Airtel Summer Project s.v.i.m.1

8/8/2019 Airtel Summer Project s.v.i.m.1

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PRESENTED BY:- RITESH PATEL

To Know the Satisfaction Level of Landline Users (Corporate clients) of Ahmedabad City


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RESEARCH METHEDOLOGY


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Title of the Project

To Know the Satisfaction Level of Landline Users (Corporate clients) of Ahmedabad City.


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Objectives

of study


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To know the Present situation of landlineusage in the corporate areas of Ahmedabadcity.To know the present situation of fixed line &

EPABX usage in the corporate areas of Ahmedabad city.To know the present situation of Monthly

expenses of Land line usage in the corporateareas of Ahmedabad city.


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To know what the users feel about tariff

plan Call Rates of BSNL, AIRTEL, andRELIANCE & TATA.To know what the users feel about repair &maintenance service of BSNL, AIRTEL,and RELIANCE & TATA.To know what the users feel about billingcollection of BSNL, AIRTEL, andRELIANCE & TATA.


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To know what the users prefers among

BSNL, AIRTEL, and RELIANCE &TATA.To know the future plans of users.To know what the users feel about tariff plan of BSNL, AIRTEL, and RELIANCE& TATA.To know what the users feel about network

connectivity of BSNL, AIRTEL, andRELIANCE & TATA


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Sample Plan

Sample Unit : Companies of Corporate areasSample Area : C.G.Road,

S.G.Road,Satellite Road,Ashram Road

Sample Size : 400 respondents

Sample Method : AreaResearch Design : DescriptiveScale Used : Likert scale,

Rank order scale


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Data Collection

Primary Data : Survey methodResearch instrument :

Structured Questionnaire.(Open ended & closed ended)

Secondary Data : Websites, Books.


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Limitations of the study

Reluctance on the part of therespondents to provide exact details.

Time constraint as stipulated byuniversity norms and by project guide.

Limited coverage area for survey onlyto four commercial areas of Ahmedabad city


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Q UETIONNAIRE

ANALYSIS


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1 )Are you using landline telephone services? Whiclandline service provider do you use?

LANDLINE USERS

0%0%0%0%0%

100%


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Land line Service Providers

LAND LINE SERVICE USERS

6.27.4

17.916.9

3.9 3.11.9

4.76.2

2.9

6.8

2.3

7.2

4.36.

2.3

0.0%

5.0%

10.0%

15.0%

20.0%

C.G.ROAD S.G.ROAD SATALITE ROAD ASHRAM ROAD

BSNL TATA RELIANCE AIRTEL


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2 ) How many fixed line do you use? Specify ea

fixed line for the following service providersFIXED LINE USAGE

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

35.0%

1 TO 5 6 TO 10 11 TO15 16 TO 20 ABOVE 20

BSNL AIRTEL RELIANCE TATA


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3 ) Do you use EPABX? Which EPABX do you use? USING & NOT USING OF EPABX

47.00%

53.00%

44.00%

45.00%

46.00%

47.00%

48.00%

49.00%

50.00%

51.00%52.00%

53.00%

54.00%

YES NO


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EPABX Usage EPABX USAGE

21.28%

56.38%

9.57%12.77%

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

PANASONIC Beetal Avaya Nortel


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4 ) Specify the monthly landline telephone expenditure for each service providers?

MONTHLY TELEPHONE EXPENCES

9.3

16.7

10.9 6.99

5.47.0

1.9

3.11

3.1

6.25.0

2.72

2.3

3.74.7

2.14

0.0%

2.0%4.0%

6.0%

8.0%

10.0%

12.0%

14.0%

16.0%

18.0%


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5 ) What do you feel about the call tariff plan forthe followings?

MEAN SCORE FOR CALLTARIFF PLAN

RANGE BSNL AIRTEL RELIANCE TATA OUTCOME

1-1.8VERYCHEAP

1.8-2.6 2.0750 CHEAP

2.6-3.4

2.7900 3.2175 INDIFFERE

NT3.4-4.2 3.5175 EXPENSIVE

4.2-5.0VERYEXPENSIVE


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6 ) How do you rate your services provider in

terms of tariff plans offered by them? MEAN SCORE FOR TARIFF

PLAN


1-1.8 VERY GOOD

1.8-2.62.2750 2.5900

GOOD

2.6-3.4 INDIFFERENT

3.4-4.23.4175 3.7200

BAD

4.2-5.0 VERY BAD


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7 ) How do you rate your services providers iterms of connectivity?

MEAN SCORE FOR CONNECTIVITY


1-1.8 VERY GOOD

1.8-2.6 2.1541 2.22 2.37 2.4305 GOOD

2.6-3.4 INDIFFERENT

3.4-4.2 BAD

4.2-5.0 VERY BAD


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8 ) How do you rate your services provider terms of Call Rates? MEAN SCORE FOR

CALL RATES


1-1.8EXTEREMLYSATISFIED

1.8-2.62.3850 SOME WHAT

SATISFIED

2.6-3.4 INDIFFERENT

3.4-4.23.4125 3.5175 3.7975 SOME WHAT

DIS-SATISFIED

4.2-5.0EXTEREMLYDISSATISFIED


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9 ) How do you rate your services provider interms of Tariff Plan?

