Upload
rameshbabu
View
231
Download
0
Embed Size (px)
Citation preview
8/12/2019 Air Purifier Market
1/11
BigSavingsOpportunitiesinSmallMarketAppliancesTheAirPurificationMarket
CheriWrightMarketingDirector
KazUSA,Inc.October24,2012
8/12/2019 Air Purifier Market
2/11
AirPurifierHistoryAirpurifiersweresoldinthe1950sand60s,buttheybecamemore
mainstreaminthe1970sand80s.
8/12/2019 Air Purifier Market
3/11
Itisnowestimatedthatapproximately14.5millionhouseholdsuseairpurifiers.
8/12/2019 Air Purifier Market
4/11
StrongestAirPurifierusageisduringClosedWindowSeasonand Allergyseason which varybyregion
8/12/2019 Air Purifier Market
5/11
AirPurifierConsumerTrendsNortheast=16.7%Midwest=18.8%South=39.8%West=24.7%
Whereareairpurifierspurchased?(unitshare)
Traqlinelast4QendingJune2012
PriceBucket($share)
8/12/2019 Air Purifier Market
6/11
AirPurifierConsumerTrends
Traqlinelast4QendingJune2012
Whywastheairpurifierpurchased?(unitshare)
8/12/2019 Air Purifier Market
7/11
AirPurifierConsumerTrends
Whopurchasesairpurifiers?(unitshare)
44% 56%
Age:18 24 =7.7%25 29 =7.4%30 34 =9.5%35 44 =19.3%45 54 =20.6%55 64 =19.5%65plus=16%
Household:2ormoreadults,nochild=46%Singleadult=26%2ormoreadultsw/children=25%Singleadultw/children=3%
Traqlinelast4QendingJune2012
8/12/2019 Air Purifier Market
8/11
Medical
SpecialNeeds
CleanerHome
AirPurifierPurchasesareBasedonNeed60millionAmericansareaffectedbynasalallergiesAlmost26millionAmericanshaveasthma
62%ofU.S.householdsownapet,whichequatesto72.9millionhomesAbout1in5Americanadultssmokecigarettes
Dustandodorsaregeneratedineveryhome!Peoplespendapproximately90%oftheirtimeindoors,withroughly70%ofthattimespentindoorsin
the
home.
8/12/2019 Air Purifier Market
9/11
75%ofAllergistsrecommendairpurifierstotheirpatientsaspartofan
overallallergy/asthmatreatmentprogram.
PhysiciansareRecommendingAirPurifiers
AQSACAAIResearchNov2010
8/12/2019 Air Purifier Market
10/11
ScientistsareRecommendingAirPurifiersUse Air
Purifiers
to help
control
Airborne
Exposures
toAllergens
LiteraturefromScientificStudiesrevealsthat:Airpurifierscanbeaneffectivewaytocontrolairborneexposuretoallergens
Custovicetal.1998,Greenetal.1999,Chengetal.1998AirpurifierscansignificantlyincreaseasthmafreedaysandreduceunscheduledvisitstothedoctororEmergencyRoomforasthmasymptoms
Butzetal.2011,Lanphearetal.2011Theuseofairpurifiersinthehomehavebeenlinkedtoindicatorsofgoodhearthealth(improvedabilityforbloodvesselcellstocontrolbloodpressure)
Brauneret
al.
2008,
Allen
et
al.
2011
AirpurifierusehasbeenassociatedwithPM2.5reductionsof3070%. PM2.5isremovedupto7Xfasterusingairpurifiersasopposedtorunningcentralairconditioningalone
Brauneretal.2008,Allenetal.2011,McDonaldetal.2002,MacIntosh2008
8/12/2019 Air Purifier Market
11/11
HelpingtheConsumer Providefactbasededucationandawareness
Workwithkeyindustryinfluencers Provideefficaciousproductsatanaffordableprice Continuetodevelopmoreenergysavingproducts
2012Cleansa250sq.2002ft.room
Cleansa250sq.Uses38wattsvs.ft.room
Used138watts =$300+savingsover5years!
Improveusageguidancetoreduceproduct/electricityuseProductefficacyandAHAMVerifideProgramparticipationarecriticaltoensuretheconsumergetsthe
appropriateairexchangeWorkwithpartnerstoimproveaffordabilityandremoveconsumerbarriersto
purchase Connectwithconsumersatthepointofinfluence,educationandpurchase Improvemerchandising/communicationatretail(boxes,signage,etc.) OfferrebatesonENERGYSTARqualifiedairpurifierstohelpoffsetcosts