SONY
Transistor Radio
TR-52 transistor radio
shaped like the
UN building in New
York
TR-55 transistor radio
Japan's first transistor radio
TR-63 transistor radio
pocket transistor
radio
Discussions centering on radio design.
TR-610 the world's smallest AM radio was sold with speakers at the time.
Transistor Radio
Compact Cassettes Worldwide
H-AIR "MDR-3“
Headphone
Prototype with
large headphones
By the end of the 1970’s
(stereo cassette tape )
Realization of a long-held dream.
Television
Television
1
World's first direct-view
portable TV "TV8-301"
2
World's smallest & lightest
micro-TV (TV5-303)
3
First Trinitron color
TV (KV-1310)
SONY
March 2009, Sony employed more than 171,000 people. The
company's annual revenue in 2009 was almost $8 billion, with
almost $1.5 billion in profit.
How can you model the success of Akio Morita?
Trust your gut.
Find a good
company name
& product
name.
Look after
your people.
Akio Morita
"Don't be afraid to
make a mistake.
But make sure you
don't make the
same mistake
twice."
LOGO
Mary Rose M. VirtucioCopyright 2010