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airtel iCreate 2014Executive Summary Guidelines Name / Title of the idea
Team NameCampusMembers
Industry Analysis and TrendsIndustry Analysis and Trends
• Voice traffic growth slowing down to around 9% p.a. in India while data and value added services is increasing significantly.
• The number of 3G and 4G customers are rising at the rate of 31% p.a..
• Voice traffic growth slowing down to around 9% p.a. in India while data and value added services is increasing significantly.
• The number of 3G and 4G customers are rising at the rate of 31% p.a..
MARKET TRENDS AND GO TO MARKET STRATEGYMARKET TRENDS AND GO TO MARKET STRATEGY
DriversDrivers
ChallengesChallenges
• Availability and affordability of 4G enabled handsets
• Increase in the percentage of video content to two-thirds of the world traffic by 2017
• Mobile Ecosystem contributed to 1.3% of the GDP in 2012
• Increasing use in healthcare, agriculture, education and financial inclusion
• Presence of schools, colleges and IT industries in Bangalore which require high speed internet connection
• Availability and affordability of 4G enabled handsets
• Increase in the percentage of video content to two-thirds of the world traffic by 2017
• Mobile Ecosystem contributed to 1.3% of the GDP in 2012
• Increasing use in healthcare, agriculture, education and financial inclusion
• Presence of schools, colleges and IT industries in Bangalore which require high speed internet connection
• Regulatory requirements in form of documents for new 4G enabled SIM swap.
• Complacency with speed offered by 3G connections
• Less Usage of 4G enabled handsets in spite of its availability
• 4G connections are perceived to be significantly highly priced than 3G.
• Regulatory requirements in form of documents for new 4G enabled SIM swap.
• Complacency with speed offered by 3G connections
• Less Usage of 4G enabled handsets in spite of its availability
• 4G connections are perceived to be significantly highly priced than 3G.
Go to market StrategyGo to market Strategy
4G in your city
campaign
4G in your city
campaign
Greater integration with other
smartphone categories
Greater integration with other
smartphone categories
A two way pricing
strategy
A two way pricing
strategy
Build relationships
with local bodies
Build relationships
with local bodies
Thanks
