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Airbnb.comFind a Place to Stay
Team- 4:Sanjay Kumar | Sarika Prasad | Sridhar Sarnobat | Bhavani Yella
How Airbnb works• Marketplace for unique
properties as oppose to traditional hotels, motels, B&B
• Airbnb works as a mediator between two parties, handles communication, payment between host and guest
• Diverse listings such as airbeds, tree house, castle, a room or entire house, or traditional places such as hotel room
Listing Categories• Surfing Turfs
• Frank Lloyd Wright houses
• Designers Retreats - By Yves
• Private islands
• Royal Treatment
• Secret Gardens
• Snow Domes
• Fashion Forward
Facts• Founded in 2008
• Based in San Francisco
• Market place for unique properties
• Hosts list their property for free
• Travelers book the property matching their requirement
• The Most Amazing and Absurd Places For Rent - Forbes
Website Effectiveness• Home Page Clarity
• Clear Call to Action
• Search Results (SEO)
• Engagement
• Web 2.0
• Active Spaces
Use of web 2.0 elements.• Travelers post reviews after staying
• Property owners are responsible for marketing their listings
• Travelers create their profile including photo and get reference from friends
• Owners choose who get to stay
• Over 168 million Social Connections
94,000+ followers
152,000+ Fans
4,895,985 video views
Mobile Presence• Airbnb app available in App Store
and Anroid Market
• Mobile-friendly site at http://m.airbnb.com
• Easily find place at last minute
• Accepts bookings using credit card
• Convenient access to itinerary and host details
• 26% Airbnb traffic from mobile (as of Sept 2012) compared to 12% a year ago
• 1 million iOS downloads
Business Model• Free to list
• Fee-Per-Transaction model
• Charge host 3% of rent amount
• Charge guest 6-12% depending on the rent amount
• higher rent amount, lower Service Fee
Business Model
MoneyRoomforRentAirBnB
Visitor
Matchmaking Service
Matchmaking Service
Renter
3% commission on booking Community
6-12% Service fee on reservation
Target Market• Anyone who has place to
rent
• Anyone looking for a place to stay
• Early adopters, free spirited, ready to experiment
• Average age 35 - 55
• By geography: Multiple continents
Reach their target customers • Offline advertising - Press Coverage
• Online advertising – Google Display ads for Specific geographies
• YouTube videos
• Facebook signups by friends
• Targeted ads travel websites
• Travel magazines
• Own employees
Key Financials• Funding
• 2010: Raised just $7 million
• 2011: Raised a $112 million round of financing
• Investors value the company at $1.3 billion (July 2011)
Competitive Advantages & threats
Strength- Unbiased peer reviews- Free to list- Low booking fee- Reach (192
countries, 30,607 cities
- Safety support
Weakness
- Trust issue (it is not easy to open up your home to strangers)
Opportunity
- $100B potential global market for vacation rental
Threat
- Business model easy to replicate - Low barrier to entry