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Annelies Verhaeghe Head of Research Innovation, InSites ConsultingCharles Hageman Product Strategy Manager, KLM Royal Dutch AirlinesTom De Ruyck Head of Research Communities, InSites ConsultingThomas Troch Senior Research Innovator, InSites Consulting
Doing more with lessCrossing the boundaries of qualitative research to increase business impact
boundary of PROFESSIONS
RESEARCHERS CONSUMERSChanging role of
Increase the impact of research by advertising the results and organizing engaging workshops
Collaborate with consumers on research and innovation tasks
Changing role of
RESEARCHERSIncrease the impact of research by advertising the results and organizing engaging workshops
Collaborate with consumers on research Collaborate with consumers on research and innovation tasks
Strategic consulting
Immersion & ideation workshop Concept selection workshop Concept Casino workshop
Innovation
Ideation tool
Advertising
Deck of idea cards
Research
Crowd interpretation game