MEAN SCORE FOR TARIFFPLAN


1-1.8

EXTEREMLY

SATISFIED

1.8-2.6SOME WHATSATISFIED

2.6-3.4 2.705 3.0800 INDIFFERENT

3.4-4.23.4375 3.5500 SOME WHAT

DIS-SATISFIED



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10 ) How do you rate your services provider interms of Repairs & maintenance service?

MEAN SCORE FOR REPAIR &MAINTAINANCE SERVICE


1-1.8

EXTEREMLY

SATISFIED

1.8-2.6 2.54 2.53SOME WHATSATISFIED

2.6-3.4 2.69 INDIFFERENT

3.4-4.2 3.44SOME WHAT DIS-SATISFIED



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11 ) How do you rate your services provider interms of billing collection service?

MEAN SCORE FOR BILLINGCOLLECTION SERVICE


1-1.8EXTE R EM LYSATI SF IE D

1.8-2.6 2.4925 2.5825SO ME WHATSATI SF IE D

2.6-3.4 2.725 IN DIFFE R ENT

3.4-4.2 3.375SO ME WHAT DI S-SATI SF IE D

4.2-5.0EXTE R EM LYDI SSATI SF IE D


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12 ) Give rank according to your preference level to tservices provider.

PREFERANCE LEVEL

61.5

11.

8.5 16.0

59.5

14.8 20.0

12.5

26.5

12.3

54.5

19.0

3.011.5

17.0

52.5

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

BSNL AIRTEL RELIANCE TATA

FIRST SECOND THIRD FORTH


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13 ) Over the next 12 months, how likely are you to change your service provider ?

FUTURE PLAN

21.00%

32.00%

47.00%

0.00%5.00%

10.00%15.00%

20.00%25.00%30.00%35.00%40.00%

45.00%50.00%

No plans at all Yes will change to

something better

I am happy with

what I am having


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HYPOTHESES

TESTING


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Chi-Square Test HO=Monthly telephone expenses are independent of fixed line usagH 1= Monthly telephone expenses are dependent of fixed line usage

Value df

Asymp.Sig. (2-sided)

Pearson Chi-Square 24.607(a) 16 .077

Likelihood Ratio 25.308 16 .065

Linear-by-Linear

Association 6.951 1 .008N of Valid Cases 400

Null Hypotheses should be Accepted


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Chi-Square Test HO=Fixed line extension is independent of EPABX system.

H1= Fixed line extension is dependent of EPABX system.

Chi-Square Tests

Value df

Asymp. Sig. (2-

sided)Pearson Chi-Square 6.320 4 .177


Linear-by-LinearAssociation

2.456 1 .117

N of Valid Cases 400



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Chi-Square Test HO= Monthly telephone expenses are dependent on Landline used.

H 1=

Monthly telephone expenses are independent on Landline used.


Chi-Square Tests

Value df

Asymp. Sig. (2-

sided)Pearson Chi-Square 16.669 12 .162


Linear-by-Linear

Association

3.408 1 .065

N of Valid Cases 400


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Fixed line * EPABX Cross tabulation

Fixed line * EPABX Cross tabulation

EPABX

Totalyes no

fix line 1 to 5 58 39 97

6 to 10 42 47 89

11 to 16 49 65 114

16 to 20 24 35 59

more then 20 15 26 41

Total 188 212 400


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F

INDINGS


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48% BSNL,13.6% TATA,18%RELIANCE,20.5% TO AIRTEL.47 %( 188 of 400) are users of EPABX System.

Fixed line Usage.

Monthly telephone expenses.Call tariff plans.Network connectivity.Repair & maintenance service.Billing collection service.


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RECOMMENDATIONS


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Airtel is need to cut its tariff plan rates from presentRS.1.10 (On an average), to Re.0.80 pre minute (On anaverage).

By accepting this particular option airtel can have a

benefit of RS. 3304000.

The cost of this option is RS. 1122327.27.

It may help to the company in increasing its marketshare in corporate landline.


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MONTHLYTELEPHONEEXPENSES

NO.OFRESPODENTS

TOTALEXPENSES

TOTALMINUTE

WANT'STO

CHANGE(32%)

10000 104 1040000 945454.54 302545.4

20000 173 3460000 3145454.5 1006545.4

30000 116 3480000 3163636.3 1012363.6

40000 122 4880000 4436363.6 1419636.3

TOTALMINUTES ------------ --------- 11690909. 3741090.9

TOTAL COST(IN RS) ---------- --------- 1122327.27


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TOTAL BENEFIT CALCULATION FOR RECOMMONDATION

MONTHLYTELEPHONEEXPENSES

NO.OFRESPODENTS TOTAL EXPENSES

10000 104 1040000

20000 173 3460000

30000 116 3480000

40000 122 4880000

TOTAL 515 12860000

PER LINE EXPENSES 24971


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TOTAL BENEFIT

NO OF LINES(NOT AIRTEL) 413

RES.CHANGE 0.32

TOTAL LINE THAT WANTS TOCHANGE (IN NUMBERS) 132

PER LINE BILL 24971

TOTAL BENEFIT (IN RS.) 3300167.36

PER UNIT BANAFIT (IN RS.) 24971

Documents

Airtel Summer Project s.v.i.m.1